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Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Head Start: Embracing the Journey


1 Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:02
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The healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…
#148 - How to avoid price wars - Hani Saif, EXtra
Manage episode 432813403 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Commerce Talks with Alexander Graf, I sit down with Hani Saif, the CIO of EXtra, the leading electronics retailer in Saudi Arabia. We delve into the fascinating journey of EXtra, from its inception in 2003 to becoming a retail powerhouse. Hani shares insights on how EXtra successfully navigated the competitive landscape, avoiding price wars by strengthening ties with suppliers and focusing on strategic growth. We explore the evolution of Saudi consumer behavior, driven by increased mobility and digital adoption, and how EXtra has adapted to these changes. Tune in to discover the secrets behind EXtra's impressive growth and market dominance in the Kingdom.
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159 episodes
Manage episode 432813403 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Commerce Talks with Alexander Graf, I sit down with Hani Saif, the CIO of EXtra, the leading electronics retailer in Saudi Arabia. We delve into the fascinating journey of EXtra, from its inception in 2003 to becoming a retail powerhouse. Hani shares insights on how EXtra successfully navigated the competitive landscape, avoiding price wars by strengthening ties with suppliers and focusing on strategic growth. We explore the evolution of Saudi consumer behavior, driven by increased mobility and digital adoption, and how EXtra has adapted to these changes. Tune in to discover the secrets behind EXtra's impressive growth and market dominance in the Kingdom.
…
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159 episodes
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Commerce Talks with Alexander Graf

1 #158 - What will a world with a digital Euro look like? - Robert Bueninck, Unzer 31:44
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Robert Bueninck, CEO of Unzer Group, discusses the evolving payments landscape, e-commerce trends, skepticism around cryptocurrencies, and the future of cash in Germany's digital shift.
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1 #157 - Is sustainability a business model or a storyline? - Gergana K. Abdulrahman, Wild Fabrik 26:39
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In this episode of Commerce Talks, Gergana K. Abdulrahman discusses her journey with Wild Fabrik, a sustainable marketplace based in Dubai. She shares insights on the company's origins during the COVID-19 pandemic, its unique business model, and the importance of sustainability in the fashion
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1 #156 - Spryker CEO’s talk composability, innovation, and what’s next 40:48
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In this episode of Commerce Talks, Lina meets with the two founders of Spryker and discusses the company’s unique approach to addressing complex e-commerce needs beyond B2C retail, the company's composable architecture, and the importance of innovation. We also discuss that Spryker has been recognized by Gartner® as a Leader in the 2024 Magic Quadrant™ for Digital Commerce. Learn more or review the report here. Disclaimer: Objectivity Disclaimer Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. References: *Gartner, Critical Capabilities for Digital Commerce,Aditya Vasudevan, Sandy Shen, Jason Daigler, Mike Lowndes, 11 November 2024. *Gartner, Magic Quadrant for Digital Commerce, By Mike Lowndes, Sandy Shen, Jason Daigler, Aditya Vasudevan, Ant Duffin, 6 November 2024 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.)…
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1 #155 - Omnichannel Strategies for Success - Younis Skainy, Aljazera Markets 28:34
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1 #154 - Marketing Strategies for Success in Egypt - Moussa Asfour, Carina Wear 36:47
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1 #153 - Exploring the business behind e-foiling - Alexander Bachev, SiFly 52:47
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In this episode of Commerce Talks with Alexander Graf, I dive into the fascinating world of e-foiling with Alexander Bachev from SiFly. Over the summer, I developed a keen interest in e-foiling, a sport that's been gaining traction on social media. Alexander shares insights into the complexities behind creating an e-foil, from the high-tech components to the challenges of making it accessible and affordable. We explore the journey of SiFly, a Bulgarian brand striving to make e-foiling more mainstream. Despite its niche status, with around 7,000 boards sold annually, the potential for growth is significant. Join us as we uncover the intricacies of this emerging sport and its market dynamics.…
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1 #152 - The Power of Convenience in Consumer Behavior - Celso Borges Shimabukuro, PepsiCo 41:01
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In this episode of Commerce Talks with Alexander Graf, I sit down with Celso Borges Shimabukuro from PepsiCo to explore the transformative power of convenience in consumer behavior. We delve into the digital evolution of the CPG industry, particularly during the pandemic, and how PepsiCo has navigated these changes. Celso shares insights on the rise of e-commerce, the challenges of direct-to-consumer models, and the importance of consumer engagement. We also discuss the future of retail models, including the aggregator model's current traction and the potential for automation to reduce costs. Join us as we examine how convenience and pricing dynamics shape consumer choices and the strategic pivots necessary for success in this rapidly evolving market.…
