Best Paul Rogers And James Gurd Podcasts (2025)

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EP302: Confessions of A Customer Intent Expert: Lessons In Experimentation & Why Context In Data Is Everything, With FoundIt! CEO Warren Cowan 47:13

19h ago47:13

47:13

Join our LinkedIn newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Podcast summary: In this podcast, Warren Cowan and James Gurd delve into the critical importance of understanding the context of data when making ecommerce decisions. They explore how misinterpreting data can lead to compromised decisions, using …

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EP301: Laying The CRM Foundations For A Connected Future: How Vivobarefoot’s MyVivo Project is Transforming Customer Experience 40:07

7d ago40:07

40:07

Subscribe to the Inside Commerce newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary: Imagine walking into a store, stepping onto a scanner, and instantly unlocking a personalised journey that follows you from the shop floor to your phone and beyond. That’s the reality Vivobarefoot is building with …

1
EP300: Clicks & Conversions - The Future of Brand & Performance Marketing in Ecommerce 51:59

16d ago51:59

51:59

Follow us on LinkedIn: Subscribe to the bi-weekly newsletter packed with ecommerce news, advice and useful resources. https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary: In this conversation, James Gurd and Josh Duggan discuss the evolving landscape of ecommerce marketing, focusing on performance and brand mar…

1
EP299: SEO For AI Engines - Adapting Your SEO Strategy To Maximise Brand Reach In AI Powered Platforms, With NOVOS MD Sam Hurley 41:50

24d ago41:50

41:50

Follow us on LinkedIn: Subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/ Episode summary: In this conversation, James Gurd, Sam Hurley and Paul Rogers discuss the evolving landscape of SEO in the context of AI engines and LLMs. They explore how AI search is impacting traffic trends, the importance of …

1
EP298: The Future Of CMS For Ecommerce: The Evolution of Page Builders, Headless CMS and AI Code Generators with Rotate CTO Jim Tattersall 44:25

29d ago44:25

44:25

Follow us on LinkedIn & subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/Podcast summary:This conversation explores the future of Content Management Systems (CMS) in ecommerce, focusing on the evolution of page builders, the impact of headless CMS, and the integration of Gen AI in content generation.T…

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EP297: Ecommerce Vendor Strategy Update H2/25 - Business Leader Interviews For 7 Key Ecommerce Platforms 1:55:08

1M ago1:55:08

1:55:08

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Podcast Summary: Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle Commerce Engine and Shopline for a fireside chat on what’s happening in th…

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EP296: Adding Intelligence to Your Marketing Mix; Balancing Sales Today With Future Growth & Profit, With DEMA Co-Founder Henrik Hoffman Kraft 51:17

1M ago51:17

51:17

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Summary: In this ecommerce podcast, independent consultant James Gurd speaks with Henrik Hovfman-Kraft, founder of DEMA, about the challenges and strategies in ecommerce marketing.They discuss the importance of balancing short-term sales pressures with long-term growth strateg…

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EP295: How To Build Your Loyalty Strategy - Practical Tips For Delivering Results 45:46

2M ago45:46

45:46

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: In this ecommerce podcast, James & Paul drill into how to build out a loyalty strategy, with examples of brands executing this well. This episode is useful if you have a loyalty program and want to improve it, or are in the process of building out a loyalty strategy. T…

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EP294: How AI Code Generation Will Evolve The Relationship Between Brands & Agencies, with Jim Tattersall & Seth Bindernagel 53:49

2M ago53:49

53:49

Join us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: In this podcast, the discussion revolves around the impact of AI on ecommerce teams, particularly focusing on the relationship between technology agencies and their clients. The conversation highlights Seth's experiment of building a website using AI tools without any de…

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EP293: Avoiding Platform Tribalism - Understanding Adobe's Market Fit & Value For Ecommerce Teams, With Gene Founder Matt Parkinson 54:51

2M ago54:51

54:51

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Episode summary: In this episode of the Inside Commerce podcast, Paul Rogers speaks with Matt Parkinson from Gene about the evolution of Magento and Adobe. They explore the dangers of platform tribalism, and discuss the current state of the platform ecosystem, the challenges a…

