Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call.
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Welcome to Embracing Marketing Mistakes, the essential top-ten pod for senior marketers determined to grow their brands all by learning from real-world screw ups. Each week, join hosts Chris Norton and Will Ockenden, seasoned PR professionals with over 45 years of combined experience, as they candidly explore the marketing failures most marketers would rather forget. Featuring insightful conversations with industry-leading marketing experts and value-packed solo episodes, the podcast tries t ...
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On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR. It is one of the top 5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts. ...
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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry ...
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In this exciting podcast, Simon Hedaux from ReThink Productivity shares his insights and strategies for improving productivity and efficiency in the retail and hospitality industries. With the help of clients, partners, and the ReThink team, Simon covers everything from measuring and tracking productivity to developing and implementing effective strategies. Whether you're a business owner, manager, or employee, this podcast is a must-listen for anyone who wants to learn how to get more done ...
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True Or False PR is a public relations podcast dedicated to unwrapping many of the myths and preconceptions about the PR industry. Each week our hosts Phil Szomszor and Austin Brailey debate a topic and then decide whether they think it's "true or false". Follow the debate and suggest future topics for discussion on Twitter at @prtrueorfalse
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Copper State of Mind: public relations, media, and marketing in Arizona
HMA Public Relations | PHX.fm
Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Pre ...
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A space to inspire you to measure, modify and move in God's direction
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Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications. Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, and our global PR agency network, Convoy, we manage their reputations worldwide.
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The Future of Branded Content Marketing and PR, is all about the latest in trends in content marketing & public relations. The tips and techniques that modern marketers are using to reach their targetted customers. How to do it, when to do it & how to measure it!
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This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
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Blazing Creative is a podcast for creative biz owners who are equal parts goofball and girl boss. Who love to laugh as much as they launch. And who have guilty pleasures for good measure. Meghan Maydel and Steph Schertz talk pop culture, entrepreneurship, and their favorite tools of the week.
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The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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Market like a Fintech is a podcast by Mint Studios and the Fintech Marketing Hub, on a mission to find out what marketing strategies and tactics the top fintech companies in the industry use to acquire real customers, build a brand and grow revenue.
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Join Jason Bradwell - founder of Podcast Marketing Agency B2B Better - as he explores how brands across niche, complex, and often-overlooked industries drive growth by investing in content and community. If you run a business with the same old client acquisition playbook and want a new way to meet buyers where they are - this is the podcast for you.
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Earned Media Rising is a deep dive into the world of communications and marketing as senior-level communicators from global brands and leading agencies highlight best practices, thought leadership, and important trends and innovation around earned media.
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Media intelligence and PR measurement with Meltwater’s Chris Hackney
32:59
32:59
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32:59Send us a text In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage. Tune in to learn more! Our Guest: Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR techn…
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Your Marketing Team Just Got Smarter Thanks to AI
52:59
52:59
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52:59What topic would you like us to cover next? What happens when you mix two decades of digital comms experience with a brain wired for analytics, SEO and AI? You get friend of the show Andrew Bruce Smith. He’s the founder of Escherman, a CIPR Fellow, and Chair of the AI in PR panel, not to mention a certified Google Partner who’s trained over 3,000 o…
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How to Train your Communications Strategy
20:40
20:40
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20:40What does it mean to work smarter not harder when it comes to your communications strategy? Often a 'more is more' strategy feels like the way to go - adding content and tasks and tactics, but you'll get much better results if you focus on alignment instead of addition, and that's what Gini Dietrich is talking about this week on the Spin Sucks Podc…