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1 #151 - Why The Balkan Region is Primed for an E-commerce Renaissance - Valer Pinderi, TeraCrowd 33:02
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In this episode of Commerce Talks with Alexander Graf, I sit down with Valer Pinderi, CEO of TeraCrowd and a key figure in the Balkan e-commerce scene. We explore why the Balkan region is on the brink of an e-commerce renaissance. Valer shares insights on the unique challenges and opportunities in the Balkans, where diverse languages, currencies, and fragmented markets are both hurdles and opportunities for growth. We discuss the potential for regional consolidation and how local players are starting to make their mark. Valer also highlights the strategic advantages of the region, including a tech-savvy population and cost-effective labor, which could drive innovation and expansion into the broader European market. Tune in to discover why now is the time to invest in Balkan e-commerce.…
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1 #150 - The B2B liquidation platform helping companies expand to new markets - Mohamed Issa, Cash My Stock 45:20
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In this milestone 150th episode of Commerce Talks with Alexander Graf, I sit down with Mohamed Issa from Cash My Stock to explore how their innovative B2B liquidation platform is transforming the way companies manage excess inventory. Mohamed shares insights into how Cash My Stock helps businesses convert slow-moving stock into working capital, providing a seamless and secure transaction experience. We delve into the macroeconomic factors driving the need for such platforms, including economic slowdowns and overstocking. Mohamed also explains how Cash My Stock facilitates market expansion for sellers and offers buyers access to premium brands at competitive prices. Join us as we discuss the intricacies of this evolving B2B marketplace and its impact on the Middle East and Africa region.…
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Commerce Talks with Alexander Graf

1 #149 - Bridging the gap in B2B platforms - Rajesh Chandramohan, Ghassan Aboud Group 43:09
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1 #148 - How to avoid price wars - Hani Saif, EXtra 44:07
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In this episode of Commerce Talks with Alexander Graf, I sit down with Hani Saif, the CIO of EXtra, the leading electronics retailer in Saudi Arabia. We delve into the fascinating journey of EXtra, from its inception in 2003 to becoming a retail powerhouse. Hani shares insights on how EXtra successfully navigated the competitive landscape, avoiding price wars by strengthening ties with suppliers and focusing on strategic growth. We explore the evolution of Saudi consumer behavior, driven by increased mobility and digital adoption, and how EXtra has adapted to these changes. Tune in to discover the secrets behind EXtra's impressive growth and market dominance in the Kingdom.…
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Commerce Talks with Alexander Graf

1 #147 - Bringing a B2C marketplace into B2B - Kailash Tulsi Gajra, Megastores 39:35
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1 #146 - The importance of differentiation and adaptability in a competitive market - Hermann Haraldsson, Boozt 45:53
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In this episode of Commerce Talks with Alexander Graf, I sit down with Hermann Haraldsson, CEO of Boozt, to explore the crucial role of differentiation and adaptability in the competitive fashion market. Hermann shares his journey from taking over a struggling e-commerce business to building Boozt into a leading Nordic department store. We discuss the challenges and strategies behind maintaining a low-cost structure, the importance of owning inventory, and why Boozt has chosen not to follow the platform model adopted by many competitors. Hermann also offers insights into Boozt's focus on customer experience and its strategic expansion in the Nordics. Join us for an engaging conversation on navigating the complexities of the e-commerce landscape.…
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1 #145 - Burger King’s bet on EV’s - Carsten Lambrecht, Burger King 49:43
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1 #144 - Challenges of implementing click-and-collect, solved - Julie Samaha, Tamimi Markets 29:42
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In this episode of Commerce Talks with Alexander Graf, I dive into the complexities of implementing click-and-collect services with Julie Samaha, Head of E-commerce at Tamimi Markets in Saudi Arabia. Julie shares her journey from fashion and electronics to groceries, highlighting the rapid growth and challenges faced in the e-commerce landscape. We explore Tamimi's unique approach to click-and-collect, emphasizing convenience and sustainability in a market dominated by home delivery. Julie discusses the operational hurdles, such as integrating technology and managing inventory, while maintaining a seamless customer experience. We also touch on the competitive landscape in Saudi Arabia, comparing it to trends in Europe and the rise of quick commerce. Tune in to discover how Tamimi Markets is navigating these challenges and driving innovation in the grocery sector.…
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Commerce Talks with Alexander Graf

1 #143 - Revolutionizing Women’s Lingerie in Saudi Arabia - May Kanounji, Blooming Wear 45:12
