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You didn’t become an entrepreneur to grin and bear your way through your business and life, did you? Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.
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Beginners Guide to Design Thinking

Lucy Patterson & Tracy Sharp

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Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life. Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed! We'll guide you through the process of fi ...
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In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz ho ...
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What if evolving your signature offer didn’t mean scrapping everything and starting over? And what if YouTube could become the most sustainable, aligned lead engine in your business—without turning into a full-time content creator? In this episode, I’m joined by Melissa Mitchell of Wandermint Creative. We’re talking about what it really looks like …
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In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you. What You'll Learn: ➡️ The exa…
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Rethinking Launch Pressure, Personal Capacity, and Trusting Your Offer You know that moment when you’re mid-launch and thinking, “Why does this feel like I’m holding a circus together with one paperclip and a prayer?” Yeah. That moment. This episode is a full-on behind-the-scenes pass into a Launch Without Limits coaching call, where I got real abo…
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We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions? That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered. She shares her proven strategies for finding ideal clients even during what she calls a "trust recessio…
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What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs? In this episode of Marketing Unfiltered, I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.) This isn’t a fluke—it’s repeatable, and you can run your f…
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What happens when the thing you’ve done a hundred times… suddenly stops working? When your plan makes perfect sense, but you can’t move forward with it? That’s what this final episode of the Launch Style Stories series is all about. I’m pulling back the curtain—not on someone else’s launch, but on mine. This is the one that took the longest. The on…
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Welcome in, everyone. Today I'm joined by the brilliant Lacey Cribb, a funnel builder, marketing tech expert, and business strategist who knows how to take the guesswork and stress out of launching. You might know her as the host of the Funnel Building Strategies for Online Business Owners podcast, but around here, she's also known as someone who's…
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What if launching didn’t have to feel like an energy-draining performance? That’s exactly what Paul Pruitt and I got into in this conversation—one that spans industries, income levels, and entrepreneurial seasons. Paul’s launched a lot over the years (we’re talking real estate, photography, coaching, education), and what stood out most wasn’t just …
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As someone who's planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You're pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind! We cover things like: ➡️ What are the biggest misconception most pregnant entrepreneurs h…
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Ever feel like you're still nervous on sales calls—even years into your business? Or wonder if you should charge in USD or your local currency? You're not alone. And in this AMA-style episode, I’m answering both of those questions straight from the community. We’re talking about the very real, very normal awkwardness of selling (even when you're gr…
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What if launching didn’t have to feel like an all-consuming, high-stakes gamble? In this episode, I sit down with business strategist and advisor Frenchie Ferenczi to talk about launching in a way that actually makes sense for your business—without the overwhelm, burnout, or rigid blueprints. Frenchie shares her first-ever launch story (spoiler: sh…
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Holy crap. This one is juicy. Here's what we're covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own If you've been struggling with: ✅ Your offer ✅ Your message Or ANY clarity at all around how to stand ou…
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What if the business you’ve built isn’t the one you actually want? That’s exactly what happened to my guest, Kwadwo Sampany-Kessie, Strategic Facebook Ads Partner and host of The Art of Online Business podcast. His journey is anything but traditional—from teaching Mandarin in China to an unexpected "forever vacation" in Mexico that reshaped his ent…
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Unfiltered Interview: Rethinking How Launching Works for You For this special episode of Launch Style Stories, we’re flipping the script! Instead of me, Tracie, asking the questions, my friend and podcast guesting strategist Natalie Koussa takes over the mic to interview me. I’ve been guiding you through different launch stories, helping you see wh…
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You Think You Need More Clients… But Do You? If you’ve ever felt stuck between wanting more revenue but not wanting to scale your offer, this one’s for you. I see it all the time—business owners pouring all their energy into growing one offer, thinking that’s the only way to hit their revenue goals. But what if that tension you’re feeling isn’t act…
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Launching is a wild ride, and no one knows that better than Caryn Gillen. With 15 years in the online space and a lifetime surrounded by family businesses, Caryn has experimented with just about every launch strategy out there. In this episode, she’s sharing what’s worked, what hasn’t, and the surprising realization that changed everything for her.…
