044 Why the Algorithm Isn’t Your Enemy – The Truth About How Social Media Works

Beyond The Clinic

I'd love to hear from you, click the link to 'text' the show directly

40:34

We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary (InnSæi: The Power of Intuition), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

about a year ago 26:12

MP3•Episode home

Episode Summary

This week, we’re breaking down the four Instagram algorithms - feed, explore, reels, and stories - and how each one determines what gets seen. The key to making social media work for your business isn’t about beating the algorithm but understanding how it operates and what type of content keeps your audience engaged.

We’ll also discuss why engagement, watch time, and content structure are critical to growing your presence online. If you’ve ever felt like social media just isn’t working for you, this episode will help you reframe your approach and make small but impactful changes.

Key Takeaways

Social media platforms prioritise engagement and time spent on content, not just frequency of posting.
The algorithm isn’t working against you—it’s simply reacting to what people interact with.
Reels and shareable content have the highest potential for reaching new audiences.
Building a following takes time, but small strategic changes can lead to big improvements.
Instead of chasing numbers, focus on creating content that truly connects with your audience.

Resources & Links

📌 Apply for the Accelerate Mastermind – [Insert link]
📌 Follow me on Instagram – [Insert link]
📌 Subscribe for more business growth strategies

If you found this episode useful, please leave a review and share it with a colleague who might benefit. And if you have a topic you’d like covered, send me a DM on Instagram—I’d love to hear your thoughts.

Join me next time for more insights into growing your business beyond the clinic. See you soon!

Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist

Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Chapters

1. Welcome: Why Social Media Feels Like a Struggle (00:00:00)

2. The Common Frustrations of Using Social Media for Business (00:02:22)

3. Why the Algorithm Isn’t Working Against You (00:04:37)

4. How Social Media Platforms Actually Operate (00:07:02)

5. The Four Instagram Algorithms Explained (00:09:12)

6. Algorithm #1: The Feed – How Your Followers See Your Content (00:10:02)

7. Algorithm #2: The Explore Page – Reaching New Audiences (00:11:32)

8. Algorithm #3: Reels – Why Video Content is Prioritised (00:13:07)

9. Algorithm #4: Stories – Boosting Engagement with Your Existing Followers (00:14:52)

10. Why Engagement Matters More Than Follower Count (00:16:52)

11. Practical Strategies to Improve Your Social Media Reach (00:19:22)

12. The Biggest Mistakes Health Professionals Make on Social Media (00:21:37)

13. Final Takeaways: How to Make Social Media Work for You (00:23:07)

14. Your Next Steps & How to Connect (00:24:22)

57 episodes

#MBA #Entrepreneur #Business #Marketing #Sarah Almond Bushell #Health Wellness Businesses #Online Entrepreneurship #Digital Marketing #Healthcare Professionals #Business Strategy #Ethics In Marketing #Buyer Psychology #Pricing Strategy #Mindset Barriers #Empowerment #Personal Growth #Success Stories

044 Why the Algorithm Isn’t Your Enemy – The Truth About How Social Media Works

Beyond The Clinic

published about a year ago

MP3•Episode home

Episode Summary

Key Takeaways

Social media platforms prioritise engagement and time spent on content, not just frequency of posting.
The algorithm isn’t working against you—it’s simply reacting to what people interact with.
Reels and shareable content have the highest potential for reaching new audiences.
Building a following takes time, but small strategic changes can lead to big improvements.
Instead of chasing numbers, focus on creating content that truly connects with your audience.

Resources & Links

📌 Apply for the Accelerate Mastermind – [Insert link]
📌 Follow me on Instagram – [Insert link]
📌 Subscribe for more business growth strategies

Join me next time for more insights into growing your business beyond the clinic. See you soon!

