Why Lazy Content Will Kill Your Brand

Embracing Marketing Mistakes

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Added two years ago

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Squid Game: The Official Podcast

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Keys and Knives - S3 Ep 1 26:28

27 days ago26:28

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26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

about a year ago 53:20

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Guy Utley from Tall Agency shares his journey from recognising his creative talents at school to founding a digital agency working with global brands like Lego and Shark Ninja, focusing on the critical importance of specialisation in marketing.
• The value of using specialists rather than generalists - "I wouldn't use a painter to fix my roof"
• How Google's algorithm now prioritises human-first content over AI-generated material
• Understanding your customers deeply leads to product innovation, as demonstrated by Shark Ninja's vacuum research
• The infamous "drunken pitch" story and what it taught Guy about authentic presentations
• Why the traditional pitching process is broken and how paid pitches could create better agency-client relationships
• The importance of flexibility in marketing budgets to adapt to rapidly changing digital landscapes
• How imposter syndrome can actually indicate you're pushing yourself in the right direction
If you're looking to digitise your brand or create better digital experiences that convert, reach out to Tall Agency - they're a small team in Leeds working globally to help brands achieve high performance online.
https://www.linkedin.com/in/guyutley/

https://tall.agency/
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!

Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube

Chapters

1. Introduction to Guy Utley and Tall Agency (00:00:00)

2. The Creative Journey and Client Portfolio (00:05:42)

3. Specialists in Marketing and True Skills (00:14:27)

4. Lazy Content and Google's Algorithm Changes (00:23:17)

5. Understanding Customers Through Research (00:32:27)

6. The Drunken Pitch Story (00:39:43)

7. Pitching Process and Agency Collaboration (00:45:14)

8. The Flaws of Pitching and Budget Discussions (00:52:04)

99 episodes

#Business #Marketing #Prohibition PR #MBA #Entrepreneur #marketingforbusiness #marketingforstartups #marketingforentrepreneurs #marketingfails #marketingfuckups #Contentmarketing #Socialmediamarketing #marketingmishaps #Marketingstrategy #Marketingexpert #Publicrelations #Socialmediastrategy

Why Lazy Content Will Kill Your Brand

Embracing Marketing Mistakes

published about a year ago

MP3•Episode home

What topic would you like us to cover next?

https://tall.agency/
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube

Chapters

1. Introduction to Guy Utley and Tall Agency (00:00:00)

2. The Creative Journey and Client Portfolio (00:05:42)

3. Specialists in Marketing and True Skills (00:14:27)

4. Lazy Content and Google's Algorithm Changes (00:23:17)

5. Understanding Customers Through Research (00:32:27)

6. The Drunken Pitch Story (00:39:43)

7. Pitching Process and Agency Collaboration (00:45:14)

8. The Flaws of Pitching and Budget Discussions (00:52:04)

99 episodes

All episodes

41 weeks ago56:54

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56:54

What topic would you like us to cover next? In this episode, we’re joined by Jayne Constantinis, an esteemed trainer and presenter whose career spans the high-pressure world of BBC broadcasting, corporate PR, and TEDx stages. Jayne shares her captivating journey from navigating live TV to empowering others with the tools to communicate confidently and authentically in any setting. Drawing on her rich experiences across industries, Jayne reveals the key strategies behind effective communication—from conquering the fear of public speaking to making your message resonate with any audience. Her practical insights, honed from years of presenting and coaching, offer invaluable guidance on everything from structuring boardroom presentations to delivering TED-style talks with confidence and ease. She shares actionable tips on understanding your audience, crafting content that sticks, and creating compelling visuals to keep attention focused on you, not the slides. Jayne also emphasises the importance of rehearsing out loud to eliminate filler words and maintain a natural, engaging delivery. And with her own personal story of preparing for a TEDx talk, she offers a step-by-step guide for overcoming performance anxiety, embracing spontaneity, and striking the perfect balance between preparation and authenticity. As the conversation shifts to the art of small talk and active listening, Jayne offers fresh perspectives on building genuine connections in business and personal settings. Whether you’re mingling at a networking event or navigating the complexities of digital-age conversations, her advice is both practical and inspiring. Follow Jayne: https://www.jayneconstantinis.com/ https://www.linkedin.com/in/jayneconstantinis/ Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth. 👉 [ Book your call with Chris now ] 👈 Subscribe to our Newsletter ✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips! Follow Chris Norton: X , TikTok , LinkedIn Follow Will Ockenden: LinkedIn Follow The Show: TikTok , YouTube…

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