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The podcast is proudly brought to you by Inter-Dev, an international B2B digital marketing agency. The podcast is hosted by Aia Laser, a seasoned tech advisor with a strong track record and an innovative approach, dedicated to helping businesses navigate the digital landscape. We'll bring you insightful discussions, expert advice, and the latest trends in the industry.
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Driving Demand

Akseli Matila, B2B growth expert

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Monthly
 
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers. Hosted by Akseli Matila
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Sell Like You

Harriet Mellor

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Weekly
 
Welcome to Sell Like You, the podcast that's here to revolutionise your approach to sales. I'm Harriet Mellor, your host, Sales Coach, Consultant, Entrepreneur, and founder of Your Sales Co. Over 17 years, I've empowered hundreds of global companies, including my own, to skyrocket their revenue and qualify more leads using simple, effective strategies. In this podcast, I'll peel back the curtain on my journey from zero to generating $10 million annually, sharing how I built and sold a multi- ...
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B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation - a strategy that caters to the way buyers actually want to buy. Join us for interesting conversation around how to create a catalyst for growth by building your company’s demand generation engine. This podcast is for HR technology marketers and leaders – as well as any other B2B marketer that is ready to break through the clutter of a crowded market and crush ...
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Great marketing doesn’t just build your brand, it builds your business and revenue growth. Revenue Boost: A Marketing Podcast is your free executive masterclass, built for decision-makers ready to turn strategy into revenue. Each compact episode is an insight-packed crash course, high-impact conversations with growth operators who’ve already cracked the code. My guests bring proven frameworks, demand-gen tactics, pipeline-acceleration tips, and revenue attribution hacks you can deploy immedi ...
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Is your Sales Kickoff (SKO) a waste of time and money? 💸 Most SKOs are filled with hype, boring presentations, and surface-level sessions that don’t actually change behaviour. Within days, your sales reps are back to their old habits. In this episode, Harriet Mellor, a keynote speaker and sales leader, breaks down the five essentials of a great SKO…
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Still waiting for the perfect strategy, hire, or agency to fix your growth?While you’re hesitating, someone else is testing faster, learning smarter and winning.In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with David Lorango, former head of e-comm at Forever 21 and Nick’s Ice Cream, now founder of Startup Accel…
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Are you spending thousands on lead gen but still missing your revenue targets? This episode is a must-listen if you're in B2B tech and tired of marketing campaigns that generate noise, not pipeline. Harriet is joined by Lara Pascoe, founder of TechTent, for a no-fluff breakdown of what it really takes to build a marketing engine that drives revenue…
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Still posting without a plan and wondering why it’s not working?If your content feels scattered, generic, or just isn’t converting, the problem isn’t your platform. It’s your strategy.In this episode of Revenue Boost: A Marketing Podcast titled “Stop Posting. Start Converting: How to Build a Strategic Content Engine,” host Kerry Curran sits down wi…
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Still leading with product features instead of customer results? You could be costing yourself more than just attention—you’re missing the trust that drives real pipeline.In this episode of Revenue Boost: A Marketing Podcast titled “From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale,” host Kerry Curran sits d…
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Need to win your next pitch fast? Discover how BrainLabs closes deals in a week—and how you can too.Most agencies overcomplicate pitches. BrainLabs does the opposite—and it’s winning them 84% of the time. In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with Adam Potashnick, former COO of MediaCom and now CEO of one of …
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Are you getting stuck in the weeds of technical jargon?In this episode, I’m tackling the biggest issue facing tech sales and marketing: turning complex, technical details into powerful conversations that close deals. This isn't about memorizing 60-page decks from a vendor. It's about being able to confidently articulate a message that resonates wit…
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Feeling the pressure to grow—but struggling to get above the line of power in your deals?You're not alone. In a market saturated with noise, generic emails, and product-first selling, the biggest threat to your revenue isn't bad outreach—it's a lack of real executive relationships.In this episode of Revenue Boost: A Marketing Podcast titled “Beyond…
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Sick of trade shows that cost a fortune but never drive real pipeline?If your events strategy feels more like a brand awareness play than a revenue engine, this episode will help you flip the script.In this episode of Revenue Boost: A Marketing Podcast titled “B2B Events That Close Deals: Strategies for Relationship-First Growth,” host Kerry Curran…
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Trade shows and events are back! But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong. Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. In this episode, Pipeline in Person: How Relationship-Fir…
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The Campaign That Hit So Hard, We Had to Turn It Off!!Yes, this really happened. We ran an outbound campaign that delivered so many meetings, the client asked us to stop. “Please pause calls—it’s filling the calendar faster than we can handle.” In this episode, I walk you through exactly what made it work—and why most campaigns don’t. This isn’t ab…
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It’s never been harder to be a CMO—and never more important to get it right. Budgets are shrinking, burnout is rising, and the pressure to deliver pipeline and prove impact hasn’t let up. If you're still trying to lead through this alone, you're already behind. Hey there, I'm Kerry Curran, B2B Chief Revenue Officer, Industry Analyst, and host of Re…
