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Behind the Cubicle

Behind the Cubicle

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Join us Behind the Cubicle as we shine a spotlight on the founders and their exceptional strategies for nurturing company culture, connecting with their team members, and delivering unparalleled value to their clients. Get firsthand insights from company executives and frontline staff about what sets their organization apart. These engaging conversations are set to reshape your perspective on entrepreneurship, offering an intimate glimpse into the inner workings of these dynamic enterprises.
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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue. A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor ...
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In this episode, we sit down with Michael Cox, Site Lead for RTX in Huntsville, Alabama, to explore the impactful partnership between RTX and the Alabama School of Cyber Technology and Engineering (ASCTE). From a $4 million investment to hands-on mentorship and internship opportunities, RTX has played a critical role in shaping the school’s mission…
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Have you reached what you thought was the pinnacle of business success… only to find yourself asking, "Is this it?” In today's episode, Eleanor explores the unique challenges, experiences, and opportunities that emerge once you've crossed that significant revenue threshold. “Post Empire Energy” is that peculiar feeling when you know you could 10X y…
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What if making your product harder to access was the secret to increasing demand? That’s the counterintuitive strategy sisters Olivia and Chloe Ferro bet on to catapult their startup SheMed to over 20,000 sign-ups in just a few months. As the UK’s first female-focused GLP-1 program, SheMed entered a crowded weight-loss market—but instead of competi…
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As the founder of multiple conscious brands like Heart Centered Humans, The Ceremonial CEO, Ascend Psychedelics and Somatic Breath Activation, Chelsea Renee, is a visionary leader, coach, and entrepreneur who merges strategy with spirituality to revolutionize the way CEOs do business. In this enlightening conversation, Chelsea shares her insight on…
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Have you ever dreamed of taking an extended sabbatical from your business while still seeing it thrive? Dr. Meghan Walker, a self-described "recovering naturopathic doctor," has cracked the code. She recently took her family to Spain for months while continuing to run her multi-million-dollar coaching business - and it actually grew during her abse…
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What if cutting 40% of your client base was actually a catalyst for business growth? It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase i…
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The world is navigating through one of the most challenging periods for business leaders in recent memory. However, there’s some nuance here. There's a ton of fear and volatility in the markets, but there’s also a huge transfer of wealth happening right now. The question is: are you positioning yourself to be on the receiving end of this massive we…
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What happens when you give employees a stake in the company, pair them with AI tools, and train them to think like entrepreneurs? In doing this, Heidi Golledge, founder and CEO of Jobot, built a $200 million recruiting powerhouse in just five years. A three-time EY Entrepreneur of the Year and the visionary behind multiple successful exits—includin…
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She conquered Main Street, then mastered internet marketing. Stephanie Wigner, founder of The Wealthy Practitioner, has accomplished the rare feat of scaling THREE companies to 7 figures in annual revenue. Stephanie reveals practical lessons from her brick-and-mortar success and how she implements the same winning strategies and systems in her onli…
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What changes when you start aligning your business strategy with your most authentic expression? Enter AI expert Callan Faulkner who transformed her business by doing exactly that: using Human Design principles to guide her decisions and create a launch that generated nearly half a million dollars. Tune in this week to learn how Callan executed her…
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Building an email list is already tough—but growing one to 46,000+ subscribers in a space people actively avoid? That’s next-level. Attorney turned entrepreneur and author, Sam Vander Wielen, was able to do exactly that. She turned dry, intimidating legal topics—contracts, website policies, and email compliance—into content that’s engaging, approac…
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Are you trapped in the consulting hamster wheel, making good money but unable to scale beyond your billable hours? The one-on-one work pays the bills, but it's complex, demanding, and ultimately limits your growth potential. You're ready for something bigger, but cutting off that reliable income stream feels terrifying. If you want a strategic appr…
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Most new business owners either waste money on the wrong things or avoid spending altogether out of fear. Money coach Emilie Nutley did neither. When Emilie quit her 9-5 in January 2024, she had one client, £500 in her business account, and three months to replace her salary. By the end of year one, she’d made £36,642, was paying herself £2,000 a m…
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There are over 4 million podcasts in the world, but only 15% have published a new episode in the last 30 days and are considered “active” shows. How do you beat the odds and grow a successful show on a medium with such high abandonment rates? Podcast manager and coach Pamela Krista shares simple tips to keep your momentum as a podcaster. Connect wi…
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When entrepreneur and startup strategist Anna Lozano sold her successful product-based company, she did what most high-achieving women do - immediately started planning her next venture. But instead of rushing forward, she chose to do something radical: she gave herself permission to pause. What followed was an 18-month journey that completely tran…
