Email Marketing that Moves the Needle for 50+ Fitness Clients — with Lara Gallert of Alloy

Optimal Aging

Still on the fence about sending regular emails? In this conversation with Lara Gallert from Alloy Personal Training, we dig into how simple email newsletters drive engagement, boost retention, and make your fitness brand stand out with older adults.

Plus, Lara shares her own studio’s wins and how we turned one email into serious ROI.

🧠 Best for: gym owners, franchisees, and coaches building community

You’ll learn:

• What kind of emails work best for 50+ clients
• How often to send and what to say
• Real-world results from Alloy’s client communication

Enjoy Lara’s enthusiasm and expertise. And if you need help with your emails, call me!
Topics Covered:
✅ The Power of Newsletters for Client Engagement
✅ Challenges Faced by Middle-Aged Fitness Clients
✅ Marketing & Communication Strategies for Gym Owners
✅ The Importance of Movement for Longevity

Connect with Larra Gallery:

• Website: https://alloypersonaltraining.com/location/summerfield-nc/

• Facebook: https://www.facebook.com/laragallert

• Linkedin: https://www.linkedin.com/in/lara-gallert-7884ab50/

Connect with Jay Croft:

• Instagram: https://www.instagram.com/primefitcontent

• Linkedin: https://www.linkedin.com/in/croftjay/

• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: [email protected]

Thanks for listening!

Chapters

1. Power of Consistent Communication (00:00:00)

2. Introducing the Alloy Fitness Franchise (00:02:30)

3. Lara's Journey to Fitness Entrepreneurship (00:05:40)

4. Meeting the Needs of Active Agers (00:13:30)

5. How Newsletters Re-engaged a Dormant Client (00:18:00)

6. Building Trust with Older Clients (00:25:14)

7. Exercise for All Ages and Abilities (00:29:30)

8. Effective Marketing to the 50+ Demographic (00:33:43)