Winner of Best Betting Podcast in the 2019, 2020 & 2021 Smart Betting Club Awards, the Matchbook Betting Podcast covers Racing, Football, Greyhounds, NFL & more. A wide array of experts joins hosts Daniel Hussey and Tom Stanley to preview the coming weekend's sporting action. Podcasts include football, horse racing and NFL.
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Exploring the world of profitable betting and what it takes to generate a long-term edge gambling. Through this series of podcasts, join Pete from the Smart Betting Club as he interviews professional punters and expert tipsters on how they make a profit betting and what lessons we can take from them for our own betting journey.Expect to learn about the strategies or methods they employ to win, the markets they focus on, bookmakers or exchanges they use and much more besides.
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Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
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Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitne ...
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Jeevan Jeyaratnam on Player Markets, Pricing, & Goal Scorer Odds
51:19
51:19
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51:19In this episode, I’m joined by Jeevan Jeyaratnam, Chief Betting Officer at Abelson Info—an industry leader in player market pricing and home to the settlement feeds behind many of today’s major betting markets. Jeev shares insights from two decades in the betting world, including the evolution of player-focused markets like anytime goal scorers, sh…
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Steve Jones and Micheál Deasy join host Tom Stanley to preview this weekend's Lockinge Stakes from Newbury. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAwar…
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Football: FA CUP Final, Premier League GW37, EFL Playoffs, Europe
50:45
50:45
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50:45FA Cup Final headlines this weekend's football card. We preview that, the penultimate Premier League Gameweek and the rest fo Europe with Mark O'Haire and Adrian Clarke joining host Daniel Hussey. Crystal Palace vs Man City (01:00) Arsenal vs Newcastle (10:50) Aston Villa vs Spurs (20:00) West Ham vs Forest (26:55) Any Other Bets (34:00) Long-Shots…
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Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360
56:31
56:31
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56:31On the podcast we talk with Chris about how to do freemium the right way, drafting a customer “Bill of Rights” to guide product decisions, and why blindly following A/B test results can lead to short-term gains but undermine your business long-term. Top Takeaways: 🧮 Data has limits Short-term data can lie. When every experiment looks like a win in …
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Ian Fortune and Paul Lawrence are back to preview Round 2 of the English Greyhound Derby. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware…
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Alzheimer’s Isn’t Inevitable: Amy Lang on Lifestyle, Family History, and Protecting Brain Health
37:14
37:14
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37:14Is Alzheimer’s disease just something we have to wait and worry about as we age? Amy Lang doesn’t think so. In this episode of The Optimal Aging Podcast, Jay Croft talks with Amy Lang, a brain health coach and former gym owner whose personal experience with Alzheimer’s — both her mother and grandmother were diagnosed — set her on a mission to educa…
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2025 ENGLISH GREYHOUND DERBY PREVIEW | Harry Findlay, Ian Fortune, Paul Lawrence
1:05:16
1:05:16
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1:05:16Ian Fortune and Paul Lawrence return for the Matchbook Greyhound Podcast covering the Derby, with special guest Harry Findlay. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 X/Twitter: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written preview…
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Football: PREMIER LEAGUE GAMEWEEK 36, EFL Playoffs, El Clasico
46:23
46:23
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46:23Mark OHaire and Adrian Clarke join host Daniel Hussey to preview this weekend's football. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware…
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Football: EUROPEAN SEMI-FINALS 2ND LEGS (Champions League & Europa League)
40:41
40:41
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40:41Mark O'Haire and Adrian Clarke join host Daniel Hussey to preview a pivotal week with the second legs of the Champions League and Europa League taking place. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights…
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Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor
1:07:00
1:07:00
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1:07:00On the podcast, I talk with Daphne about why skipping user interviews is costing you growth, how to bring your product’s ‘aha moment’ forward into your marketing, and why your assumptions about why people use your app might be wrong. Top Takeaways: 🎯 Your app is a means to an end Users don’t care about how many features you have — they care about a…
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Racing: 2000 & 1000 GUINEAS | PUNCHESTOWN
32:48
32:48
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32:48Charlie Poste and Micheál Deasy join host Tom Stanley to preview the Guineas Weekend at Newmarket, plus the best of the action from Punchestown. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our late…
