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This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 ...
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The ReWild Group founder and Leaders of Lasting Impact podcast host, Matthew Pohl, owned a small business for more than a decade. After 12 years of painstaking work, Matthew hoped to sell the business and retire but was shocked at the valuation he received. It was then he discovered the Stages of Growth Methodology and began applying those principles to the company. Three years after Matthew implemented the Stages of Growth Methodology, he was able to sell his company for 10x what it previou ...
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Hiring a great salesperson isn’t luck—it’s science. In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers. Key insights: ✅ The three essential traits of elite salespeople ✅ Why t…
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Growth without purpose leads to burnout and misalignment. In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impac…
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Growth without purpose leads to burnout and misalignment. In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impac…
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Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mist…
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Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mist…
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A business is only as strong as its team. Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team. Key insights: ✅ Why most teams fail to work together effectively ✅ How to create a cul…
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Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities. Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots. Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and …
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In this episode of the $4M Strategies™ podcast, Carl J. Cox shares how to increase your business value by focusing on more than just income. Most leaders aim for cash flow, but don’t realize that value is also driven by reducing risk. Carl breaks down how strong systems, reliable processes, and a capable team can increase your multiple. That means …
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Hiring top-performing salespeople is no easy task. In this episode of the $4M Strategies™ podcast, Dr. Christopher Croner shares practical tips to make better hiring decisions. Discover the three traits every great Hunter salesperson must have: achievement, competitiveness, and optimism. Learn how tools like the Drive Test can help you identify the…
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Are you ready to revolutionize your financial reporting? In this episode of the $4M Strategies™ podcast, Michelle Rose and Shea Keats share how micro reporting is transforming how businesses manage their finances. By combining cash and accrual accounting, this innovative approach offers a clear weekly view of cash flow, revenue, and expenses. Gain …
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AI is no longer optional for businesses looking to grow and stay competitive. On this episode of the $4M Strategies™ Podcast, Lubo Smid shares practical tips for integrating AI into your operations. Key highlights: Why AI adoption is a must in today’s fast-changing world. How AI tools like ChatGPT can simplify tasks and save time. The impact of fas…
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How can AI make your business more efficient? In this episode of the $4M Strategies™ podcast, Bill Conerly breaks down practical AI applications that can transform your operations. From automating document processing to enhancing customer interactions, AI tools are changing the way businesses function. Bill shares specific use cases and offers insi…
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New U.S. tariffs have created real risks for businesses, but they’ve also opened a path for opportunity. In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action. You’ll…
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Revenue growth isn’t about luck—it’s about having the right strategy. Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn’t—when it comes to predictable revenue growth. Key insights: ✅ Why most businesses struggle with sales conversion ✅ How to build a scalable and r…
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AI has the power to transform your business, but where do you begin? In this episode of the $4M Strategies™ podcast, Avi Hacker explains how to apply AI to identify patterns, automate tasks, and improve workflows. Learn how to focus on data-rich environments and tackle repetitive tasks while leveraging AI to create impactful solutions. Interested i…
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AI isn’t just a buzzword—it’s a tool that can transform your business. In this episode of the $4M Strategies™ podcast, Angus Nelson breaks down how AI tools like ChatGPT can help you stay competitive and increase efficiency. Learn how to start small, write effective prompts, and scale AI adoption for real business results. 🎧 Listen now and discover…
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AI has the potential to transform your business, but where do you begin? On this episode of the $4M Strategies™ podcast, Darrin Jahnel explains how to take the first steps toward adopting AI. He breaks down the process into small, actionable steps: start with a single use case, create a prototype, and focus on building momentum. Learn how to approa…
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AI is changing the way we work—are you ready to harness its power? On this episode of the $4M Strategies™ Podcast, Trent Gillespie shares three key steps to successfully implement AI in your business: Educate your leadership team on AI’s capabilities. Develop clear policies to guide AI use and protect data. Adopt tools like ChatGPT Teams to boost p…
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AI is no longer the future, it’s the present. On this episode of the $4M Strategies™ podcast, Michael Wills, CEO of Topline Solutions, discusses how AI is revolutionizing sales and marketing. Learn how 60% of sales teams are already using AI to personalize outreach, build better lead lists, and create dynamic sales playbooks. Discover actionable st…
