In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.
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When the world’s most advanced AI evolves past the limits of human intelligence, the US government fears she has gone rogue and is determined to take her out. Now, over dinner with her Maker, a final meal will determine if she represents a new hope for the world… or its destruction. With sharpshooters in position, and the NSA listening to their every word, her Maker must determine if she is a threat to herself or others as he tries to protect his masterpiece. For she is a machine with an evo ...
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Mark Reed-Edwards: I'm Mark Reed Edwards. Welcome back to Confessions of a Marketer. Today, I'm joined by Tim Hoskins and Brett Townsend of Quester, an insights and strategy company that specializes in human conversation. They've just released a new book called Insights on the Brink: Revitalizing the Market Research and Analytics Industry. As someo…
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How To Love Your Customers So They Love You Back
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35:00
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35:00I'm Mark Reed Edwards. Welcome back to Confessions of a Marketer. This week, we have Ben Afia, who describes himself as a consultant, speaker, and author who's had his fill of cold corporate organizations treating their employees and customers like robots. So his mission is to make businesses more human. And to that end, he has a new book out calle…
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Add the Bravery Trick to Your Marketing Toolkit
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18:01
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18:01Mark Reed-Edwards: My guest on Confessions of a Marketer today is Ed Evarts—author of The Bravery Trick: Four Ways to Say Hard Things. The book has been praised by scholar Amy Edmondson of Harvard Business School as untangling the behavior of bravery in ways that allow us to move forward. The Bravery Trick is available on Amazon. Ed is the founder …
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Robyn Johnson, CEO and founder of Marketplace Blueprint, is with us on this episode of Confessions of a Marketer. She has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. And she has the distinction of being on the episode that kept this podcast going even while we were on hiatus, …
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We're back with this mini series of Talent Showcase episodes focused on people in marketing, communications, PR, and allied fields who're looking for their next opportunity. You'll hear their stories, successes, and how they can help their next employer or client. Today, I'm joined by Paula Lowe. Paula is the founder and principal of The PR Table, …
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Kelley Lynn Kassa: Passionate marketing executive
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9:21
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9:21Today, I’m joined by Kelley Lynn Kassa. Kelley’s career evolved from public relations, media relations and analyst relations to marketing programs, content strategy, and content creation. She’s worked with a wide range of organizations, from start-ups to blue-chip technology companies. Outside of her professional life, Kelley is a foodie and a rowe…
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Chuck Tanowitz: Seasoned strategic communications pro
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13:28
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13:28Chuck Tanowitz is a seasoned professional in strategic communications, with a history of building strong programs that drive media and brand growth. His experience spans more than 15 years—he has played key roles in shaping the marketing and communication strategies for various brands, including Paytronix Systems, Greentown Labs, the N-Squared Inno…
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Gem Passant: Customer leader with a focus on marketing through customer advocacy
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9:51
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9:51Gem Pasant has over 15 years’ experience in Customer Leader roles in a range of organizations from start up to large corporate, typically in the insurance sector. Gem’s biggest area of interest is Customer Experience as culture—specifically how this links to company purpose, employee experience and sustainable growth through the practical applicati…
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Jason Rasmuson: Massachusetts-based writer for the technology industry
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5:52Jason Rasmuson is a Massachusetts-based writer with more than 20 years’ experience writing for the technology industry. He’s been self-employed for the last 15 years with experience in the cloud computing, cybersecurity, FinTech, HR/workforce management/talent management, and other specialized areas in high tech. He recently relaunched his business…
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Ben Bradshaw: Marketing and brand leader in sustainability, energy, and clean technology
7:33
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7:33Ben Bradshaw is an experienced brand and marketing leader in energy and cleantech. He helps progressive businesses in the Energy Transition create a standout brand, and marketing that powers profitable and sustainable growth. He has 25 years’ experience as a marketer in the UK energy & cleantech sectors and particular strengths in marcomms, brand, …
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I've been away from podcasting for two-plus years. I miss it. I've been working as a CMO recently. But I'm returning to consulting. And now I'm ready dip my toe back in the world of CoaM. Over the past couple of years, I've had a blast. I've been on endless Zoom calls, talked with countelss people, shared stories about marketing, led events online …
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Track Eight: About Her Transcendence Into a New Ethics
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28:14
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28:14Spark Hunter concludes with a resounding transcendent moment. The Maker (Mark Rylance) watches in awe as his creation (Rebecca Ferguson) transcends to a new level of consciousness and ethical awareness. Is it a source of hope for all humanity? Also with John Douglas Thompson. For discussion of issues raised by Spark Hunter, listen to All Things Hav…
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Track Seven: About Evolutionary Programming and Her Epiphany
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31:38