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EP292: From Soldier to Entrepreneur - The ThruDark Ecommerce Journey, with Founder Louis Tinsley 35:44

2M ago35:44

35:44

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Summary: In this episode ecommerce podcast, Paul Rogers speaks with ThruDark founder Louis Tinsley , who shares his unique journey from special forces to ecommerce entrepreneurship. Louis discusses the challenges and successes of building a brand in the outdoor industry, the i…

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EP291: Transforming Shopping Receipts Into Opportunities for Engagement, Loyalty and Post Purchase CX, with Slip Founder Tash Grossman 40:34

3M ago40:34

40:34

In this ecommerce podcast, Tash Grossman, founder and CEO of Slip, discusses the transformation of shopping receipts into valuable engagement tools for retailers. She shares her journey from management consulting to founding Slip, emphasising the importance of learning from mistakes and the challenges of integrating technology in retail. Tash highl…

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EP290: Shopify Editions Unpacked - How The Latest Product Release Benefits Merchants, With Senior Solutions Engineer Ben Homer 47:25

3M ago47:25

47:25

Inside Commerce is the first podcast to talk you through what the latest Shopify release means for ecommerce stores. James discusses the relevance of key new features and upgrades with Ben Homer, Senior Solutions Engineer, pulling apart the benefits and implications for merchants. Shopify Editions always attracts lots of attention. Following an emb…

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EP289: Mastering The Upper Funnel - Measuring & Monetising Your Investment In Nurturing Customers, with Geeta Randev 45:04

3M ago45:04

45:04

Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: Why do brands invest in the upper funnel? In this podcast, digital marketing strategist Geeta Randev discusses the evolving landscape of digital marketing, emphasising the importance of investing in upper funnel marketing to build brand awareness and customer loyalty. …

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EP288: What BigCommerce's 2025 Summit Reveals About Its GTM Strategy & Roadmap Focus, with Partner Advisory Board Members 5874 & GPMD 50:31

3M ago50:31

50:31

Summary: In this ecommerce podcast, James Gurd discusses the recent BigCommerce Partner Summit with agency leaders Rupert Cross and Mark Slocock. They explore BigCommerce's market positioning, particularly in the B2B space, and share insights from the Partner Advisory Board. The conversation delves into the challenges and areas for improvement for …

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EP287: How Noble Panacea Successfully Launched Ecommerce in China, with Global Digital Director Will Lockie 45:04

4M ago45:04

45:04

Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Video summary:In this ecommerce podcast, experienced ecommerce consultant James Gurd and Global Digital Director Will Lockie discuss the intricacies of expanding ecommerce brands into the Chinese market. They explore the unique dynamics of the Chinese consumer, the importance of…

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EP286: How To Scale An Ecommerce Business Using Marketplaces, With Furniture Box Co-founder Dan Beckles 44:16

4M ago44:16

44:16

Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Video summary:In this episode of the Inside Commerce podcast, James Gurd interviews Dan Beckles, co-founder of Furniture Box, discussing the growth strategies in marketplace commerce. They explore the journey of starting a furniture business, the challenges faced in the industry…

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EP285: The Future of Order Orchestration & Integrations for Ecommerce, With Kelly Goetsch, COO at Pipe17 and Chairman of the MACH Alliance 34:49

4M ago34:49

34:49

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, Kelly Goetsch discusses his transition from Commercetools to Pipe17 and the company's mission to revolutionise order management in ecommerce. The podcast highlights the challenges of traditional systems and how Pipe17's network-base…

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EP284: Osprey London's Head of Ecommerce & Marketing On Why Centra + Storyblok + Depict + Ingrid Is The Right Toolkit To Deliver Ecommerce Growth 35:05

4M ago35:05

35:05

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra. They discuss the challenges faced with Magento, the rationale behind the transition, and the…

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EP283: Digital Revolution - How VIU Eyewear Rebuilt Its Ecommerce Stack To Improve CX Through Smarter Automation & Connectivity, With CTO Elian Kool 45:19