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Business success isn’t just about working harder—it’s about understanding the trends shaping the future. In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses. Key insights: ✅ Why now is the best time to be an entrepreneur ✅ How to leverage intellectual property for busin…
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AI isn’t the future—it’s the present. On this episode of the $4M Strategies™ Podcast, Trey Taylor explains how leaders can use AI to drive productivity, save time, and reduce costs. Key highlights: Generative AI vs. automation: What’s the difference, and why does it matter? Real-world examples of how AI transforms business processes. Tips for integ…
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Selling your business? Preparation is everything. On this episode of the $4M Strategies™ Podcast, Lisa Bothwell from AMM Law breaks down the key legal steps to take before putting your business on the market. ✅ Organizing intellectual property and contracts ✅ Disclosing litigation early in due diligence ✅ Managing employee awareness and confidentia…
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Strong SOPs are the secret to scalable success. On this episode of the $4M Strategies™ Podcast, Lance Graulich, franchise expert and CEO of Eye on Franchising, explains how SOPs (Standard Operating Procedures) can simplify your business and make growth more achievable. Key highlights: Why SOPs are the foundation for franchise success. How clear SOP…
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SOPs only work if your team actually uses them. On this episode of the $4M Strategies™ Podcast, Adi Klevit explains how to roll out standard operating procedures effectively and get your entire team on board. Key insights: Build leadership buy-in to drive SOP adoption. Align SOPs with your metrics and KPIs. Create accountability and keep processes …
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Scaling your business starts with strong SOPs. In this episode of the $4M Strategies™ Podcast, Michaelangelo Gerardi explains why documenting your processes is critical to maintaining consistency and reducing risks as your business grows. Key highlights: How to create SOPs using video and simple documentation. Why clear SOPs improve team efficiency…
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Strategy means nothing if your team doesn’t understand it. Dr. Michael Gerharz helps leaders simplify complex ideas so they can inspire action. In this episode, he explains why most strategies don’t translate into execution and how to communicate with clarity. Key insights: ✅ Why leaders overcomplicate their message ✅ The power of clarity in strate…
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Building real customer relationships goes beyond the sale. On this episode of the $4M Strategies™ Podcast, John and Mark Cronin of John’s Crazy Socks share how they’ve created a business model centered on spreading happiness. Key insights: Add personal touches to stand out, like handwritten notes and candy. Give back to your community to build loya…
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Innovation is critical to staying ahead in today’s rapidly changing world. On this episode of the $4M Strategies™ Podcast, Lubo Smid, CEO of STRV, shares strategies for creating a culture of innovation across your organization. Key takeaways: Instill an innovation-first mindset across your team. Use AI to test and improve ideas before launching. Bu…
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Customer focus drives innovation. In this episode of the $4M Strategies™ Podcast, Trent Gillespie, CEO of Stellis AI, shares three key strategies for creating successful, customer-centered products: Talk to your customers and identify their biggest pain points. Use the “Jobs-to-Be-Done” theory to understand what drives their decisions. Leverage AI …
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What’s your business’s “X Factor”? On this episode of the $4M Strategies™ Podcast, Isabelle Mercier, CEO of LeapZone Strategies, shares how businesses can use innovation to create certainty, solve problems, and build a competitive advantage. Key highlights: Uncover your “X Factor” to stand out in your market. Use internal masterminds to drive colla…
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What does it take to make innovation a competitive advantage? In this episode of the $4M Strategies™ Podcast, Paul Menig reveals actionable steps to foster creativity, learn from failures, and improve processes that grow profits. Key highlights: How safe spaces encourage bold, creative thinking. The power of after-action reviews to turn failures in…
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Strategy without action is just a wasted plan. In this episode, Dr. Thomas D. Zweifel, author of Strategy in Action, explains why most strategies fail before they even start—and how leaders can fix this gap. Key insights: ✅ The biggest mistakes organizations make in planning ✅ Why leaders struggle to execute strategy ✅ How to align teams for faster…
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Scaling sales is about more than adding people—it’s about giving your team the tools and systems they need to thrive. On this episode of the $4M Strategies™ podcast, Mark Podolsky shares his approach to creating a scalable, high-performing sales process. Key takeaways: Build systems and metrics that drive success. Hire empathetic salespeople and tr…
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Not all leads are created equal. In this episode of the $4M Strategies™ podcast, Mark Osborne, author of Are Your Leads Killing Your Business?, explains why focusing on quality leads is key to business growth. Learn how to identify your ideal customers, create demand with unique positioning, and build lead generation systems that work like a magnet…