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Send us a text Diane Wehrle CEO at Rendle Intelligence and Insights joins Simon for their monthly chat about footfall trends. The retail landscape continues to face challenges as May's data reveals decreased footfall and consumer spending across most sectors, with fashion retail experiencing a particularly steep decline of 3.6% year-on-year. • High…
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Internal Communications: How to Talk (and Listen) to Employees in Uncertain Times with Nikki Little
25:38
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25:38Nikki Little of Franco, a Detroit-based PR agency, joins us to talk about the importance of internal communications during times of crisis or rapid change—in other words, times like these. Join Franco’s 5-Day Challenge and learn how to navigate uncertainty with strategic communication that builds trust, engagement and resilience. Nikki shares tacti…
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Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster
3:14
3:14
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3:14What topic would you like us to cover next? The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organising a New Year's Eve fireworks event at Coney Island, where instead of the expected 500 attendees, 5,000 people showed up, creating major logistical challenges…
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S12 E12: Listener Mailbag: Hiring Marketers, AI Takeover & Influencer Strategy
34:12
34:12
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34:12You’ve got questions. Nik’s got answers. In this Listener Mailbag, Nik answers questions about hiring, AI tools, video ads, and more. How do you assess Marketers when you decide to bring someone onto your team? Why are Triple Whale and Motion The Next Big Things in DTC? What’s the deal with Shopify themes? Get ready for open source, creator-lead bo…
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What Galileo Can Teach Us About Creating Fintech Content for Enterprise Customers - Scott Henderson & Rosa McGoldrick, Marketing Leaders, Galileo
47:51
47:51
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47:51Araminta interviews Scott Henderson, Senior Digital Marketing Manager at Galileo, and Rosa McGoldrick, Head of Public Relations and Marketing Content at Galileo. They discuss the unique challenges of B2B FinTech marketing, emphasising account-based marketing and personalised content strategies. The conversation covers creating high-impact content, …
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The evolution of remote work with HireMyMom’s Lesley Pyle
26:22
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26:22Send us a text In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforce Tune in to learn more! Our Guest: Our episode guest is HireMyMom’s Lesley Pyle, founder and CEO of the platform. She has been connecting small businesses with skilled remote professionals since 2…
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Are You Still Measuring Outputs When You Should Be Measuring Outcomes?
1:00:04
1:00:04
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1:00:04What topic would you like us to cover next? Let’s be honest, the PR world still loves a good-looking coverage book. A glossy spread in the national press, a namecheck in a podcast, a flurry of social mentions. It feels like success. But what’s it actually doing for the business? Not much, in most cases. For too long, we’ve let vanity metrics run th…
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Turn Chaos into Order with The PESO Model©
22:50
22:50
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22:50The expectations for marketing and communications teams are higher than ever, and old systems aren't going to cut it. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how the PESO Model© turns disconnected tactics into aligned strategy, vanity metrics into business results, and overwhelmed teams into confident, focused operators.…
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FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To
2:30
2:30
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2:30What topic would you like us to cover next? Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that featured collaborations with international breweries like Lervig and Hidden Springs, creating six beers with a Eurovision tie-in called "Collabivision." What seemed like marketing genius internally received a luke…
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S12 E11: The Most Underrated Way to Grow a Mission-Driven Brand (with Sam Springfield, Senior Director of Content at Bark)
38:11
38:11
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38:11How do you build a powerful, parent-first brand in one of the most emotionally charged industries? In this episode of Limited Supply, Nik goes behind the scenes with Sam Springfield, Senior Director of Content at Bark, the parental controls tech company helping families navigate the digital world. Sam breaks down why Bark prioritizes educational st…
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89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence
38:24
38:24
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38:24We’re halfway through 2025 and AI is the buzzword on everyone's lips. And while it’s changing marketing fast, is the hype legitimate? Host James Lawrence is joined by Rocket Agency’s co-founder, David Lawrence, to unpack what AI adoption actually looks like on the ground, and how Australian marketers can equip themselves for what’s to come - inside…
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The Art of Authentic Brand Storytelling: Rachel Massey on Breaking Through B2B Blandness
31:31
31:31