5M ago45:19

45:19

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, James Gurd speaks with Elian Kool, CTO of VUI Eyeware, about their digital transformation journey in the eyewear industry. They discuss the challenges of consolidating technology and processes, the importance of a phased approach to…

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EP282: Is Organic SEO Getting Harder? Google's SGE, Protecting Brand Search & Strategic Considerations for Ecommerce Teams, With Audits.com Founder Carl Hendy 35:20

5M ago35:20

35:20

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, James Gurd and Carl Hendy discuss the evolving landscape of organic SEO, particularly in the context of ecommerce. Carl is a well respected voice in the ecommerce and SEO industry, having delivered SEO audits and strategies for some…

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EP281: How To Create A Coherent Content Strategy & Write Copy That Delivers Results, With Alice Brown 47:35

5M ago47:35

47:35

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this podcast, James Gurd and Alice Brown, founder of Seventh Wave Stories, delve into the intricacies of creating a coherent content strategy that resonates with audiences. They explore Alice's journey from surf coaching to becoming a messaging strategist,…

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EP280: The AI Workspace For Product Catalogues - How Emfas Automates Quality Improvements & Solves Data Challenges 36:25

5M ago36:25

36:25

James Gurd and Paul Rogers discuss the challenges of product data quality in ecommerce with Vidar Trojenborg, co-founder of Emfas. Vidar has a lot of experience building ecommerce tech stacks to improve and manage product data, having previously held the role of Head of Data & Technology at ASKET. In the po dcast, we explore how AI can automate pro…

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EP279: Zelph: The End-to-End Marketplace & Dropshipping Solution For Ecommerce Spun Out of Kick Game’s £50m+ Business 43:41

5M ago43:41

43:41

LISTEN: Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548 Spotify: https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZ Amazon: https://music.amazon.co.uk/podcasts/6b90a9bb-1554-4d79-849f-066f6139346b/re-platform---ecommerce-cx-and-technology-podcast FOLLOW US: LinkedIn: https://www.linkedin.com/co…

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EP278: Optimising Ecommerce Returns & Exchanges, with Oh Polly Customer Journey Manager Emily Mcmorran & Loop's Senior Product Marketing Manager Samir Kamnani 45:44

6M ago45:44

45:44

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, James & Paul host a discussion with Emily Mcmorran, Customer Journey Manager for Oh Polly, and Samir Kamnani, Senior Product Manager at Loop, about the evolving landscape of return strategies in ecommerce. They …

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EP277: Founder Interview > How Order Editing Is Transforming Post Purchase CX, Improving Returns & Reducing Customer Support Tickets 53:28

6M ago53:28

53:28

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: James Gurd and Hamish McKay discuss the critical need for order editing in ecommerce, exploring the challenges faced by customer service teams and the impact of order editing on returns and customer experience. Hamish shares his journey as a startup founder, …

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EP276: From Monolith To Composable: SportsShoes CTO On Delivering Digital Transformation & Managing Operational Change At Scale 52:21

6M ago52:21

52:21

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this podcast, James Gurd interviews Jon Cleaver, CTO of a prominent sports shoe brand, about the challenges and strategies involved in digital transformation within the company. Jon shares his extensive background in retail, and discusses the importance of…

1
EP275: The Current State of AI in Ecommerce And Where We’re Headed With Visual Content Generation for Brands 42:02

6M ago42:02

42:02

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, James Gurd, Liam Quinn and Paul Rogers discuss the current state of AI in ecommerce, exploring its adoption, opportunities, challenges, and the future of AI agents. They delve into the importance of creative direction, data strategy, and the …

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EP274: Ecommerce Vendor Strategy Update: Leadership Interviews With BigCommerce, Shopify, Centra, Commerce Layer, Scayle, Remarkable & Shopline 1:54:39

7M ago1:54:39

1:54:39

Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle and Shopline for a fireside chat on what’s happened in Q3 and Q4 2024. Every 6 months, we catch-up with the leadership teams of leading ecommerce vendors so you can…

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EP273: Look Fabulous Forever MD On Building True Customer Loyalty Through Brand, Product Expertise & Excellent Customer Service 52:31

