Best Ishaan Shakunt (Founder @ Spear Growth Podcasts (2025)

1
$100K in Pipeline, 1 Event, "Wanted" Posters: Tara @ Chili Piper 37:36

2d ago37:36

37:36

"We put bounties on our prospects…and generated $100K” 🤠 Tara just shared the most creative event marketing I've seen. The challenge: Make a $40K booth sponsorship actually worth it. Their solution? Create literal "WANTED" posters of 20 target prospects. The offer: "Bring this person to our booth and you BOTH get a prize" The results were shockingl…

1
8000 Leads At Just $5 Each: Ryan @ Scalable.Co 51:26

1M ago51:26

51:26

8000 leads at just $5 each? Yep! This YouTube strategy from Ryan Deiss is something you just cannot miss. I mean seriously, look at these results: 🔷 Generated 8000+ high-quality leads 🔷 Reduced cost per lead by 70% 🔷 Grew YouTube subscribers from 3K to 20K 🔷 Shortened sales cycle from 355 to under 250 days How did he do it? With one 81-minute pilla…

1
The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot 51:23

3M ago51:23

51:23

I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pip…

1
$4M Pipeline From Just LinkedIn Organic: Niall @ noticed. 41:24

3M ago41:24

41:24

I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!) Here's what's awesome: Generated £4M+ pipeline revenue Pure organic LinkedIn content Campaign-based approach No fancy tools, no paid promotion The best part? This isn't just for the big players. Niall's proven…

1
2x G2 Reviews, 5x Faster, Using AI: Ryan @ Laudable 52:42

5M ago52:42

52:42

What if getting customer reviews was actually easy? As easy as using real customer quotes from their own call recordings. That’s what Laudable did for their client. Instead of begging for reviews, they started saying: "Hey, remember when you mentioned THIS in our last call? Mind sharing a quick G2 review?" The numbers: Got 1000+ customer stories in…

1
70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth 44:29

5M ago44:29

44:29

Things got weird today... I ended up being the guest on my own podcast 😅 And for good reason. See, we hit a number that sounds made up: 70% close rate. Industry-standard? 15%. (Yes, it got so high, that we will now lower it 👀) The truth? We didn't just perfect the sales process... We built a positioning so strong, customers want to buy before we se…

1
8 Figure Pipeline, With Network Arbitrage: Garret @ Influent 43:14

6M ago43:14

43:14

Ever tried ethically hijacking LinkedIn networks? No? You're not alone. In my latest episode with Garret, we're diving into a strategy that no one really talks about: Network Arbitrage. You don't really have to build your audience from scratch. Instead, identify thought leaders who already have your ideal customers... Create content that their audi…

1
0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler 39:18

6M ago39:18

39:18

Building in public - is it worth the risk? When Adam co-founded Fibbler 6 months ago, he had one mission: Build an audience before building the product. So for 3.5 years, he consistently posted on LinkedIn, engaging with his target customers. No marketing budget. Just authentic conversations. Then, when it was time to launch… Fibbler hit $100K ARR …

1
$483,000 In Closed Revenue With ABM Ads: Tim @ B2B Rizz 37:28

6M ago37:28

37:28

Imagine an ad created by Spear Growth, but with your company’s logo on it. Would you be more likely to click on it? Yes! Unsurprisingly, it’s not very common. Almost everyone thinks it’s too complicated. But how hard can it really be? That’s exactly what Tim Davidson and I discuss on this week’s podcast! And we go DEEP! ✓ How do you attribute resul…

1
From $50k to $150k ACV In 12 months: Gal @ Aligned 53:59

7M ago53:59

53:59

$50,000 to $150,000 ACV in 12 months? 🤯 No, that's not a typo. Our latest guest, Gal Aga, just dropped the blueprint on how they scaled from $1M to $10M ARR in 2 years. See, many think that you can just "wing it" with pricing, right? But Gal went for a complete mindset shift: From selling products → to selling transformation From pain points → to s…

1
57% Drop in Demand-Gen Costs Using Reddit Ads: Kamel @ Getuplead 41:31

7M ago41:31

41:31

Reddit ads for B2B SaaS? 🤔 Quick, hide this from your conservative marketing director! 😄 In our latest podcast episode, Kamel & I go into the nitty gritties of launching Reddit ads, …instead of LinkedIn. If you have run ads for a while, you're bound to consider running Reddit ads & memes at some point or another. This episode will show you why you …

1
0 to $1M ARR With Case Studies: Rob Snyder @ Reframe 42:01

7M ago42:01

42:01

0 to $1M ARR with... case studies? 🤔 Pretty weird right?! Our latest guest, Rob Snyder, brought up an interesting topic: The best tactic for early-stage founders isn't fancy demos …or hiring more SDRs. It's just a case study 🤯 Rob's seen this work for around 50 companies that bagged their first 10 customers. He simply says - "I don't know if we're …

