Creative Strategy Isn’t Guesswork: Inside High-Performance Ad Testing

Marketing Mindset Podcast

#Business #Marketing #Digital Marketing #ECommerce #Growth Marketing #Content Creation #Online Marketing #Colby Flood #SaaS #CMO

57:36

When Katharine Graham took over the Washington Post in 1963, she was a shy socialite who'd never run anything. By retirement, she'd taken down a president, ended the most violent strike in a generation, and built one of the best-performing companies in American history. Graham had no training, no experience, not even confidence. Just a newspaper bleeding money and a government that expected her to fall in line. When her editors brought her stolen classified documents, her lawyers begged her not to publish. They said it would destroy the company. She published them anyway. Nixon came after her, attacking her with the full force of the executive. Then Watergate. For nearly a year she was ridiculed and isolated while pursuing the story that would eventually bring down the president. Graham proved that you can grow into a job that initially seems impossible and no amount of training can substitute for having the right values and the courage to act on them. ------ 10 Lessons from Katharine Graham: ⁠⁠ ⁠https://fs.blog/knowledge-project-podcast/outliers-katharine-graham/ ------ Approximate timestamps: (0:00) Start (02:19) The Making of an Unlikely Heiress (10:15) The Education of a Publisher’s Wife (22:16) Learning to Lead (30:46) Becoming a Media Titan (44:12) Legacy (47:59) Reflections + Lessons ------ Thanks to ReMarkable for sponsoring this episode. Get your paper tablet at reMarkable.com today ------ Upgrade : Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish X ⁠@ShaneAParrish⁠ Insta ⁠@farnamstreet⁠ ⁠LinkedIn⁠ ------ This episode is for informational purposes only and contains the lessons I learned reading her memoir, Personal History and watching Becoming Katharine Graham. ------ Check out our website for all stock video and photo credits. Episode photo sourced from: iwmf.org/community/katharine-graham/ Learn more about your ad choices. Visit megaphone.fm/adchoices…

about a year ago 23:54

MP3•Episode home

How do top-performing agencies actually approach creative testing?In this episode of Marketing Mindset, I’m joined by Anze Markovic—founder of Unlock Performance and a seasoned creative strategist who’s worked on campaigns spending well into the 7 figures.

How to prioritize messaging angles based on impact and audience size
Why iterating on “medium performers” can drive more efficient wins
How to balance client expectations for novelty with performance-driven repetition
When to double down—and when to kill a concept
The underrated power of copywriting in creative success

We break down the real workflow behind creative strategy and ad testing:Anze also shares how his team sources and scales UGC, why cross-client benchmarks are essential, and how old-school advertising books still shape his modern playbook.Whether you’re a performance agency, a media buyer, or a founder investing in paid ads—this conversation is a masterclass in thinking like a creative strategist.

88 episodes

Marketing Mindset Podcast

Creative Strategy Isn’t Guesswork: Inside High-Performance Ad Testing

Marketing Mindset Podcast

published about a year ago

MP3•Episode home

How to prioritize messaging angles based on impact and audience size
Why iterating on “medium performers” can drive more efficient wins
How to balance client expectations for novelty with performance-driven repetition
When to double down—and when to kill a concept
The underrated power of copywriting in creative success

88 episodes

#Business #Marketing #Digital Marketing #ECommerce #Growth Marketing #Content Creation #Online Marketing #Colby Flood #SaaS #CMO

All episodes

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Marketing Mindset Podcast

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Marketing Mindset Podcast

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33:58

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1 year ago58:41

58:41

In this episode of the Marketing Mindset podcast, Colby and Charlie dive into the nuances of developing and implementing high-level creative strategies within their agency. They discuss the critical phases of client onboarding, emphasizing the importance of clear communication and setting realistic expectations from the sales process to the delivery of creative services. During their discussion, they stress the importance of adapting their approach to meet each client's specific needs and give...…

Marketing Mindset Podcast

1
Building a Network of UGC Creators Pt. 2 48:48

1 year ago48:48

48:48

In the second part of, "Building a Network of UGC Creators”, Colby and Charlie dive even deeper into the intricacies of content creation and management. They share how they refined their UGC template to elevate its effectiveness, share strategies for selecting UGC creators based on client needs, and emphasize the importance of aligning creator demographics and styles with the target audience of the brand they represent.Tune in to learn why they feel data-driven insights from tools like Google...…

