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Ep. #74 Chris Pedersen, Data Center Broker at Avison Young | Data Center Go-to-Market Podcast
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(Note: When this podcast interview was recorded, Chris Pedersen was CEO and Founder of AP Advisory Group. Chris is currently a Data Center Broker at Avison Young.)
In episode #74 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with industry veteran Chris Pedersen, CEO and Founder of AP Advisory Group. Chris shares his unexpected career path, from aspiring professional golfer to data center sales leader, and the valuable lessons he's learned along the way. Viewers will gain a deeper understanding of the evolving data center industry, the impact of emerging technologies like AI, and the importance of networking and relationship-building for success. Whether you're new to the field or a seasoned professional, this episode offers actionable insights that can help elevate your career in digital infrastructure.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:48 Introducing Chris Pedersen, CEO/Founder at AP Advisory Group
1:15 From Professional Golf to a Career in Data Center Sales
7:49 Advice on Entry-Level Data Center-Related Sales Careers
16:57 Mid-Career Advice for Data Center Sales Professionals
21:22 Building a Profesional Brand in Data Center Sales as a Content Creator
29:43 Future of Search vs. ChatGPT and IaaS Growth
34:59 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
35:36 Biggest Data Center Industry Mistakes and Oversights: Liquid Cooling and GPU Demand
40:22 Retrofitting Legacy Data Centers for Higher Density Needs
44:59 Data Center Consolidation M&A with Financially Healthy Colocation Data Center Operators
47:26 Career-Altering Data Center Sales Advice for Data Center Conferences
55:30 The Future of Data Center Sales and Consulting: AI Impact on Hardware, Mechanical Infrastructure, and Real Estate
58:00 Data Center Supply vs. Demand: Utility Grid Power Constraints, Design, and Reliability
1:00:16 Colocation Data Center Operators, Utility Company Partnerships, and Government Concerns
1:06:36 Who to Interview Next on the Data Center Go-to-Market Podcast
1:08:31 Chris Pedersen (Connect with on LinkedIn)
1:10:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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