1
60% Message to Meeting Rate with LinkedIn DMs: Chris Walker @ Passetto 36:38

8M ago36:38

36:38

60% message-to-meeting rate on LinkedIn DMs? 🤯 Well, here's what Chris Walker's NOT doing: ❌ Finding the "perfect" sender (with fancy credentials) ❌ Crafting random offers (Amazon vouchers anyone?) ❌ Complex outreach sequences (to be forgotten) Instead, he's playing the long game: ✅ Deeply understanding his customers ✅ Building a great product with…

1
18 Leads in 1 Quarter Using Thought Leader Ads: AJ Wilcox @ B2Linked 39:10

8M ago39:10

39:10

18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client. Here's what he knew: Client: Healthcare space, huge deal sizes Challenge: Small budget, but each lead is 💰💰💰 New strategy: LinkedIn thought leadership ads The results? Mind-blowing. These ads ran…

1
711% Increase in Pipeline, With The Right Retargeting: Jonathan @ Omni Lab 43:48

9M ago43:48

43:48

Retargeting: everyone knows it. But does anyone really know it? We’re talking about stuff that most people just skip over. And the stuff that we marketing geeks don’t always share (c'mon, we all have our secrets!) But the latest TLDR episode with Jonathan dives deep into an RT strategy that actually got results. We discuss everything from building …

1
30+ Client Reviews From 1 LinkedIn Post: AJ Wilcox @ B2Linked 35:29

9M ago35:29

35:29

30+ reviews + 2 weeks of sales calls scheduled through 1 LinkedIn post. Well, AJ Wilcox wrote a post on LinkedIn. The offer was simple- to audit ads. But every agency offers a free audit. So…..he did something different. Instead of calling it a free audit, he attached a cost to it. The cost? Leave a review for them. It worked so well that he plans …

1
0 to $1.35M ARR in Just 17 weeks, & a Too-good-to-be-true Strategy: Adam @ RB2B 44:33

10M ago44:33

44:33

Every founder says, “Let’s do what Adam does”. But what does he do? He runs 2 SaaS companies: Retention.com at 22 million ARR RB2B at 1.35 million ARR He implemented a freemium strategy and bootstrapped RB2B to 1.35 million ARR within 17 weeks of launch. The freemium strategy = RB2B is 100% free forever for some users. In the beginning, this cost h…

1
95 Leads From Just 15 Blog Posts, At No Extra Cost: Lashay @ Authority Plug 47:43

10M ago47:43

47:43

95 leads from 15-20 BoFu articles? No one….except @Lashay Lewis. What did @Lashay do differently differently? Spoke to the teams involved in creating these blogs: Product, Marketing, Sales, and CS. Didn’t stop at the blogs. She turned those insights into Comparison pages. (rarely do companies do this) She pulled it with 0$. And no new tool. (Just u…

1
83 G2 Reviews in 3 days: Nick Bennett @ TACK 23:27

11M ago23:27

23:27

The most common question founders/marketers ask me: “How to get G2 reviews?” I didn’t have the right answer until this episode with @Nick Bennett. Co-founder of @TACK and @ClubPF He drove 83 #G2 reviews in 3 days at 0 cost! Here’s how: He made a list of users who filled out an MPS survey in the last 90 days. (He emailed 310 folks. I did the math: H…

1
10+ ADVANCED Google Ads Optimisations: Ryan Olestro and Ishaan Shakunt 30:12

12M ago30:12

30:12

Ryan and I work in ad agencies. Refine Labs & Spear Growth. We’ve audited 100s of Google ad accounts. So, we decided to turn this TLDR into a discussion. Note: This episode is not for beginners. We share examples of our clients’ campaigns including some of the coolest experiments we’ve run. We especially focus on how we've reduced CAC. Hosted by Au…

1
$700k in Sales Pipeline using $5k/ month on Google Ads: Ryan Olestro @ Refine Labs 21:55

1y ago21:55

21:55

5k/month ad spend = ?? pipeline Ryan generated 700k in pipeline 🤯 This wasn’t always the case. His client had been running Google ads for the last 12 months. They got 900 leads! Guess how many converted? Then, Ryan (Senior Performance Marketing Manager at Refine Labs) took over. They had a limited budget, so he set up 5 tight campaigns. For the fir…

1
100x more views on Social Platforms using 5min video series: Madhav @Storylane 36:15

