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Ep. #94 Jake Doyle, Marketing Executive of Lunar Digital | Data Center Go-to-Market Podcast
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In episode #94 of the Data Center Go-to-Market Podcast, Jake Doyle, Marketing Executive at Lunar Digital, shares how he transitioned from sales to marketing and built a winning content strategy. Learn how personalized video tours, thought leadership, and collaboration with industry experts can boost brand awareness and drive inbound leads. Jake also discusses the future of digital marketing, the power of video content, and tips for creating impactful campaigns in the data center industry. 🚀 Don't miss these actionable insights to elevate your marketing game! 💡
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
0:55 Introducing Jake Doyle, Marketing Executive at Lunar Digital
1:17 The Career Path to Marketing Executive at Lunar Digital (via Outbound Sales Prospecting)
2:54 From Data Center Sales Development and Outbound Prospecting to Content Marketing
5:25 How to Get Started in a Data Center Digital Marketing Career
7:02 Video Marketing Strategy with Colocation Sales and Support Team Members
9:34 Showcasing Lunar Digital Team Building/Bonding in Video Content
10:59 Data Center Video Content and Website Revamp Impacting Inbound Lead Generation
14:08 Internal and External Data Center Subject Matter Experts for Video Content Creation
15:39 Data Center Account Executives Repositioned as Subject Matter Experts and Trusted Advisors
19:44 LinkedIn for Colocation Data Center Video Content Marketing
20:46 Data Center Industry Challenges Finding Ideal Clients to Target with Content
23:43 Input from Data Center Finance Execs/CFOs to Accelerate Product/Market Fit
24:40 Aligning Data Center Sales and Marketing on Ideal Client Criteria and Sales Enablement Content
26:08 Colocation Data Center Video Tours Customized for Prospects
28:54 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
29:32 Video Content for Colocation Data Center Websites and SEO Impact
30:53 Hyperlocal vs. Global, Digital Colocation Data Center Marketing Strategy
31:40 Colocation Marketing Collaborating with Telecommunications Carriers on Podcasting, Social Media Content
32:51 How to Get Your First 10 Podcast Guests for Colocation Podcasting and Marketing Collaborations
34:14 Multi-Year Colocation Agreements
34:59 When to Schedule Colocation Data Center Social Media Posts (Buyer Persona-Dependent)
36:13 Organic LinkedIn and YouTube Social Media Colocation Marketing Posts
37:02 Optimizing Colocation LinkedIn Posts: Education Content vs. Promotional Sales Pitches
38:45 Client-Centric, Empathetic Data Center Marketing and Sales Content for IT Professional Buyer Personas
40:19 Balancing Early- vs. Late-Stage CTAs for Colocation Data Center Lead Magnets
42:11 Colocation Lead Generation Buyer’s Journey Offers: eBooks, Webinars, and Tours
43:39 Data Center Webinar Reruns and Repurposing (Full Buyer’s Journey)
45:00 Colocation Data Center Lead Nurturing: Email Marketing and Educational Events Program
46:30 How to Meet Data Center Decision Makers (And the Decision-Making Committee)
47:08 Do Data Center Parties and Golf Tournaments Educate and Build Trust? Vs. Lunch and Learn Style Events Programs?
49:26 The Future of Colocation Data Center Marketing (LinkedIn- and Video-Centric)
52:07 Even Data Center Baby Boomers Are All-In on LinkedIn, Webinars, and Podcasting
55:38 Jake Doyle (Connect with on LinkedIn) and Lunar Digital (Follow on LinkedIn and Website)
55:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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