show episodes
 
Welcome to the Business Advisor Podcast, the go-to show for accountants, bookkeepers and CFOs tired of the grind of client work and eager to step into the role of a business advisor. This podcast is designed for those looking to increase their income and impact by transforming businesses and lives. Each week, we bring you practical, workshop-style episodes, insightful conversations, and a good dose of humor to equip you with the confidence, clarity, and cash flow strategies you need. So, hit ...
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Now is the time of the Pioneering Practice! Best selling author and marketing expert Amanda C. Watts shares her book 'The Pioneering Practice' as an audiobook. Described as 'The number 1 authority in marketing for accounting firms in the world' Amanda's insights will transform the way you market your accounting practice. LEARN HOW TO MOVE WITH THE TIMES AND NOT GET LEFT BEHIND. There is becoming a strong divide in the accounting industry. There are accounting practices that are pioneering th ...
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show series
 
Welcome back to the Business Advisor Podcast. This week we’re kicking off a brand-new series: The Soft Skills of Advisory. This series is all about the skills that go beyond technical expertise—the ones that help you build trust, deepen relationships, and truly impact your clients' lives. In this episode, I dive into one of the most foundational so…
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In this episode, we kick off a six-week series on the often-overlooked power of soft skills in the accounting and advisory world. This isn’t just fluff — it’s foundational to how you deliver value. As advisors, many of us have been trained to be technicians, but now it’s time to step into leadership, build trust, and create transformation for our c…
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This week's episode dives into how vanity metrics—likes, follows, and views—can mislead business owners into feeling successful while draining their energy and stalling growth. As someone who’s coached countless advisors, I’ve seen how chasing these empty metrics leads to burnout, not revenue. The truth? Real success isn’t about viral content; it’s…
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In this week's episode of the Business Advisor Podcast, I dive deep into one of the most critical yet often overlooked aspects of building a thriving business—mindset. I share how transforming your thinking can lead to exponential growth in ways no strategy or tool ever could. Drawing from my own experiences and those of others, I explore how shift…
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In this episode of the Business Advisor Podcast, I delve into the challenges of delegation faced by many accounting and bookkeeping business owners. As someone who has been there, I understand the struggle to let go while maintaining high standards. In this episode, I explore why it's so hard to delegate and provide actionable solutions to overcome…
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Welcome to another episode of the Business Advisor podcast! today we’re diving into the 14 biggest mistakes accountants make when transitioning from compliance work to business advisory. This shift can be incredibly rewarding, but it’s also fraught with challenges. Many accountants struggle because they’re still thinking like a compliance firm, not…
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In this week episode, I discuss the silent killer of profits—money leakage—and how it affects businesses, including accountants and bookkeepers. Leakage isn't just about small expenses or unnecessary subscriptions; it’s about hidden inefficiencies, poor systems, and a lack of financial clarity that drains profits monthly. Many business owners think…
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Welcome back to another episode of the Business Advisor Podcast!, and today we’re diving deep into a topic that many of you might be overlooking—finding your tone of voice in content marketing. We all know content marketing is essential. You understand the importance of writing blog posts, posting on LinkedIn, and even creating videos. But when it’…
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In this episode of The Business Advisor Podcast, I dive into transforming your website into an authority site that positions you as the go-to business advisor. I discuss how to move beyond a mere list of services and focus on addressing client pain points directly. Your website should guide visitors through a journey that makes them feel understood…
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Welcome back to another episode of the Business Advisor Podcast! This week we’re diving into something I’ve been noticing a lot lately, why so many advisors and consultants aren’t making the money they should be. It’s not because they lack skills, experience, or education. Nope. The real issue? They’re running their advisory business like service p…
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In this episode of the Business Advisor Podcast, I dive into a topic that challenges many business owners: how big should your team be when scaling a business? I share my personal journey and explain why a small, mighty team of two can outperform larger teams. Many assume that growth requires adding more staff, but I argue that focusing on fewer, h…
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In today’s episode, I dive into the power of a well-structured brochure and how it can completely change the way you market and sell your services. Many service-based businesses either don’t have a brochure or have one that doesn’t work effectively because it’s just a list of services and prices. A brochure should guide potential clients toward mak…
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Today we explore how productising your advisory services can turn your expertise into a "commercially smart" asset. I share the success story of Elise, an accountant who transformed her firm by productizing her advisory services with fixed-fee packages. This led to predictable income, stronger client relationships, and easier sales. You can elimina…
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Most advisors, accountants, and consultants are stuck in the time-for-money trap, limiting their income and impact. The solution? Productising your expertise. In this episode, I break down how to turn your knowledge into a structured, scalable offer that creates leverage, generates more revenue, and gives you back control of your time. If you’ve ev…
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Ever feel like your business is stuck? The truth is, success isn’t about external factors. It’s about how we show up. In this episode, we explore the mindset shifts that separate struggling advisors from thriving ones. If you’re ready to take control and start seeing real results, this episode is for you. Key Takeaways: Take Ownership, Take Control…
