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Profit by Design

Dr. Sabrina Starling

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You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Va ...
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Have you thought about hiring a business coach but aren’t sure if it’s worth the investment? We are breaking down the real ROI of coaching—what it costs, what you gain, and how to know if it’s the right move for your business. You’ll discover how to discern between tangible and intangible ROIs and how to know if you’re ready for a coach. This topic…
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Are you struggling to break free from the survival trap? We want to help you turn things around! Everything depends on your decisions, and you want to make decisions that will move your business forward, but how? Join Tap the Potential’s Lead Strategist, Melissa Kay, and Dr. Sabrina Starling, The Business Psychologist and TEDx speaker, as they cove…
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Are you ready to move your business forward? If you’re struggling to find the hours to “get it all done” or unsure where to focus your time and energy, this episode is for YOU! We are diving into proven strategies for carving out time to work ON your business, not just IN it. You’ll learn how much time you should be working and how to create more t…
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Are you struggling with time management as a business owner? The key is not working harder but having a reason to work less! In this episode, Melissa Kay dives into why time-blocking and delegation might not be enough, and how having a purpose for your time can transform your productivity and life. You’ll learn why overworking leads to burnout and …
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Unplugging from your business is THE key to solving your biggest problems. Sometimes, the best way to move forward is to hit pause. Join Dr. Sabrina Starling and Melissa Kay to discover how constant overworking drains your productivity, the psychology behind the power of brain breaks, and practical tips for successfully unplugging without sacrifici…
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Taking care of yourself and your team is the key to long-term success. Preventing burnout in entrepreneurs has been a major focus of Dr. Sabrina Starling’s research on the causes and cures for burnout in high-pressure work environments. Melissa Kay leads today’s conversation with Dr. Sabrina, “The Business Psychologist,” as she shares the powerful …
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We are thrilled to interview Geeta Nadkarni again, joined today by her husband, Pat. You may remember Geeta’s story from the Profit by Design podcast, Episode 339, and we are excited to hear more from her and Pat. Join Dr. Sabrina Starling and Melissa Kay for this insightful interview! Pat Blain is the “Problem-Solving Pinball Wizard” who brings 15…
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Do you feel that no one understands what you’re experiencing as a business owner? Many times it seems like you are alone, stranded on a deserted island, and everything depends on you. Dealing with ALL the emotions can be one of the biggest challenges, especially when feelings of loneliness and isolation hit you hard. The truth is that you are NOT a…
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Imagine working half the hours you do but still achieving the same, or even better, results. Is it possible? Yes! In this episode, Dr. Sabrina Starling shares how she transformed her workweek by handing off client delivery to her talented team, all while maintaining the success of her business. Learn how to design your work around your life and bui…
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Do you ever feel that you are going above and beyond for your clients but still not getting the results you want? Today’s episode explores how to deliver exceptional value to your clients without the risk of over-delivering. You’ll learn our tried-and-true systems for understanding client needs, finding your sweet spot, and delivering with purpose.…
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Catch today’s episode as Dr. Sabrina Starling interviews Geeta Nadkarni. Her story is a masterclass in the art of reinvention, and she shares how anyone can rewrite their own success story using her groundbreaking frameworks. You’ll learn how working smarter–not harder–can transform your business and life! Geeta Nadkarni went from being a 12-year-o…
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Are you missing important growth opportunities? Discover how overlooked opportunities can help solve your business challenges! No matter your challenges, today’s guest says, “There is a deal for that!” Join Dr. Sabrina Starling and Corey Kupfer for insights into solving hiring challenges through deal-making. You’ll learn how a deal-maker’s mindset …
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I’m getting real with you today and publicly sharing about the most vulnerable time in my life. I’m opening up about my personal story and the hardest season I’ve faced. More importantly, I’m sharing how my team carried me through this time. The real truth is that work isn’t just about business, but it can support your life in ways you never expect…
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Are your A-players on the verge of burnout? As a business leader, it can be easy to overlook the needs of your top performers, assuming that they’ll always push through to get the job done. But what happens when your A-players start to crack under pressure? In this episode, we dive deep into the hidden costs of burnout, including losing your top ta…
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Today, Dr. Sabrina Starling and Melissa Kay chat about how micromanaging can really hurt employee morale, lead to burnout, and interfere with team efficiency. They talk about how crucial it is to build a workplace where autonomy and trust are front and center, which can boost performance, job satisfaction, and keep employees around longer. They str…
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Are you a business owner who can fully trust your team–and let go? That’s very different situation from being a business owner who is stuck in the weeds of the day-to-day and can’t be the visionary for their business. Today’s episode is inspired by recent discussions with several business owners in our Better Business Better Life program about free…