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Could your business not only survive, but thrive, if you eliminated all external marketing efforts? This boutique firm did just that, and scaled to multi-seven figures annually—entirely through referrals. Today’s case study features Jessica Marx, a former corporate healthcare executive who launched Tailored Premier, a business advisory firm, with a…
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Are you still giving out annual raises just because... well, that's what everyone does? Here's a hard truth: If you're handing out "participation trophy" raises, you're actively discouraging high performance in your business. In this week's episode of Woman Owned, Eleanor shares her simple 6-step system for giving raises that actually drive busines…
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What does it really take to make a million dollars, three years in a row? Sales coach Dielle Charon has hit seven figures annually for 3 years now, without ever having more than 200 buyers in her ecosystem at any one time —proving that sustainable success isn’t necessarily about volume, but rather selling smarter. In today’s case study, we debrief …
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In this episode Clark Dunn, Founder & CEO of Beyond Rockets, sits down with Joe Newberry, President & CEO of Redstone Federal Credit Union, to discuss Redstone’s deep-rooted commitment to education, workforce development, and community growth. We dive into Redstone’s partnership with the Alabama School of Cyber Technology and Engineering (ASCTE), e…
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Are your podcast interviews producing profit for your business? You may be missing a major revenue opportunity every time you guest on someone else’s podcast. In today’s conversation, Beth Nydick will point out the common pitfalls preventing you from maximizing each media opportunity, as well as how you can use her “Profitable Podcast Guest System”…
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What would you do if, at 26 years old, you had the opportunity to buy the company you worked for? Would you take the leap? Or would the fear of failure hold you back? Today's episode features Founding and Managing Partner of Sandpiper Ventures, Sarah Young, who faced exactly this decision. With less than a year of experience at a public affairs age…
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The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan. Enter Relatable Nonprofit, a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold ou…
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Want to know the secret behind building a loyal following of 140,000+ engaged followers who actually buy from you? This week's episode features Vicki Pollack, the straight-talking New Yorker who's revolutionizing how we think about social media presence and authentic communication online. She breaks down exactly how she used talking head videos to …
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In just eight weeks, Jenna Capozzi’s new business venture skyrocketed to $100,000 in revenue—was it beginner’s luck, or a brilliant launch? Before selling a single offer, she used a series of strategic surveys to get inside her ideal clients’ heads—identifying their biggest frustrations and spotting recurring patterns. Armed with these insights, Je…
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Understanding what is truly needed at each phase of growth—and how to take the right action at the right time—can make all the difference in driving sales, profitability, and impact. In this episode, Eleanor shares 16 game-changing data points that put common growth challenges into perspective. You’ll learn the 16 key data points that highlight the…
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After nearly a year-long maternity break, career & job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching business upon her return. The solution she tested? A self-published book priced at £26.99 ($34 USD), designed as both a revenue stream and a lead-generation tool for her premium coaching program. With no paid ads…
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Building an engaged audience is the foundation of a successful business. But how do you actually monetize that audience effectively? As the founder of two highly successful businesses, a social media marketing agency, and an education company, Rachel Pedersen has cracked the code on audience monetization. Her unique background and hard-earned lesso…
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Most entrepreneurs think of income as something they have to work for—but what if your investments could do the heavy lifting for you? Today’s case study dives into how financial coach Gina Knox built a wealth portfolio that gives her financial freedom, allowing her to work because she wants to, not because she has to. With seven accounts in her po…
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Attract. Cultivate. Engage. Three simple steps to turn cold leads into closed contracts for high ticket services. In today’s episode, Hope Trory breaks down her ACE framework and real-world examples showing how she closed contracts for high ticket services by making simple tweaks in each of these areas. Connect with Hope: Take the ACE Marketing Ass…
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Alicia shares how ASCTE is making a lasting impact—not just on her company, but on Huntsville and beyond. From preparing the next generation of cyber leaders to strengthening Alabama’s presence in the tech world, this school is shaping the future in a big way. It’s more than just education—it’s about building a stronger, more innovative community. …
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What if there was a missing role in your sales process that could help you 3x your sales pipeline in under a year? In this week's episode, Eleanor reveals the key sales function that nobody talks about, but is absolutely critical to building a robust sales pipeline. By installing this role in Safi Media, we were able to grow our pipeline from $1.5M…
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What if the secret to scaling your high-ticket offer wasn’t a bigger audience, but a smarter funnel? Today’s case study unpacks how Vix Meldrew’s surprising move to lean into an unscalable funnel strategy actually added $150K of revenue and signed 99 clients in just one year. After seeing shifts in buyer behavior, Vix leveraged the Lipstick Effect …
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Coming up with reliable strategies to get in front of qualified prospects is one of the most common challenges entrepreneurs face. In this episode, PR consultant Gloria Chou shares a powerful method she used to grow her audience, secure long-term partnerships, and generate over $250,000 in sales. Discover how Gloria leveraged her signature "CPR pit…