1y ago36:15

36:15

Every B2B SaaS company has a podcast. 🎤 You get a subject-matter expert. They talk for an hour on topics that interest your ICP. Your brand grows. It’s a win-win for all. Yet 48% of the audience leave the podcast mid-way. Why? They want the meat of the podcast ASAP. 1 hour is a long commitment. Madhav (Head of Marketing) was quick to realize this. …

1
Ads Conv rate from 0.13% to 3.73% in 1 week via Landing Page: Tas Bober @Delphinium Solutions 48:41

1y ago48:41

48:41

You spend $$ on paid media. Yet your landing pages don’t drive pipeline. Where are you going wrong? We asked the OG Tas Bober and she answered. (Her answers compel you to rethink your entire strategy) Unless you’re living under a rock, you already know who she is. In case you don’t, she consults B2B SaaS companies on their landing page and paid ads…

1
1 to 10 million journey Using demand gen: Madhav Bhandari @ Storylane 40:08

1y ago40:08

40:08

Only 5% of your ICP is in-market. 95% aren’t even aware of your category. How do you generate demand for such a big chunk? We asked and Madhav (Head of Marketing at Storylane) answered. He is in this exact situation. He is generating demand for a category that’s brand-new. His goal? Go from 1 to 10 million ARR. He figured out 3 demand-gen strategie…

1
Close 8 Deals per Quarter using Webinars: Mason Cosby @ Scrappy ABM 37:07

1y ago37:07

37:07

Webinars are on every marketer’s to-do list. But no one knows how to run it. Either no one shows up or the wrong folks do. But Mason here is an exception Every quarter, he conducts a webinar. The meeting is full of his ICP. Just his ICP. He bags 8 deals with an average value of $30,000. How? He has a pre-webinar and post-webinar process. Pre-webina…

1
100k in pipeline within 6 months Using SEO: Riley Timmins @ Cacheflow 14:42

1y ago14:42

14:42

$25,000 deal closed in 3 weeks. Using the channel… wait for it… SEO. Don’t believe me? Let’s make this harder to believe. They also added another $100,000 in qualified pipeline. 😏 These are real numbers Cacheflow generated. They saw initial rankings in 3-4 weeks. and got their first customer in less than 6 months. Riley (Director of marketing) is s…

1
Buying Cycle cut to 50% by Reducing Buyer Friction: Natalie Marcotullio @ Navattic 27:42

1y ago27:42

27:42

Less buying friction = Shorter sales cycle How short, you ask? 50% shorter, says Natalie (Head of Growth & Operations). I’m sure there are many best buying practices. But here are the 3 proven ones: Ungated product experience (interactive demo) Public pricing Easy demo scheduling Natalie spent 1 quarter solving each. She only bought 2 tools: Chili …

1
$850k ARR from Partnerships: Cory Snyder @ Teamwork 54:11

1y ago54:11

54:11

Building a partnership program is tough. Building one that's profitable, fast… is hella tough. Not for Cory. He onboarded 42 partners in 3 months. A good number of them started sharing referrals almost immediately. Not only that, he also: Fully automated the partner acquisition pipeline Launched a new partner hub learning center Developed #outreach…

1
63 deals from Inbound using B2C strats in B2B: Nemanja Zivkovic @ Funky Marketing 53:23

1y ago53:23

53:23

Nemanja closed 63 deals in 1.5 years. All LinkedIn inbounds or referrals. How? He took the best B2C strategies and used them in B2B. This was no joke. It required some convincing. And boy....did he go big? He proved his strategies to 200+ #startups. And then…there was no looking back. What’s his best strategy? Guess you’ll have to watch the #podcas…

1
25% Closed-Lost Reengaged using Popcorns: Mason Cosby @ Scrappy ABM 34:53

1y ago34:53

34:53

Mason used popcorn… to re-engage 25% closed lost deals. How? On the surface: He used the power of popcorn and puns. Sent popcorn to closed lost deals with a note: “Hey, we’re popping back in. Wanted to see if now is a better time.” Here’s what is interesting to me: It’s not that simple. Mason has perfected every step of the process. Everything from…

1
$100,000 sales in 1 hour via Webinars: Meenank @ Pitch Ground 44:06

1y ago44:06

44:06

$100,000 in sales in 1 hour. Not clickbait, just the power of webinars. Everbody does webinars. Check your inbox. You probably have unopened webinar invites. This is the current playbook- Promote: Promote is a little on owned media. Maybe also promote it via ads or cold emails. Present: Show something hopefully valuable? Pester: Bombard with follow…

1
#1 industry leader using the MarTech landscape: Scott Brinker @ HubSpot 33:04

1y ago33:04

33:04

If you know martech, you know Scott Brinker. Yes, the Editor of the chiefmartec.com blog. He talks about the intersection of marketing and tech. This passion project is now his brand identity. It follows him everywhere he goes. But how did he build his personal brand 12 years ago when… it wasn’t even a thing? Our podcast answers this. He talks abou…