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1 #142 - Driving growth and innovation in an evolving market -Aurèlien Cuellar, Chalhoub Group 46:03
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In this episode of Commerce Talks with Alexander Graf, I sit down with Aurèlien Cuellar from Chalhoub Group to explore growth and innovation in the evolving GCC market. Aurèlien shares his journey from France to the UAE, highlighting his extensive experience in consulting and technology. We delve into Chalhoub Group's unique role in the Middle East, particularly their partnership with luxury brands like LVMH. Aurèlien discusses the challenges and opportunities of creating a seamless omnichannel experience in a rapidly changing region. We also touch on the allure of Dubai as a business hub and its dynamic growth, offering insights into the future of commerce in the Middle East. Join us for an engaging conversation that uncovers the intricacies of retail and distribution in this vibrant market.…
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Commerce Talks with Alexander Graf

1 #141 - Everything you need to know about India's booming economy - Indraneel Chitale, Chitale Bandhu 46:16
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1 #140 - Cutting out the middleman in the coffee industry - Ali Al Ebrahim, COFE App 26:14
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In this episode of Commerce Talks with Alexander Graf, I sit down with Ali Al Ebrahim, founder and CEO of COFE App, to explore how his innovative platform is transforming the coffee industry by cutting out the middleman. Ali shares insights into the $44 billion MENA coffee and tea market and explains how COFE App bridges the gap between farmers and consumers, offering better margins and quality. We discuss the app's unique business model, which includes B2B supply chain solutions, e-commerce for coffee enthusiasts, and an on-demand marketplace for coffee shops. Join us as we delve into the challenges and opportunities of launching a tech-driven coffee venture in the GCC region and Ali's vision for making COFE App a global player.…
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1 #139 - How to ensure omnichannel success in a brick and mortar industry - Günther Helm, Cenomi 42:44
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1 #138 - The evolution of the DIY shopping experience - Giulia Staffieri, Leroy Merlin 29:32
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1 #137 – Bringing fashion value concepts to the GCC – Anshuman Anand, R&B 35:01
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In this episode of Commerce Talks with Alexander Graf, I sit down with Anshuman Anand, CEO of R&B, at the Riyadh Seamless Conference. We explore R&B's journey as a value fashion brand expanding across the GCC and India. Anshuman shares insights into the unique dynamics of the Saudi market, characterized by its young, affluent population and high birth rates. We discuss R&B's strategy of focusing on women's and kids' fashion, the challenges and opportunities of online versus offline retail, and the impact of competitors like Shein. Anshuman also delves into the significance of loyalty programs and the evolving logistics landscape in Saudi Arabia. Tune in to discover how R&B is navigating the fast-paced world of fashion retail in a rapidly changing market.…
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1 #136 – Delivering continued success in food and grocery delivery – Lennard Neubauer, Just Eat Takeaway 24:49
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In this episode of Commerce Talks with Alexander Graf, I sit down with Lennard Neubauer from Just Eat Takeaway to explore the evolving landscape of food and grocery delivery. We discuss the significant changes in consumer behavior since the early days of delivery platforms like Pizza.de and how Just Eat Takeaway has adapted across its 20 markets. Lennard shares insights into the challenges and economics of running delivery services, especially with the rise of dark stores and ghost kitchens. We also delve into the impact of the pandemic on restaurant participation and the strategic moves Just Eat is making to expand its grocery delivery services. Tune in to learn how network effects and market dynamics are shaping the future of food delivery.…
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1 #135 – The business behind the luxury flower and gift giving industry – Samer El Sahn, Floward 34:18
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In this episode of Commerce Talks with Alexander Graf, I dive into the luxury flower and gift-giving industry with Samer El Sahn from Floward. We explore how Floward has evolved from a flower platform to a comprehensive gifting retailer, operating across multiple countries including Saudi Arabia, UAE, and London. Samer shares insights on their impressive $156 million Series C funding, emphasizing the cultural significance of gifting in the region and Floward's focus on luxury and reliability. We discuss Floward's unique approach to customer experience, including innovations like video messages and seamless delivery solutions. Join us as we uncover the strategies behind Floward's rapid growth and its commitment to making every gifting moment special.…
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1 #134 – Creating grocery ecommerce success in North Africa - Seifeddine Ben Jemia, Monoprix Tunisie 27:45
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1 #133 – Why you should invest in a marketplace outside of Amazon – Anthony Soohoo, Fortune 50 Executive 38:56