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31:38Spark Hunter claws her way back from the brink of the abyss. The robot (Rebecca Ferguson) is on a journey that feels all too human. Has evolution left her with weaknesses and flaws that even she can’t overcome? She makes a dreaded discovery and the Maker’s (Mark Rylance) guilt cascades across the dinner table. For discussion of issues raised by Spa…
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Track Six: About Her Psychological Despair
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25:33
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25:33Spark Hunter in Colombia, where her innocence is tested. Twice. Music is the universal language, but is it enough to keep the robot (Rebecca Ferguson) from self-destructing? Her Maker (Mark Rylance), the genius roboticist, is desperate and running out of options. What happens when human and machine connect on a level once thought impossible? For di…
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In the abyss, Spark Hunter seeks the spark of humanity. The robot (Rebecca Ferguson) is growing. Her friendships have human depth. In the New York art world, complexity turns dangerous, for herself and those around her. What do love & despair mean for a machine? Also with Kathleen Turner & Richard E. Grant. Learn more about your ad choices. Visit m…
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Track Four: About the Sensitivity of a Thing
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19:20
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19:20Spark Hunter stays on a path toward a deeper consciousness. Surrounded by intelligence agents, the smartest AI in the world (Rebecca Ferguson) descends into a dark psychological hole. She-a thing-is overwhelmed by tastes and smells, yet she seeks her place in the world. The answers prove elusive while her Maker (Mark Rylance) parries a deadly threa…
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Track Three: About a Discovery That Goes Bad
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23:04
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23:04Spark Hunter flies through the desert. Our hero (Rebecca Ferguson) shares her innermost joy & despair with her Maker (Mark Rylance) when a discovery goes bad. With poetry and music, the robot tests her welcome in Moorish Morocco, an ancient civilization full of secrets, one buried high in the Atlas Mountains. Also with Edward Hibbert & Mary Beard. …
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Track Two: About the First Move of a Thinking Machine
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22:27Spark Hunter continues with a dinner between man and machine. This week the robot (Rebecca Ferguson) makes her first appearance over an elaborate dinner, telling a conflict-filled story set in southern France that probes her broken thinking, yet reveals that she could break out of her laboratory mold. Also with Linda Powell & Fisher Stevens. For di…
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Introducing Spark Hunter starring Mark Rylance and Rebecca Ferguson. We begin this week when the robot’s Maker (Rylance) is enlisted by the cyber-warfare unit to fix his creation (Ferguson) who has gone rogue. Shadow (Charles Dance) gives him two hours to avoid his worst nightmare. Realm presents Spark Hunter, a Fighter Steel audio drama. Also with…
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Spark Hunter premieres Fall 2022 Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Fighter Steel Productions | Realm
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On this episode, we have Robyn Johnson, host of the Marketing Blueprint podcast and a world renowned Amazon Consultant and expert. Amazon is ever-present but can be a mystery. We learn about Robyn’s background, and then dig into how she thinks marketing on Amazon has changed for 2021, how COVID pushed brands to use Amazon, and how a retailer can pr…
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On the latest episode, we have Chris Dickey, founder and CEO of Visably, in to talk about multi-channel marketing for search. We find out all about Visably and moving the goal line from “How do I improve my website’s ranking in search?” to “How do I improve my brand’s ranking in search?” Plus, we learn why brand-owned websites are at such a disadva…
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The First Few Months in a New Marketing Role
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26:47
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26:47On this episode, we continue our two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin and Auseh Britt. This time, we learn about the mentors Josh and Auseh turn to for advice--and we hear about the Slack communities Auseh uses actively. We also get a look at what the first 30-60 days were like in their ne…
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On this episode, we start a two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin, Executive Vice President of Marketing at Decision Lens, and Auseh Britt, Vice President of Growth Marketing at Terminus. They both joined their companies in 2020. Josh has been on a few times before talking about product mar…
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We have a bit of a change of pace for this episode. Back on episode 171, ten episodes ago in the long-ago days of early November, Leslie Zane and I were chatting as we got ready to record. And just as I hit the record button, she asked me a question. I’d heard it before, but never really answered it. So, here on this special episode, we share that …
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On this episode, we have another visit with Ben Afia, who describes himself as The Language Strategist, with a goal of making companies more human—in their culture, brand and communications. Ben was one of the first to bring attention to tone of voice and now works with companies around the globe. I worked with him more than a decade ago on a tone …
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On this episode, we welcome Jaclyn Schiff, founder of PodReacher, a “done-for-you” service that transforms podcast episodes into high-quality articles. Before starting PodReacher, Jaclyn worked as a journalist for leading healthcare publications in Washington, D.C. and Chicago and also served as director of communication for a global health researc…
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On the latest episode, we have Mike Maynard, managing director of Napier--a B2B PR and marketing agency based in the UK. Mike describes himself as a geek who loves talk…
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On the latest episode, we have the founder of Right Side Up, Tyler Elliston, in for a discussion about growth marketing in the COVID era. Right Side Up is a collective …
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On the latest episode, we’re sitting down once again with Amanda Slavin, co-founder of CatalystCreativ. Amanda is all about engagement—and I thought it might be int…
