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EP. 108 Is Meta On The Decline?
Manage episode 454826125 series 3006414
What if the key to unlocking your brand's potential lies in the unexpected performance of Meta's ads? Discover how brands are navigating the digital marketing maze amidst rising costs and perceived underperformance, yet finding surprising success through improved conversion rates on Meta. We delve into the shifting landscape where organic reach is declining, urging brands to rethink their audience engagement strategies. In this episode, we explore essential tactics for maintaining a robust organic presence, drawing inspiration from successful brands that have mastered this art.
We highlight the importance of adapting advertising strategies to align with evolving user behaviors and platform trends. Our insights suggest innovative ways to experiment with ad placements and budget allocations, ensuring that brands remain competitive in a rapidly changing environment. The conversation underscores the need for a nuanced approach to media buying and ad management, emphasizing that while paid ads remain vital, understanding the shifting digital terrain is key to sustaining growth.
Prepare to transform your e-commerce strategy by embracing the power of word-of-mouth and diverse marketing approaches. We discuss the importance of organic growth as a long-term strategy, akin to a consistent vitamin regimen, and its pivotal role in customer journey mapping. The episode also touches on the complexities of programmatic advertising and how brands can balance efficiency with volume to maintain profitability. By focusing on the right audience and leveraging both organic and paid traffic, brands can effectively navigate the challenges of declining organic reach and fluctuating ad costs. Join us for a deep dive into these strategies and how they can revolutionize your approach to digital marketing.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. Black Friday Meta Advertising Trends (00:00:00)
2. Consumer Behavior and Advertising Strategy (00:07:07)
3. Digital Advertising and E-Commerce Strategy (00:20:17)
4. Paid Advertising Strategy (00:27:15)
5. Volume vs Efficiency in E-Commerce (00:33:59)
132 episodes
Manage episode 454826125 series 3006414
What if the key to unlocking your brand's potential lies in the unexpected performance of Meta's ads? Discover how brands are navigating the digital marketing maze amidst rising costs and perceived underperformance, yet finding surprising success through improved conversion rates on Meta. We delve into the shifting landscape where organic reach is declining, urging brands to rethink their audience engagement strategies. In this episode, we explore essential tactics for maintaining a robust organic presence, drawing inspiration from successful brands that have mastered this art.
We highlight the importance of adapting advertising strategies to align with evolving user behaviors and platform trends. Our insights suggest innovative ways to experiment with ad placements and budget allocations, ensuring that brands remain competitive in a rapidly changing environment. The conversation underscores the need for a nuanced approach to media buying and ad management, emphasizing that while paid ads remain vital, understanding the shifting digital terrain is key to sustaining growth.
Prepare to transform your e-commerce strategy by embracing the power of word-of-mouth and diverse marketing approaches. We discuss the importance of organic growth as a long-term strategy, akin to a consistent vitamin regimen, and its pivotal role in customer journey mapping. The episode also touches on the complexities of programmatic advertising and how brands can balance efficiency with volume to maintain profitability. By focusing on the right audience and leveraging both organic and paid traffic, brands can effectively navigate the challenges of declining organic reach and fluctuating ad costs. Join us for a deep dive into these strategies and how they can revolutionize your approach to digital marketing.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. Black Friday Meta Advertising Trends (00:00:00)
2. Consumer Behavior and Advertising Strategy (00:07:07)
3. Digital Advertising and E-Commerce Strategy (00:20:17)
4. Paid Advertising Strategy (00:27:15)
5. Volume vs Efficiency in E-Commerce (00:33:59)
132 episodes
All episodes
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1 EP. 132 Viral Clips and Dirty Jokes: Dr. Squatch's Marketing Masterclass 37:43

1 EP. 131 Turning Teacher Know-How into Business Gold w/ Noah and Kelsey Cook, Co-Founders @ Learning with Kelsey 55:19

1 EP. 130 Building Brands Through Product Innovation w/ Jon Richards, Co-founder @ Nomatic 1:12:47

1 EP. 129 Branding Blunders: Jaguar's $500M Mistake 44:59

1 EP. 128 AI Content Tsunami: Sink or Swim in the New Marketing Ocean 42:29

1 EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ Kynship 1:07:34

1 EP. 126 Trust in Branding: When "Off-Brand" Becomes Your Best Strategy 49:08

1 EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff Pops 57:03

1 EP. 124 Disrupting an Outdated & Saturated Market Using Social Media w/ Dr. Tyler Hanks Founder @ Happy Tooth 55:55

1 EP. 123 Breaking Down Brand Content Strategy Part 1: Americana Pipedream Apparel 53:22

1 EP. 122 Efficiency vs. Effectiveness: Navigating Marketing Metrics for Growth 42:51

1 EP. 121 Google, Meta or TikTok? The Ad Effectiveness Debate 31:32

1 EP. 120 Utah's Brand Battles: Are We Copying Or Innovating? 42:54

1 EP. 119 Real Life, Real Business: Why Authenticity is the Ultimate Marketing Strategy w/ Kimberly O’Connell CEO Brixely Bags 50:57

1 EP. 118 The Content Strategy That Changed Everything: London Lazerson's Final Boss Hour 1:01:18
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