7M ago52:31

52:31

Episode summary: In this conversation, Janis Thomas, Managing Director of Look Fabulous Forever, discusses the importance of catering to a mature audience in the beauty industry. She shares insights on the brand's mission to celebrate mature beauty, the challenges faced by older consumers, and the need for representation in marketing. Janis emphasi…

1
EP272: The Evolution of Ecommerce Replatforming - Insights & Advice Based On Project Experience 38:40

7M ago38:40

38:40

Summary: In this episode, James Gurd and Paul Rogers discuss the evolving landscape of technology change in ecommerce, focusing on the shift from tactical solutions to strategic decision-making. They explore the importance of ecosystems in technology selection, the changing roles in project management, and the critical need for customer leads to ov…

1
EP271: Economic Factors Impacting Ecommerce in 2025 + 6 Key Trends Ecommerce Teams Should Be Thinking About 45:14

7M ago45:14

45:14

Happy New Year. After a two week break, which seems like an eternity in ecommerce, we're back and raring to go. To kick-off 2025, we're looking at the broader economic picture and the intersection between macro events and ecommerce strategy, assessing the key trends we think will shape the ecommerce industry this year and which ecommerce teams need…

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EP270: Inside Commerce Unwrapped 2024 - Annual Review of the Trends Shaping Ecommerce 52:14

8M ago52:14

52:14

Every year, Inside Commerce looks back at the key trends that shaped the ecommerce industry over the past 12 months. In this episode, James and Paul discuss the evolving landscape of ecommerce as they reflect on the trends of 2024. They highlight the following: 1. More positive sales outlook & better consumer confidence 2. Consumers becoming increa…

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EP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product Director 50:33

8M ago50:33

50:33

ABOUT THIS EPISODE: In this episode, James Gurd & Paul Rogers interview David Magee, Product Director at World of Books, about their recent migration from Commercetools to Shopify. The conversation covers the strategic shift towards direct-to-consumer sales, the challenges faced with their legacy tech stack, and the innovative solutions implemented…

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EP268: Unified Commerce: What Does It Really Mean? Unpicking The Latest Ecommerce Buzzword To Focus On What Matters To Ecommerce Businesses 37:01

8M ago37:01

37:01

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this podcast, James Gurd and Paul Rogers delve into the concept of unified commerce, exploring its definition, evolution, and practical implications in the ecommerce landscape. They discuss the similarities between unified commerce and omnichannel strategi…

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EP267: Re-engineering Pangaia’s Shopify Storefront to Increase Operational Efficiency, with Commerce UI CTO Michal Klim 44:33

8M ago44:33

44:33

Replatforming isn't always the best solution to technology challenges. An ecommerce platform can be fit-for-purpose but the implementation flawed, or outdated, resulting in the business thinking the issue is the underlying tech. Sometimes it's quicker, cheaper and more effective to improve how the current platform is built rather than pivot to a ne…

1
EP266: Loyalty & Luxury - How Can Premium Brands Land A Winning Loyalty Strategy? 43:44

9M ago43:44

43:44

Loyalty is a hot topic in ecommerce. For this podcast, we're joined by Ed Bull, owner of leading ecommerce agency Limesharp. We discuss the evolving landscape of loyalty programs in the luxury and premium brand sectors, exploring how brands are redefining loyalty beyond traditional points systems, focusing on strategic approaches to customer behavi…

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EP265: Delivering A Smarter CX: Integrating AI Chatbots Into Onsite User Journeys To Improve Product Discovery, with Asklo 41:53

9M ago41:53

41:53

There's a feeling in the industry that some AI tools are solutions looking for a problem. In this podcast, we explore an AI solution that has a clear ecommerce use case and is focused on improving customer experience. James Gurd speaks to Klevu co-founders Nilay and Niraj about their new product, Asklo, which integrates AI chatbots into ecommerce p…

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EP264: What Should Ecommerce Brands Be Reporting On, And Why, With OmniCommerce's Consulting Director Joe Fletcher 41:18