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Forget the Old Rules - Make Webinars Work for You with Sue McLachlan Ah, webinars. Love them, hate them, call them another name, they’ve been around forever—but are they still effective? Spoiler: Yes... if you do them right. And that’s exactly what we’re diving into today with Kajabi expert Sue McLachlan. Sue and I are breaking down the outdated, o…
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Welcome to the first episode of Launch Style Stories, a limited series where we dive deep into the many ways you can launch—without the stress of copy-pasting someone else’s strategy. And today, we’re kicking it off with podcast guest expert Natalie Koussa to talk about how she has crafted a launch style that’s both laid-back and relationship-first…
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If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: ​Adopting a "storytelling-first" approach to marketing - and examples of what that looks like​What makes storytelling so hard and complicated​A step by step framework for making storytelling doable (and even EASY) And more. Re…
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The Hidden Truth About Your Business Brilliance Ever feel like you’re just another coach, course creator, or service provider lost in a sea of sameness? That nagging voice whispering, “What makes me different?”—yeah, it’s a lie. In this episode, we’re tackling the biggest myth keeping entrepreneurs stuck: the idea that you have to find your uniquen…
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Let’s talk about finding your launch style! In this episode I asked her things like: What is some cookie cutter advice when it comes to launching that drives you crazy? Is there something specific that’s working in 2025? Where do most people get stuck with launching? What are some SIGNS that shows someone their launch style isn’t working — so they …
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Season 2 Is Here—And It’s Time to Burn the Rulebook on What Should Work in Business Welcome to Season 2 of Digital Business Your Way! 🎉 If you’re here, you already know—online business is changing FAST. And if 2024 left you scratching your head wondering why your go-to strategies aren’t hitting like they used to, you’re not alone. This season, we’r…
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We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀 That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship. In this episode, we cover: …
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Tired of the same old sales strategies? There’s another way. We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy. They all work—but they’re not the only way to sell, no matter what some online guru says. That’s why I loved this convo with Nicki Krawczy…
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Escaped your corporate zombie day job and ready to build a business that lets you ditch back-to-back Zoom calls? This episode is for you. Brenda is a pro at creating sales systems that give you the freedom you dreamed of when you left the 9-to-5 grind. We’re diving into her no-call sales method and so much more, including: What it means to be align…
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Today’s episode is pretty damn fascinating. Jaime Bell is a lawyer who knows her sh*t, let me tell ya. We talk about… ➡️ Non-negotiable contracts you need to be using that you’re … not. ➡️ Things that need to exist on your website that will cost you $500 if you don’t have ‘em ➡️ How to avoid chargebacks ➡️ What your options are if you find out some…
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In this episode, Tracy and Lucy wrap up Season 2 by reflecting on the importance of embracing failure as a teacher and the lessons learned from their personas, Dave and Eliza. They discuss practical solutions for common business struggles, the significance of stakeholder engagement, and the value of iterative testing. The episode emphasises the jou…
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If you feel like you struggle to create content that actually sounds like you with AI ... this is the episode for you. Here's what to do: Listen to the episode and hear Kristin coach me as I go through the exercise Then go to this link and do it yourself. https://cheers.districtbrandbar.com/brand-voice-mixer Add an INCREDIBLE asset to your business…
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Today we’re talking about setting yourself up for more clients in 2025. I’ll walk you through 4 things you can do right now – that have nothing to do with running a new year sale that will totally burn you out – so you can bring in more clients in 2025 without all the hoopla. Get ready for some CLEAR next steps so you can take action on each of the…
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In this episode Lucy Patterson and Tracy Sharp explore the critical theme of implementation in the design thinking process. They discuss the importance of taking action, the challenges of maintaining momentum, and the necessity of reflection and feedback. The conversation also touches on useful frameworks like TOMS and the Five-Star Ratings Framewo…
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In this episode, Lucy Patterson and Tracy Sharp explore the principles of design thinking, focusing on the ideation process, innovation, and the importance of prototyping. They discuss how to navigate overwhelming ideas, the iterative nature of innovation, and the significance of vulnerability in seeking feedback. The conversation emphasises the ne…
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In this episode, Tracy Sharp and Lucy Patterson discuss the challenges of ideation, particularly focusing on overcoming self-criticism and perfectionism. They emphasise the importance of preparation, creating a safe space for sharing ideas, and the role of facilitators in guiding the process. The conversation also touches on the significance of emb…
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Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON. Their eye for storytelling in their branding is top-notch. That's why I was STOKED to have Lyrik on the show. She walked us through: The big mistakes business owners make when it comes to their visual strategy If a visual strategy *truly* increases resul…