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Think social media is the only way to grow your business? Think again. In this episode, Amanda C. Watts shares how she built her business using offline strategies; networking, speaking, writing, and personal outreach. Learn how to establish authority, gain high-value clients, and create long-term business growth without relying solely on social med…
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Today, Amanda C. Watts sits down with Business Advisor Academy client Cindy Vindasius, founder of Vindasius Advisory, to discuss her transformative journey from high-level consulting to creating a scalable advisory business. Cindy shares how she struggled with articulating her expertise in a way that resonated with her ideal clients and how Amanda’…
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Think your biggest competition is the accountant down the road? Think again. In today’s episode of the Business Advisor Podcast, Amanda C. Watts introduces The Competitive Ladder™ - a game-changing framework that reveals the hidden competitors stealing your high-value clients. From business coaches to AI software, marketers, and beyond, we uncover …
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Amanda C. Watts explores how good advisors and consultants can transform into great ones and significantly increase their income and impact. Whether you're facing a growth plateau, hesitant to invest strategically, or struggling with the fear of the unknown, Amanda provides 27 actionable strategies to break through barriers and take your business t…
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Let’s unpack the secrets to selling advisory and consulting services like a premium brand. Advisors and consultants often struggle with landing high-value clients, avoiding price wars, and standing out in a crowded market. Amanda reveals the core problems - selling advice instead of outcomes, blending in rather than standing out, and failing to pos…
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If you’re struggling to land high-value clients, this episode is your roadmap to success. Amanda C. Watts breaks down the 5 reasons why premium clients might not be choosing your firm and offers actionable strategies to transform your business. From refining your messaging to mastering enrollment conversations, discover how to attract the clients w…
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In 2025's first episode of the Business Advisor Podcast, Amanda C. Watts dives into the psychology of high-end sales. Learn why business owners are willing to invest $1K–$5K+ per month in advisory services and how you can position yourself as their vital partner and essential to their success. Key Takeaways: Understand the "Why" Behind High-End Sal…
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In the final episode of 2024, Amanda C. Watts reflects on a transformative year for accountants and service professionals. She discusses the journey from overworked practitioners to empowered, confident business advisors who are creating both financial success and personal freedom. Sharing highlights and achievements, Amanda celebrates the communit…
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In this episode of The Business Advisor Podcast, Amanda C. Watts dives into the transformative power of audacity in business. Audacity - often described as guts, spunk, or boldness - is the secret ingredient that sets top business advisors apart from the rest. Drawing on personal experiences, client success stories, and her VITAL Operating System f…
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In this episode, we explore the often-overlooked aspect of business success: your own internal transformation. By focusing on personal growth and development, you can unlock your full potential, and create a thriving practice and lasting impact. Key Takeaways: The Importance of Self-Awareness: Understand your strengths, weaknesses, and limiting bel…
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It is all too easy to feel invisible in the world, even when you're an expert in your field. In this episode, we'll explore the Value Visibility Framework, a proven approach to break through the noise, be seen, and attract your ideal clients and team members. Key Takeaways The Importance of Visibility: Your business advisory expertise and value nee…
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In today's fragile and competitive business landscape, trust is more important than ever. In this episode, we explore the three pillars of trust: Personal Trust, Product Trust, and Company Trust. By building trust in these areas, you can establish strong relationships with your clients, increase customer loyalty, and drive business growth. Key Take…
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In this episode, we explore the VITAL framework, a powerful tool developed by Amanda C. Watts for building a thriving business. The VITAL acronym stands for Value, Impact, Trust, Agility, and Lucrative. In this episode, we'll delve into each of these components and explore how you can apply them to your business, life and beyond. Key Takeaways: The…
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In this episode, we delve into the common fears and doubts that hold many financial professionals back from transitioning to advisory services. We'll discuss the importance of embracing failure as a stepping stone to success and the power of consistent action in overcoming obstacles. Key Takeaways: Failure Is Inevitable: Every successful advisor ha…
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In this episode, Amanda explores the importance of marketing for business advisors, and advisory services. Discover how clearly defining your ideal client, understanding their needs, and communicating your value proposition can lead to more effective marketing and attract high-value clients Key Takeaways: Define Your Ideal Client: Clearly identify …
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In this episode, we explore how to handle rejection in the world of business advisory. Leads don’t always turn into clients, and that can be hard. But, it also presents you with a great opportunity. Discover strategies for understanding the reasons behind rejection, responding gracefully, and using rejections for growth. Key Takeaways: Understand t…
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When developing your business advisory skills and practice, 80% of success is showing up consistently, even when facing challenges. Discover how the simple act of showing up can create opportunities and build a strong foundation for your business. Key Takeaways: Consistency is Key:Showing up consistently, even when it's difficult, is essential for …
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In this episode, we explore the concept of Platinum Clients and how to attract them to your advisory practice. Discover the key characteristics of Platinum Clients, the strategies to identify and attract them, and the importance of delivering exceptional value to retain these high-value clients. Key Takeaways: Define Platinum Clients: Understand th…