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Is your lead generation strategy stuck in the MQL trap? On today’s $4M Strategies™ podcast, Ed Locher, author of Holistic Marketing, reveals how B2B companies can achieve scalable growth by focusing on customer empathy and in-depth research. Discover why 90% of buyers go with brands they already know and how creating memorable, emotional experience…
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Relationships are the foundation of strong lead generation. On this episode of the $4M Strategies™ podcast, Joe Rare, founder of Level 9 Virtual, explains how to turn partnerships into a reliable source of leads. Learn how to identify complementary businesses, build genuine relationships, and create a referral system that benefits everyone involved…
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Is your funnel costing you revenue? In this episode of the $4M Strategies™ podcast, Alisha Conlin-Hurd, co-founder of Persuasion Experience, shares her strategies for creating a million-dollar lead generation funnel. Discover how to fix revenue leaks, attract qualified leads, and turn landing pages into digital salespeople. With insights from launc…
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Why does accountability feel like an attack? Because most people aren’t ready to be 100% responsible for their actions. In this episode, Jeffrey Klubeck, author of The Integrity Game®, explains how integrity is more than just keeping your word—it’s about fully aligning your actions with your values. Key insights: ✅ The two biggest misconceptions ab…
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A scalable marketing process starts with knowing your numbers. In this episode of the $4M Strategies™ podcast, Mark Podolsky shares why tracking customer acquisition cost (CAC), lifetime value (LTV), and lead quality are critical for scaling. He also dives into the balance between SEO and paid ads and explains how “speed to lead” ensures no opportu…
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Scalable marketing starts with alignment and quality leads. In this episode of the $4M Strategies™ podcast, Mark Osborne, author of Are Your Leads Killing Your Business?, discusses how to create marketing systems that drive sustainable growth. Learn how to align sales and marketing teams, use customer insights to refine your messaging, and focus on…
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A scalable marketing process requires more than just great tech. On this episode of the $4M Strategies™ podcast, Ed Locher, author of Holistic Marketing, explains how to create marketing systems that engage your audience, build trust, and show consistent value. Learn how to: Build awareness, credibility, and trust with your audience. De-risk purcha…
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Scaling marketing isn’t about doing more—it’s about doing it smarter. On this episode of the $4M Strategies™ podcast, Frank V. Cespedes, author of Sales Management That Works, shares his approach to scalable marketing. Learn how to align your marketing and sales teams, make smart use of technology, and test your strategies for better results. Don’t…
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Scaling a marketing process is critical for growing businesses, but it requires strategy and structure. On this episode of the $4M Strategies™ podcast, Behdad Jamshidi explains how to build a scalable marketing process by understanding your customers, defining clear processes, and using a mix of in-house and outsourced resources. Interested in beco…
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What happens when you reach success but still feel empty? Bill Carmody knows that struggle firsthand. Despite building a seven-figure business, he realized that more money wasn’t the answer. In this episode, Bill shares the mindset shift that changed everything—moving from scarcity to abundance and service over self-interest. Key takeaways: ✅ Why "…
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Are you spending too much time chasing the wrong leads? Perry Marshall, author of 8020 Sales and Marketing, reveals how to qualify buyers and focus on what matters most. In this episode of the $4M Strategies™ podcast, Perry introduces the five power disqualifiers that every buyer must meet and explains how urgency (“bleeding necks”) drives action. …
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A strong sales backlog is key to your company’s growth and confidence. On this episode of the $4M Strategies™ podcast, Michael Wills discusses how to build a backlog by freeing up sales teams to focus on selling. He shares the importance of separating hunters and farmers, mapping your sales process, and eliminating non-selling tasks that distract f…
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A scalable sales process starts with systems, metrics, and the right team. On this episode of the $4M Strategies™ podcast, Mark Podolsky shares his step-by-step approach to building a winning sales system. From hiring empathetic salespeople to tracking conversion metrics, Mark offers practical advice for setting your team up for success. Discover h…
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What makes a winning sales system? On this episode of the $4M Strategies™ podcast, Don Lindsey, CEO of Precision Machine Manufacturing, shares the strategies that helped him double his company’s value. Don dives into how to balance hunters and gatherers on your sales team, eliminate busy work, and create an outbound sales strategy that works in tod…
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Leadership isn’t about titles—it’s about impact. In this episode, Elena Agaragimova, talent development expert and host of The Shift Podcast, shares how leaders at all levels can develop stronger management skills, engage teams effectively, and prevent burnout. Key insights: ✅ Why most managers lack proper leadership training ✅ How to manage change…
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A scalable sales process requires more than just leads. In this episode, Michael Wills of Topline Solutions shares best practices for creating a robust sales system. From onboarding to lead scoring and training, Michael explains how clarity and preparation are essential for scaling your business. Tune in to learn how to map processes, identify gaps…
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