Here's the current, real state of the industry, and what it means for your PT business (Hint: it's not all doom & gloom). This week's topics: 1. Has the size/spend of the industry shrunk? 6:52 2. What people are willing to spend 13:46 3. Online vs. face-to-face value nowadays 17:53 4. Rise of cost of living & competition 22:48 5. The next big demog…

Sick of not putting on quality muscle and having the same physique one year later? This week's topics: 1. Old school vs. new school lifters 9:56 2. More range of motion vs. more load? 19:25 3. Things that don't indicate progress 23:26 4. Trade-off of lifting your absolute max 31:07 BARBELLS15 for a discount:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Fodbods⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Strong &…

Your service should be great for both your client and your business - So, is it? This week's topics: 1. The income ceiling most PTs reach 5:15 2. Streamlining your offers 11:10 3. Deliverables your clients expect 19:46 4. Facilitating community as a coach 30:20 Build a World-class Service:⁠⁠⁠⁠⁠⁠ ⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

What are the risks, considerations and benefits to a rapid fat loss phase? This week's topics: 1. Is extreme, fast fat loss inherently bad? 6:43 2. Your motivation & emotional triggers 12:04 3. What are the caveats / pitfalls? 19:15 4. Who it suits & the best timeline 24:19 5. How do you successfully get out? 32:14 BARBELLS15 for a discount:⁠⁠⁠⁠⁠⁠⁠…

Here are our best takeaways from some time away + our mentors, so you don't have to spend time making the same mistakes. This week's topics: 1. Learning to drop the ego / posture 11:40 2. Looking outside your industry 14:49 3. Creating space for creativity 19:57 4. You need to be willing to fail 23:16 5. Building trust vs. selling cold 26:40 Build …

Jess and Mimi describe the immense journeys they've gone through, from first stepping foot in a gym to now - and what they've learned. This week's topics: 1. What you learn about yourself in a deficit 9:01 2. We've done deficits in all the wrong ways 16:42 3. Misconceptions we had about training 30:36 4. The better ways to approach a deficit 41:05 …

Jess & Mimi break down the biggest lessons they've learned in running a business, and how they've reached optimal days/weeks in terms of productivity. This week's topics: 1. Dialing in your online vs. F2F niche 9:54 2. The systems that allow for growth 18:40 3. How rigid should your weekly plan be? 32:46 4. Planning time off is just as vital 49:57 …

Performance coach Kirsty breaks down the exact questions and reasons as to what's holding you back mentally - and how to break through. Kirsty: https://instagram.com/thethriveandgrowproject This week's topics: 1. Set up your social circles & environment 11:45 2. What does confidence mean for you? 23:34 3. Your self-awareness, identity & fears 30:12…

Performance coach Kirsty discusses mental hurdles, self-awareness, validation, and pushing past fears. Kirsty: https://instagram.com/thethriveandgrowproject This week's topics: 1. Structure provides more flexibility 3:03 2. Why self-reflection is under-rated 31:42 3. How validation is keeping you stuck 42:36 4. This keeps you stuck at the same leve…

Is there a way to mitigate the fluffiness of a build phase and err on the leaner side all year, while still making progress? This week's topics: 1. Dealing with the cost of a build phase 20:07 2. Is it better to maintain some leanness? 33:01 3. A lifestyle & type of diet that suits you 45:20 4. The gap between 90% & 100% adherence 48:52 5. The sign…

This is how we structure our days and weeks to manage and build our businesses, and lives. This week's topics: 1. What data to track & how to review it 6:50 2. "Get sh*t done" days - check-ins, content 22:30 3. Scheduling time away from the desk 31:32 4. The value of repeat appointments 37:22 5. Knowing when you do certain work best 43:01 Take the …

Frustrated with your progress in the gym? Here's the solution - hint, it's not a different program. This week's topics: 1. Program-hopping is robbing your gains 35:21 2. How long should a program be? 49:50 3. The mentality to stick with a routine 53:10 4. Progress without logging your weights? 56:00 5. You get to choose your "hard" 1:01:45 BARBELLS…

If you feel like your business is stuck in a cycle with no growth ahead, here's what you need to reassess. This week's topics: 1. Micro-influence & return of old brands 9:46 2. Look outside the "box" of your business 31:07 3. Importance of a strong message & niche 45:05 4. Why your business has hit a plateau 58:14 5. Your business is a continual W.…