1
60% MQL to Opp Ratio by changing the funnel: Natalie Marcotullio @ Navattic 23:28

1+ y ago23:28

23:28

Competition is higher than ever. Budgets are being cut. Profitability is not optional. SaaS marketing is getting tougher. There's one thing everyone should do. Funnel optimisation. I predict you'll hear everyone talking about this. We can keep optimising existing funnels. But, we can also change the game. What if showing the product didn't happen a…

1
$65,000 in pipeline from their own product: Riley Timmins @ Cacheflow 17:41

1+ y ago17:41

17:41

$65,000 in pipeline. 0 spend. You: “It must have taken a lot of work.” Riley: I hardly spent a day doing this. You: “I’m sure it burned a hole in your pocket!” Riley: Lol, not even a penny. You: “You must be joking” Riley: Did I stutter? His ICP.. sells to his ICP. He added a button in the tool. The tool? Cacheflow’s quote-to-cash platform This but…

Podcasts Worth a Listen

Ishaan Shakunt (Founder @ Spear Growth Podcasts

Podcasts Worth a Listen

1
TLDR: The B2B SaaS Growth Podcast Recording

Ishaan Shakunt (Founder @ Spear Growth)

1
$100K in Pipeline, 1 Event, "Wanted" Posters: Tara @ Chili Piper 37:36

1
8000 Leads At Just $5 Each: Ryan @ Scalable.Co 51:26

1
The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot 51:23

1
$4M Pipeline From Just LinkedIn Organic: Niall @ noticed. 41:24

1
2x G2 Reviews, 5x Faster, Using AI: Ryan @ Laudable 52:42

1
70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth 44:29

1
8 Figure Pipeline, With Network Arbitrage: Garret @ Influent 43:14

1
0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler 39:18

1
$483,000 In Closed Revenue With ABM Ads: Tim @ B2B Rizz 37:28

1
From $50k to $150k ACV In 12 months: Gal @ Aligned 53:59

1
57% Drop in Demand-Gen Costs Using Reddit Ads: Kamel @ Getuplead 41:31

1
0 to $1M ARR With Case Studies: Rob Snyder @ Reframe 42:01

1
60% Message to Meeting Rate with LinkedIn DMs: Chris Walker @ Passetto 36:38

1
18 Leads in 1 Quarter Using Thought Leader Ads: AJ Wilcox @ B2Linked 39:10

1
711% Increase in Pipeline, With The Right Retargeting: Jonathan @ Omni Lab 43:48

1
30+ Client Reviews From 1 LinkedIn Post: AJ Wilcox @ B2Linked 35:29

1
0 to $1.35M ARR in Just 17 weeks, & a Too-good-to-be-true Strategy: Adam @ RB2B 44:33

1
95 Leads From Just 15 Blog Posts, At No Extra Cost: Lashay @ Authority Plug 47:43

1
83 G2 Reviews in 3 days: Nick Bennett @ TACK 23:27

1
10+ ADVANCED Google Ads Optimisations: Ryan Olestro and Ishaan Shakunt 30:12

1
$700k in Sales Pipeline using $5k/ month on Google Ads: Ryan Olestro @ Refine Labs 21:55

1
100x more views on Social Platforms using 5min video series: Madhav @Storylane 36:15

1
Ads Conv rate from 0.13% to 3.73% in 1 week via Landing Page: Tas Bober @Delphinium Solutions 48:41

1
1 to 10 million journey Using demand gen: Madhav Bhandari @ Storylane 40:08

1
Close 8 Deals per Quarter using Webinars: Mason Cosby @ Scrappy ABM 37:07

1
100k in pipeline within 6 months Using SEO: Riley Timmins @ Cacheflow 14:42

1
Buying Cycle cut to 50% by Reducing Buyer Friction: Natalie Marcotullio @ Navattic 27:42

1
$850k ARR from Partnerships: Cory Snyder @ Teamwork 54:11

1
63 deals from Inbound using B2C strats in B2B: Nemanja Zivkovic @ Funky Marketing 53:23

1
25% Closed-Lost Reengaged using Popcorns: Mason Cosby @ Scrappy ABM 34:53

1
$100,000 sales in 1 hour via Webinars: Meenank @ Pitch Ground 44:06

1
#1 industry leader using the MarTech landscape: Scott Brinker @ HubSpot 33:04

1
60% MQL to Opp Ratio by changing the funnel: Natalie Marcotullio @ Navattic 23:28

1
$65,000 in pipeline from their own product: Riley Timmins @ Cacheflow 17:41

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