Stop Getting Burned by Price Drops: Pre-Sell the Adjustment Instead

No Broke Months For Salespeople

In today’s episode, Dan breaks down how to use Teach to Sell in every stage of your real estate process—from initial conversations to price adjustments and client retention. Discover how pairing internal and external pain with clear guidance builds trust, sets expectations, and positions you as the obvious choice. Dan shows you how to turn data into influence and conversations into conversions—without hype or gimmicks.

What you’ll learn on this episode

• Teach to Sell is the bridge between your client’s pain and their desired outcome.
• Real-life market stats are your secret weapon—teach using leading and lagging indicators.
• Set expectations early so price adjustments don’t turn into blame games.
• Use client testimonials with emotion and structure to build credibility.
• Consistency in marketing—especially through video—is the difference between 3 views and 30,000.
• Your words should make the client the hero—not you.
• “Show, don’t tell”—teach them how to think, and they’ll follow your lead.
• You can repurpose videos across prospecting, conversion, and client care stages.

Resources mentioned in this episode

• Teach to Sell Method – Guide clients through decisions by teaching, not pitching.
• High Level CRM – For automated follow-up and email marketing.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon