How a Veteran Trainer in Houston Is Delivering In-Home Personal Training to Over-50 Clients

Optimal Aging

Trainers often ask me for advice about taking their businesses mobile, how they can bring their fitness equipment and coaching to clients over 50 in the clients’ homes. Well, on this episode, I’m talking to a trainer who has figured it out and sharing all his tips.

Benjamin Villalon has been training people at home for a while with Benefitnessnow in Houston.And just last year, he and his wife, Claudia, and their team of trainers began developing Agestrong Fitness for the over-50 market.

Benji reports things are going great, and I couldn’t be happier for them – especially since they’re about to welcome their first baby.

I met Claudia last year at the Functional Aging Summit in Los Angeles, and they’ve been Prime Fit Content subscribers ever since. I love the messaging they share on their website, which I can’t claim any credit for. It says, “Empowering active adults 50+ to stay fit, strong and independent. Specialized training for balance, strength, and mobility.”

That’s so smart and, obviously, effective. It takes more than good training and smart marketing to build a mobile training business anywhere, especially in sprawling Houston. I know you’ll enjoy learning how they’ve done it.

Topics Covered:-

✅ Why traditional gym settings don’t always work for the 50+ age group
✅ How in-home personal training provides a customized, accessible fitness experience
✅ The business opportunity in catering to the 50+ fitness market
✅ The biggest challenges and misconceptions about fitness for older adults
Connect with Benjamin Villalon here :

• Email : [email protected]

• Website : www.benefitnessnow.com

Follow Jay Croft here:

• Instagram: https://www.instagram.com/primefitcontent

• LinkedIn: https://www.linkedin.com/in/croftjay/

• Facebook: https://www.facebook.com/jaycroft

For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.

Email: [email protected]

Thanks for listening!

Chapters

1. Introduction to Optimal Aging Podcast (00:00:00)

2. Insights on Aging and Exercise (00:11:33)

3. Transitioning to In (00:38:43)

4. Guest Introduction: Benji Villalon (00:58:25)

5. The Journey to Age Strong Fitness (02:13:21)

6. Marketing Strategies and Future Goals (02:50:00)