Marketing Mindset Podcast

1
How to Use Customer Psychology with Sarah Levinger 51:31

1 year ago51:31

51:31

In this episode of the Marketing Mindset Podcast, Colby and Charlie discuss customer psychology, client management, and so much more with consumer behavior analyst Sarah Levinger!Sarah returns to the podcast to talk about aligning creative output with client expectations and the nuances of conveying complex ideas effectively to ensure client satisfaction. She shares her thoughts on the dynamics between agencies and their clients and highlights the importance of understanding client needs and ...…

Marketing Mindset Podcast

1
Building a Network of UGC Creators Pt. 1 54:37

1 year ago54:37

54:37

On this week’s episode of The Marketing Mindset Podcast, Colby and Charlie offer a comprehensive overview of how different types of creators fit into a brand's marketing strategy. They discuss the critical differences in expectations and outcomes and offer practical advice to identify the right creator type for specific campaign goals.They talk about their unique experience hiring and managing UGC creators and highlight several challenges associated with UGC content, such as aligning creator ...…

Marketing Mindset Podcast

1
Innovating Sales Strategies with Nema Semnani 50:04

1 year ago50:04

50:04

In this episode, Colby and Charlie delve into the complexities of sales strategies with Nema Semnani, founder and president of Precision Sales Consulting. Nema has spent his career driving sales for Fortune 500 companies, and his firm is committed to enhancing revenue and profitability through comprehensive sales training, management coaching, and strategic process development.Throughout their conversation, they explore a variety of sales methodologies, and Nema emphasizes the importance of p...…

Marketing Mindset Podcast

1
Driving Business Growth Through Strategic Endorsements 45:06

1 year ago45:06

45:06

In this episode of the Marketing Mindset podcast, Colby chats with Jacob and Victor Eriksson, co-founders of Boxbollen, an innovative startup that gamifies physical activity. Leveraging powerful celebrity endorsements from Tom Brady, Khloe Kardashian, and Bill Gates, they’ve racked up more than 200 million views on TikTok!During the interview, Jacob and Victor Eriksson share their unique approach to managing seasonal business cycles, a strategy that has been instrumental in their success. The...…

Marketing Mindset Podcast

1
Building High-Performance Creative Teams Pt. 2 43:43

1 year ago43:43

43:43

Trying to strategically grow your creative team? This episode is a must-listen! Finding the right people for each role is critical to agency success, especially when managing a small team. That’s why this week’s episode of The Marketing Mindset Podcast explores the most essential hiring tips for creative teams. Specifically, it asks the question: how do you find the right strategist to lead a team of creatives?Along with Brighter Click’s Creative Strategist, Charlie Sargeant, Colby discusses ...…

Marketing Mindset Podcast

1
Building High-Performance Creative Teams 47:13

1 year ago47:13

47:13

How is a high-performing creative team built? We're answering that question in this week's episode of The Marketing Mindset Podcast! In the first part of an exciting new series, Colby sits down with Brighter Click’s Creative Strategist, Charlie Sargeant.Together, they discuss the dynamics of team-building, finding the right talent for each role, how to ensure new employees are aligned with company culture, and the lessons they’ve learned while hiring. Managing a team that includes sales,...…

Marketing Mindset Podcast

1
Embracing Creative Pragmatism with Tibi Founder Amy Smilovic 36:48

1 year ago36:48

36:48

Join us for another exciting episode of The Marketing Mindset Podcast as we delve into the fascinating world of fashion entrepreneurship with Tibi founder Amy Smilovic. With a relentless entrepreneurial spirit, Amy shares stories, tips, and marketing advice for aspiring founders and business owners. Throughout the episode, Amy gives insights into building a successful fashion brand over the past 27 years, cultivating a community of creative pragmatists, and why embracing authenticity and...…

Marketing Mindset Podcast

1
Achieving Thought Leadership through Organic Content with John Morris 37:54

1 year ago37:54

37:54

Prepare for an enlightening episode of The Marketing Mindset Podcast, as we’re joined by John Morris, Executive Director of Brand at Club Colors.John shares valuable insights into why brands should focus on articulating the "why" behind their brand, how to foster authentic experiences for your audience, and embracing the power of employee advocacy in shaping brand narratives.We discuss the nuances between marketing and branding, common fears surrounding employee personal branding on social me...…

Marketing Mindset Podcast

1
The Art of Collaborative Branding: Insights from CMO Brad Farrell 32:21

1 year ago32:21

32:21

Tune into this knowledge-packed episode of The Marketing Mindset Podcast as we sit down with Brad Farrell, the Chief Marketing Officer at Beekman 1802. Brad’s team has become renowned for its innovative approach to marketing and branding, and now he’s sharing tips and tricks from his rich marketing and leadership background.During our conversation, Brad gives invaluable insights into the importance of collaborative branding. He shares how creativity, disruption, and unexpected collaborations ...…

