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Ep. 106 Matt Bagwell, Chief Marketing Officer and Chief Sustainability Officer of Deep Green | Data Center Go-to-Market Podcast
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In episode 106 of the Data Center Go-to-Market Podcast, you’ll discover the inspiring journey of Matt Bagwell, Chief Marketing Officer and Chief Sustainability Officer at Deep Green, as he shares how the company is revolutionizing the data center industry 🌍💡. Learn how Deep Green uses heat reuse to create sustainable solutions, build community impact, and redefine the role of marketing in infrastructure. Gain valuable insights into career advice, the importance of storytelling, and the future of sustainability in data centers. Whether you're curious about ESG, AI's role in marketing, or creating meaningful partnerships, this episode is packed with actionable takeaways! 🎙️🔥
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
0:58 Introducing Matt Bagwell, Chief Marketing Officer and Chief Sustainability Officer at Deep Green
1:32 Marketing Career Journey: From Storytelling to Data Center Infrastructure, Design/Build, Operator
3:47 Deep Green’s Origin Story, Positioning, and the Heated Swimming Pool
8:57 How Heat Reuse Impacts Data Center Site Selection, Real Estate, Edge Data Centers, and District Heating
10:30 How Data Center Heat Reuse Could Spread Throughout Europe, the Middle East, and North America
11:54 Data Center Heat Recapture, Heat Reuse, ESG (Especially Governance), and Cost-Efficient Compute
14:02 Data Center Buyer Personas: ESG, Operations, Finance, and MSP/OEM
15:13 Entry-Level Data Center Marketing and Sales Career Advice
18:11 Data Center Community Stakeholder Marketing: Elected Officials, Regulators, Utility Leaders, and Activists
23:40 Deep Green: Policy Makers, Central Government, District Heating Builders, Local Councils, and Energy Strategists
27:32 Mid-Career Pivots for Data Center Marketers: Prosperity vs. Climate vs. Centralized vs. Decentralized
32:49 Data Center Heat Reuse: Swim England, Pool Access, Industry, and District Heating Systems
35:47 Data Center Heat Reuse Opportunities for MSPs, CSPs, and OEMs with Health/Fitness Benefit Outcomes
37:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
38:18 Biggest UK Government Challenges With Distributed Compute, Heat Reuse, and Economic Zones
40:08 District Heating Networks and Colocating a Data Center Energy Source for Free Heat (UK, Nordics, US)
43:13 Data Center Heat Reuse in the US and District Heating
45:52 The Future of Data Center Marketing, Sustainability, Relationship Management, and Customer Experience
48:55 Data Center Channel Partner Enablement and Differentiation: Field Sales for MSPs and OEMs
51:00 Data Center Customer Feedback via Channel Partners
52:28 Deep Green as a Data Center Designer, Builder, and Operator/Provider with Heat Reuse Differentiation
55:23 AI Impact on Data Center Marketing Tech Stack and Retaining Human Relationships
58:38 Data Center Content Creation and Distribution as Part of Marketing Mix with Local Community Projects
1:01:53 Deep Green’s Beyond Good Community Events: Technology, Climate, and Energy
1:03:27 Expensive Data Center Conference Events as the Last Step, Not the First (Start With Your Own Events)
1:07:25 “Their Kids Have Learned to Swim in a Swimming Pool” That a Deep Green Data Center Heated
1:09:20 Communities, Colleges, Schools, and Climate Tech Career Opportunities
1:10:48 Climate Emergency and AI Digital Infrastructure Innovation Opportunity
1:14:32 Matt Bagwell (Connect with on LinkedIn) and Deep Green (Follow on LinkedIn and Website)
1:20:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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