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In this episode of Commerce Talks with Alexander Graf, I sit down with Anthony Soohoo, a Fortune 50 executive, to explore the dynamics of investing in marketplaces beyond Amazon. Anthony shares insights from his experience as a former executive at Walmart, discussing the dominance of Amazon in the U.S. e-commerce market and the challenges faced by other retailers. We delve into the evolution of e-commerce, the rise of D2C brands, and the ongoing debate around omnichannel strategies. Anthony also highlights the potential opportunities for specialized marketplaces and the importance of diversifying beyond Amazon's ecosystem. Join us as we uncover why investing in alternative marketplaces can be a strategic move in today's competitive landscape.…
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1 #132 – Building Kuwait's most innovative grocery platform – Saleh AlTunaib, Raha 28:57
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1 #131 – How a ‘lifestyle commerce’ app is disrupting the grocery delivery market – Tala AlSahsah, Doos 42:14
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1 #130 – Building Bahrain's biggest non-food marketplace – Sadeq Abdulrasool, Homiez 20:20
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In this episode of Commerce Talks with Alexander Graf, I sit down with Sadeq Abdulrasool, co-founder and Chief Digital Officer of Homiez, Bahrain's largest non-food marketplace. Recorded at the Seamless Sounds podcast booth in Riyadh, we delve into the unique business landscape of Bahrain, often dubbed the "mini Dubai." Sadeq shares insights into how Homiez navigated its journey from a broad-spectrum marketplace to focusing on electronics, household appliances, and cosmetics. We discuss Bahrain's pioneering role in fintech and digital innovation, and how COVID-19 accelerated online commerce. Sadeq also reveals the challenges and strategies behind scaling Homiez, including their agile approach and future plans for AI integration. Join us to explore the dynamic e-commerce scene in Bahrain and the lessons learned from building a successful marketplace in the Gulf region.…
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Commerce Talks with Alexander Graf

1 #129 - How this online marketplace is simplifying travel - Mamoun Hmedan, Wego 41:12
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In this episode of Commerce Talks with Alexander Graf, I sit down with Mamoun Hmedan, Chief Business Officer of Wego, to explore how this online marketplace is revolutionizing travel in the GCC, Middle East, North Africa, India, Pakistan, and Southeast Asia. We delve into Wego's business model, which offers a one-stop shop for flights and hotels, allowing users to compare prices and book directly or through partners. Mamoun shares insights on the unique travel behaviors in the region, Wego's growth strategies, and how they navigated the challenges of the COVID-19 pandemic. We also discuss their innovative approach to customer service and the competitive landscape with global giants like Google. Tune in to learn how Wego is making travel more accessible and efficient for millions of users.…
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Commerce Talks with Alexander Graf

1 #128 – Tapping into the makeup and beauty revolution – Mohammed Almashjari, Global Healthcare Co. 34:11
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1 #127 - How hyper-customization is disrupting the retail industry - Saeed Omar, Makesy 28:51
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1 #126 - The personalized shopping revolution for men - Mahmoud Gao, Mr. Draper 29:06
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Join me, Alexander Graf, in episode #126 of Commerce Talks as I dive into the personalized shopping revolution for men with Mahmoud Gao, founder of Mr. Draper. Recorded at the Seamless Conference in Riyadh, this episode explores how Mr. Draper is transforming the shopping experience for men in the Middle East. Mahmoud shares his journey from strategy consultant to entrepreneur, detailing how his company uses a blend of human stylists and algorithms to curate personalized fashion boxes. With over 50,000 customers and plans to expand into Saudi Arabia, Mr. Draper is poised to redefine retail. We also discuss the challenges and opportunities in leveraging data and technology to enhance customer experiences, as well as the potential for B2B services. Tune in to discover how Mr. Draper is making shopping hassle-free and stylish for men.…
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1 #125 - Exploring the world of drinks with diplomats - Chrissina Tonks, IDS 43:16
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In this episode of Commerce Talks with Alexander Graf, I sit down with Chrissina Tonks from International Diplomatic Supplies (IDS) to explore the unique world of diplomatic commerce. Chrissina shares insights into IDS's niche market, providing duty-free goods to diplomats across the globe, particularly in challenging regions like the Middle East and Africa. We discuss the company's growth journey, including the shift from traditional sales to a digital-first strategy, and the complexities of catering to both B2B and B2C audiences. Chrissina also highlights the challenges of managing multiple e-commerce sites and the importance of leveraging data for customer engagement. Join us as we delve into the intricacies of this fascinating business model and the innovative strategies driving IDS's success.…
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Commerce Talks with Alexander Graf

1 #124 - How to become the market leader in automobile digital commerce – Salah Yamout, Arabian Automobile Co. 47:04