I'd love to hear from you, click the link to 'text' the show directly

Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist

Chapters

1. Welcome: Why Social Media Feels Like a Struggle (00:00:00)

2. The Common Frustrations of Using Social Media for Business (00:02:22)

3. Why the Algorithm Isn’t Working Against You (00:04:37)

4. How Social Media Platforms Actually Operate (00:07:02)

5. The Four Instagram Algorithms Explained (00:09:12)

6. Algorithm #1: The Feed – How Your Followers See Your Content (00:10:02)

7. Algorithm #2: The Explore Page – Reaching New Audiences (00:11:32)

8. Algorithm #3: Reels – Why Video Content is Prioritised (00:13:07)

9. Algorithm #4: Stories – Boosting Engagement with Your Existing Followers (00:14:52)

10. Why Engagement Matters More Than Follower Count (00:16:52)

11. Practical Strategies to Improve Your Social Media Reach (00:19:22)

12. The Biggest Mistakes Health Professionals Make on Social Media (00:21:37)

13. Final Takeaways: How to Make Social Media Work for You (00:23:07)

14. Your Next Steps & How to Connect (00:24:22)

57 episodes

All episodes

Beyond The Clinic

1
056 Feel Weird About Promoting Yourself? Try my ‘Show Up and Shine’ Method 31:33

5 days ago31:33

31:33

Welcome! 🎙️ Hello and welcome to today’s episode! Today, we’re diving into a topic that might feel a bit daunting but is absolutely transformative for your business: visibility. Don’t worry, though – this isn’t about being loud or going viral. We’re talking about safe, confidence-building visibility that feels good, helps you attract clients, and grows your income. If you’re naturally an introvert like me, this episode is just for you. Episode Summary In this episode, I share my personal journey of overcoming the fear of being seen. You’ll hear about the mindset work that changed everything for me and discover five simple, actionable steps you can take today to start showing up in a way that builds trust and leads to bookings. Whether the thought of posting makes you sweat or you’ve been stuck overthinking every little detail, by the end of this episode, you’ll know how to show up authentically and confidently. Key Takeaways 🔑 Visibility isn’t about being loud; it’s about being open to being seen and heard. 🔑 Perfectionism is just fear in disguise. You don’t need to be perfect to be powerful, but you do need to be present. 🔑 Small, consistent actions paired with mindset shifts can lead to big results. 🔑 Your ideal clients can’t find you if you’re hiding. Showing up is the key to connection and growth. Resources & Links ➡️ My five-part visibility roadmap, Show Up and Shine , is packed with simple actions to help you build confidence, credibility, and clients. ➡️ Need support with visibility? DM me on Instagram for personalised tips and encouragement. Call to Action Your action step for today: Pick one of the five Show Up and Shine actions we covered and actually do it. Don’t wait for the perfect moment. Start small, start safe, but start today. Visibility is a daily practice, and it’s the key to building a business that truly makes a difference in your life. Thank you for tuning in! Remember, your people can’t find you if you’re hiding. When you show up, everything changes. Bye for now! 💛 I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

