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Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Mastering Content Marketing for the 50+ Fitness Audience
Manage episode 476228991 series 2798350
Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50.
💬 Discover why storytelling, email marketing, and consistent messaging are key to attracting and retaining clients over 50. Learn what mistakes to avoid and how to build real engagement without being pushy or spammy.
I also discuss hot trends like brain health, hybrid training, and AI in fitness content creation. If you're a fitness pro or gym owner targeting the older adult community, this episode is your ultimate marketing roadmap.
Topics Covered:
✅ 7 essential content marketing Do’s and Don’ts for fitness over 50
✅ Choosing the right social media platform for the 50+ demographic
✅ Emerging trends: brain health, hybrid training, Ozempic, and AI in content
Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft
For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.
Email: [email protected]
Thanks for watching!
Chapters
1. Content Marketing Do's and Don'ts (00:00:00)
2. Building Your Email Strategy (00:04:27)
3. Navigating Social Media Effectively (00:06:15)
4. Using Appropriate Language and Imagery (00:10:23)
5. Blog Consistency and Lead Magnets (00:13:53)
6. Hot Topics in 50+ Fitness (00:17:16)
156 episodes
Share
Manage episode 476228991 series 2798350
Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50.
💬 Discover why storytelling, email marketing, and consistent messaging are key to attracting and retaining clients over 50. Learn what mistakes to avoid and how to build real engagement without being pushy or spammy.
I also discuss hot trends like brain health, hybrid training, and AI in fitness content creation. If you're a fitness pro or gym owner targeting the older adult community, this episode is your ultimate marketing roadmap.
Topics Covered:
✅ 7 essential content marketing Do’s and Don’ts for fitness over 50
✅ Choosing the right social media platform for the 50+ demographic
✅ Emerging trends: brain health, hybrid training, Ozempic, and AI in content
Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft
For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.
Email: [email protected]
Thanks for watching!
Chapters
1. Content Marketing Do's and Don'ts (00:00:00)
2. Building Your Email Strategy (00:04:27)
3. Navigating Social Media Effectively (00:06:15)
4. Using Appropriate Language and Imagery (00:10:23)
5. Blog Consistency and Lead Magnets (00:13:53)
6. Hot Topics in 50+ Fitness (00:17:16)
156 episodes
All episodes
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Similar to Optimal Aging
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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