Alloy's Nick Garrity Shares Secrets of Serving the 'Older' Market While Expanding His Fitness Footprint. (REMASTERED for Improved Audio)

Optimal Aging

Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third.
We discuss the secrets to appealing to the 'older' fitness clientele, the value of communications, and the essential power of providing a first-class, consistent customer experience.
Nick and I really connect on the basics of content marketing. You have to let people know you want their business. It's that simple! And once they agree to try you out, then you have to deliver.
I'm proud to share this conversation with someone who gets it -- and is putting his understanding of this market to good use.
Please note: This is a reposting of the earlier show. The content is the same, but the audio is much improved. Apologies for the previous issues!
Nick Garrity on LinkedIn
Alloy Chastain
My new course to motivate men over 50 to get off the couch and into fitness
Life Priority Supplements -- Affiliate Discount here
Prime Fit Content – Engage the over-50 market

Chapters

1. Alloy's Nick Garrity Shares Secrets of Serving the 'Older' Market While Expanding His Fitness Footprint. (REMASTERED for Improved Audio) (00:00:00)

2. Why Focus on Older Adults? (00:04:33)

3. Why Personal Training in Small Groups Works So Well (00:07:30)

4. Marketing Tactics and Spreading the Word (00:12:16)

5. Community Engagement and Retention Strategies (00:17:05)

6. Gym and Studio Owners Marketing Strategy (00:27:02)