1
055 How I’d Launch a £10K Offer From Scratch 29:07

12 days ago29:07

29:07

Hi there! Have you ever wondered what it really takes to pull off a 10K launch? Not the Instagram-perfect version with champagne corks popping, but the real, step-by-step process from someone who’s done it before. In today’s episode, I’m lifting the lid and sharing exactly how I would create a 10K launch in my nutrition business from scratch. Spoiler alert: it’s not as hard as you think! So, grab a cuppa, get comfy, and let’s dive in. This episode is packed with actionable steps, mindset shifts, and some real talk about the mistakes to avoid. Oh, and I’ll be sharing the story of a client who went from a nervous wreck to a five-figure launch without even creating her content first. 📋 Episode Summary In this episode, I’m breaking down the five core steps to turn your quiet idea into a sold-out offer. We’ll talk about: The mindset shifts you need to stop sabotaging your success. The strategy that works, even if your audience is small or you don’t feel salesy. The mistakes I made (and see others make) so you can avoid them. Real-life examples, including how my client Dahlia sold out her program and made over £11,000 in just 10 days. If you’ve ever thought launching was only for the big names or that you’re not ready, this episode will flip that on its head. ✨ Key Takeaways Mindset is everything : Launching isn’t just about strategy. If you don’t believe in your offer, it will show in how you price, promote, and show up. Warm up your audience : A successful launch starts weeks, even months, before you open the cart. Build anticipation and trust by sharing valuable, engaging content. Validate before you create : Don’t waste time building something nobody wants. Test your idea, get feedback, and even pre-sell your offer to confirm interest. Sell through service : Use launch events like webinars or challenges to showcase your expertise and connect with your audience. Selling is about helping, not pushing. Finish strong : Most sales happen in the final 48 hours. Keep the energy high, answer objections, and remind your audience of the deadline with compassion. 📢 Call to Action Launching doesn’t have to feel overwhelming or out of reach. With the right mindset, strategy, and support, you can create a launch that feels aligned, exciting, and profitable. If you’re ready to take the next step, book a free discovery call with me today. Let’s make your next launch the one that changes everything. I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

1
054 3 Tiny Audience Warm-Up Tricks That Convert Better Than a 10k Follower Count 19:56

19 days ago19:56

19:56

Hi, I’m Sarah Almond Bushell, and if you’ve ever wondered why people are watching your stories, liking your posts, but still not buying, then you’re in the right place. Today, we’re diving into the real reason your audience isn’t converting. Spoiler alert: it’s not your offer or content. It’s because you’ve skipped the most overlooked step in marketing strategy. In this episode, I’m sharing how to build trust in teeny tiny ways that quietly but powerfully warm up your audience to work with you. These micro conversions are simple, quick, and perfect for busy business owners juggling life, work, and reheated coffee. Episode Summary You’re showing up online, sharing tips, posting stories, and still… nothing. It’s not you. The issue is your audience hasn’t been warmed up enough yet. Selling straight from a hello is like proposing marriage on a first date. Micro conversions are the gentle breadcrumbs that build trust and connection over time, helping your audience feel seen, understood, and ready to say yes. Key Takeaways Micro conversions are magic : Small actions like polls and questions create big results. Actionable content is key : Add tiny calls to action to every post. Use Instagram stories daily : Polls, sliders, and question boxes make engagement easy. Start conversations : End posts with fun, low-stakes questions. Trust the process : You don’t need a big audience, just the right actions. Resources & Links Free Guide : How to Get Your First or Next 10 Clients – Includes scripts, strategies, and a tracker to keep you motivated: https://www.sarahalmondbushell.com/next-10-clients Share your biggest takeaway from today’s episode. I’d love to hear it! Your Action Step for Today Review your last three posts. Did you invite interaction? If not, tweak one and add a micro conversion like a poll or question, then share it again. These small, intentional moves will help build trust and attract your next client. Thank you for tuning in to Beyond the Clinic . Let’s start warming up your audience the smart way. Bye for now! I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

1
053 What Makes People Click, Book, and Buy 29:59

26 days ago29:59

29:59

Have you ever felt like your message just isn’t landing? You’re posting on Instagram, writing emails, updating your website, maybe even blogging or running ads, but the response isn’t what you’d hoped for. When someone does reach out, they’re unsure, vague, and often just asking, “How much do you charge?” before disappearing. If this sounds familiar, it might be a messaging clarity issue. In this episode, I dive into why not having a niche, or having one that is too broad or not in demand, could be the reason your business feels stuck. I share my story of starting out as a general paediatric dietitian, what changed when I finally niched down, and how you can apply those same steps to get unstuck in your own business. Episode Summary In this episode, I tackle the fear of niching down and why it is the key to clarity, connection, and a thriving business. I talk about how staying broad can keep you blurry and why specificity in your messaging is what makes your dream clients say, “Yes, that is me.” I share my journey from being a jack-of-all-trades paediatric dietitian to becoming the go-to expert for fussy eaters, and how that decision transformed my business. I also walk you through the five steps to finding your niche: Identifying who you get the best results for. Pinpointing the specific problem you solve. Understanding their audience and emotional needs. Checking for demand in the market. Declaring and owning your niche with confidence. If you have been stuck in generalist limbo, this episode will give you the tools to finally niche down and create a business that flows with ease. Key Takeaways Specificity is key: Broad messaging keeps you blurry, while clear and specific messaging makes you unforgettable. Fear of niching is normal: It is not about locking yourself in a box, but about choosing a direction and building clarity. Solve urgent problems: Focus on bleeding neck problems, not stubbed toes. Know your audience deeply: Understand their daily lives, secret worries, and what keeps them up at night. Demand matters: A niche is not just about passion, it needs to be something people are willing to pay to fix. Let’s take action Take 10 minutes today to reflect on your niche. Answer these four questions: Who do you get the best results for? What specific problem are they struggling with? Is it an urgent problem or something they can live with? Are people already paying to solve this problem? When you find clarity in your niche, everything el I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

1
052 Beyond The Clinic 1 year on! An anniversary Special 36:07

5 weeks ago36:07

36:07

In this special anniversary episode of Beyond the Clinic , I’m celebrating one incredible year of podcasting! Over the past 12 months, we’ve explored everything from scaling your business and creating passive income to overcoming mindset blocks and navigating the highs and lows of entrepreneurship. Today, I’m taking you behind the scenes, sharing lessons learned, top episodes to revisit, and inspirational guest stories. Plus, I’ll reveal what’s next for Beyond the Clinic in year two, including exciting new offers and collaborations. Episode Summary This episode reflects on the growth and breakthroughs we’ve achieved together. I highlight the top five most downloaded episodes and share inspirational stories of dietitians and healthcare professionals who’ve transformed their careers. I also discuss plans for year two, including new coaching offers, digital products, and expanding support to more healthcare professionals. Finally, I invite you to join my free three-day live event, The Freedom Formula , designed to help you create a business that gives you more income, impact, and freedom. Key Takeaways Top Five Episodes to Revisit : Making Money from Selling Digital Guides and eBooks (Episode 2) How to Run a Successful Business Without Social Media (Episode 1) How to Turn Your Professional Expertise into an Online Course (Episode 3) How to Do Market Research Effectively (Episode 4) How to Attract More Clients (Episode 7) Inspirational Guest Stories : Kirsten Jackson ( Episode 13 ): From private practice to global IBS expert. Nic Ludlum-Raine ( Episode 14 ): Building a career as an influencer. Ro Huntriss ( Episode 16 ): Pioneering fertility nutrition. Rosie Martin ( Episodes 21 & 47 ): Scaling a business with automation. What’s Next for Beyond the Clinic : New digital products offering quick wins for healthcare professionals. VIP strategy days for fast-track success. Expanding support to a wider audience of healthcare professionals. Call to Action Revisit one of the top five episodes mentioned above. Whether it’s learning how to create passive income, market your business without social media, or turn your expertise into a course, these episodes are packed with actionable strategies. Thank you for being part of this journey, and I can’t wait to see what the next year brings. Register for the Freedom Formula : I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

1
051 Why isn’t your business growing? 22:44

6 weeks ago22:44

22:44

Welcome to Beyond the Clinic! If you’ve been feeling stuck in your business, wondering why clients aren’t flowing in despite all your hard work, you’re not alone. No one taught us how to run a business when we trained as healthcare professionals. We were taught to help people, not to market ourselves or build financially sustainable practices. In this episode, I’m sharing the three most common mistakes healthcare professionals make in business and how to fix them. These insights will transform your business and income, so let’s dive in! Episode Summary Here’s what we’re covering today: 1️⃣ The Time-for-Money Trap – Why relying solely on one-to-one sessions keeps your income capped and what to do instead. 2️⃣ The Automation Gap – How not having a client attraction system is making business harder than it needs to be. 3️⃣ The Marketing Myth – Why being on directories or having a website isn’t actually marketing your business. This episode is all about creating awareness, not blame. Once you understand what’s been holding you back, you can start making changes that will give you the freedom and flexibility you’ve been dreaming of. Key Takeaways Mistake #1: Relying on One-to-One Sessions Trading time for money caps your income. Even if you’re fully booked, your growth is limited by the hours in your day. It’s time to rethink how you structure your services and pricing. Mistake #2: Lack of Automation Without a system to bring in leads on autopilot, you’re stuck on a hamster wheel of endless hustle. Automation can help you attract the right clients while saving you time and energy. Mistake #3: Playing Eeny, Meeny, Miny, Moe with Directories Being listed in directories or having a website isn’t enough. Real marketing means reaching people before they even know they need you, building trust, and nurturing them into paying clients. Resources & Links Episode 22 : Learn more about automation and how to buy back your time. Episode 19 : Get ideas for creating a lead-generating freebie. Join the Freedom Formula : My free 3-day event where I’ll guide you step-by-step on how to attract dream clients, automate your marketing, and break free from the time-for-money trap. Spots are limited, so sign up now! I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

1
050 Why consultations are out and selling outcome driven solutions is better 27:02

7 weeks ago27:02

27:02

Hello, hello and welcome to episode 50 of Beyond the Clinic! I can’t quite believe we’ve hit this milestone, and I’m so excited to dive into one of my absolute favourite topics today – doing things better. Better for you, better for your clients, and better for your business. If you’re a healthcare professional or a dietitian like me, this episode is going to be a game-changer. Let’s uplevel together, shall we? Episode Summary In this milestone episode, I’m exploring how to expand your business beyond the traditional one-to-one clinic model. We’ll talk about how you can extend your reach, improve accessibility to your services, and diversify your income streams. I’ll guide you through the challenges of private practice, why single sessions just don’t cut it anymore, and how to embrace the creative online space to scale your business without burning out. By the end of this episode, you’ll learn: Why the traditional clinic model might be limiting your growth. The biggest problems with selling single sessions. How creativity in online practice can boost your income and improve client outcomes. Practical steps to get started today. And don’t miss the details about my free three-day mini-course, The Freedom Formula , coming this May! Key Takeaways ✨ The traditional one-to-one clinic model caps your income, limits your reach, and can lead to burnout. ✨ Clients need more than single sessions to achieve lasting transformation – they need structure, accountability, and ongoing support. ✨ Creative business models like group coaching, hybrid programs, and automated pathways allow you to scale your business and improve client outcomes. ✨ Positioning your business as a premium solution helps clients see the value of the transformation you provide, not just the cost of your time. Resources & Links 🔗 Join my free mini-course, The Freedom Formula , in May 2025 – I’ll walk you through how to expand your expertise into creative, alternative income streams while avoiding burnout. So, what’s one creative change you can make today? Could you set up a group coaching session? Create an automated email sequence? Or design a resource to guide clients between sessions? Let me know – I’d love to hear what you’re working on! And don’t forget to grab your spot in The Freedom Formula mini-course – it’s completely free and packed with value. I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

1
049 Why I Said No to a 5 Figure Brand Deal 19:20

8 weeks ago19:20

19:20

Welcome In this episode of Beyond the Clinic , I’m sharing a personal story about a time when I had to choose between my professional integrity and a lucrative brand partnership. It’s a situation that tested my values and left me with some powerful lessons that I want to share with you. Episode Summary Have you ever been offered an amazing opportunity but felt uneasy about what it required of you? That’s exactly what happened to me when a PR agency approached me with a five-figure deal. At first, it seemed like the perfect fit - great pay, minimal effort, and aligned with my expertise. But as I dug deeper, I realised they were asking me to bend the rules and compromise on the regulations that protect us as healthcare professionals. In this episode, I’ll walk you through how I handled the situation, why I ultimately walked away, and the steps you can take to protect your professional integrity while working with brands. What You’ll Learn The specific regulations we need to follow as healthcare professionals when working with brands. How to handle pushback from brands or agencies that don’t fully understand our responsibilities. Practical steps to protect yourself and your professional integrity in brand collaborations. Why it’s so important for dietitians to engage in these spaces to ensure the public receives evidence-based advice. Resources & Links DoH Nutrition and health claims: guidance to compliance with Regulation (EC) 1924/2006 https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-19242006 Approved Health & Nutrition claims: https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register The advertising standards authority (ASA) and CAP code. https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html Email me: sarah@childrensnutrition.co.uk I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

1
048 The Smartest Question I've Ever Been Asked by a Prospective Client 34:32

9 weeks ago34:32

34:32

Welcome along to episode 48 of Beyond the Clinic ! I’m Sarah Almond Bushell, and today I’m talking about the smartest question I’ve ever been asked by a prospective client. It’s a question that could save you time, money, and energy when choosing the right business mentor. I’ll also be sharing my own approach to CPD (Continuing Professional Development) and why it’s a non-negotiable for me as a coach and mentor. Let’s dive in. Episode Summary In this episode, I reflect on a brilliant question a prospective client asked me: "What do you do for CPD?" This simple, yet powerful question is one I wish more people would ask before hiring a coach or mentor. CPD is about staying ahead of the curve, continuously learning, and evolving, qualities that are essential in the fast-moving world of business. I’ll take you behind the scenes of my own CPD practices, from mindset certifications and social media courses to staying informed on industry trends and working with my own mentors. If you’ve ever felt stuck, overwhelmed, or unsure about what to focus on to grow your business, this episode will give you clarity and direction. Key Takeaways Ask the right questions : Before hiring a coach or mentor, ask how they stay up to date with industry changes. CPD is essential in business : Lifelong learning isn’t just for clinicians—it’s crucial for staying relevant and effective in the business world. Stay ahead of the curve : Business moves fast, and what worked a few years ago might not work today. Keeping up with these changes is key to growth. Mindset matters : Personal development and mindset work are just as important as learning new strategies for business success. Invest in the right learning : Focus on CPD that’s relevant to your current stage in business to avoid wasting time and money. Resources & Links Learn more about CPD and working with me: Visit my website . My favourite podcasts for keeping up to date: The Launch Lounge , Smart Passive Income , and Inside Out Entrepreneur . Books I’m currently revisiting: Mindset by Carol Dweck and Scorecard Marketing by Daniel Priestley. If you’re ready to grow your business and want a coach who prioritises lifelong learning, let’s connect. Visit my website to explore how we can work together. And don’t forget to join me for the next episode, where I’ll be sharing why I turned down a five-figure brand deal, an h I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

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047 Scaling Her Business With Evergreen Funnels - How Rosie Is Building a Freedom Empire! 28:20

10 weeks ago28:20

28:20

Welcome I’m so pleased to welcome back Rosie Martin to the podcast. Rosie joined us in Episode 21, where she shared how she pre-sold her group coaching program and sold out before creating a single asset. Today, Rosie is back to share what’s happened in her business since then. Over the last six months, Rosie has transitioned her program from live launches to an evergreen model, added a back-end membership to increase customer lifetime value, and created more freedom in her business. Her journey is truly inspiring, and I can’t wait for you to hear how she’s made it all work. Episode Summary In this episode, Rosie and I discuss the challenges of live launching and why it’s such a valuable first step before transitioning to evergreen. Rosie shares the tech setup behind her evergreen funnel, the hurdles she faced, and how she overcame them with expert support. We also talk about the benefits of adding a back-end membership to support clients after they’ve completed the program, creating a sense of community and ongoing value. Rosie’s approach has not only transformed her business but also given her more freedom and headspace to focus on what she loves. If you’re thinking about moving away from live launches or looking to create a scalable, sustainable business model, this episode is packed with practical advice and inspiration. Key Takeaways ✨ Why live launching is a crucial first step before going evergreen. ✨ The reality of setting up an evergreen funnel (it’s not “set it and forget it”). ✨ How to overcome tech challenges with the right support. ✨ The benefits of adding a back-end membership for ongoing client value. ✨ How an evergreen model can give you more freedom and flexibility in your business. Resources & Links 📌 Rosie’s Website: https://www.rosemarynutrition.co.uk 📌 Follow Rosie on Instagram: @plantdieticianrosie 📌 Listen to Episode 21: https://www.buzzsprout.com/2320439/episodes/15577627 I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

