What matters the most in showing up online, and what your audience really cares about and follows you for, might not be as complicated as you think. This week's topics: 1. A defined client avatar changes everything 9:41 2. Your signature offer = Better than the rest 21:46 3. Professional vs. authentic - What sells? 28:54 4. Your personality outlast…

What's Ben shifting to, after over 10 years? We share what he's learned from coaching, how that's changing, and what we all have to look forward to. This week's topics: 1. Changing niche after 10 years - fears, goals 8:18 2. How I defined my new ideal client 13:44 3. Build your business, body & mentality 16:42 4. Why it took me one year to launch 2…

Books full, long hours in the gym, with no end or growth in sight? We were there too - here's how we got out, and grew. This week's topics: 1. The ceiling of only delivering sessions 12:20 2. You need your time back, not more work 26:15 3. Let go of thinking like just a sessions PT 33:55 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

Still have your doubts about picking up the phone? This episode is for you. This week's topics: 1. How Jess built a business 1 call at a time 3:07 2. What good sales doesn't sound like 14:04 3. How to get fewer "No"s on the phone 21:25 4. Sales is a skills most PTs aren't practicing 27:21 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

Giveaways won't build your client book for less work... Here are the real benefits to your business. This week's topics: 1. Why most giveaways don't work 10:26 2. The real R.O.I. - relationships, not reach 19:05 3. How much should you share online? 32:22 4. The giveaway strategy - from start to finish 41:59 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

Likes and followers can help, but don't translate to sales. Here's what matters more for your online presence. This week's topics: 1. Why trends don't build businesses 10:32 2. Can style beat substance? 18:04 3. Content that converts 23:45 4. Posts aren't enough - you still need DMs 31:32 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

Books full, but feel burnt out, almost at your limits? We were in the same boat. Here's how you can grow out of it. This week's topics: 1. The ceiling of only delivering sessions 14:42 2. Creating space = Being able to scale 26:45 3. What a $10k/month business model looks like 33:38 4. What I unlearned, to scale my PT business 39:33 5. Scaling isn'…

Forward vision, scalability, and patience - What we wish we knew, back when we first started as PTs. This week's topics: 1. A business is more than delivering sessions 10:31 2. You can't scale what you haven't defined 20:51 3. Over-supporting clients can break you 26:47 4. Your offer is more than just your time 31:34 5. Scaling isn't about more acc…

Want to prep clients for the stage/platform? Here's everything you should consider. This week's topics: 1. What we love about prep coaching 8:31 2. Bodybuilding vs. Powerlifting preps 18:28 3. Who should actually compete? 26:08 4. Collaborative vs. Authoritative coaching 44:49 Register for our free workshop: ⁠⁠⁠Access⁠⁠⁠ Breakout PT program:⁠⁠⁠⁠⁠⁠ …

Want committed, high-calibre clients? Here's how to create them, instead of waiting for them. This week's topics: 1. Why most PTs attract the wrong clients 11:54 2. Don't wait for better clients - Build them 17:01 3. Standards - For yourself & your clients 28:00 4. Inspiration isn't proof - Lead by example 33:31 Register for our free workshop: ⁠⁠Ac…

Ok, we're not actually doomed. So here's how you can actually leverage AI to make you and your business function even better, daily and weekly. This week's topics: 1. Do we still matter? 5:29 2. Will AI replace or make you better? 18:52 3. A 40-day sprint fixed my PT business 24:23 4. Hybrid PTs: Your weekly AI checklist 50:02 Register for our free…

PTs spend way too much time in their content, marketing, consults, onboarding and sales... Here's how you can streamline it all. This week's topics: 1. Could you be reaching your cap? 6:49 2. Time is costing you leads / income 16:38 3. How to nail your consult & sale 25:49 4. What kills onboarding & check-ins 32:51 Register for our free workshop: A…

How do you make a bulletproof offer that not only guarantees results, but also confidence for your client? This week's topics: 1. What makes up a great offer? 8:56 2. The pitfalls of too many options 18:20 3. What are you guaranteeing? 23:34 4. What makes your service premium? 37:30 Breakout PT:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT…

These are the biggest things we see coaches under-estimate when going online. This week's topics: 1. The goal of your online content 3:29 2. When & how to get into paid ads 14:01 3. Nailing your online consultation 23:58 4. A smooth onboarding is crucial 27:25 5. An under-rated organic strategy 29:48 Pre-register for Breakout PT:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Access…

F2F coach looking to move online? Here's the rundown on branding, messaging and your offer. This week's topics: 1. How much branding matters online 5:50 2. The importance of your message 21:18 3. Your offer: The power of a guarantee 28:25 4. How much content should you post? 35:57 Pre-register for Breakout PT:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a …

Frustrated with your capped income? Here's how to get more PT clients faster, while streamlining the process for both you and your business. This week's topics: 1. Your stats are your plan forward 3:41 2. Better calls = More appointments 11:50 3. How to actually close more sales 23:33 4. The solution, streamlined for you 32:34 Pre-register for Brea…

Here's the current, real state of the industry, and what it means for your PT business (Hint: it's not all doom & gloom). This week's topics: 1. Has the size/spend of the industry shrunk? 6:52 2. What people are willing to spend 13:46 3. Online vs. face-to-face value nowadays 17:53 4. Rise of cost of living & competition 22:48 5. The next big demog…

Your service should be great for both your client and your business - So, is it? This week's topics: 1. The income ceiling most PTs reach 5:15 2. Streamlining your offers 11:10 3. Deliverables your clients expect 19:46 4. Facilitating community as a coach 30:20 Build a World-class Service:⁠⁠⁠⁠⁠⁠ ⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

Here are our best takeaways from some time away + our mentors, so you don't have to spend time making the same mistakes. This week's topics: 1. Learning to drop the ego / posture 11:40 2. Looking outside your industry 14:49 3. Creating space for creativity 19:57 4. You need to be willing to fail 23:16 5. Building trust vs. selling cold 26:40 Build …

Jess & Mimi break down the biggest lessons they've learned in running a business, and how they've reached optimal days/weeks in terms of productivity. This week's topics: 1. Dialing in your online vs. F2F niche 9:54 2. The systems that allow for growth 18:40 3. How rigid should your weekly plan be? 32:46 4. Planning time off is just as vital 49:57 …

Performance coach Kirsty discusses mental hurdles, self-awareness, validation, and pushing past fears. Kirsty: https://instagram.com/thethriveandgrowproject This week's topics: 1. Structure provides more flexibility 3:03 2. Why self-reflection is under-rated 31:42 3. How validation is keeping you stuck 42:36 4. This keeps you stuck at the same leve…

This is how we structure our days and weeks to manage and build our businesses, and lives. This week's topics: 1. What data to track & how to review it 6:50 2. "Get sh*t done" days - check-ins, content 22:30 3. Scheduling time away from the desk 31:32 4. The value of repeat appointments 37:22 5. Knowing when you do certain work best 43:01 Take the …

If you feel like your business is stuck in a cycle with no growth ahead, here's what you need to reassess. This week's topics: 1. Micro-influence & return of old brands 9:46 2. Look outside the "box" of your business 31:07 3. Importance of a strong message & niche 45:05 4. Why your business has hit a plateau 58:14 5. Your business is a continual W.…

We're joined by our head F2F coach Mimi, for her insights on career growth as a PT, going online, and mentoring. This week's topics: 1. It's not hard to be less sh*t in the gym 4:33 2. The misconception about big box gyms 29:38 3. The hardest thing about being a new PT 38:41 4. When doubt shifts to confidence 52:02 5. Growth & potential over income…

Fodbods founder Vanessa sat down with us to chat all things food product development, marketing, goals and growth. This week's topics: 1. The beginnings - concept, logistics, capital 6:24 2. Testing, creating & FODMAP-certifying 18:01 3. Selling online? Physical? International? 25:20 4. Who are you selling & marketing to? 28:26 5. Biggest lessons l…

From your offer, to social media content, to emails, to long-form YouTube / podcasts - here's the complete process. This week's topics: 1. Your offer - Workshop, giveaway, etc 18:22 2. What's your social media plan? 32:21 3. The importance of emails 49:58 4. Should you focus on YouTube? 59:42 5. What a podcast costs, but can do 1:09:03 $10k months …

