Go offline with the Player FM app!
Podcasts Worth a Listen
SPONSORED


1 Venture Investing in Mobility + Tech with University of Michigan’s Early-Stage Zell Lurie Commercialization Fund 39:30
EP. 95 The Complete Guide to Mapping Your Customer's Journey
Manage episode 429188316 series 3006414
We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding customer behavior, especially for problem-solution products like skincare, is key. We share practical strategies for smaller brands to gain visibility without breaking the bank and discuss how different types of engagement, particularly on social platforms like Meta, don't always lead to direct sales.
As we delve deeper, we explore the strategic approach to building effective e-commerce sales funnels, with a focus on high-ticket items like e-bikes. Discover how leveraging social media, influencer networks, and platforms like YouTube and Google can significantly impact customer decision-making. A standout YouTube giveaway campaign is highlighted for its success in boosting subscriptions and sales. We also emphasize the power of storytelling and human connection in brand marketing, comparing the customer journey to navigating the game Frogger, illustrating the need for a dynamic, multi-stage strategy to address customer concerns and drive conversions.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. EP. 95 The Complete Guide to Mapping Your Customer's Journey (00:00:00)
2. Discussion on E-Commerce Funnels (00:00:02)
3. Customer Journey in E-Commerce Marketing (00:10:41)
4. Building E-Commerce Sales Funnel (00:23:09)
5. Revolutionizing E-Commerce Marketing With Bestie (00:30:54)
6. Human Connection in Brand Marketing (00:41:53)
7. Journey Approach to Funnel Marketing (00:45:29)
132 episodes
Manage episode 429188316 series 3006414
We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding customer behavior, especially for problem-solution products like skincare, is key. We share practical strategies for smaller brands to gain visibility without breaking the bank and discuss how different types of engagement, particularly on social platforms like Meta, don't always lead to direct sales.
As we delve deeper, we explore the strategic approach to building effective e-commerce sales funnels, with a focus on high-ticket items like e-bikes. Discover how leveraging social media, influencer networks, and platforms like YouTube and Google can significantly impact customer decision-making. A standout YouTube giveaway campaign is highlighted for its success in boosting subscriptions and sales. We also emphasize the power of storytelling and human connection in brand marketing, comparing the customer journey to navigating the game Frogger, illustrating the need for a dynamic, multi-stage strategy to address customer concerns and drive conversions.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. EP. 95 The Complete Guide to Mapping Your Customer's Journey (00:00:00)
2. Discussion on E-Commerce Funnels (00:00:02)
3. Customer Journey in E-Commerce Marketing (00:10:41)
4. Building E-Commerce Sales Funnel (00:23:09)
5. Revolutionizing E-Commerce Marketing With Bestie (00:30:54)
6. Human Connection in Brand Marketing (00:41:53)
7. Journey Approach to Funnel Marketing (00:45:29)
132 episodes
All episodes
×
1 EP. 132 Viral Clips and Dirty Jokes: Dr. Squatch's Marketing Masterclass 37:43

1 EP. 131 Turning Teacher Know-How into Business Gold w/ Noah and Kelsey Cook, Co-Founders @ Learning with Kelsey 55:19

1 EP. 130 Building Brands Through Product Innovation w/ Jon Richards, Co-founder @ Nomatic 1:12:47

1 EP. 129 Branding Blunders: Jaguar's $500M Mistake 44:59

1 EP. 128 AI Content Tsunami: Sink or Swim in the New Marketing Ocean 42:29

1 EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ Kynship 1:07:34

1 EP. 126 Trust in Branding: When "Off-Brand" Becomes Your Best Strategy 49:08

1 EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff Pops 57:03

1 EP. 124 Disrupting an Outdated & Saturated Market Using Social Media w/ Dr. Tyler Hanks Founder @ Happy Tooth 55:55

1 EP. 123 Breaking Down Brand Content Strategy Part 1: Americana Pipedream Apparel 53:22

1 EP. 122 Efficiency vs. Effectiveness: Navigating Marketing Metrics for Growth 42:51

1 EP. 121 Google, Meta or TikTok? The Ad Effectiveness Debate 31:32

1 EP. 120 Utah's Brand Battles: Are We Copying Or Innovating? 42:54

1 EP. 119 Real Life, Real Business: Why Authenticity is the Ultimate Marketing Strategy w/ Kimberly O’Connell CEO Brixely Bags 50:57

1 EP. 118 The Content Strategy That Changed Everything: London Lazerson's Final Boss Hour 1:01:18
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.