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Today, Melissa Kay and Dr. Sabrina dive into what it means to "lead with love" in their organization. Melissa shares her appreciation for Dr. Sabrina's supportive way of leading, which focuses on mentoring and creating a healthy work environment. They chat about how important one-on-one meetings are, encouraging vulnerability, and building a cultur…
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Retaining team A-players on your team can sometimes be difficult. Today, Dr. Sabrina Starling and Melissa Kay delve into the critical topic of retaining high-performing employees, often called "A-players." They’ll highlight the significance of fostering a supportive environment that prioritizes employee growth and development, which is essential fo…
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You’re in for a treat in today’s episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients! Profit by Design…
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Your dreams are WHO you are! They are the core essence of your being and the purpose for which you were created. Melissa Kay and Dr. Sabrina Starling share their big dreams from a year ago and what’s happened since then. You’ll hear how they’ve dialed in the action plans for Tap the Potential clients to streamline services and upgrade the quality o…
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Today’s episode is the second part of our Strategic Planning Series. Hopefully, you’ve listened to Part 1 and downloaded your copy of the Strategic Planning Guide and 2025 Planner. Get them now by clicking this link. You’ll need these resources to take full advantage of everything we are offering in the Strategic Planning Series. Creating your visi…
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A focus on strategic planning for the new year has been a longstanding tradition at Tap the Potential, and we work diligently to expand and refine this process each year. For this two-part series that begins in this episode, please download your Strategic Planning Guide and the 2025 Tap the Potential Strategic Planner today. I hope these two episod…
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What is the BEST way to leverage AI technology in your business? In this episode, Dr. Sabrina Starling is joined by David Jenyns, the author of SYSTEMology, a book we highly recommend to all our clients at Tap the Potential. Join us to learn how AI is changing systems documentation, how to build a culture of systems, and how to overcome resistance.…
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In this episode, the Tap the Potential team gathers to celebrate and shine the Great Place to Work Spotlight on Tammy Little, a phenomenal client and the founder and CEO of Ghost Crew, FTC Group, and Summit Accounting Partners. She brings over three decades of diverse accounting experience and a fervent drive for business success. She has a BSBA in…
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Are you ready to make 2025 your best year yet? Let’s start by asking ourselves what we are grateful for today. In this episode of the Profit by Design Podcast, we’re diving into how to build a resilient business and a life you love–starting with making decisions based on love, not fear. Join us as Dr. Sabrina Starling and Melissa Kay share powerful…
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Your mission is your WHY, and it incorporates your purpose into your business. One of the most crucial steps in realizing your business dream is to reignite your passion and connect with the WHY of your business. Rediscovering that spark and creating a roadmap to bring your dreams back to life is the focus of today’s episode. Join Melissa Kay, Lead…
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Delegating tasks is a struggle for most business owners, and it’s a challenge that quickly becomes an obstacle in the battle for a “work supports life” mindset. We touched on this topic as we ended our last episode, and we knew it deserved more time, attention, and deeper discussion. Join Melissa Kay, Lead Strategist at Tap the Potential, and Dr. S…
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We want to help business owners take control when feeling overwhelmed and understaffed. Feeling this way is a normal part of a growing business, and we can’t put off taking steps to move forward. Waiting until you don’t feel overwhelmed and understaffed may take forever! Melissa Kay and Dr. Sabrina Starling discuss this topic with fresh insight and…
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Are you making decisions out of fear or love? Wouldn’t a thriving mindset be better than merely surviving? In this episode, Dr. Sabrina Starling joins Melissa Kay, Lead Strategist at Tap the Potential, to discuss this topic. You’ll learn how to identify and break free from survival mode, how to cultivate a supported work/life integration, and actua…
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In this episode, business psychologist and author, Dr. Sabrina Starling, discusses how business owners can offer flexibility and work-life balance to their teams while ensuring key results are met. She emphasizes defining clear key results for each role, planning for flexibility, and cross-training team members to maintain smooth operations during …
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Are your company’s systems holding you back from reaching your full potential? Join Dr. Sabrina and Melissa Kay as we dive into the critical role of systems in driving sustainable growth. Dr. Sabrina Starling is “The Business Psychologist,” founder of Tap the Potential, and a recent TEDx speaker, and Melissa Kay is the Lead Strategist at Tap the Po…
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Having a team of A-players who work in an environment of autonomy to deliver key results makes ALL the difference in your business. If that sounds too good to be true, you don’t want to miss today’s episode. You’ll learn how to build trust and autonomy in your team. Melissa Kay, the Lead Strategist at Tap the Potential, discusses this concept with …
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Exciting things are happening! I’m chatting with Melissa Kay, the Lead Strategist at Tap the Potential about my upcoming TEDx talk: Work Supports Life. Even though landing a TEDx talk has not been my primary goal, it’s been my vision since 2019 to share the message on a broader scale about what’s possible with a “work supports life” mindset. This p…