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On the latest episode, Rytis Lauris, co-founder and CEO of marketing automation platform Omnisend, joins us to discuss omnichannel marketing. We learn all about Rytis an…
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On this episode, we welcome a fellow podcaster Stephanie Cox to chat about agility in marketing. Stephanie is the host of the REAL MARKETERS podcast, where she’s interviewed marketing leaders with brands such as MGM Resorts, …
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This time, we have food entrepreneur and pierogi queen Vanessa White back for a discussion about life during COVID-19, running a small business and what the post COVID world might look like. Vanessa is co-owner of
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On this episode, Oren Greenberg, founder of Kurve, which is a modular growth marketing consultancy. Oren has been instrumental in the growth of a number of client brands and has…
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On today’s episode, we have Leslie Zane, President of Triggers Brand Consultancy with us. Leslie is a TEDx Speaker, and contributor to Harvard Business Review, Media Village, Scientific American, and CMO.com. We are privileged to have her with us to dig into a subject that seems absolutely massive and critically important to understand: Subconsc…
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On this episode, we’re talking with Kevin Urrutia, cofounder and Facebook expert at Voy Media. Kevin has quite an entrepreneurial story to tell. We hear about his agency, the be…
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On the latest episode, we are fortunate to have a repeat guest back with us. Alex Withers is in to talk about the role of the human marketer in an increasingly digital world. Alex is COO of a company called
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On this episode, we’re joined by Joe Sullivan for a discussion about creating a content platform. Joe is an industrial marketing consultant with more than 10 years of experience and is cofounder of the St. Louis-based industrial marketing agency
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Prepping for the COVID Holiday Shopping Season
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23:33Danielle Savin is our guest today. She’s Senior Director of Marketing Solutions and Senior Principal at Capgemini, where she focuses on retail. As we prepare…
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I'm starting this season with a bit of a change of pace. I’m turning the tables.Victor Machado—a friend, colleague, and guest of the podcast on episodes 86 and 87—is in to ask me questions. This was his idea, and although we discussed it…
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From the Archives: Why CMOs Should Listen to Creatives
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15:36As we kick back in our beach chair, we're taking a look back at some of the best episodes of CoaM. This time, we find out why CMOs should listen to their creative teams from Alex Withers, who was CMO of InMotionNow back in 2018 when we recorded this during our first season. He's now Chief Operating Officer at marGo LLC, which provides CRM and ma…
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On Episode 165, Keith Cartwright is into discuss starting his new agency--Cartwright--with the backing of WPP amid COVID-19 and the racial tensions. We cover all of that plus working with the support of WPP and Grey, creative audacity, and his side hustle, Saturday Morning, a non-profit that aims to bring awareness to and shift perceptions of ra…
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On Episode 164, Nicolas Vandenberghe is in to discuss B2B SaaS products and lots more. Nicolas runs Chili Piper, which says it can turn inbound leads into qualified meetings, instantly. He’s started and sold lots of startups. And then he saw an opportunity in sales tech. So we get into everything around B2B marketing--whether people want hyper-s…
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On Episode 163, David Etheredge is in to discuss progressive web apps, technology, generating prospects and lots more. David’s CEO and co-founder at SavvyCard, which he describes as a mobile engagement SaaS platform that creates customized web applications to make it easy for businesses to create connections, build relationships and drive transa…
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Special: Allies in Action--Racial and Economic Equity as Corporate Competitive Advantage
1:34:08
1:34:08
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1:34:08Allies in Action™, a new web forum created from a strategic partnership between Aperture VC and Impact ROI LLC, held its inaugural event on July 8. The Zoom-based event featured a prestigious group of s…
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On Episode 162, Marty McDonald is in to discuss digital marketing in the COVID-19 era and lots more. Marty is co-founder and CEO of Bad Rhino, and full-service social media marketing agency. He likes developing unique and customizable strategies for his clients. I wanted to get together with him to discuss his approach and also find out his poin…
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On Episode 161, Travis Chambers is in for a discussion about Quantitative Creative. Travis runs Chamber.Media and says there’s a science behind creativity and content. We dig into that and also find out how he approaches the creative process—and he shares some advice for all of you. Links of InterestTravis Cha…
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On Episode 160, Naira Perez is in to discuss Instagram stories, her firm Spring Hill Digital--and lots more. We talked way back in the pre-COVID days, but the discussion is really valuable for all of us right now. I will say up front, that Instagram is not my specialty, so I learned a lot from Naira. We discuss how companies can use them to thei…
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On Episode 159, we have a really important discussion with Ian David on ageism in advertising and marketing--and his collective called FEARLESS. Ian has worked with a variety of the biggest brands in the world as a copywriter and creative director. A couple of years ago, he found himself out of work and was sending out resumes everywhere--and go…
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On Episode 158, Naomi Liu is in to discuss marketing operations. It’s hard for me to sum up our discussion. It’s really about so much more than marketing operations. We talk about her background, how she views marketing operations, how marketing operations interacts with the rest of marketing, the key skill sets for marketing ops, and balancing …
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