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Ep. #82 Rhys Morgan, Director, Global Digital Infrastructure of Kepler Search and Co-Host, Data Centre News Asia | Data Center Go-to-Market Podcast
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In episode #82 of the Data Center Go-to-Market Podcast, host Joshua Feinberg interviews Rhys Morgan, Director of Global Digital Infrastructure at Kepler Search and Co-Host of Data Centre News Asia. Rhys shares his insights on the evolving role of talent acquisition and how it should be treated as a growth driver for data center businesses. Listeners will learn strategies for integrating marketing and sales teams, promoting data centers to younger generations, and leveraging content and thought leadership to build brand awareness. Rhys also discusses the changing dynamics of complex data center deals and the shifting responsibilities of sales professionals. This episode is a must-watch for anyone looking to stay ahead of the curve in the rapidly evolving data center industry.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
1:08 Introducing Rhys Morgan, Director, Global Digital Infrastructure at Kepler Search and Co-Host, Data Centre News Asia
2:49 The Career Path to Digital Infrastructure Recruiting for Data Centers and Critical Facilities
7:37 Navigating the 50+ Segments Within the Data Center Industry
9:33 Hyperscaler Secrecy Blocking Data Center Marketers and Sales Professionals from Podcast Guesting and Speaking
12:33 Self-Driven Data Center Buyer’s Journeys and Each Enterprise Sales Team’s Own Data Center Podcast and Webinar Program
16:58 A Data Center Recruiter’s Advice on Entry-Level Digital Infrastructure Careers and Job Opportunities
22:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
22:58 Data Center Recruiter Marketing Challenges and Addressing the Massive Generational Skew in the Data Center Industry
27:13 Rethinking Data Center Marketing’s and Data Center Recruiting’s Roles in the Org Chart
33:25 Why Data Center Boards and CFOs Keep Misallocating Growth Investments and Severely Underfund Marketing
36:44 Digital Infrastructure Paid Media/Events vs. Earned Media/Events vs. Owned Media/Events
41:55 The Self-Driven Data Center Buyer’s Journey, the 28 Touchpoints, and Reinventing Marketing and Sales
44:29 Data Center Account Executives as Project Managers for Driving Alignment with Decision Committees(s)
47:58 The Future of Data Center Recruiting
50:02 Who to Interview Next on the Data Center Go-to-Market Podcast
51:21 Rhys Morgan (Connect with on LinkedIn), Kepler Search (Follow on LinkedIn and Website), and Data Centre News Asia (Follow on LinkedIn and Website)
51:38 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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