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Everyone’s talking about AI voice tools, automated outreach, and now… iOS call screening. And if you’re in B2B sales, it might feel like the whole world is saying: “Outbound is dead.” But here’s the thing—it’s not. What is dying? Generic outreach, offshore call center vibes, and bad sales process masked by AI. In this episode, I unpack what these c…
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“Experience equals perception. Your event is your brand in action, and every detail tells a story. If your event isn’t memorable, connected, and aligned to your goals, it’s a missed opportunity to deepen loyalty and accelerate the pipeline.” - Emily Olson Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host o…
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One of the most common things I hear from sales teams is "We just need more leads." But most of the time? That's not the real problem. The real issue is this: you're sitting on leads you never properly followed up!In this episode, I'm sharing the exact framework we used to turn post-event conversations into 17 booked meetings in 30 days — for a Saa…
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We dig into: The 3-part growth flywheel: Be ready, be memorable, be findable Why most agencies lose before the pitch process even begins The shift from reactive pitching to proactive visibility and relevance What today’s clients actually look for when shortlisting agency partners Why clarity, consistency, and conviction in your story are your compe…
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We dig into: How customer-centric storytelling earns attention and trust Why diversity and inclusion are revenue strategies, not just values How to build visibility for underrepresented voices (including your own) Ways to shift from promoting product features to elevating your audience’s identity and success Melissa also shares how she’s helping fe…
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Lee shares the sales effectiveness habits that separate top performers from the rest: Why training alone doesn’t work—and what coaching really looks like How to develop curiosity and authenticity as sales superpowers What deliberate practice means (and why most teams skip it) How sales leaders can drive better prep, follow-through, and customer tru…
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You’ll learn: How to lead marketing teams through layoffs without losing trust Why recognition drives retention, performance, and collaboration How to operationalize values into your team culture The business case for investing in appreciation even during a downturn How to support employees through change with real empathy Whether you're scaling a …
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If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode. Hi there, I'm Kerry Curran—B2B revenue-…
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“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's…
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“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a snea…
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The Year of No: How Saying No 10X’d My Sales, Energy, and Clarity What if the secret to your next level of sales growth... was saying no? In this episode, I share how The Year of No became a turning point in my business. If you’re feeling overbooked, underpaid, or out of alignment, it’s probably not your offer — it’s your boundaries. You’ll learn m…
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Fractional leaders aren’t here for job security—we’re here to build legacies. We remove the internal angst that clouds big decisions. We’re not protecting titles or playing politics. We’re focused on what drives transformation, growth, and lasting impact. Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host o…
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Speed wins deals — but only if you do it right. If leads are slipping through the cracks, it's probably not your pitch — it’s your response time. In this episode of Sell Like You, I’m diving into one of the simplest but most deadly advantages in sales: responsiveness. Not “get-it-done-in-5-minutes” fast, but intentional speed — the kind that builds…
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“If your team's still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth accelerates. You don't need a new product—you need a…
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$1.4 million in pipeline. 6 weeks. 3 partners. That’s the impact of a structured channel sales sprint — and in this episode of Sell Like You, I’m sharing exactly how we did it. Alongside Netskope, we partnered with three handpicked integrators to build pipeline fast. No fluff. Just a clear process, targeted outreach, and tailored messaging designed…
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“You can't scale on bad data. If marketers don't learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” That's a quote from Kim Tran and a sneak peek at today's episode. Welcome to Revenue Boost, A Marketing Podcast—the show where growth-minded business leaders learn how to turn marketing into a measurable re…
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From Clicks to Clients: The Full Funnel Formula That Guarantees Leads We’ve been running this behind the scenes for a while — but now, we’re breaking it down. In this episode of Sell Like You, Jordan’s back, and we’re pulling back the curtain on our Sales & Marketing as a Service model, aka the Full Funnel Formula. It started as a workshop. Now it’…
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Marketers don't need more data—they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it’s suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine that…
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“It’s not just about getting a deal closed. It’s about aligning on shared goals, making sure we’re solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.” That’s a quote from Lee Aho and a sneak peek at today’s episode. Welcome to Reve…
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“It’s not about throwing tech or SDRs at the problem. If your teams aren’t aligned, your content isn’t differentiated, and your ICP isn’t predictive, you’ll keep spinning your wheels. ABM has to be a full go-to-market motion—not just better targeting.” That’s a quote from Kristina Jaramillo and a sneak peek at today’s episode Welcome to Revenue Boo…
