Best B2b Linkedin Lead Gen Podcasts (2025)

1
Email Campaigns: The Center of Gravity for Growth Marketing 5:57

5d ago5:57

5:57

Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone. If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in. In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies,…

1
What is Demand Generation? 3:47

12d ago3:47

3:47

Why aren’t your leads converting? The answer might lie in how you’re generating demand. Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups. If you’re struggling to build pipeline, align sales and marketing, or turn awareness into revenue, this episode is your playbook.…

1
Video Content Multiplication: AI Strategies from Video Marketing Expert Justin Brown 34:42

13d ago34:42

34:42

Are you struggling to produce enough video content to meet your B2B marketing goals? You know video is essential for engagement, but the production process is slowing you down. You've got ideas, but limited time, resources, and perhaps technical know-how to bring them all to life. How many potential leads are you missing because that product demo o…

1
Why Your Leads Aren’t Converting (and What to Do About It) 35:19

18d ago35:19

35:19

You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle the silent killer of sales pipelines: poor lead management. Most early-stage legal tech and B2B companies pour their ene…

1
From MQL to SQL: Smarter Lead Gen for Legal Tech Startups 3:42

26d ago3:42

3:42

Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions? If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff. This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for y…

1
Crafting Global Campaigns: How PESO Strategies Drive Revenue 30:29

27d ago30:29

30:29

Do your global marketing campaigns feel more like a game of chance than a strategic endeavor? Navigating the intricacies of Paid, Earned, Shared, and Owned (PESO) media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive …

1
From Clicks to Clients: Smart Lead Generation for B2B Tech 5:09

1M ago5:09

5:09

In this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melissa walks you through what it really takes to turn digital engagement into revenue. You'll learn how to des…

1
Mastering Lead Generation for B2B Tech 4:34

1M ago4:34

4:34

In this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discussing its role in turning interest into actionable business outcomes. You’ll learn how valuable content, strategic le…

1
The Career Pivot Playbook: Transforming Technical Expertise into Business Success 25:16

1M ago25:16

25:16

Are you considering a major career change but unsure how to leverage your existing skills in a new field? Today's guest knows exactly what that's like. After spending years as a successful civil environmental engineer in Denver, Bretta Provost found herself at a crossroads when faced with potential layoffs. Instead of staying the course, she chose …

1
Branding in the Age of AI 52:27

2M ago52:27

52:27

In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and …

1
How to Successfully Refresh Your Brand and Drive Growth 6:59

2M ago6:59

6:59

In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results! Melissa shares actionable insights int…

1
Escape the B2B Content Desert: Creating Social Media That Resonates 42:47

2M ago42:47

42:47

When was the last time you genuinely enjoyed reading B2B content on social media? For most of us, our feeds are filled with product announcements, feature lists, and corporate updates that fail to capture attention or spark real conversations. If you're responsible for your company's social media, you might find yourself wondering how to break free…

1
Boosting B2B Sales with Brand Integration 4:59

2M ago4:59

4:59

Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrat…

1
How to Create Brand Awareness in 2025 4:03

2M ago4:03

4:03

Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video mark…

1
Stop Chasing Likes, Start Driving Revenue: A Social Media Wake-Up Call 47:37

2M ago47:37

47:37

Have you ever sat in a meeting where your marketing team proudly presented their latest social media metrics - the growing followers, the increasing engagement rates - only to have your sales team ask, 'But where are the qualified leads?' It's a scene playing out in B2B companies everywhere: marketing teams investing significant time and resources …

1
How Brand Awareness Drives B2B Growth 4:22

3M ago4:22

4:22

Brand awareness isn’t just about a great logo or tagline—it’s the emotional foundation of your growth marketing and demand generation. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski explains brand awareness. She discusses how it affects lead generation, builds trust, and supports long-term growth in B2B. If you work in …

1
Making AI Human: A Social Media Storyteller's Playbook 31:42

3M ago31:42

31:42

Are you struggling to explain AI technology in a way that actually connects with your audience? For B2B marketers, communicating about artificial intelligence presents a unique challenge. It's not just about explaining what the technology does—it's about making it relatable, trustworthy, and human. Many marketers find themselves caught between main…

1
Rethinking Marketing with Google’s SGE – Ep 32 9:11

3M ago9:11

9:11

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Discover how Google’s Generative Search Experience (SGE) is reshaping the marketing landscape by delivering hyper-personalized search results. In this episode, we explore the core concepts o…

1
How Thought Leadership Generates Sales 54:11

3M ago54:11

54:11

Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true …

1
Create Compelling B2B Stories That Actually Convert 45:12

3M ago45:12

45:12

Have you ever stared at your company's social media feed and thought, 'How can I possibly make commercial construction interesting?' Maybe you're wrestling with making logistics, financial planning, or another complex B2B industry engaging on social media. You're not alone. Every day, marketers face the challenge of turning technical specifications…