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A single video was the secret sauce to a 600% revenue surge for this entrepreneur. In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty …
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Is your website optimized for sales? In this episode with award-winning graphic & web designer Amanda Hamilton, self-audit your own website as Amanda walks us through 10 key components every high-converting website must include. Amanda also shares plug + play AI prompts to generate copy for your website that actually sounds like you. Connect with A…
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Have you ever wondered what it takes to generate a million dollars in sales in just one month? In this episode, I'm pulling back the curtain on my company's recent challenge to hit that ambitious goal. Tune in to hear the specific strategies and tactics we implemented in pursuit of a million dollar month, the results we achieved, and the key lesson…
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Over the most recent Black Friday/Cyber Monday weekend, 7-figure online education founder Gemma Bonham-Carter pulled off one of her most profitable campaigns yet, raking in $155,000 in just five days during her 2024 Deal Week. With a multi-product lineup, Gemma leveraged pricing, novelty, and daily urgency to drive record-breaking results This data…
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Do you ever feel like you're doing everything right in your business, but still not seeing the results you want? You're not alone. Building a successful coaching program takes time, patience, and a willingness to iterate and experiment. But the payoff can be huge - just ask Jenn Pike, who built a seven-figure program from the ground up. In this epi…
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I’m a sucker for fresh ideas, and this is the most unique marketing case study we’ve covered on the podcast in ages. In December 2023, Nadine Nethery turned heads with a holiday-themed scavenger hunt on her website aptly named “I’ve Elfed Myself.” The concept? Nine hidden treasures tucked across her site that had her audience clicking, hunting, and…
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It can be difficult to locate the leak in your business. Does scaling require a new strategy? Or does it require you doing mindset work to determine the real issues holding your business back? Today, expert scaling strategist, Celi Arias, shares her no-nonsense approach to helping entrepreneurs scale their businesses in a way that fits their lives.…
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Have you ever wondered what it takes to create a webinar that generates massive sales? In this episode, I'm pulling back the curtain on a single webinar that brought in $1.85 million over just 16 months. I'll break down the key elements that made this particular webinar so successful, from the strategic title to its place in the sales funnel to the…
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The start of a new year is the perfect time to explore a new revenue stream for your business, especially one that produces residual income you can actually scale. In this roundup, you’ll hear insights from 5 business owners, including myself, on how we productized our expertise and got PAID to create our first digital course. In other words, pre-s…
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Have you ever wondered if it's possible to scale your business to seven figures without a full-time team? In this episode, I sit down with Hina Khan, a peak performance mindset coach for CEOs, executives, and entrepreneurs, who did just that. Tune in to learn Hina's philosophy on creating a business and life you love through ease, joy, and fun. Dis…
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Welcome back to our highly anticipated roundup series, this time featuring our top 10 guest insights on boosting customer acquisition and retention. Try these tested tips on creative lead generation, qualifying high-converting customers from the get-go, and lucrative ways to keep your buyers coming back for more. I’ll set the stage for each sound b…
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In this episode, Eleanor reveals three powerful steps to manufacture more time as your business grows. These techniques have been honed over 8 years of coaching women entrepreneurs to scale their companies without sacrificing their most precious resource. Discover how to simplify, upgrade your team, and niche down to create expansive space in your …
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With a new year around the corner, it’s time to rethink how we approach productivity. Could managing your energy—not your time—be the secret to unlocking major breakthroughs in your business and health? In today’s case study, you’ll hear how Amina AlTai leveraged her energy cycles to transform her business and health. Initially driven by necessity …
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As a woman, you’re constantly bombarded with arbitrary standards and metrics that society tells you that you need to achieve. But is the million-dollar revenue mark just another one of these empty ideals? Discover the three key reasons why Eleanor is on a mission to double the number of women entrepreneurs who sustainably scale to seven figures by …
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Corporate gifting isn’t just a thoughtful gesture—it’s a $33 billion market opportunity. And for Julie Maskulka, founder of Anecdote Candles, corporate gifting now drives 25% of her company’s revenue. Known for combining storytelling with scent, Anecdote is carving out a unique space in this massive market, offering a custom candle gifting program …
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Do you feel like you don't have the time or energy to grow your business while also being present for your family and your own well-being? Have you ever considered how the skill of emotional regulation could be the key to unlocking your potential and achieving the success you desire? In this powerful episode, leadership coach and author of Dying to…
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What if writing a book could triple your rates and position you as the top expert in your field? Today’s case study explores how a self-published book became the ultimate lead generator for Abi Prendergast’s service-based business. Abi is the creator of Day #1 Evergreen, the evergreen funnel system that has helped clients generate up to $1.8 millio…
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