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Missed the target? It's already too late. If you're only tracking revenue and pipeline, you're managing from behind. Sales isn’t just about the outcomes — it’s about what leads to them. And if you're not tracking activity from day one, you're missing the real indicators of success (or failure). In this episode of Sell Like You, I’m diving into why …
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“If people show up to a meeting and spend the whole time on their laptop, they probably don’t need to be there. Let’s call it out—and give them permission to opt out.” That’s a quote from Matt Heinz in today’s sneak peek at today’s episode. Welcome to Revenue Boost: A Marketing Podcast—the show where growth-minded business leaders learn how to turn…
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“If you haven’t used AI this week, you don’t really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation.” That’s a quote from Pam Boiros and a sneak peek at today’s episode. Welcome to Revenue Boost: A Marketing Podcast—the show where growth-minded business leaders learn how to turn ma…
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Jordan Lomax is back — and we’re diving into a topic everyone seems to have an opinion on: niching. Should you niche down? What does niching actually mean? And can you succeed without ever picking just one thing? I’ve doubled down on niching this past year — and it’s transformed our team, clarity, and results. Jordan? She’s intentionally kept thing…
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“Marketers are being told to do more with less—so they retreat to what’s safe and attributable: Google, Meta, the tried and true. But attribution doesn’t equal impact. If you're only investing in channels that show direct ROI, you're ignoring the way today's buyers actually behave. You're not capturing demand—you're just reporting on what's easy to…
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Push, Pause, or Pull Back? The Timing Mistake That’s Killing Your Deals Most reps know how to talk. Fewer know when to stop. In this episode of Sell Like You, we’re unpacking one of the most overlooked skills in sales: timing — the difference between building momentum… and accidentally killing the deal. You’ll learn: Why “go go go” isn’t always the…
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“We need to stop forcing marketing metrics on the business—MQLs, click-through rates, web traffic—and start speaking the language of pipeline, bookings, and revenue. When marketers align their reporting with what the executive team actually cares about, they stop defending their existence and start leading the growth conversation.” That’s a quote f…
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“Deeper ICP understanding solves 99% of your marketing problems—including differentiation. Most B2B teams just scratch the surface with outdated personas and miss the real insights that drive action. When you truly understand your audience—their pain points, their priorities, and what keeps them up at night, you unlock messaging that resonates, con…
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From Dead Leads to $1.1M Pipeline: The Follow-Up System That 10Xed ROI In just six months, we turned 520 cold, disqualified leads into 63 booked meetings and built a $1.1M pipeline — all through a process we call Lead Development as a Service. If your sales team is struggling with inconsistent pipeline, poor follow-up, or SDRs who just aren’t cutti…
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"Most companies focus on acquiring new customers, but in recurring revenue businesses, 70–90% of revenue comes from existing customers. If you're not investing in retention and expansion, you're leaving your biggest growth lever untapped.” Roee HartuvIn this episode of Revenue Boost: A Marketing Podcast titled, Revenue and Retention: Why Customer S…
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"If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That’s a quote from Roderick Jefferson and a sneak peek at today’s episode. Hi there, I’m Kerry Cur…
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I’ve been asked a lot lately, “How do you manage everything on your plate?” Between running a business, leading a team, creating content, and still having time to think, learn and grow it can look like a lot. And it is. But the key isn’t doing more. It’s being intentional with how I plan, what I say yes to, and how I manage my energy across the wee…
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The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales “You don't need more leads—you need clarity. Clarity on where your business can grow the most, the fastest, and at the highest margin. That's what a real go-to-market system delivers. It's not about volume anymore—it's about alignment, focus, and making sure every team—marketing, sa…
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“AI is only as powerful as the data behind it. If you don’t trust the inputs, you can’t trust the outputs and that’s where most companies get stuck. It’s not enough to have automation or algorithms; you need quality, transparency, and alignment across your go-to-market motion. That’s the difference between tech that looks smart and tech that actual…
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Most reps think becoming a manager is the next natural step. But the transition from top-performing seller to effective sales leader? It’s harder than it looks. In this episode of Sell Like You, I’m joined by Bryce Antoine, a relationship-first AE turned high-performing sales leader at one of Australia’s fastest-growing companies. We break down the…
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“AI can accelerate everything, but if you don't have a clear strategy and alignment across leadership, you're just scaling inefficiency faster. Before you invest in tools or systems, you need to know why they matter, how you'll measure impact, and whether your organization is built to move fast enough to see results.” That's a quote from Mark Golob…
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"No tech stack, no playbook, no AI prompt is ever going to get you to that ultimate breakthrough that legacy status, that hockey-stick growth. It just won’t. What gets you there is brand: your story, your why, and the emotional connection you build with your buyers. No one buys from you because you’re great at executing a playbook. They buy because…
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44% of salespeople give up after just one attempt — yet 80% of deals close after 7 to 15 touchpoints. That disconnect? It’s destroying your pipeline. In this episode of Sell Like You, we’re calling out one of the biggest silent killers in sales: the failure to follow up. You’ll learn: 🔥 Why one-and-done outreach is a waste of time 🔥 How to build a …
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