Coach Mimi joined us to discuss how to get the most out of your training and nutrition, in AND out of the gym. This week's topics: 1. Why we recommend everyone set a goal 6:23 2. Growth + ownership = unstoppable 17:51 3. Bulletproof your nutrition plan 26:05 4. Biggest mistakes we see with training 44:03 5. What you miss out on without recovery 53:…

We're joined by our head F2F coach Mimi, for her insights on career growth as a PT, going online, and mentoring. This week's topics: 1. It's not hard to be less sh*t in the gym 4:33 2. The misconception about big box gyms 29:38 3. The hardest thing about being a new PT 38:41 4. When doubt shifts to confidence 52:02 5. Growth & potential over income…

Vanessa was tired of the bloating, irritation and digestive issues - here's how she created gut-friendly protein bars, with Fodbods. This week's topics: 1. Balancing ingredients, macros & flavours 7:45 2. The game of chasing protein vs. "health" 24:20 3. How to fuel your training & your day 29:54 4. Pregnancy food & training habits 33:55 BARBELLS15…

Fodbods founder Vanessa sat down with us to chat all things food product development, marketing, goals and growth. This week's topics: 1. The beginnings - concept, logistics, capital 6:24 2. Testing, creating & FODMAP-certifying 18:01 3. Selling online? Physical? International? 25:20 4. Who are you selling & marketing to? 28:26 5. Biggest lessons l…

How do you handle the caloric increase, disappearing definition, and habit changes? This week's topics: 1. Handling post-diet appetite 15:59 2. Cardio & activity in a surplus phase 42:31 3. Managing the mind games in a bulk 45:43 4. Understanding there's another level 57:04 5. The value of someone in your corner 1:04:08 Strong & Lean in 16:⁠⁠⁠⁠⁠⁠⁠ …

From your offer, to social media content, to emails, to long-form YouTube / podcasts - here's the complete process. This week's topics: 1. Your offer - Workshop, giveaway, etc 18:22 2. What's your social media plan? 32:21 3. The importance of emails 49:58 4. Should you focus on YouTube? 59:42 5. What a podcast costs, but can do 1:09:03 $10k months …

Make sure all that effort isn't wasted, and you're heading in the right direction. This week's topics: 1. Feeling uncomfortable in the gym? 15:02 2. The result of not tracking data 28:29 3. Track both objective & subjective 35:54 4. You can track nutrition & enjoy life 51:56 5. Sleep & subjective markers 57:29 Strong & Lean in 16:⁠⁠⁠⁠⁠⁠ Claim your …

This took us too much time and money to learn - here's how to become a successful online coach. This week's topics: 1. How A.I. has helped dial in our business 16:16 2. Where PTs miss the mark with niching 29:28 3. The layers of marketing you need 39:15 4. How to be definitive in your message 50:05 5. Outreach is mandatory - here's how 56:01 Regist…

Don't make these training mistakes if you want to maximise your time spent in the gym! This week's topics: 1. Does a good gym facilitate more gains? 23:24 2. The challenge of filling out a weight class 40:19 3. The biggest misconception about fat loss 51:50 4. Exercise selection for muscle growth 56:56 5. Is "pump" training effective? 1:06:43 Stron…

Want to be a successful full-time online coach? Here's the essentials checklist.This week's topics: 0. Why you're scared to take the next step 25:40 1. Mentality 44:19 2. Model 49:00 3. Service 52:56 4. Sales 1:00:33 5. Skills 1:03:40 Take the $10k Scorecard:Access Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

Not sure if your nutrition is on the right path? No clue where to start, with the endless info out there? This is for you. This week's topics: 1. Lifters are still under-rating strength 13:45 2. Why we're still confused with nutrition 42:33 3. Diet labels are more harmful than good 55:22 4. Your principles need to be sustainable 1:03:21 5. What an …

From picking up the phone to weekly sessions - how does your service portray you?This week's topics: 1. From the phone to the gym floor 41:42 2. Goal & timeline = longer retention 51:53 3. Do you offer nutritional guidance? 1:04:41 4. The value of your face-to-face time 1:09:56 5. Your personal image & presentation 1:17:08 Become a Standout PT: ⁠⁠⁠…