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In this episode of Commerce Talks with Alexander Graf, I sit down with Salah Yamout, Chief Operating Officer of Arabian Automobile Co., to explore the path to becoming a market leader in automobile digital commerce. Salah shares insights into the unique sales model in the UAE, where Arabian Automobiles operates as a national sales company, managing both the upper and lower sales funnels. We discuss the importance of digitalization, data analytics, and customer journey optimization, which have helped them achieve a significant market share for Nissan in the region. Tune in to learn how they leverage technology to enhance customer interactions and drive sales success.…
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1 #123 – Going up? Elevating urban life to new heights– Johannes Rastas, KONE 44:09
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In episode #123 of Commerce Talks with Alexander Graf, I sit down with Johannes Rastas, Head of Services and Solutions R&D at KONE, to explore the fascinating world of elevators and urban mobility. We delve into KONE's mission to enhance urban life by ensuring seamless and safe micro-journeys for over 1 billion people daily. Johannes shares insights into KONE's global operations, highlighting their leadership in new equipment and modernization markets. We discuss the evolving role of technology in optimizing people flow and the potential for digital platforms to revolutionize the elevator experience. From energy savings to tailored advertising, discover how KONE is shaping the future of urban infrastructure. Join us for an engaging conversation on elevating urban life to new heights.…
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1 #122 – Exploring the Metaverse and Web3 – Cathy Hackl, Journey 16:52
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In this episode of Commerce Talks with Alexander Graf, I sit down with Cathy Hackl, the Chief Futurist at Journey, to delve into the fascinating realms of the Metaverse and Web3. Cathy shares her insights on how the Metaverse represents the next evolution of the internet, blending physical and digital experiences. We discuss successful virtual worlds like Roblox and gaming economies that surpass Hollywood in value. Cathy also highlights innovative projects such as Walmart Land and Amazon Anywhere, showcasing how brands are creatively engaging with virtual spaces. We explore the challenges and potential of platforms like Facebook's Horizon and Apple's Vision Pro, discussing their roles in shaping the future of digital interaction. Join us as we navigate the opportunities and misconceptions surrounding this emerging digital frontier.…
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1 #121 – Applying e-commerce to health and well-being – Adam Docrat, Aster Pharmacy 31:52
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At Seamless Middle East, we spoke with Adam Docrat, Head of IT at Aster Pharmacy and Aster Retail. Aster is a hugely significant player in the pharmaceutical market in the Middle East, and it is now setting its sights on expansion into the health and well-being sectors. Adam discusses how they are approaching that sector while also explaining the world of pharmaceuticals and the future of medicine delivery and revealing how Aster uses e-commerce.…
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1 #120 – Marketplaces: the sneakerhead edition – Adnaan Jassat, Thriller 32:50
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This latest edition of the podcast from Seamless Middle East sees Alex joined by Adnaan Jassat, the CEO and founder of Thriller, the online marketplace for sneakers that sees buyers and sellers come together to exchange sneakers and trainers. The sneaker sector is massive – estimated to reach $40 billion by 2025, according to Adnaan – and he explains how Thriller is establishing itself in that market, including working with some of the biggest and best-known influencers on the planet and potentially expanding to become a marketplace for other collectibles, such as clothing and figures.…
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1 #119 - The application of AI in retail and e-commerce – Karl Lillrud, Seamless KSA speaker 27:18
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In this episode of Commerce Talks with Alexander Graf, I sit down with Karl Lillrud, a speaker at Seamless KSA, to explore the transformative role of AI in retail and e-commerce. We discuss the challenges companies face in adopting AI and the importance of differentiating and measuring its impact. Karl shares insights on using AI for customer interactions, such as implementing AI bots for support and tailoring customer journeys through AI-driven CMS. We also delve into the adaptability of Western companies compared to the agile approaches seen in the Middle East. Join us as we uncover how AI is reshaping the commerce landscape and what it takes for businesses to stay ahead in this rapidly evolving field.…
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1 Special episode #1: Everything you wanted to know about the Seamless conferences - Jennifer Drury, Seamless 12:55
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In this special episode of Commerce Talks with Alexander Graf, I sit down with Jennifer Drury, the marketing head for Seamless Middle East and Seamless Saudi Arabia. Jennifer shares insights into the evolution of the Seamless conferences, which have been pivotal in the digital commerce industry for over two decades. We discuss the impressive growth of Seamless Dubai, which now attracts over 20,000 attendees, and the burgeoning potential of Seamless Riyadh, set to become a major business hub. Jennifer also highlights the unique challenges and opportunities of organizing events in the Middle East compared to Europe. Tune in to discover why Seamless is a must-attend event for anyone in the digital commerce space and how it's adapting to new marketing channels like podcasts to engage audiences.…