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31:31What topic would you like us to cover next? Rachel Massey, Director of Marketing at Huthwaite International, is a brilliant B2B marketing manager with deep experience in leading marketing operations and running fully integrated campaigns that actually deliver on business objectives. She’s worked across both large corporations and SMEs in a range of…
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Drawing the Line Between Helpful Automation and Dangerous Delegation
18:31
18:31
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18:31It seems like AI content is everywhere these days - in your inbox, on LinkedIn - even in major publications. And for all the many amazing ways AI can help make you more effective, it needs to be supervised. Closely. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to walk the line between getting value out of AI …
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Send us a text Sue and Simon explore key retail trends reshaping operations: loyalty-based deep discounts, data-driven opening hours optimization, and the challenges of tech fragmentation for managers. Each trend reveals how retailers are balancing cost pressures with customer experience in an increasingly complex operational landscape. • Loyalty p…
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Marketing Mishap: Using My Name As My Password Wasn't Great
2:45
2:45
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2:45What topic would you like us to cover next? Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out when their website was hacked due to an overly simplistic password. • Rapid decision-making is part of their business approach, which inevitably leads to so…
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S12 E10: The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of Heatmap.com)
51:23
51:23
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51:23Are your ads converting? Is conversion rate a vanity metric? What’s the deal with split testing? This week’s guest, Dylan Ander, loooooves websites, conversions, ads, and more—and he’s even known as the CRO Guy. He founded Heatmap.com to help brands get real-time behavior on their websites. Nik and Dylan dive deep into why most brands obsess over a…
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In an environment that is constantly changing, you need to make sure that you are in partnership with your clients, and providing the strategy and insight they need to grow. This week on the Spin Sucks Podcast, Gini Dietrich is walking you through exactly how to change your relationship from vendor to business parter.…
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ReThink Revealed - Ep3. Planning the Ultimate Work Study - Gail
17:38
17:38
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17:38Send us a text Gail, Rethink's Project Coordination Manager, reveals the secrets behind planning and delivering successful productivity projects across diverse industries and time zones. • Communication, proven planning processes, and a professional team of work-study engineers are Gail's "secret weapons" for keeping projects on track • Project set…
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Why You Should Act Now to Help Save Public Media with Alice Ferris
24:51
24:51
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24:51There is an urgent threat facing public media in the United States: a proposed federal budget cut that would not only threaten its future, but also "claw back" funding that's already been awarded to public television and radio stations across the country. Read the transcript and notes for this episode on our website. Adrian McIntyre opens with a pe…
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FAIL: When your business feels like your baby, you take the losses personally
3:24
3:24
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3:24What topic would you like us to cover next? Chris Simmance, Founder of OMG Centre, opens up about the hard leadership lessons learned through emotional reactions to business setbacks and poor financial management in agency life. • Letting emotional responses to client departures negatively impact team management • Acknowledging how leadership mista…
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S12 E9: Story of a Subscription Empire (with Michael Broukhim, Co-CEO + Co-Founder of FabFitFun)
1:03:07
1:03:07
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1:03:07Live from SubSummit 2025, FabFitFun co-founder and co-CEO Michael Broukhim joins Nik to unpack the wild journey from political web design to pioneering subscription commerce. 1 in 6 women have been FabFitFun subscribers at one point—a feat that Michael knows is all about connection, curating the right products, and helping other brands grow in the …
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88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing
53:16
53:16
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53:16What makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persu…
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Making Your Data Stories Relatable and Actionable
17:17
17:17
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17:17Last week on the Spin Sucks Podcast, Gini Dietrich shared the 4 types of data stories you need to communicate your metrics effectively. This week, she is talking about how to take those stories to the next level, and make them relatable to the decision makers you're working with.By Gini Dietrich, Founder of Spin Sucks
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Send us a text Diane Wehrle CEO at Rendle Intelligence and Insights joins Simon for their monthly chat about footfall trends and shopping behaviours from March to April 2025. Consumer confidence has taken a hit as Easter trading results reveal ongoing caution, with the GFK Index dropping from -19 in March to -23 in April 2025. Despite footfall incr…