3 fixes to the most common issues we see with lifters in the gym, and how to turn identity and inspiration into a positive. This week's topics: 1. Making gains with autoimmune flare-ups 14:41 2. Identity & inspiration can be good things 32:20 3. How to know if you train hard enough 47:28 4. Maximise chance of success with a plan 1:01:21 5. How much…

Celebrating Jess' 10 year milestone, we discussed traits seen in the most successful PTs.This week's topics: 1. Be able to choose to stay in the industry 13:15 2. Emotional highs & lows as a coach 24:27 3. The most important trait as a new PT 34:41 4. Looking past monetary value, for skill 47:36 5. How to attract / build your own team 1:03:56 Becom…

The best lifters continually set goals - here's why, and how. This week's topics: 1. Benefits & pitfalls of motivation 10:25 2. Behaving differently to those around you 22:47 3. The best goals don't have to be huge 30:54 4. What not having a goal costs you 40:30 Strong & Lean in 16: ⁠⁠Claim your spot⁠⁠ Join our community and hang out: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

The most consistent habits of highly successful PTs we've worked with - past and present. This week's topics: 1. A routine for relentless consistency 12:44 2. Be client-centric & business-minded 25:00 3. Train yourself to be more adaptable 36:47 4. The truth of branding, marketing & sales 53:18 Become a Standout PT: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join ou…

Jason has created his next block of training and nutrition - here's a deep dive into his thought process. This week's topics: 1. Considering volume vs. effort 31:38 2. What training split suits your week? 38:35 3. Prioritising certain muscle groups 45:30 4. Deciding cut vs. build calories 51:23 Strong & Lean in 16: ⁠Claim your spot⁠ Join our commun…

What's the biggest difference to making $1k weeks vs. $10k months?This week's topics: 1. Define "success" & know your numbers 16:46 2. Don't forget the tools that work 26:02 3. Create a bulletproof vision & mentality 38:30 4. Setting up your week to work for you 54:26 5. What strategies worked for us in 2024? 1:00:58 Become a Standout PT: ⁠⁠⁠⁠⁠⁠⁠⁠A…

Here's our definitive checklist to guaranteeing results - traits, habits and knowledge. This week's topics: 1. The importance of a tailored program 18:12 2. You need to train well & train hard 28:07 3. Creating your own nutrition plan 33:59 4. Which metrics should you track? 43:02 5. Setting your week up for success 49:37 Strong & Lean in 16: Claim…

The boys are raring to go. Here's how we've laid out our 2025 - have you thought about yours?This week's topics: 1. Our 2025 personal & business goals 12:30 2. When will we "leave" coaching? 28:10 3. What we struggle with personally 37:33 4. Our biggest business challenge in 2025 48:59 5. Going from $1k weeks to $10k months 58:30 Become a Standout …

Freshly diced, tanned and photographed, the boys reflect on what they learned about their capabilities during this cut. This week's topics: 1. What has this prep taught us? 11:05 2. Capable of more than you think 38:12 3. Our favourite moments of the year 48:49 4. What we want more of in 2025 54:50 5. The single best piece of advice 1:02:48 Fat Los…

After rough periods this year, here's how the boys have both backed themselves and leaned on the team.This week's topics: 1. The January churn no one expects 14:52 2. Learning to show up & value your time 19:13 3. How do you know it's time for change? 32:45 4. Backing ourselves as well as the team 44:18 What we're proud of & look forward to 56:45 G…

Jess and the boys discuss what their best athletes do on repeat, as well as what should be avoided in trying to become your best. This week's topics: 1. Training around injury / surgery 25:43 2. What lack of sleep does to you 48:33 3. The factors that dictate success 54:25 4. What lifters need to do more of 1:01:07 5. What they don't tell you about…

With all our affiliated gyms kicking off, we're turning our attention to running challenges to drive business - Here's how (and why) we're doing it, with none of the guilt/ick.This week's topics: 1. Has UStrong reached its final form? 14:22 2. Why we didn't buy our HQ / gym 31:05 3. What is the goal of your challenge? 45:56 4. Figuring out how your…

From crossfit to powerlifting, to now physique training, here is the mental journey coach Emily has experienced. Emily: Instagram This week's topics: 1. Performance goals vs. Body image 21:13 2. How much to let lifting technique "go"? 24:46 3. The mentality & identity of powerlifting 33:27 4. Learning how your lifter/coach works 51:08 5. Don't unde…