Marketing Mindset Podcast

1
Scaling to 9 Figures: Business Insights from True Classic's President Ben Yahalom 38:36

1 year ago38:36

38:36

Join us for a special episode of The Marketing Mindset Podcast as we sit down with Ben Yahalom, President of the iconic menswear brand True Classic. With over eight years of experience in performance marketing and business growth consulting, Ben has played a pivotal role in propelling True Classic to remarkable success, achieving 9 figures in just two years.Drawing on his experience working at Meta (formerly Facebook) and his current role at True Classic, Ben is sharing practical strategies f...…

Marketing Mindset Podcast

1
Building an Entrepreneurial Roadmap with Billy Thompson 45:43

1 year ago45:43

45:43

This week on Marketing Mindset, we’re joined by Billy Thompson, President and Founder of the Thompson Tee. As seen on Shark Tank and in SHAPE Magazine, the Thompson Tee is a patented undershirt with innovative Hydro-Shield Sweatproof Technology. During our conversation, Thompson shares insights from his entrepreneurial journey, emphasizing the importance of a customer-centric approach and a long-term vision in building a successful brand. We discuss how he got his business off the g...…

Marketing Mindset Podcast

1
Sustainable Business Strategies: Krish Himmatramka's Growth Blueprint 33:48

1 year ago33:48

33:48

In this powerful episode of The Marketing Mindset Podcast, we chat with Krish Himmatramka, founder of Do Amore, a jewelry company specializing in ethically sourced engagement rings and wedding bands.Krish is a visionary entrepreneur driven by a deep commitment to ethical and sustainable practices in the jewelry industry. Inspired by his journey seeking conflict-free diamonds for his engagement ring, Krish embarked on a mission to revolutionize how diamonds are sourced and mined. You may ...…

Marketing Mindset Podcast

1
The Power of Authentic Branding with Designer Meghan Fabulous 36:25

1 year ago36:25

36:25

In this insightful episode of Marketing Mindset, we're joined by Meghan Fabulous, a fashion innovator renowned for her distinctive approach to design. Hailing from Southern California, Meghan founded her first company at just 26, setting the stage for a meteoric rise to success in the industry.Having her designs worn by Hollywood heavyweights, including Angelina Jolie, Britney Spears, Paris Hilton, and Sharon Stone, Meghan credits her success to one thing: authenticity. During our conver...…

Marketing Mindset Podcast

1
Building a Successful Marketing Team: Insights from Greg Lambert 33:58

2 years ago33:58

33:58

Join us in this insightful episode as we delve into the world of team building with expert Greg Lambert. In our conversation, Greg shares his extensive experience and wisdom on:The key principles of assembling and nurturing high-performing teams.Strategies for effective hiring and the importance of mentorship.His unique approach to leadership that fosters collaboration and innovation.Greg's insights offer invaluable lessons for anyone looking to enhance team dynamics and drive organizational ...…

Marketing Mindset Podcast

1
Innovating Comfort: The Pillow Cube Story with Jay Davis 34:05

2 years ago34:05

34:05

Welcome to a special episode where we meet Jay Davis, the innovator behind Pillow Cube. In this episode, Jay shares:His journey from concept to creation.Challenges in bringing a disruptive product to market.The strategies he used to market a disruptive product. Join us for an inspiring tale of transforming a new idea into a groundbreaking product.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/Improve...…

Marketing Mindset Podcast

1
The Art of Brand Partnerships: Insights from Maya Yearwood 35:33

2 years ago35:33

35:33

Join us in this episode as we explore the art of brand partnerships with marketing expert Maya Yearwood. Maya shares her insights on:Building successful brand collaborations.The role of storytelling and data in brand perception.Strategies for creating impactful brand relationships.This episode is a valuable resource for anyone looking to blend creativity with strategic thinking in marketing.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agenc...…

Marketing Mindset Podcast

1
Creative Strategies for eComm: Organic and Paid Social with Manuel Kopp 35:09

2 years ago35:09

35:09

In this episode of the Marketing Mindset podcast, we sit down with Manuel Kopp, the founder of Gris Petalo, a thriving e-commerce brand. Join us as he shares his entrepreneurial journey, highlighting the pivotal role of content in achieving remarkable growth. We'll also dive deep into his strategies for content creation and paid social advertising.During our discussion, Manuel walks us through the remarkable growth story behind Gris Petalo, shedding light on his current approach to paid acqui...…