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How Adventure Travel Can Motivate Your 50+ Fitness Clients
34:48
34:48
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34:48Want to inspire your 50+ clients to stay active, connected, and confident? In this episode, I talk with Road Scholar’s PR Director, Kelsey Knoedler Perri, about how fitness and travel work hand-in-hand to promote healthy aging. We explore survey data from Road Scholar’s “Age Adventurously” campaign and how fitness pros can use these insights to mot…
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Football: PREMIER LEAGUE GAMEWEEK 35, Europe & EFL
39:27
39:27
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39:27Mark O'Haire and Adrian Clarke return with host Daniel Hussey to preview another busy weekend of Premier League, EFL and European action. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest writ…
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Matt Tombs and Micheál Deasy join Tom Stanley for a bumper Punchestown Preview. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware…
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Football: CHAMPIONS LEAGUE & EUROPA LEAGUE SEMI-FINALS
43:29
43:29
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43:29Mark O'Haire and Adrian Clarke join host Daniel Hussey to preview the semi-finals of the Champions League and Europa League this week. Time Stamps: Arsenal vs PSG (01:10) Barcelona vs Inter (12:20) Bilbao vs Man Utd (21:40) Spurs vs Bodo/Glimt (30:01) Long-Shots (37:20) Best Bets (40:30) Subscribe for free to our YouTube channel: https://bit.ly/3Tp…
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Matt Tombs, Charlie Poste and Dan Overall join host Tom Stanley to preview Sandown's Jumps Finale on Saturday. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambl…
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Football: PREMIER LEAGUE GAMEWEEK 34 & FA CUP SEMI-FINALS
46:08
46:08
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46:08Mark O'Haire and Adrian Clarke join host Daniel Hussey to preview a busy weekend of Premier League, FA Cup, EFL and European action. Time Stamps: Liverpool vs Spurs (02:00) Forest vs Man City (08:20) Palace vs Villa (17:00) Bournemouth vs Man Utd (24:30) Any Other Bets (31:10) Long-Shots (35:50) Best Bets (41:00) Subscribe for free to our YouTube c…
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Marketing to Active Agers: Real Talk to Grow Your Gym
13:18
13:18
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13:18Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health. You’ll learn communication strategies that build trust and help your content actually land with this high-value audience. 📌 Actionable for: gym owners,…
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Micheál Deasy and Steve Jones join Tom Stanley to share their Best Bets for the Easter weekend. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware…
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Content Marketing That Converts: Lessons from 3 Fitness Leaders Serving Adults 50+
37:50
37:50
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37:50Meet three gym owners who are thriving by combining smart content with meaningful connection. In this episode, I talk with Micah Morgan, Jake Trione, and Lisa Grace Wright — all of whom have built powerful brands and loyal communities by speaking directly to the needs of active agers. 📣 Designed for fitness business owners and marketers Takeaways: …
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Football: PREMIER LEAGUE GAMEWEEK 33, Europe & EFL
46:38
46:38
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46:38Mark O'Haire and Adrian Clarke join Daniel Hussey as attention turns to domestic action this weekend. Time Stamps: Tottenham vs Forest (01:20) Aston Villa vs Newcastle (09:00) Bologna vs Inter (18:10) Burnley vs Sheff Utd (22:05) Any Other Bets (26:50) Long-Shots (35:00) Best Bets (41:36) Subscribe for free to our YouTube channel: https://bit.ly/3T…
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The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index
53:37
53:37
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53:37On the podcast, I talk with Dan about estimating the ROI of product changes before building them, calculating your subscription app's growth ceiling, and why you shouldn’t make assumptions about what is and isn’t working in other apps. Top Takeaways: 💸 ROI-first thinking helps teams prioritize what actually moves the needle Every project has a cost…
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Football: CHAMPIONS LEAGUE QUARTER-FINALS 2ND LEGS
41:20
41:20
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41:20Mark O'Haire and Adrian Clarke join Daniel Hussey to share their best bets for the 2nd legs of the Champions League. Time Stamps: Real Madrid vs Arsenal (01:05) Aston Villa vs PSG (10:32) Inter vs Bayern (19:40) Dortmund vs Barcelona (26:00) Long-Shots (32:40) Best Bets (37:10) Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitt…
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Kieran Ward's Secrets To Finding & Betting Value
35:37
35:37
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35:37In the latest SBC Podcast I am joined by Kieran Ward, an experienced bettor and tipster who has been finding value for over 25 years! Value is central to what Kieran does and his tipping services, includingThe Value Machine and his newly formed The Value Machine Exchange Profits are both laser-focused on finding selections that are overpriced, wh…
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Racing: SCOTTISH GRAND NATIONAL & Newbury
29:45
29:45