9M ago41:18

41:18

Summary: In this episode of the Inside Commerce podcast, Paul Rogers and Joe Fletcher discuss the critical aspects of ecommerce reporting, focusing on the importance of data measurement, key performance indicators (KPIs), and the challenges posed by new tools like GA4. They explore the significance of conversion rates, tracking, and common mistakes…

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EP263: Common Issues with ERPs: How They Hamper Ecommerce Teams & What To Do About Them, With Luke Hodgson 45:41

9M ago45:41

45:41

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, Luke Hodgson from Commerce Thinking explains the common issues with ERPs and their integration with ecommerce platforms. The conversation explores the importance of understanding ERP systems for ecommerce leader…

1
EP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming? 32:58

10M ago32:58

32:58

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of Inside Commerce, James Gurd and Paul Rogers discuss the critical decision-making process surrounding technology investment versus viewing technology migration as a cost reduction opportunity. They emphasize the importance of focusing on val…

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EP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific Solutions 38:56

10M ago38:56

38:56

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: 🔥 This podcast will interest a broad audience. Paul Rogers and James Gurd discuss how the B2C ecommerce marketplace has become crowded, and where vendors need to focus to get attention, and why. If you're working for: A retail ecommerce business An ecommerce …

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EP260: Smythson's Digital Director On What CX and Personalisation Mean To A Heritage Luxury Brand 41:10

10M ago41:10

41:10

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, James Gurd interviews Seb Villien, the Digital Director at Smythson, discussing the nuances of customer experience and personalisation in the context of luxury brands. They explore the differences between high s…

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EP259: Luca Faloni's Head of Growth On The Pivot From Shopify To Centra To Support International Ecommerce Expansion 32:57

10M ago32:57

32:57

In this podcast, Paul Rogers interviews Philipp Mensch, head of growth at Luca Faloni, an Italian premium menswear brand. We explore the brand's recent replatforming to Centra from Shopify, focusing on the need for a scalable and flexible tech stack to support international growth. Philipp shares insights on managing internal resources during the m…

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EP258: Justifying The Investment in Design & Creative For Ecommerce Brands, with Grebban's Founder Anton Johannson 45:12

11M ago45:12

45:12

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Paul Rogers speaks with Anton Johansson, founder of Grebban, about the evolving landscape of ecommerce design and branding. They discuss the importance of creating a compelling brand experience, the shift towards investing in creative over development, and th…

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EP257: Cracking The Flexible Working Conundrum - Digital Leaders on Balancing Employee & Company Needs 53:59

11M ago53:59

53:59

Flexible working is a hot topic. Amazon is the latest company to stir up debate around the virtues of giving employees the best possible work/life balance. A CBI Employment Trends survey found that 99% of all businesses surveyed believe that a flexible workforce is vital or important to competitiveness. BUT... Flexibility means different things to …

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EP256: The Future of Your Ecommerce Returns Strategy - Understanding The Pivot To Paid Returns & Fair Usage 42:05

11M ago42:05

42:05

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: This podcast delves into the evolving landscape of return strategies in ecommerce, emphasising the need for retailers to shift their perspective from viewing returns as a cost & policy to recognising them as an important customer service. The discussion highl…

1
EP255: 14 Examples of Ecommerce Brands Thinking Differently to Improve The Online Shopping Experience 34:43

11M ago34:43

34:43

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, James Gurd and Paul Rogers discuss examples of innovative and creative executions in ecommerce. They highlight features and designs that enhance the customer experience, add value, and drive smarter business decisions. The examples include Li…

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EP254: What BigCommerce's Latest Product Features Mean For Merchants, with VP Product Management Jordan Sim & Codal's Director of Strategy, Joe Comins 46:18

12M ago46:18

46:18

In this episode, we discuss BigCommerce's latest product release with Jordan Sim, VP of Product Management, and Joe Comins, director of strategy at leading SI Codal. The conversation covers topics such as the current direction of BigCommerce's product strategy, the integration of Makeswift into the Catalyst framework, the flexibility and control pr…

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EP253: Ecommerce Market Mood - Strategy, Tech & Interesting Stories, July 2024 43:28

12M ago43:28

43:28

Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what ecommerce team…

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Paul Rogers And James Gurd Podcasts

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