1
How to Use LinkedIn for B2B Client Growth 3:57

3M ago3:57

3:57

LinkedIn is your greatest tool for attracting high-quality leads and gaining new clients! In today’s episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski talks about a key B2B growth strategy: Leveraging LinkedIn. If you’re a B2B business owner, legal tech provider, or marketing leader, this episode will show you how to turn LinkedIn…

1
Mastering Digital Marketing in The Age of AI- Hosting Dana Carmiel Shterman | B2B Marketing Insider 34:15

3M ago34:15

34:15

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Join Aia Laser on the latest episode of B2B Marketing Insider as she chats with Dana Carmiel Shterman, Director of Digital Marketing at PlaxidityX, about redefining B2B digital marketing str…

1
How to Write for Your Target Client (Thought Leadership 101) 4:32

3M ago4:32

4:32

Are your blog posts and email campaigns falling flat? It might be because you’re not writing for the right audience. In this episode of the Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski talks about email marketing. She explains how email marketing companies and creative marketing experts can make strong content. She emphasizes the importance…

1
Transform Department Silos Into Revenue Growth 33:36

3M ago33:36

33:36

Are your marketing efforts feeling like they're happening in a vacuum? You know that sinking feeling when your carefully crafted campaigns don't seem to align with what sales is promising, or when product updates catch your team off guard? If you're nodding your head, you're not alone. Many B2B marketers struggle with departmental disconnects that …

1
The Persona Playbook: How to Create Content That Converts 6:43

3M ago6:43

6:43

If your content strategy isn’t built around client personas, you're missing a critical opportunity to drive real results. In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski explains how to use client personas. She shows how they are not just marketing ideas, but also a strong tool for guiding your content marketing and growth…

1
How Real Client Personas Drive Successful Growth Strategies 4:33

4M ago4:33

4:33

You’ve probably been told to build an Ideal Client Persona—but what if that’s not enough? In this episode, we will discuss a common mistake B2B tech companies make in their growth strategies. If you work in legal tech, a law firm, or a B2B service firm, you must understand who your real clients are, not who you think they are. Join Melissa “Rogo” R…

1
Building Tomorrow's Marketing Leaders: Inside Glewee's Gen Z Success Formula 31:45

4M ago31:45

31:45

Are you struggling to build and lead a marketing team that truly understands today's digital landscape? Perhaps you've experienced the frustration of trying to bridge the gap between traditional marketing approaches and the lightning-fast pace of social media trends. Maybe you've wondered why your experienced hires seem to be missing that certain "…

1
RevOps, CRMs & Lead Qualification 45:29

4M ago45:29

45:29

RevOps = Predictable Revenue & Scalable Success Companies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate! In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks with Jon McGinley, President of CLIMB Marketing, Sales & Advisory Services, about why…

1
How Lead Mapping Transformed 167K Leads into Revenue Growth 5:00

4M ago5:00

5:00

Are you generating leads but still struggling to close deals? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares a true story. She talks about how one B2B SaaS company improved its messy lead generation systems and turned data chaos into a clear way to gain new customers. We break down how strategic lead management a…

1
How Marketing Ops Got a B2B Tech Startup Acquired 4:40

4M ago4:40

4:40

Struggling to bring your B2B tech vision to life? Marketing Operations might be the missing piece. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski shares a case study. This case study is from the legal tech industry. It shows how a solo lawyer turned a startup idea into a successful acquisition. It was made possible…

1
Integrate to Accelerate: Website Ops for Acquisition Growth 4:31

5M ago4:31

4:31

Is your growth strategy being held back by poor website integration? In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explores the important role of website integrations. Many people often overlook these integrations, but they play a crucial role in business growth during expansion. This episode is tailored for those…

1
Stop Wasting Time on Social: How to Generate Real B2B Leads That Convert 43:44

5M ago43:44

43:44

Are you tired of pouring countless hours into social media only to see minimal returns for your B2B company? You're posting regularly, engaging with followers, and creating what you think is valuable content - but where are the leads? If you're frustrated with social media feeling more like a time sink than a lead generation machine, you're not alo…

1
Why Lead Tracking Drives Revenue: KPIs That Actually Matter 6:03

5M ago6:03

6:03

Do your marketing and sales teams speak the same data language? If not, you’re missing opportunities and leaving revenue on the table. In this episode of the Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explains six key marketing analytics and KPIs. These tools assist B2B companies. They are particularly useful in legal tech and profes…

1
Why Investors Should Value Revenue Operations 5:48

5M ago5:48

5:48

Startups may have visionary founders and brilliant ideas—but without solid marketing ops, they’ll never scale. In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski talks about private equity and venture capital. She explains what these investors should look for. She focuses on revenue operations in B2B tech startups. Melissa ex…