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You’ve read many business books to help you grow your business, but have you ever thought about writing a book to grow your business? Today’s show pulls back the curtain on the writing process to reveal how this endeavor can set you up for success, drive profits, and boost your business. Join us! Jeremy Jones is a military veteran, entrepreneur, au…
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Calling all workaholics! Are you feeling stuck in the grind of running your business? It’s time to make a change! Join us to learn more in today’s episode! Kaitlyn Beaver, Tap the Potential’s How to Hire the Best Strategist, is joined by Melissa Kay, the Lead Strategist at Tap the Potential, to reveal key strategies that will help you grow your bus…
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Unlock the secrets to keeping your top talent motivated and committed! We are diving deep into strategies for retaining A-players and ensuring they stay engaged and excited about their work. Game-changing insights are coming your way in today’s episode! Many business owners feel frustrated by the challenge of keeping their best team members engaged…
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Are you struggling with high turnover or lackluster performance from new hires? Join us to discover how the right onboarding process can transform your team’s productivity and retention rates. We are diving into actionable strategies to ensure every new team member fits into your company and thrives—from Day One. Learn more from Melissa Kay, Tap th…
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All three Tap the Potential strategists are here to celebrate Bonnie Cecil of Fresh Tech Integrated as our most recent recipient of the Great Place to Work Spotlight. This designation puts the spotlight on business owners who are giving significant attention to making their company a great place to work for A-players. Dr. Sabrina Starling, Melissa …
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Do you feel like you are on a hamster wheel, always trying to find the right clients and keep consistent revenue coming into your business? In today’s episode, you will learn how to be strategic in attracting the right clients while staying in your unique niche. Melissa Kay, Lead Strategist at Tap the Potential, welcomes Donna Leyens to the podcast…
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Dr. Sabrina has returned from her 4 Week Vacation® which began abruptly and lasted longer than previously planned. Today’s topic is about having peace in your life as a driven entrepreneur. In this episode, Dr. Sabrina gets personal as she shares her heartbreaking experiences of the last few weeks and how her life has been forever altered and shake…
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Welcome to another episode in our podcast series hosted by me, Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, our Success and Connect Team Lead and How to Hire the Best Strategist. Everything we’ve been sharing over these past few weeks is a glimpse into what our team is experiencing right now while Dr. Sabrina is on her…
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Welcome to another episode with Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, the Success and Connect Team Lead, and How to Hire the Best Strategist. We are giving you an inside look at what our team is experiencing right now and how we are flourishing while Dr. Sabrina is on her 4 Week Vacation®. Since the first day of…
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Welcome! I’m Melissa Kay, the Lead Strategist at Tap the Potential, and I’m joined by Kaitlyn Beaver, the Success and Connect Team Lead and How to Hire the Best Strategist. Everything we are sharing with you about setting up your team for success, taming your gremlins, and claiming your freedom is exactly what our team is experiencing right now. Dr…
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This episode is the first of several hosted by Melissa Kay, Tap the Potential’s Lead Strategist, and Kaitlyn Beaver, Tap the Potential’s Client Success and Connect Team Lead and How to Hire the Best Strategist. We are keeping things running smoothly while Dr. Sabrina Starling is on her 4 Week Vacation®, which she unexpectedly had to begin earlier t…
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Today’s guest has taken a 4 Week Vacation® (it was actually for five weeks!) She knows the value of setting up a business so that work supports life and not the other way around, and she sees firsthand the impact on herself, her business, her team, and her family. We welcome Sarah for her third appearance on the Profit by Design podcast! Sarah Mart…
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I’m excited to welcome Abby, Trent, and Laurie from Collected Living Design. This trio of business partners is sharing how they have taken their growing business and turned it into a business that truly supports their lives. They have been on this journey with us at Tap the Potential for about 1-½ years, and they have accomplished incredible things…
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It’s not easy to plan for your 4 week vacation®️ as a business owner, but it CAN be done–and it WILL change your life and your business for the better. Seth Gordon joins me today to discuss the last few weeks of preparation leading up to his extended vacation this summer. He describes the mindset shifts it takes to leave hustle culture behind, the …
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Today’s episode dives into the vast opportunities and unique challenges of integrating AI tools into your business operations while maintaining your authentic brand voice. We all want to navigate the complexities of AI implementation with careful consideration, but the AI world can be overwhelming. My guest breaks down the common fears around using…
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Key performance indicators (KPIs) help you make strategic decisions in your business. There are many things to measure, so how do you know which KPIs make the most sense and are worth your time to track? Join Dr. Sabrina and her guest, Angie Noll, as they discuss why we need to know our KPIs, what to do with them, and how they can make it easier to…
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People crave connection, and connection is achieved through effective communication. Dr. John Gordon joins Dr. Sabrina to discuss the significance of asking patients, “Tell me your story.” This approach creates a more meaningful experience and a deeper connection than the traditional doctor-patient relationship. Dr. Gordon shares how he prioritized…
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