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1 #118 – Embracing digital change in oil and gas – Suryaveer Singh, ENOC Retail 30:40
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E-commerce within the fuel industry comes with its own particular challenges, so Alex’s guest for this podcast - Suryaveer Singh, Head of Loyalty at ENOC Retail – was hugely insightful about those challenges and how ENOC was addressing them. They discussed how ENOC had embraced the digital change required to keep pace with changing customer expectations, its innovative loyalty program and use of customer data and the differences in consumer fuel habits between UAE and the US / Europe.…
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1 #117 – How the Middle East's leading food retailer is adapting to e-commerce demands – Rajiv Warrier, Choithrams 34:09
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Join me, Alexander Graf, in episode #117 of Commerce Talks as I sit down with Rajiv Warrier, CEO of Choithrams, at the Seamless Conference in Dubai. We delve into how the Middle East's leading food retailer is navigating the evolving e-commerce landscape. Rajiv shares insights on Choithrams' journey from its origins in Sierra Leone to becoming a retail powerhouse in the UAE, Bahrain, and Qatar. Discover how Choithrams was an early adopter of online shopping in 2015 and how it has adapted to post-pandemic consumer demands. We discuss the balance between simplicity and technological investment, the role of marketplaces like Instashop, and the unique customer experiences offered through platforms like WhatsApp. Tune in to learn how Choithrams is making its mark in the competitive world of e-commerce.…
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1 #116 – Applying B2C quick commerce services in B2B – Anton Nehaenko, Yalla Market 38:11
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In this episode of Commerce Talks with Alexander Graf, I sit down with Anton Nehaenko, CEO of Yalla Market, at the Seamless Conference in Dubai. We delve into how Yalla Market is revolutionizing B2B commerce by applying B2C quick commerce strategies. Anton shares insights into their ultra-fast grocery delivery service, achieving delivery times of 11-12 minutes, and their expansion plans across the Middle East. We also explore Yalla Hub, their innovative model that assists global brands in entering the Middle Eastern market by handling logistics, marketing, and customer engagement. Discover how Yalla Market is navigating the competitive landscape of quick commerce and redefining convenience for both businesses and consumers. Join us for a fascinating discussion on the future of commerce in the region.…
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Commerce Talks with Alexander Graf

1 #115 - Running a retail brand every adventurer wants to visit - Kartik Bhatt, Sharaf Retail 26:27
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In this episode of Commerce Talks with Alexander Graf, I sit down with Kartik Bhatt from Sharaf Retail to explore the dynamic world of retail in the Middle East. Kartik shares insights on managing a diverse portfolio of brands, from fashion to adventure, under the Sharaf umbrella. We discuss Sharaf's strategic focus on sustainable growth, emphasizing profitability over rapid expansion. Kartik also highlights the unique challenges and opportunities in the region, including the thriving demand for outdoor adventure products and the evolving retail landscape. We delve into Sharaf's successful transition from brick-and-mortar to omnichannel retailing, and how they maintain brand vitality in a competitive market. Join us for an engaging conversation on the future of retail in this vibrant region.…
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1 #114 – Picking is an art: from offline to online, the leaders perspective – Piyush Chowhan, Panda Retail 30:27
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Join me, Alexander Graf, on this episode of Commerce Talks as I sit down with Piyush Chowhan, the Chief Digital Officer at Panda Retail, to explore the art of picking in the grocery industry. Recorded in Dubai, we delve into Panda Retail's digital transformation journey in Saudi Arabia, where they hold a significant market share. Piyush shares insights on the unique challenges and opportunities of transitioning from offline to online grocery retail in the region. We discuss the impact of high smartphone penetration, the shift towards digital payments, and the evolving e-commerce landscape driven by convenience and demographic changes. Discover how Panda Retail is navigating inventory management, delivery logistics, and the art of picking to meet the growing demand for online grocery shopping. Tune in for an engaging conversation about the future of grocery retail in Saudi Arabia.…
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1 #113 – Becoming one of the biggest merchants, by running gas stations – Saad Tounzi, ADNOC 40:15
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In this episode of Commerce Talks with Alexander Graf, I sit down with Saad Tounzi from ADNOC at the Siemens conference in Dubai to explore the unique intersection of commerce and the oil industry. Saad shares insights into how ADNOC Distribution has become one of the largest merchants in the UAE by operating over 500 service stations and 360 convenience stores. We discuss the customer-centric approach that sets ADNOC apart, including their seamless mobile app experience and extensive product offerings. Saad also delves into the future of mobility, highlighting ADNOC's plans for expanding electric vehicle infrastructure. Tune in to discover how ADNOC is redefining convenience and retail in the oil sector.…