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29:45Matt Tombs and Charlie Poste join host Tom Stanley to preview the Scottish Grand National card from Ayr, plus a look at the live Newbury races. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our lates…
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Mastering Content Marketing for the 50+ Fitness Audience
19:55
19:55
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19:55Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50. 💬 Discover why storytelling, email marketing, and consistent messaging are key to attracting and retaining clients over 50. Learn wh…
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Football: PREMIER LEAGUE GAMEWEEK 32, Europe & EFL
46:50
46:50
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46:50Mark O'Haire and Adrian Clarke, who join host Daniel Hussey, preview four marquee games. Time Stamps: Newcastle vs Man Utd (01:00) Man City vs Palace (08:30) Wolves vs Tottenham (17:10) Lazio vs Roma (23:25) Any Other Bets (27:20) Long-Shots (36:12) Best Bets (41:45) Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https…
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Football: UEFA CHAMPIONS LEAGUE Quarter-Finals
41:21
41:21
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41:21Mark O'Haire and Adrian Clarke are back alongside Daniel Hussey to preview this week's four Champions League Quarter-Finals. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews.…
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Grand National Preview with Steve Jones and Charlie Poste joining host Tom Stanley to share their best bets for the big race, plus the rest of Saturday's card. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insigh…
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Football: PREMIER LEAGUE GAMEWEEK 31, Europe & EFL
47:47
47:47
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47:47Mark O'Haire and Adrian Clarke preview this weekend's Premier League football, EFL and European action. Time Stamps: Man Utd vs Man City (01:10) Palace vs Brighton (10:11) Villa vs Forest (17:40) Brentford vs Chelsea (24:50) Any Other Bets (30:45) Long-Shots (37:50) Best Bets (42:20) Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1…
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Racing: AINTREE Thursday & Friday Preview
46:12
46:12
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46:12Matt Tombs and Donn McClean join host Tom Stanley to preview Thursday and Friday at Aintree this week. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware…
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Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola
56:41
56:41
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56:41On the podcast, I talk with Ajay about the fresh opportunities AI is creating for app developers, how they built a cost-effective TikTok growth engine, and why being forced to monetize helped improve their product decisions. Top Takeaways: 🤖 New tech, new apps – AI isn’t just making apps smarter. It’s enabling new categories entirely. Apps built ar…
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'Palace a great price' | Football: PREMIER LEAGUE GAMEWEEK 30, Europe & EFL
44:25
44:25
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44:25After a long Premier League break, Mark O'Haire and Adrian Clarke return alongside host Daniel Hussey to preview the midweek action. Time Stamps: Chelsea vs Tottenham (01:25) Liverpool vs Everton (10:40) Wolves vs West Ham (19:00) Southampton vs Crystal Palace (25:15) Any Other Bets (31:30) Long-Shots (36:10) Best Bets (41:05) Subscribe for free to…
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'101.0 in the Lincoln' | Racing: THE FLAT IS BACK
30:56
30:56
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30:56Steve Jones, Micheál Deasy and Tom Stanley take you through ITV's opening Flat meeting of the season, with the Lincoln the featured race. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest writ…
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Meet Your Audience Where They Already Are When Marketing Fitness over 50
12:44
12:44
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12:44How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them to come to you? On this week's Optimal Aging, I'm sharing a lesson I've learned about my business, and how I communicate with people I want to be in my audience. I started recording my podcast on video…
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In the latest SBC Podcast I am joined by Varun Sudhakar, the Co-Founder and CEO of the crypto-exchange, BetDEX. Varun is an experienced operator within the betting industry, with various roles across several continents and plenty of punting (as he calls it!) making him an intriguing guest with lots of insight. The growth era during regulatory relax…
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'I can't believe this horse's price' | Racing: NEWBURY, KELSO & BANGOR-ON-DEE
39:27
39:27
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39:27Charlie Poste, Ed Quigley and Dan Overall join host Tom Stanley to preview this Saturday's ITV Racing. Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our latest written previews. 18+ | BeGambleAware…
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Club Pilates Founder Bets on Red Light Therapy | Fitness Franchise Trends for 50+ Clients
32:23
32:23
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32:23What do you do after founding a global fitness brand like Club Pilates? For Allison Beardsley, the next move is all about longevity, wellness, and the booming demand from adults over 50. In this episode of The Optimal Aging Podcast, Allison joins Jay Croft to talk about her new venture — The Red Light Method — a boutique red light therapy franchise…