This took us too much time and money to learn - here's how to become a successful online coach. This week's topics: 1. How A.I. has helped dial in our business 16:16 2. Where PTs miss the mark with niching 29:28 3. The layers of marketing you need 39:15 4. How to be definitive in your message 50:05 5. Outreach is mandatory - here's how 56:01 Regist…

Want to be a successful full-time online coach? Here's the essentials checklist.This week's topics: 0. Why you're scared to take the next step 25:40 1. Mentality 44:19 2. Model 49:00 3. Service 52:56 4. Sales 1:00:33 5. Skills 1:03:40 Take the $10k Scorecard:Access Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

From picking up the phone to weekly sessions - how does your service portray you?This week's topics: 1. From the phone to the gym floor 41:42 2. Goal & timeline = longer retention 51:53 3. Do you offer nutritional guidance? 1:04:41 4. The value of your face-to-face time 1:09:56 5. Your personal image & presentation 1:17:08 Become a Standout PT: ⁠⁠⁠…

Celebrating Jess' 10 year milestone, we discussed traits seen in the most successful PTs.This week's topics: 1. Be able to choose to stay in the industry 13:15 2. Emotional highs & lows as a coach 24:27 3. The most important trait as a new PT 34:41 4. Looking past monetary value, for skill 47:36 5. How to attract / build your own team 1:03:56 Becom…

The most consistent habits of highly successful PTs we've worked with - past and present. This week's topics: 1. A routine for relentless consistency 12:44 2. Be client-centric & business-minded 25:00 3. Train yourself to be more adaptable 36:47 4. The truth of branding, marketing & sales 53:18 Become a Standout PT: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join ou…

What's the biggest difference to making $1k weeks vs. $10k months?This week's topics: 1. Define "success" & know your numbers 16:46 2. Don't forget the tools that work 26:02 3. Create a bulletproof vision & mentality 38:30 4. Setting up your week to work for you 54:26 5. What strategies worked for us in 2024? 1:00:58 Become a Standout PT: ⁠⁠⁠⁠⁠⁠⁠⁠A…

The boys are raring to go. Here's how we've laid out our 2025 - have you thought about yours?This week's topics: 1. Our 2025 personal & business goals 12:30 2. When will we "leave" coaching? 28:10 3. What we struggle with personally 37:33 4. Our biggest business challenge in 2025 48:59 5. Going from $1k weeks to $10k months 58:30 Become a Standout …

After rough periods this year, here's how the boys have both backed themselves and leaned on the team.This week's topics: 1. The January churn no one expects 14:52 2. Learning to show up & value your time 19:13 3. How do you know it's time for change? 32:45 4. Backing ourselves as well as the team 44:18 What we're proud of & look forward to 56:45 G…

With all our affiliated gyms kicking off, we're turning our attention to running challenges to drive business - Here's how (and why) we're doing it, with none of the guilt/ick.This week's topics: 1. Has UStrong reached its final form? 14:22 2. Why we didn't buy our HQ / gym 31:05 3. What is the goal of your challenge? 45:56 4. Figuring out how your…

Having done it all - home garage, boutique gym, commercial gym, and online - What has that taught coach Emily? Emily: Instagram This week's topics: 1. From retail, to flight attendant, to PT 9:07 2. Misconceptions about commercial gyms 23:40 3. What makes a confident coach? 42:41 4. Transforming fear into ambition & vision 47:43 5. The importance o…

After 3 years of "doing the thing", it's been a while since we upskilled ourselves and paid for a course. What are we looking for this time around?This week's topics: 1. Courses we've done - The good & the bad 14:36 2. What revolutionised our entire business 41:17 3. A period of consolidating & "doing" 47:42 4. Why we purchased this latest program …

How different or similar should programming for gen pop clients be, compared to more serious / competitive clients?This week's topics: 1. Non-number wins for clients 29:30 2. How important is cardio / NEAT? 38:46 3. The best program / split for them 52:03 4. Adherence is based on conviction 1:07:05 Get your custom sales presentation: ⁠⁠⁠⁠⁠⁠⁠⁠Access…