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046 The niche mistake from the 'wellness' industry that cost Tara her first business - an interview with Diabetes Dietitian Tara Bruni 25:57

11 weeks ago25:57

25:57

Welcome to Beyond the Clinic 👋 In today's episode, I'm thrilled to share a truly enlightening conversation with my client Tara, who bravely opens up about her journey from choosing the wrong niche to building a thriving diabetes-focused practice. If you've ever felt stuck in your business or questioned your niche choice, this episode is absolutely for you. Episode Summary 📝 Tara's story is one that many health professionals will relate to - starting with a seemingly perfect niche (pre-diabetes) only to discover it wasn't commercially viable. We dive deep into the valuable lessons learned along the way and how she transformed her business by pivoting to type 2 diabetes support. Key Takeaways 💡 Why choosing an "empty" niche isn't always hitting the jackpot The crucial difference between a specialty and a profitable niche How to adapt your marketing strategy for healthcare clients Understanding the "bleeding neck vs stubbed toe" concept in health business The importance of building trust before selling in healthcare Why transparency matters in pricing and marketing Brilliant Insights ✨ Marketing in healthcare requires a longer trust-building journey Your niche isn't just your specialty - it's about attracting your ideal client How-to content might grow your following, but not necessarily your client base The value of evidence-based business decisions Quick Fire Round 🔥 Best part of the working day? Walking by the sea at 11am Why diabetes? Making a real impact with clinical skills Tech - love it or hate it? "Hate setting it up, love it once it's running!" Motivation technique? Daily reminder of the big vision Top business lesson? No decisions should be made on a whim Resources & Links 🔗 Follow Tara: @TaraBruniNutrition on Instagram Final Thoughts 💭 If you're feeling stuck in your health business or questioning your niche, remember Tara's journey. Sometimes what looks like a perfect opportunity needs deeper market research and strategic thinking. Want to chat about your business journey? My diary is currently open for discovery calls. Next week: Join me for another inspiring episode of Beyond the Clinic! I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

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045 How much of my personal life should I share on social media? 17:14

12 weeks ago17:14

17:14

Welcome to This Week’s Episode One of the biggest challenges for clinicians and health professionals using social media is knowing how much personal content to share. You want to build trust and connection with your audience, but where do you draw the line between being relatable and maintaining professionalism? This week’s episode was inspired by a question from one of my clients in the Accelerate Mastermind group: How much of my personal life should I share on social media? If you’ve ever debated whether to post something personal, worried about oversharing, or felt unsure about how to balance credibility with authenticity, this episode is for you. Episode Summary We explore the fine line between personal and professional sharing as a healthcare professional on social media. While personal content helps to build trust, oversharing can dilute your credibility. I share a three-step framework to help you define what to share and what to keep private, so you can show up online with confidence while maintaining professional boundaries. We also discuss common mistakes clinicians make on social media, why engagement-driven content can be tempting, and how to ensure that what you share aligns with your business goals. Key Takeaways Personal content builds trust , but it should be intentional and aligned with your values. Oversharing can blur professional boundaries and impact credibility. Define your key themes - choose 3-5 personal elements that support your brand and client relationships. Set clear boundaries - decide in advance what’s off-limits. Consider separate accounts if you also want a private space to share more freely. Take action today - post one small personal insight that reflects a shared value with your audience. If you found this episode helpful, please leave a review and share it with a colleague who might benefit. And if you have a question you’d like me to cover in a future episode, send me a DM on Instagram - I’d love to hear from you. Join me next time for more insights into growing your business beyond the clinic. See you soon! I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