Marketing Mindset Podcast

1
Using Reddit to Build Community and Drive Sales with Will Carius 40:49

2 years ago40:49

40:49

In this compelling episode of the Marketing Mindset podcast, we're joined by Will Carius, a savvy entrepreneur who has harnessed the power of Reddit to both build a thriving online community and drive substantial sales for his brand.Will takes us on a journey through the intricacies of leveraging Reddit, sharing his insights on how he engaged with the platform's diverse user base to foster a dedicated community around his niche. He delves into the nuances of identifying the right subreddits, ...…

Marketing Mindset Podcast

1
Hiring a Marketing Agency in 2024 with Vendry 30:26

2 years ago30:26

30:26

In this episode of the Marketing Mindset podcast, we sit down with Dan Gray, the founder of Vendry, an innovative platform that simplifies the process of hiring agencies for your business. Join us as Dan shares his expertise on best practices for selecting the right agency partner and how Vendry is transforming the way businesses find and collaborate with agencies.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclic...…

Marketing Mindset Podcast

1
Chase Mohseni on Driving Profitable Growth with Heatmaps 38:54

2 years ago38:54

38:54

Welcome to another insightful episode of the Marketing Mindset podcast. In this edition, we have the pleasure of hosting Chase Mohseni, a seasoned expert in the field of eCommerce SaaS marketing. Join us as Chase unveils the transformative power of heatmaps in driving profitable growth for businesses.Chase Mohseni walks us through the fascinating world of heatmaps and their crucial role in optimizing websites and digital assets. Discover how heatmaps provide valuable insights into user behavi...…

Marketing Mindset Podcast

1
Mastering Brand Partnerships: How to Build Impactful Relationships with Jordan Cohen 40:28

2 years ago40:28

40:28

In this insightful episode of the Marketing Mindset podcast, we have the privilege of sitting down with Jordan Cohen, the VP of Partnerships at Momentous. Join us as we delve deep into the world of brand partnerships and discover the strategies and secrets to building impactful relationships.Jordan, a seasoned expert in the field, shares his invaluable insights on leveraging partnerships effectively to grow a direct-to-consumer (DTC) brand. We explore the various aspects of forging successful...…

Marketing Mindset Podcast

1
Optimizing Costs and Increasing Profitability Through CRO with Jeremy Epperson 39:23

2 years ago39:23

39:23

In this episode of the Marketing Mindset podcast, we invite you to explore the fascinating world of Conversion Rate Optimization (CRO) with our special guest, Jeremy Epperson. Jeremy, a recognized expert in the field, shares his extensive knowledge on how to enhance conversion rates effectively. We discuss the significance of understanding user behavior, conducting data-driven experiments, and implementing user-centric design principles to drive improvements in conversion rates.Whether y...…

Marketing Mindset Podcast

1
3 Things DTC Brands Need To Succeed with Kelley Thornton 35:28

2 years ago35:28

35:28

In this episode of the Marketing Mindset podcast, we have the privilege of sitting down with Kelley Thornton, the CEO of Tiege Hanley, an innovative direct-to-consumer (DTC) brand that has been making waves in the skincare industry.Kelley, a seasoned professional with a wealth of experience in the world of DTC brands, shares three crucial elements that every DTC brand needs to thrive and succeed in today's competitive landscape.Join us in this episode to uncover the three fundamental elements...…

Marketing Mindset Podcast

1
Peter Lamas: An Entrepreneurial Journey in Natural Haircare 37:31

2 years ago37:31

37:31

Step into the fascinating world of natural beauty and haircare with us as we delve into the extraordinary journey of Peter Lamas. From humble beginnings as an apprentice to master hair stylists, Peter's path led him to establish luxury salons and, eventually, launch his own acclaimed haircare brand.In this episode, Peter recounts the remarkable story of his evolution from a budding apprentice to a seasoned entrepreneur. He shares the invaluable lessons he learned along the way and the pivotal...…

Marketing Mindset Podcast

1
UGC Secrets: How To Work With UGC Creators | With Danil Saliukov of Insense.pro 34:19

2 years ago34:19

34:19

In this enlightening episode of the Marketing Mindset podcast, we're joined by Danil Saliukov, the Co-founder of Insense.pro, a platform dedicated to unlocking the immense potential of User-Generated Content (UGC) in marketing.Danil shares how he guides brands to find, interview, and collaborate with creators, as well as his best practices on how to create a UGC brief. This episode is a treasure trove of UGC secrets that marketers and business professionals alike won't want to miss. Join...…

Marketing Mindset Podcast

1
The Importance of Community Building with Chanel Clark 28:40

2 years ago28:40