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In this episode, we explore the two distinct roles within business advisory: Visionaries and Integrators. Discover how understanding and leveraging your own strengths, or partnering with those who complement your skills, can create a powerful and successful advisory practice. Key Takeaways: Understand Your Role: Identify whether you're a Visionary …
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In this episode, we explore the concept of Liminal Thinking and its application to the accounting and finance profession. Discover how this mindset can help you break free from traditional thinking, embrace new perspectives, and transition into higher-value advisory roles. Key Takeaways: Challenge Your Beliefs: Question your assumptions about your …
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In this episode, we explore the concept of seasonal work, emphasizing the importance of understanding and embracing the natural ebb and flow of your workload. Discover how working in seasons can improve your productivity, work-life balance, and overall well-being. Key Takeaways: Identify Your Seasons: Recognize the busy and quiet periods within you…
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In this episode, we explore the concept of tolerations, those seemingly small annoyances that can have a significant negative impact on your life and business. Discover how addressing tolerations can free up mental and emotional energy, improve productivity, and reduce stress. Key Takeaways: Identify Your Tolerations: Become aware of the small irri…
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In this episode, we explore the concept of a freedom-based business practice for financial advisors. Discover how to achieve greater control over your time, choose ideal clients, scale your impact, and align your work with your personal values. Learn the importance of setting boundaries to protect your well-being and create a sustainable business. …
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In this episode, we delve into defining your advisor DNA, exploring the three key components that shape your individual identity and professional value: Essence, Education, and Experience. Discover how understanding and leveraging your Uniqueness can transform your advisory practice, attract ideal clients, and find fulfillment in your work. Key Tak…
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In this episode, we challenge the conventional perception of procrastination as a negative trait. Discover how strategic procrastination can be a valuable tool for business advisors, providing insights into personal growth, client relationships, and professional development. Learn how to harness the power of procrastination to enhance your advisory…
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In this episode, we challenge the notion of a one-size-fits-all approach to business advisory. Discover how to move beyond generic advice and become a truly valuable partner to your clients. Amanda also shares the 3 Core Pillars that make one an amazing business advisor, and are needed for building a successful advisory practice. Key Takeaways: Foc…
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In this episode, we explore the definition and role of effective 'pitching' in shaping your business advisory career. Discover how your self-presentation can significantly impact the opportunities that come your way. Learn how to craft a compelling pitch that aligns with your goals and avoid the pitfalls of misalignment. Key Takeaways: Your Pitch D…
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Many aspiring business advisors jump straight into group programs or courses, overlooking the immense value of starting with one-on-one advisory services. In this episode, we debunk the myths surrounding one-on-one work and explore the numerous benefits it offers for building a successful advisory practice. Discover how honing your craft through in…
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Are you hesitant to niche down in your business advisory practice? Many advisors struggle with the fear of limiting their client base or losing their identity. In this episode, we explore the common challenges and misconceptions surrounding niching down, and provide strategies to overcome them. Discover how focusing on a specific niche can actually…
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This episode of the Business Advisors Podcast dives deep into the importance of empathy for building successful business advisor-client relationships. Host Amanda C. Watts explains how empathy is more than just sympathy, but a skill that allows you to truly understand your client's perspective and emotions. By mastering empathy, you can create a sa…
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In this episode Amanda C. Watts tackles a crucial topic for CPA, accounting and bookkeeping professionals: raising prices. She explores the dangers of "quicksand pricing," and delves into six effective strategies you can use to justify and implement price increases for your current client base, with confidence and integrity. Key Takeaways Escape th…
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Feeling like your clients are running your life? You're not alone. Many advisors struggle to set clear boundaries, leading to burnout and resentment. In this episode of the Business Advisors Podcast, Amanda dives deep into 7 key strategies to help you reclaim your time and build thriving client relationships. Discover how to choose ideal clients, e…
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In this week’s episode, we delve deep into what a £2,000-a-month business advisory service entails, particularly when transitioning from compliance to a hybrid or solely advisory focus. Amanda unpacks the 500:200:10 model, exploring how to effectively manage and serve clients to generate £500,000 in revenue by advising just 21 clients for 10 hours …
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Key Takeaways from the Podcast Utilize Meetup.com: It's an excellent resource for finding industry-specific groups or general meetups in your area that align with your business goals, whether it’s expanding your client base or growing your peer network. Host Your Own Meetups: Leverage spaces like co-working locations to host events. These can signi…
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Join Amanda C. Watts in today's episode as she explores the seven essential beliefs that your prospects need to hold true to say 'YES' to working with you. Amanda explores practical strategies to address each belief, from cultivating pain/problem awareness to building unshakeable trust. Whether you're selling high-value advisory services or seeking…
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