Going past the surface level of who you coach - who do your clients WANT to be?This week's topics: 1. Marketing that avoids "guilt"? 29:32 2. Acceptance is easier than change 46:40 3. Why "I coach busy people" doesn't work 1:06:35 4. Being aware of who you portray 1:11:23 5. Who you are vs. Who you want to be 1:18:34 Get your custom sales presentat…

IFBB Pro Matt takes us through his journey from industry newbie, to sponsored athlete & online coach. Matt: Instagram This week's topics: 1. Making money as a bodybuilder? 21:15 2. Accepting help as a new coach 29:36 3. The reality of athlete sponsorship 45:34 4. Longevity as a coach vs. athlete 1:02:35 5. The added factor of "influencing" 1:12:42 …

Celebrating 2 years with Jess, we dive into how we've worked to strengthen our team.This week's topics: 1. We couldn't be happier with UStrong 19:22 2. The "head down & work" moments 35:20 3. The build-up to success is slow 45:12 4. Why you should know your numbers 56:55 5. Playing to your strengths & skills 1:13:27 Custom sales presentations: ⁠⁠⁠⁠…

What it takes to successfully go online, having a partner that understands the hustle, and more, this week with Standout PT graduates Jackson and Kayla. Jackson: ⁠Instagram⁠ Kayla: ⁠Instagram This week's topics: 1. Pros & cons: Boutique vs. big box gym 11:55 2. Online coaching is a different game 29:18 3. How working "for free" helps you 45:24 4. A…

It takes a while to hone the skills & confidence to coach someone to the stage. Here's how we did it. This week's topics: 1. From new P.T. to comp prep coach 20:51 2. Creating your own competitors 34:15 3. Having the tough conversations 54:10 4. Do you yourself need to compete? 1:01:14 5. What sets you apart as a coach? 1:10:57 Custom sales present…

Here's why making content with for value, not selling... sells.This week's topics: 1. Becoming an authority online 16:13 2. What lead magnet should I create? 23:21 3. Know who you're speaking to 32:25 4. How to create a posting schedule 46:17 5. Why/how we bulk-create content 55:34 Custom sales presentations: ⁠⁠⁠Access⁠⁠⁠ Join our community: ⁠⁠⁠⁠⁠⁠…

How and why you create your content should be at the forefront of your mind. Here's why. This week's topics: 1. The time in-between physique comps 9:25 2. What to do when you get too busy 25:53 3. Is A.I. helpful for content yet? 41:26 4. Make content for the right reasons 53:10 5. Why you should have a lead magnet 1:05:12 Custom sales presentation…

These figures are the base from which you'll plan how much, and what, you need to do for your revenue. This week's topics: 1. How to increase client retention 15:59 2. Why client lifetime value matters 22:07 3. Transitioning F2F clients to online 26:38 4. How to sell your best offer 35:17 5. Clients asking for too much? 43:54 Nutrition resource bun…

What qualities do we see in coaches who last vs. those who quit? This week's topics: 1. Recipe for social media success 16:08 2. Being a trainer VS. a coach 35:40 3. Effective client communication 49:02 4. How to not take things personally 59:59 Nutrition resource bundle: ⁠⁠⁠Access⁠⁠⁠ Check out UStrong: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join ou…

Looking to build a team? Here's how we scouted, hired, onboarded and fully equipped our new coach. This week's topics: 1. Why would someone work for you? 20:03 2. Onboarding & equipping a new coach 31:36 3. The art of nailing consult to sale 40:17 4. How to be financially responsible 59:37 5. Coming up with a social media plan 1:04:11 Nutrition res…

When & why should you move gyms? Is it the gym or is it your business? This week's topics: 1. Is your business ready for spring? 11:22 2. When is it time to move gyms? 18:05 3. Training people you don't like 36:18 4. Transitioning into P.T. from a "safe" job 43:47 5. Why it's impossible to fail as a P.T. 55:35 Nutrition resource bundle: ⁠Access⁠ Ch…

Nutrition qualifications? Meal plans? IIFYM? Here's our breakdown of successful nutrition coaching. This week's topics: 1. Early days nutrition coaching was wild 28:02 2. Today's standard of nutrition coaching 38:47 3. Can clients have too much freedom? 52:44 4. The best, down - Not the easiest, up 55:38 5. Treat your clients like athletes 1:04:00 …