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Reimagining the Future of Local Journalism in Arizona with Chris Kline
22:38
22:38
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22:38Local news is facing serious challenges everywhere, with more than half the counties in the United States lacking any source of community reporting. Chris Kline, CEO of the Arizona Media Association, joins us to talk about the Arizona Community Collaborative and its efforts to revitalize local news in Arizona with a bold, statewide storytelling ini…
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FAIL: "I Started an Online Wine Business Right Before Lockdown"
9:12
9:12
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9:12What topic would you like us to cover next? Josh Lachovic, ex-startup founder turned growth agency founder, shares his journey from digital marketing roots to founding a wine startup that experienced meteoric growth during the pandemic, only to face the harsh reality when lockdown behaviors proved unsustainable. • Started in SEO and content writing…
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The strategy behind the industry’s most awarded PR firm
31:51
31:51
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31:51Welcome to Episode One, Season Two of the PR Resolution Podcast. We're returning strong! In this episode Stella interviews Lucy Hart, Executive Strategy Director at The Romans; the most awarded PR agency in the industry. Often in PR there can be too much focus on media and not enough on the public. That's why this interview is so inspiring. Lucy ta…
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S12 E8: The Story Behind Sharma Brands + DTC Success (from Ecom North)
39:34
39:34
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39:34How did Nik start Sharma Brands? Why did he pivot from tech to DTC? Does he actually know Pitbull personally? If you missed Nik’s talk at Ecom North in Canada, have no fear, it’s here. He’s breaking down his backstory: from taking a gap year and never going to college to joining an agency in New York, Nik’s worked A LOT. It didn’t happen overnight.…
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Attribution is Broken: How Runa Measures What Actually Matters | Joana Rocha, Director of Growth Marketing, Runa
45:21
45:21
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45:21The episode starts with a discussion on Joana Rocha’s unique experiences living in China and how they shaped her adaptability and perspective in marketing. It transitions into the challenges of marketing attribution and how changing from lead generation to account-based models can create more effective marketing strategies. The conversation delves …
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AI storytelling and PR strategy with Egnyte’s Jessica Pantages
32:57
32:57
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32:57Send us a text In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations Tune in to learn more! Our Guest: Our episode guest is Jessica Pantages, Egnyte’s chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jess…
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Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy
14:25
14:25
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14:25What topic would you like us to cover next? Welcome to another Campaign Crunch episode where we take a look at trending campaigns, what they did and the results they gained. This podcast (presented by one of our Account Managers, Becca Quinlan) delves into one of the most fascinating PR campaigns of recent times - the introduction of Evie Pig to th…
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The 4 Types of Data Stories You Need to Know
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18:30When you're in communications, you need to make data compelling, and the best way to do that is through stories. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the 4 types of Data Stories you need to be able to tease out and share.By Gini Dietrich, Founder of Spin Sucks
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FAIL: I was almost printed on the front page of a national newspaper
3:53
3:53
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3:53What topic would you like us to cover next? This clip explores career mistakes and what people learn from them. Andrew shares a memorable blunder from his early journalism career when he nearly became part of the printing machinery at the historic launch of the Today newspaper in 1986. • Sent to cover the launch of the Today newspaper as his first …
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S12 E7: Reviews, Rates, and ROI: Ecom Strategy Breakdown
40:53
40:53
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40:53There’s been a lot of things affecting ecom lately: tariffs, social media algorithms, AI, the list goes on. How do we navigate all of it? Nik’s setting the scene and breaking down ecom’s best practices. Margins are already thin and advertising costs are going up. So, making creative and quality content is a way to stand out. Being on top of analyti…
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87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder
37:19
37:19
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37:19With the growth of AI and LLMs like ChatGPT, the question "Is Google dying?" is often being asked. In this episode, James Lawrence sits down with Rocket’s Head of SEO, Joe Alder, to cut through the hype and discuss the facts about how AI is impacting SEO and search traffic in 2025. The conversation is backed by Australian-first research from Rocket…
