Overcoming Alcoholism to Forge a Health Legacy: Gary's Inspirational Fitness Journey at 50+

Optimal Aging

Nothing moves people like a story.

More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to it. We want to take action, even if it’s just talking about the story some more.

Here’s an example of how powerful storytelling can be – for people trying to improve their lives and for a gym or fitness studio.

Gary shared his story with me, which I then shared with my audience… and the beautiful way it circled back to him was profound.

If you want to grow your audience and move them to join your club, you can’t talk about yourself all the time. Remember the stories are rarely about you, the fitness professional. Make them about your clients and prospects, help them connect to each other and to the power of healthy living — and you can’t go wrong.

Resources

My new course to motivate men over 50 to get off the couch and into fitness
Life Priority Supplements -- Affiliate Discount here
Prime Fit Content – Engage the over-50 market

Chapters

1. Overcoming Alcoholism to Forge a Health Legacy: Gary's Inspirational Fitness Journey at 50+ (00:00:00)

2. Storytelling for Fitness and Aging (00:00:01)

3. Aging Podcast Sponsorship and Contact Info (00:11:31)