Content Marketing That Converts: Lessons from 3 Fitness Leaders Serving Adults 50+

Optimal Aging

Meet three gym owners who are thriving by combining smart content with meaningful connection. In this episode, I talk with Micah Morgan, Jake Trione, and Lisa Grace Wright — all of whom have built powerful brands and loyal communities by speaking directly to the needs of active agers.

📣 Designed for fitness business owners and marketers

Takeaways:

• How to use member stories for high-converting content
• Community-driven marketing strategies that work
• Tips for using video, Reels, and even AI in your workflow
• Why niche marketing to adults 50+ leads to loyal clients and better revenue

🎤 About the Guests:
• Micah Morgan (MM Fitness & Temple Terrace Training, Tampa) – Known for his member-first approach, live content, and emotional storytelling.
• Jake Trione (Tri Fitness Gym, Houston) – A military veteran focused on care, connection, and creating a truly inclusive space.
• Lisa Grace Wright (Your Personal Best Training Studio, Corpus Christi) – A content and video marketing master who’s leveraging AI, Instagram, and YouTube to dominate her niche.
Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft
For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.
Email: [email protected]
Thanks for listening!

Chapters

1. Content Marketing That Converts: Lessons from 3 Fitness Leaders Serving Adults 50+ (00:00:00)

2. The Power of Personal Stories (00:00:12)

3. Micah Morgan: Highlighting Member Success (00:04:49)

4. Jake Tryon: Creating a Caring Gym Culture (00:13:34)

5. Introduction to Community-Centered Fitness (00:18:02)

6. Lisa Grace Right: Content Creation Mastery (00:28:15)

7. Closing Thoughts on Communication (00:37:24)