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The 2025 State of Subscription Apps Report
49:11
49:11
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49:11On the podcast we discuss how AI is changing both what apps do and how they’re built, the relationship between price and retention, and why React Native apps monetize better than native. Check out RevenueCat’s State of Subscription Apps 2025 report here: https://revenuecat.com/report Top Takeaways: 📊 AI apps: Higher revenue per user, but differenti…
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How to Build More Successful Paywalls — Sylvain Gauchet
15:33
15:33
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15:33This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: top strategies for paywall optimization, how storytelling during onboarding impacts conversions, and why framing the user journey leading to the paywall is more critical than the paywall itself. Top Takeaways: 🔐 Your paywall is…
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Email Marketing that Moves the Needle for 50+ Fitness Clients — with Lara Gallert of Alloy
34:12
34:12
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34:12Still on the fence about sending regular emails? In this conversation with Lara Gallert from Alloy Personal Training, we dig into how simple email newsletters drive engagement, boost retention, and make your fitness brand stand out with older adults. Plus, Lara shares her own studio’s wins and how we turned one email into serious ROI. 🧠 Best for: g…
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How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer
17:33
17:33
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17:33This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: The state of major acquisition channels in 2025, how improved measurement is boosting confidence in ad spend, and why Reddit might be your next top-performing user acquisition channel. Top Takeaways: 📡 Signal recovery is improv…
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How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle
20:44
20:44
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20:44This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: maximizing success with web subscriptions, how payment flexibility creates better user experiences, and why making cancellations difficult can do more harm than good. Top Takeaways: 💳Web subscriptions aren’t just a cost-saving …
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How to Unlock Revenue Growth on Google Play — Tammy Taw, Google
16:20
16:20
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16:20This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: diversifying revenue beyond subscriptions, what Google Play’s data reveals about buyer behavior, and why lower price points can actually increase total revenue. 📈Expand beyond subscriptions to capture new buyers Many users in e…
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Matt Tombs and Micheál Deasy join host Tom Stanley to preview Cheltenham Day 1 & 2, plus a look ahead to Day 3 and 4. Best of luck for the Festival! Subscribe for free to our YouTube channel: https://bit.ly/3TpGzk1 Twitter/X: https://bit.ly/3Trz7Fb Facebook: https://bit.ly/3cqQlC4 Instagram: https://bit.ly/3Aq7qE0 Search Matchbook Insights for our …
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'Lille Best Bet' | CHAMPIONS LEAGUE Round of 16 2nd Legs
39:23
39:23
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39:23A crucial week in the Champions League, with the 2nd Legs of the Round of 16. Mark O'Haire and Adrian Clarke join host Daniel Hussey to preview the games that matter. Time Stamps: Liverpool vs PSG (01:20) Atlético vs Real Madrid (10:20) Lille vs Dortmund (17:40) Leverkusen vs Bayern (25:00) Aston Villa vs Club Brugge (32:00) Long-Shots (33:55) Best…
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How to Succeed on iOS vs. Android — Matt Rouif, Photoroom
15:23
15:23
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15:23This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why some apps see 30 times higher revenue on iOS versus Android, the challenges of running a business on multiple platforms, and why you should consider offering a free Android device to employees. 📱 Android expands global reac…
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How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder
17:47
17:47
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17:47This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why optimizing for user success drives more revenue than conversion hacks, how to maximize the impact of annual plans, and why relying too heavily on discounts is a trap. Top Takeaways 🏋️♂️Segment early to acquire the right us…
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How to Re-Engage Churned Users — Caroline Walthall, Quizlet
17:32
17:32
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17:32This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: the power of cancellation surveys, how social proof can re-engage churned users, and why making it easier to cancel might actually boost retention. Top Takeaways: 📦Deliver personalized value through lifecycle marketing Reconnec…
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How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps
16:12
16:12
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16:12This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: how onX Maps tailors freemium and trial strategies to different user needs, the role of user education in driving upgrades, and why experimenting with features and tiers is essential for subscription growth. Top Takeaways: 🔎Edu…
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