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044 Why the Algorithm Isn’t Your Enemy – The Truth About How Social Media Works 26:12

13 weeks ago26:12

26:12

Social media can feel frustrating, especially when you’re putting in the effort but seeing little return. If you’ve ever wondered why your posts aren’t reaching the right people or why the algorithm seems to be working against you, this episode is for you. Many clinicians and health professionals struggle with engagement, but the good news is that it’s not about posting more, it’s about posting smarter . Episode Summary This week, we’re breaking down the four Instagram algorithms - feed, explore, reels, and stories - and how each one determines what gets seen. The key to making social media work for your business isn’t about beating the algorithm but understanding how it operates and what type of content keeps your audience engaged. We’ll also discuss why engagement, watch time, and content structure are critical to growing your presence online. If you’ve ever felt like social media just isn’t working for you, this episode will help you reframe your approach and make small but impactful changes . Key Takeaways Social media platforms prioritise engagement and time spent on content , not just frequency of posting. The algorithm isn’t working against you —it’s simply reacting to what people interact with. Reels and shareable content have the highest potential for reaching new audiences. Building a following takes time, but small strategic changes can lead to big improvements. Instead of chasing numbers, focus on creating content that truly connects with your audience . Resources & Links 📌 Apply for the Accelerate Mastermind – [Insert link] 📌 Follow me on Instagram – [Insert link] 📌 Subscribe for more business growth strategies If you found this episode useful, please leave a review and share it with a colleague who might benefit. And if you have a topic you’d like covered, send me a DM on Instagram —I’d love to hear your thoughts. Join me next time for more insights into growing your business beyond the clinic. See you soon! I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

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043 Why does business seem slow this month? 22:44

14 weeks ago22:44

22:44

Welcome to Beyond the Clinic I’m Sarah Almond Bushell , and in this episode, we’re addressing a common challenge - what to do when business feels slow. Many assume that people aren’t spending in January, but that’s not necessarily true. There are strategies you can implement right now to attract more clients, no matter the time of year. What You’ll Learn in This Episode How to effectively pitch your offer to encourage immediate action The power of urgency and how to use it to drive bookings Overcoming objections before they become barriers to sales The importance of audience nurturing to build long-term trust How to follow up with leads to ensure you’re not leaving money on the table Key Takeaways Business slowdowns aren’t just seasonal – they often stem from reduced visibility and sales activity Are you actively selling? Simply showing up online isn’t enough; you must directly invite people to work with you Create urgency – limited spots, deadlines, bonuses, and price increases help encourage immediate action Handle objections early – address concerns around time, money, and readiness in your marketing content Follow up with potential clients – a simple check-in message can make all the difference Resources & Links Mentioned Book a Discovery Call with Sarah: https://thechildrensnutritionist.as.me/discovery Mastermind : https://www.sarahalmondbushell.com/mastermind Follow me on Instagram: @dietitiansinbusiness Subscribe to my Youtube Channel: https://www.youtube.com/@BeyondTheClinicPodcast?sub_confirmation=1 Let’s Keep the Conversation Going If you found this episode valuable, take a screenshot, share it on Instagram, and tag me @dietitiansinbusiness . Let me know which action step you’re implementing first. Need extra support? My diary is open for discovery calls—click the link in the show notes to book a time. Next Episode Teaser Join me next time for Why the Algorithm Isn’t Your Enemy —the truth about how social media really works and how to make it work for your business. Until then, remember: Business only feels slow if you I'd love to hear from you, click the link to 'text' the show directly Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist Freedom Formula : https://www.sarahalmondbushell.com/freedom-formula Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan…

Beyond The Clinic

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042 How to Be Successful When Fear and a Lack of Confidence Are Holding You Back 21:00

15 weeks ago21:00