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Creating the Story Your Numbers Are Telling
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14:20Do you know if your client's business is moving forward with all the data collected? This week on the Spin Sucks Podcast, Gini Dietrich is talking about how you can take your client's data and uncover the why behind the number by asking the questions they haven't asked yet.By Gini Dietrich, Founder of Spin Sucks
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What topic would you like us to cover next? Guy Utley from Tall Agency shares his journey from recognising his creative talents at school to founding a digital agency working with global brands like Lego and Shark Ninja, focusing on the critical importance of specialisation in marketing. • The value of using specialists rather than generalists - "I…
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Insights from WH People: The Hidden Cost Of Labour Turnover
22:19
22:19
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22:19Send us a text Discover the intricate costs associated with employee turnover and how they impact your business. Join us as we dive deep into the hidden implications and strategies for retention with Helen Seale founding partner at WH People • Understanding the alarming rise in post-pandemic turnover rates • Exploring the hidden costs beyond recrui…
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Master’s Degree or Nah? The Value of Lifelong Learning In and Out of the Classroom
26:13
26:13
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26:13Abbie and Adrian discuss the value of postgraduate degrees, questioning whether formal education is necessary for success in today’s job market. Abbie emphasizes that while she values her Master's degree for personal growth, she believes that education doesn’t always have to come from traditional institutions. She talks about the importance of trad…
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What topic would you like us to cover next? Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱 • Angling Times (circulation 120,000) ran a front-page headline: "Anglers …
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S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)
41:42
41:42
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41:42Real-time tracking might be fading, but media measurement is entering a new era. Nik’s got Michael True, CEO of Prescient AI on this week’s episode to talk about how modern brands can confidently allocate budget, quantify impact, and optimize media spend using Media Mix Modeling (MMM). It’s about top of the funnel measurement. How do you use the da…
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The Future of Chocolate Is Hidden in Volcanic Soil
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49:59What topic would you like us to cover next? Ever wondered what makes truly exceptional chocolate? The secret might be sitting right beneath its roots - volcanic soil. Tamsin Daniel, Head of Marketing at Firetree Chocolate, takes us on a fascinating journey through the world of premium chocolate production, revealing how cocoa grown in the nutrient-…
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How to Measure Outcomes, Not Just Activity
20:18
20:18
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20:18The PESO Model© will help you build an integrated communications strategy, but if you're not measuring the right things - the outcomes it's creating - then you're going to have a hard time proving it. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to stop measuring your activity, and start putting some real numbers around t…
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Making your media pitches stand out with Qwoted
48:45
48:45
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48:45Send us a text In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships Tune in to learn more! Our Guest: Vannyda Thach is the Head of Media Success at Qwoted. With a background in media relations and digital communications, Vannyda helps journalists find trusted sources and b…
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ReThink Revealed - Ep2. Productivity Quick Wins - Simon
11:32
11:32
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11:32Send us a text Simon Hedaux, co-founder of Rethink Productivity, shares his expertise on implementing simple, actionable solutions to common workplace productivity challenges. Drawing from over 20 years of experience from the shop floor to productivity consultancy, Simon reveals how businesses can achieve quick wins through data-driven insights and…
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S12 E5: Creative Chemistry and Building a Beverage Brand (with Aaron Nosbisch of BRÉZ)
40:29
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40:29How do you market a non-alcoholic, elderflower, THC beverage? If it sounds like a lot, it’s because it kind of is: Nik’s got Aaron from BRÉZ on this week’s episode to talk about creativity, positioning, and advertising in a broad space like the beverage industry. You might have a creative product, but how do you get it to stand out when people may …
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86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan
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39:05In-house marketers and agency leaders don’t always speak the same language - but when they do, the results can be game-changing. In this episode, host James Lawrence sits down with Drew McLellan, CEO of the Agency Management Institute, to unpack what makes agency relationships thrive or fail. Whether you're managing one agency or several, or consid…
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