Having done it all - home garage, boutique gym, commercial gym, and online - What has that taught coach Emily? Emily: Instagram This week's topics: 1. From retail, to flight attendant, to PT 9:07 2. Misconceptions about commercial gyms 23:40 3. What makes a confident coach? 42:41 4. Transforming fear into ambition & vision 47:43 5. The importance o…

As your physique and strength progress, how should you ramp up your training (and results)? This week's topics: 1. Measurements vs. progress photos 8:13 2. We got sent some "healthy" bars 14:19 3. Best form of cardio for fat loss 44:08 4. How often to change your program 53:43 5. The most fun program 1:08:12 Use code BARBELLS15 for a discount (Not …

After 3 years of "doing the thing", it's been a while since we upskilled ourselves and paid for a course. What are we looking for this time around?This week's topics: 1. Courses we've done - The good & the bad 14:36 2. What revolutionised our entire business 41:17 3. A period of consolidating & "doing" 47:42 4. Why we purchased this latest program …

What should you prioritise, for bang-for-buck progress in your training session? This week's topics: 1. Does RIR or no. of reps matter more? 17:33 2. How important is soreness? 43:10 3. Should you cut or build first? 53:32 4. The ultimate lifter's proportions 1:07:34 5. Are PEDs too commonly discussed? 1:13:45 Fat Loss Cheat Sheet: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ac…

How different or similar should programming for gen pop clients be, compared to more serious / competitive clients?This week's topics: 1. Non-number wins for clients 29:30 2. How important is cardio / NEAT? 38:46 3. The best program / split for them 52:03 4. Adherence is based on conviction 1:07:05 Get your custom sales presentation: ⁠⁠⁠⁠⁠⁠⁠⁠Access…

Both reaching the deep end of their diets, the boys talk lessons learned and mentality developed. This week's topics: 1. The pointy end of a deficit phase 4:26 2. Resilient enough to be adaptable 28:13 3. Staying productive with low energy 41:25 4. Does the training program change? 47:51 5. Up calories by how much post-diet? 1:03:40 Fat Loss Cheat …

Going past the surface level of who you coach - who do your clients WANT to be?This week's topics: 1. Marketing that avoids "guilt"? 29:32 2. Acceptance is easier than change 46:40 3. Why "I coach busy people" doesn't work 1:06:35 4. Being aware of who you portray 1:11:23 5. Who you are vs. Who you want to be 1:18:34 Get your custom sales presentat…

What does it take? Who do you become? And what does it make you realise? Matt: ⁠Instagram⁠ This week's topics: 1. From basketballer to bodybuilder 18:06 2. The best training split I've found 34:01 3. What made the Pro card happen? 47:28 4. It's who bodybuilding makes you 1:02:13 5. The wrong way to approach things 1:16:43 Fat Loss Cheat Sheet: ⁠⁠⁠⁠…

IFBB Pro Matt takes us through his journey from industry newbie, to sponsored athlete & online coach. Matt: Instagram This week's topics: 1. Making money as a bodybuilder? 21:15 2. Accepting help as a new coach 29:36 3. The reality of athlete sponsorship 45:34 4. Longevity as a coach vs. athlete 1:02:35 5. The added factor of "influencing" 1:12:42 …

Is the gym a place to ask someone out? How should you compliment them? This week's topics: 1. Everyone smashed the photoshoot 9:06 2. Working through body image issues 22:18 3. How to not compliment in the gym 45:13 4. Approaching someone in the gym? 58:35 5. The Instagram stories game 1:07:52 Fat Loss Cheat Sheet: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

Celebrating 2 years with Jess, we dive into how we've worked to strengthen our team.This week's topics: 1. We couldn't be happier with UStrong 19:22 2. The "head down & work" moments 35:20 3. The build-up to success is slow 45:12 4. Why you should know your numbers 56:55 5. Playing to your strengths & skills 1:13:27 Custom sales presentations: ⁠⁠⁠⁠…

Having just gone through contest prep / dieting phases, athletes Jackson and Kayla talk lessons, difficulties, and future plans. Jackson: Instagram Kayla: Instagram This week's topics: 1. What's the hardest part of a prep? 3:13 2. Emotion & community in bodybuilding 15:08 3. Fears & nerves before & on game day 23:43 4. Transitioning nutrition in & …