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In this episode, Lucy and Tracy explore the principles of design thinking, focusing on the common pitfalls that individuals and teams encounter during the process. They emphasize the importance of understanding stakeholders, defining clear problem statements, and the iterative nature of design thinking. The conversation highlights the significance …
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We've got the one and only Heather Sager on the show! Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom o…
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In this episode, Lucy and Tracy explore the complexities of design thinking, focusing on the importance of stakeholders, co-creation, and the challenges of people-pleasing. They discuss how to navigate diverse opinions, the value of empathy, and the iterative learning process involved in design thinking. The conversation highlights real-life applic…
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In this episode, Lucy and Tracy explore how empathy helps us understand others and ourselves, fosters deeper connections, and leads to better decision-making. They also delve into the significance of forming a distinct point of view to be used as a guide to action when navigating potential challenges. *This episode is kindly sponsored by Rama Gheer…
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It's not enough to be a go-to expert, you need to be a trusted ICON! In this conversation we cover: ➡️ A step by step trust equation that will be AWESOME for your content ➡️ The 6 must-do habits of building trust ➡️ The *better* *way to follow up with the media (Hint: You're definitely not doing it) ➡️ Why sharing stories about yourself and talking…
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Your hosts, Lucy and Tracy, kick off season 2 with an episode entitled 'A Beginner's Guide to Doing Things'. *This episode is kindly sponsored by Vaughan Broderick, co-author of The DUCTRI Playbook* In this episode, they challenge you - the listener - to take a fresh approach to growing your business and up-levelling your lives using the power of d…
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Get ready for some email marketing TEA! Liz isn’t just an email marketing strategist, she’s a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that’s on season 46 where people are literally stranded on an island without regular meals and shelter? Yeah … that one 😉 So in addition to gi…
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You should probably know this stat: Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show! We're talking all things strategic storytelling. Because, did you know businesses that regularly tell stories are: ✔️60% more likely to be seen as innovative and make 💰20% more sales on average than the …
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In today's episode I break down why I've decided to take a step back from social media. Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me. If anything in here resonates, you should probably book a free Client Attraction Audit. Learn more a…
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This is a fun one with my good friend, Marisa. She’s a bad@$$ messaging expert that has already been on the show before. [Check out Ep 55: How to stop writing boring copy: https://podcasts.apple.com/gb/podcast/ep-55-how-to-stop-writing-boring-copy-with-marisa-corcoran/id1644601845?i=1000597726717] In today’s episode, listen in for things like: ➡️ W…
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Have you missed us? Who's ready to take action and solve problems with us? Send us a text Support the show You can support us in the following ways: Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions. Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests. Season 2 - Eng…
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Have you missed us? Who's feeling stuck and ready to do something about it? Send us a text Support the show You can support us in the following ways: Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions. Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests. Season 2 - En…
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In this engaging episode, Kelsey Murphy dives deep into her compelling evolution from corporate to a renowned 'coach's coach.' Sharing her insights and personal anecdotes, Kelsey explores how she discovered the world of coaching, the challenges she faced, and how she strategically structured her business to achieve work-life harmony. She offers inv…
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Let’s talk MASTERMINDS. This is a high ticket offer that so many coaches want to offer inside of their business because of the transformative work that is possible, and because — let’s be real — this is a high ticket offer ($10k+) that can make a huge difference with just one sale. Kristine shares: 1️⃣ What the heck a mastermind is 2️⃣ How to price…
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In this episode, host Tracie Patterson welcomes Kristin Lawton from the District Brand Bar, an expert in marketing and branding strategies. The discussion centers around the importance of creating solid business foundations to achieve a cohesive brand identity while allowing for evolution and flexibility. Kristin shares actionable advice on definin…
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In this podcast episode, Tracie welcomes Emily Reagan to discuss the evolution of her online business focused on empowering virtual assistants through comprehensive courses and a supportive community. They delve into the nuances of transitioning from client work to focusing on mentorship and coaching, the importance of high-touch onboarding, and st…
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Anyone who’s getting ready to launch, take notes! Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways). We discussed things like: ➡️How has launching shifted during this challenging, economic time ➡️Her go-to launch tech stack ➡️The bare minimum you must do t…
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