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Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Marketing to Active Agers: Real Talk to Grow Your Gym
Manage episode 478797871 series 2798350
Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health.
You’ll learn communication strategies that build trust and help your content actually land with this high-value audience.
📌 Actionable for: gym owners, studio managers, and fitpros over 40
What you’ll learn:
- What NOT to say to this demographic
- How to create relatable blog, email, and social content
- Why this market has strong BS detectors — and how to earn their trust
- Whether TikTok or email marketing makes more sense for your business
Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft
For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.
Email: [email protected]
Thanks for listening!
Chapters
1. Truths About Email Marketing (00:00:00)
2. Introduction to Optimal Aging Podcast (00:00:34)
3. Do You Need a Blog? (00:01:51)
4. Best Marketing Improvement This Week (00:04:10)
5. TikTok and Platform Selection (00:05:45)
6. Email Frequency and Effectiveness (00:06:54)
7. Creating Fresh Content Ideas (00:09:07)
8. Showing You Understand 50+ Demographics (00:10:28)
9. Closing and Contact Information (00:12:45)
156 episodes
Share
Manage episode 478797871 series 2798350
Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health.
You’ll learn communication strategies that build trust and help your content actually land with this high-value audience.
📌 Actionable for: gym owners, studio managers, and fitpros over 40
What you’ll learn:
- What NOT to say to this demographic
- How to create relatable blog, email, and social content
- Why this market has strong BS detectors — and how to earn their trust
- Whether TikTok or email marketing makes more sense for your business
Connect with Jay Croft here:
• Instagram: https://www.instagram.com/primefitcontent
• LinkedIn: https://www.linkedin.com/in/croftjay/
• Facebook: https://www.facebook.com/jaycroft
For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com.
Email: [email protected]
Thanks for listening!
Chapters
1. Truths About Email Marketing (00:00:00)
2. Introduction to Optimal Aging Podcast (00:00:34)
3. Do You Need a Blog? (00:01:51)
4. Best Marketing Improvement This Week (00:04:10)
5. TikTok and Platform Selection (00:05:45)
6. Email Frequency and Effectiveness (00:06:54)
7. Creating Fresh Content Ideas (00:09:07)
8. Showing You Understand 50+ Demographics (00:10:28)
9. Closing and Contact Information (00:12:45)
156 episodes
All episodes
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Similar to Optimal Aging
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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