1
Converting Creativity: Building Marketing Assets That Drive Real Results 35:26

5M ago35:26

35:26

Have you ever looked at your marketing assets and thought, "These look amazing… but are they actually driving results?" It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on-brand, and absolutely beautiful - but are they converting? Are they truly connecting with your audience and …

1
Why You Can’t Ignore Marketing Operations Any Longer 4:51

5M ago4:51

4:51

If your calls-to-action aren’t converting, your email campaigns fall flat, and your CRM feels more like a black hole than a goldmine, there’s a bigger issue at play. The real problem? A lack of cohesive marketing operations. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down why marketing ops is the single most …

1
Reigniting the Phoenix: GTM And Growth Strategies 5:12

5M ago5:12

5:12

What sparked The Marketing Phoenix Podcast? In this first episode for 2025, host Melissa “Rogo” Rogozinski shares her journey. She has 31 years in law, 20 years in B2B tech sales and marketing, and 13 years as a legal tech entrepreneur. All these experiences brought her to this moment. You will uncover the story of the podcast's revival and how it …

1
Beyond Basic Content Strategy: Mastering the Three Dimensions of Effective Content 29:10

6M ago29:10

29:10

Are you tired of creating content that seems to disappear into the void? You're not alone. In today's B2B landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content, but rather the framework you'…

1
Influencer Impact: Proving the Worth of B2B Thought Leader Collaborations 25:12

6M ago25:12

25:12

Are you struggling to justify your B2B influencer marketing budget to your leadership team? Do you find yourself questioning whether partnering with industry thought leaders is truly moving the needle for your business? In a world where every marketing dollar is scrutinized, proving the ROI of influencer collaborations can feel like an uphill battl…

1
SEO Audits: Key to Better Traffic Ep 30 5:40

6M ago5:40

5:40

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. An SEO audit is more than just a checkup for your website—it’s the key to unlocking its full potential. In this episode, we explore the various aspects of an SEO audit, including identifying…

1
Evolving Your Brand: Lessons from Nimble's Market Repositioning 29:20

6M ago29:20

29:20

Imagine you're Benjamin Franklin, standing in the streets of Philadelphia in 1776. You've just helped draft the Declaration of Independence, but now you're faced with an even greater challenge: convincing a nation to embrace a brand-new identity. How do you evolve from being British subjects to proud Americans without losing sight of your core valu…

1
What is CLS and What Does It Stand For? Ep 29 3:36

7M ago3:36

3:36

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Cumulative Layout Shift (CLS) plays a pivotal role in user experience and website rankings. In this episode, we delve into what CLS is, why it matters, and how it’s measured within Google’s …

1
How to Leverage AI in Marketing: Human + AI Collaboration 25:44

7M ago25:44

25:44

Delve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethical data practices to refining AI-derived content, …

1
Three Actions That Drive Small Business Marketing Success 38:52

7M ago38:52

38:52

Imagine for a moment that you're standing at the helm of a ship, much like Christopher Columbus as he set sail for the New World. The vast ocean of digital marketing stretches out before you, full of opportunity but also fraught with uncertainty. Now, what if I told you there was a compass, a simple yet powerful tool that could guide your marketing…

1
Podcast SEO Promotion Hacks Ep 28 14:17

7M ago14:17

14:17

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Podcasts are everywhere, but building a devoted audience takes skill and strategy. SEO for podcasts offers a unique way to grow your audience by making your show more searchable and appealin…

1
How to Leverage AI in Marketing: What We’ve Learned | Part 2 31:51

7M ago31:51

31:51

As AI technology evolves, its role in B2B marketing becomes increasingly impactful, yet understanding how to use it effectively can be a challenge. In this episode, we continue to take a deep dive into our team’s journey with AI, sharing insights on the real-world applications and hurdles encountered along the way. From streamlining tedious tasks t…

1
Bridging the Digital Divide: FinTech Marketing in a Traditional World 27:56

7M ago27:56

27:56

Are you a FinTech or B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You're not alone. In today's rapidly evolving financial landscape, many ma…

1
B2B Influencer Marketing Tactics Ep 27 12:34

8M ago12:34

12:34

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. This episode dives into the “who, why, and how” tactics of B2B influencer marketing, spotlighting the industry experts who can propel your brand to new heights. We examine what makes these p…

1
How to Leverage AI in Marketing: What We’ve Learned | Part 1 24:58

8M ago24:58

24:58

AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and innovation. Many marketers are still in the experimental phase, so in this episode, we discuss what we’ve be…

1
39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow) 38:45

8M ago38:45

38:45

Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand. In this episode we talk about: - how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where - what should b2b…

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