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1 #112 - Western trends, local prices: How to build a fashion brand in Pakistan, Mina Salman, Bagallery 41:22
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Mina Salman is the brilliant mind behind the renowned Pakistani fashion and beauty brand, Bagallery. Mina is an accomplished entrepreneur, trendsetter, and a true trailblazer in the industry. Bagallery has disrupted the traditional retail landscape, embracing technology and social media to create an immersive customer shopping experience. We explore her strategies for staying ahead in a rapidly evolving industry and her insights on building a brand that resonates with a diverse audience.…
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1 #111 – Building successful B2B marketplaces in MENA – Marius Ciavola, Tradeling 40:43
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In this episode of Commerce Talks with Alexander Graf, I sit down with Marius Ciavola, CEO of Tradeling, to explore the burgeoning world of B2B marketplaces in the MENA region. We delve into how Tradeling is poised to become the largest digital marketplace in the Middle East and North Africa, capitalizing on Dubai's strategic position as a global trade hub. Marius shares insights into the challenges and opportunities in acquiring buyers and sellers, the importance of digital ecosystems, and the innovative services Tradeling offers, such as credit terms and seamless logistics. Join us to understand how Tradeling is transforming B2B commerce in one of the world's most dynamic regions.…
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1 #110 – A brush with success: how Colgate embraced digital commerce – Josue Munoz, ex Colgate-Palmolive 40:29
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In this episode of Commerce Talks with Alexander Graf, I sit down with Josue Munoz, former head of global e-commerce at Colgate-Palmolive, to explore the brand's digital transformation journey. We delve into Colgate's dominance in the toothpaste market, driven by innovation and consumer understanding, and discuss their strategic shift towards e-commerce and direct-to-consumer initiatives. Josue shares insights on adapting to digital retail environments, the importance of first-party data, and the challenges of balancing traditional retail relationships with new digital strategies. We also explore Colgate's creation of the CO brand, a direct-to-consumer venture featuring innovative oral care products. Join us as we uncover how Colgate navigates the evolving landscape of digital commerce while maintaining its market leadership.…
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1 #109 – Approaching the off-price business in the Middle East – Toufic Kreidieh, BFL Group 46:04
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Ahead of Alex’s presence at Seamless Middle East, this episode sees him catch up with The Toufic Kreidieh, founding partner and CEO of Brands for Less Group. BFL Group is a company that dominates the off-price business in the Middle East and will be present at Seamless in May. BFL Group is the parent company of several retail chains, headquartered in Dubai, but present across the GCC with 100+ stores. It sells branded goods at discount prices and Toufic explains to Alex how challenging it was to introduce the off-price business concept to a region where consumers were not familiar with the idea, describes how his company balances online and offline commerce and reveals the importance of creating the right working environment.…
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1 #108 – Mexico’s first digital CPG wholesaler – Jose Esparza, Mercardo Mayco 44:27
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In this episode of Commerce Talks with Alexander Graf, I sit down with Jose Manuel Esparza, CEO of Duplo, to explore the evolution of grocery shopping in Mexico. As Mexico's first digital CPG wholesaler, Duplo is revolutionizing the traditional cash and carry model by transforming Mercado Maico's 30-year legacy into a digital powerhouse. We delve into the unique dynamics of Mexico's tienditas, small neighborhood shops that serve as vital supply points for millions. Jose shares insights on how Duplo is addressing the needs of these shop owners through digital solutions, enhancing their business operations and survival rates. We also discuss the rapid expansion of Duplo from Saltillo to Monterrey, highlighting the challenges and successes in adapting to new markets. Tune in to learn how digital transformation is reshaping the Mexican grocery landscape.…
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1 #107 – An inside look at the Australian E-commerce landscape – Brian Walker, Retail Doctor 28:37
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Join me, Alexander Graf, on this episode of Commerce Talks as I dive into the dynamic Australian e-commerce landscape with Brian Walker, known as the Retail Doctor. We explore the challenges and opportunities facing Australian retailers as they navigate the rise of Amazon and the evolving market dynamics. Brian shares insights into the country's unique retail environment, characterized by a strong physical retail presence and the emerging role of online marketplaces. We discuss the impact of infrastructure investments, consumer behavior shifts, and the potential for growth in both B2B and B2C sectors. Discover how Australian retailers are adapting to technological advancements and the lessons they can learn from global counterparts. Tune in for an engaging conversation that sheds light on the future of e-commerce down under.…
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1 #106 - How to build a leading brand in a challenging ecosystem - Leena Khalil, Mumzworld 37:45
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In this episode of Commerce Talks with Alexander Graf, I sit down with Leena Khalil, co-founder of Mumzworld, to explore the challenges of building a leading brand in the GCC's e-commerce ecosystem. Leena shares her journey from struggling as a new mom to launching Mumzworld in 2011, aiming to provide a trusted platform for mothers in the Middle East. We discuss the unique hurdles faced in the region, such as limited local partnerships and the need to educate suppliers and delivery services. Leena also highlights Mumzworld's growth strategy, focusing on expanding product categories and geographical reach, while maintaining trust and reliability for their core audience. Tune in to learn how Mumzworld navigates a competitive landscape and continues to innovate in a rapidly evolving market.…
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1 #105 – Kuwait, the Switzerland of the GCC? – Ahmed Alghanim, City Centre Kuwait 55:54
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In this episode of Commerce Talks with Alexander Graf, I dive into the vibrant retail landscape of Kuwait with Ahmed Alghanim, head of e-commerce at City Centre Kuwait. We explore why Kuwait is often dubbed the Switzerland of the GCC, highlighting its unique market dynamics and entrepreneurial spirit. Ahmed shares insights into Kuwait's high internet penetration and young, tech-savvy population, making it an ideal test market for new ventures. We discuss the challenges and opportunities in Kuwait's e-commerce sector, including the impact of international players and the role of local startups. Join us as we uncover how City Centre is transforming its e-commerce division into a sustainable business model in this rapidly evolving market.…
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1 #104 – Digital commerce in the luxury jewellery market – Artem Avdeev, L’azurde 42:38
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L’azurde is a Saudi-based jewellery company that manufactures and distributes gold jewellery through wholesale channels and via its own stores and franchise brands. The company has around 3,000 stores worldwide, is the fourth largest gold jewellery manufacturer globally and is the only listed jewellery company in the MENA region. I caught up with Artem Avdeev, brand director at L’azurde to discuss how the company has applied digital commerce to the luxury jewellery market and how it plans to expand with a range of new retail concepts.…
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1 #103 - Auto industry update: will China finally penetrate the EU market? - Nils Radsak, Konekta Consulting 39:07
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In this episode, I spoke with Nils Radsak, an expert in the automotive world who has led digitization for major car brands such as Volkswagen and Porsche. We talked about what dealers of the future will look like, connected services, and tensions between dealers and OEMs. We even discussed the Chinese Tesla competitor, BYD, and why they are putting customer centricity first.…
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1 #102 – Leading the automobile marketplace sector – Anuvrat Gaurav, SellAnyCar 31:17
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Automobile marketplaces are very established in Western Europe, and SellAnyCar.com is setting about proving that the model works in the Middle East too. It’s the region’s first car buying service, which offers free and instant online car valuation, free car inspection, and a guarantee to purchase any car within 30 minutes. I recently spoke with Anuvrat Gaurav, regional country manager at SellAnyCar.com, and we discussed the importance of a hassle-free customer experience, why the company’s model means everyone wins, and changing attitudes to e-commerce in the Middle East.…
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Commerce Talks with Alexander Graf

1 #101 - B2B marketplaces in the Middle east – Shafi Baig, ekuep 35:51
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B2B marketplaces are a fascinating concept – more complex than their B2C counterparts but potentially hugely transformative. Ekuep is such a marketplace, supplying restaurants across the Middle East with kitchen equipment, and known for its quality products, large stock (10,000+ products), and capability to ship fast. I spoke with Shafi Baig, at Ekuep (and also consumer coffee marketplace Qavashop) about how he has helped establish a B2B marketplace and what it takes to be successful.…
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1 #100 – Applying the marketplace to an offline sector – Athbi Al-Enezi, justclean 33:47
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In this milestone 100th episode of Commerce Talks with Alexander Graf, I sit down with Athbi Al-Enezi, co-founder of JustClean, live from the Seamless Conference in Riyadh. Athbi shares the innovative journey of JustClean, a marketplace revolutionizing the offline laundry sector in the GCC. We delve into how JustClean aggregates laundries into a single platform, offering users the convenience of selecting pickup and delivery times, comparing prices, and reading reviews. Athbi explains the challenges of transitioning a traditionally offline industry to an online model, the development of a comprehensive laundry management system, and the logistics of meeting increased demand. Tune in to discover how JustClean is transforming the laundry business landscape in the Gulf region.…
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