How To Be A Better Drinker public
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How To Be A Better Drinker

The lush life has it's twists and turns, let Matt James and Justin Freet show you How To Be A Better Drinker. It's cocktail culture from the inside.

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Matt James & Justin Freet talking all things Booze related from the perspective of a Bartender.
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Backseat Drinkers

Robert Blanco & Andy Ramirez

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Welcome to Backseat Drinkers. In this Podcast, you will be honored to hear your hosts, Robert Blanco & Andy Ramirez, talk about life and how we can better ourselves as a society while still trying to figure it out for themselves. Support this podcast: https://podcasters.spotify.com/pod/show/backseatdrinkers/support
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You don’t have to hit rock bottom. You don’t need to call yourself an alcoholic. And you definitely don’t have to commit to never drinking again if that feels too scary. How to Drink Less is for anyone who’s ready for a healthier, more intentional relationship with alcohol—whether you’re just starting on your sober-curious journey, trying to cut back on drinking, or looking for a new way to control alcohol cravings without relying only on willpower. Hosted by sobriety coach and hypnotist Adr ...
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Welcome to the essential podcast for anyone in their 30s, 40s, 50s and beyond who's ready to drink differently. While Gen Z gets all the headlines for being sober curious, let’s not forget that the real moderation revolution is happening in midlife – and this is your space to explore it without judgment, pressure, or expectation. Join me to discover the people, places and brands making it easier than ever to live a life less intoxicated, whether that's for tonight, this week, or forever. I g ...
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You’ve probably heard the phrase “We’re powerless over alcohol.” It’s one of the most common beliefs in AA and traditional recovery circles. But what if it’s not true? In this episode, I’m challenging how the very idea of powerlessness can keep us stuck in unhelpful drinking patterns. We’ll talk about: why the language you use—especially with yours…
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Let’s dive into some little-discussed truths about changing your relationship with alcohol that nobody talks about. From disrupted sleep and mood swings in those first crucial weeks, to navigating shifting friendships and social dynamics, I'm not sugarcoating anything. I explore how your taste buds will literally change, why you'll discover more ab…
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We often talk about alcohol as a way to take the edge off—but what if it's also taking the shine off? In this episode, we explore how alcohol doesn’t just dull pain, stress, or anxiety—it also numbs your ability to feel joy, connection, and real pleasure. I’ll walk you through the neuroscience behind this, explain how alcohol rewires your brain’s r…
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Bill Shufelt, co-founder of Athletic Brewing, joins me to share the remarkable journey behind America's leading non-alcoholic beer brand. From his personal decision to stop drinking 13 years ago to building a business that's now outselling major breweries, Bill's story is one of identifying a genuine market gap and relentlessly pursuing quality. We…
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We say we want to drink less. But do we really want to change—or do we just want to avoid the consequences of overdrinking? In this episode, I invite you to look beneath the surface and get radically honest with yourself. We explore what it actually means to change your relationship with alcohol—not just how much you drink, but who you are around a…
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Welcome to the Mindful Drinking & Moderation in Midlife Podcast. I'm so glad you're here. We're about to go on a life-changing journey together. The destination: A life less intoxicated! === 📰 SUBSCRIBE TO LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD === 💰 Get 10% off drinks at Wise Bartender* with code LOWNODRINKERMAGAZINE === …
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In this episode, I’m sharing 10 practical strategies for not just surviving but thriving during any alcohol-free challenge, whether it's Dry January, Sober October, or your own personal experiment. Drawing from years of trial and error plus insights from the Low No Drinker community, I cover everything from prioritising sleep and movement to explor…
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In last week’s episode, I invited you to ask: What is alcohol giving you? In this companion episode, we explore what alcohol might be taking from you. Not just the obvious consequences of drinking, but the deeper, more personal costs that often go unspoken. This isn’t about shame or judgment. It’s about awareness—so you can stop letting alcohol tak…
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I’m flipping the script! To celebrate hitting an astonishing 100 episodes, today, I am testing my skills and interviewing myself. Plus, I share some exciting news about the evolution of the Low No Drinker Podcast! 0:00 Celebrating 100 Episodes 2:49 Motivation 6:30 Toughest episodes 12:39 Best episodes 16:56 Explaining my job to my kids 19:10 Defend…
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If you're trying to drink less, it might feel counterintuitive to ask yourself what alcohol is giving you. But understanding the real reason you're reaching for a drink is the key to changing your relationship with alcohol—without relying on shame or scare tactics. In this episode, I unpack why it’s so important to get honest about the benefits you…
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James Grundy, co-founder of Small Beer, joins me to share the fascinating story behind reviving a brewing tradition that vanished over a century ago. After several years building a gin brand, James & partner, former Fuller's brewer Felix James, set out to revive "small beer", historically consumed for nutrition and hydration, with an upper limit of…
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If your main reason for drinking less is to avoid the shame, hangovers, or health risks... that’s totally understandable—but it might not be enough. In this episode, I talk about the difference between running away from alcohol and running toward something better—and why your “why” matters more than you think. You’ll learn: why fear-based motivatio…
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This week, I'm joined by Anita Osborne, the Sales and Marketing Manager for Lyre's Spirit Co. in the EU and UK. Anita takes us behind the scenes of one of the most successful global alcohol-free brands, sharing the highs and lows of building a business that spans over 60 territories. From launching with an ambitious 12 spirits (including an alcohol…
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Today I’m diving into a question that comes up a lot — is it safe, and is it a good idea, to give alcohol-free drinks to kids? I’m talking specifically about drinks under 0.5% ABV (so not low, light or mid-strength alcohol). I cover the safety aspect first, but more importantly, I explore the bigger question: should we be giving them to kids at all…
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If you’ve ever wondered what a sobriety coach actually does—and whether you need one—this episode is for you. I’m answering the most common questions I get about the work I do: who I work with and exactly how I help them; how my approach differs from other sobriety-focused programs; what coaching looks like in practice (hint: it’s not about handing…
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Mark Wong joins me to share the journey behind Impossibrew, the functional beer brand that went from Dragon's Den rejection to securing six and then seven-figure crowdfunding. I nosy my way into their proprietary "social blend" of plant-based ingredients designed to replicate that one-or-two-pint feeling without the alcohol, how they've iterated th…
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This week, I'm diving into the thorny topic of alcohol-free wine and why we need to stop whining about it. Whilst I'm not claiming it's perfect yet, the constant negativity isn't helping anyone. I explore why alcohol-free wine faces unique challenges compared to the meteoric rise of AF beer, from centuries of tradition to higher production costs, a…
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Have you ever felt ashamed for still wanting a drink even though you’d decided to cut back or quit? Then this episode is for you. So many people believe that if they truly wanted to change, they wouldn’t still crave alcohol. They think desire means weakness or proof that something’s wrong with them. But that’s not true—and in this episode, I’ll sho…
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This week I'm chatting with Tony Robinson, co-founder of Lifted - the UK's first 0.0% high protein craft lager made for athletes. Tony and his wife, Rebecca, launched their unique offering to solve a problem they were both experiencing - wanting additional protein in their diets whilst enjoying alcohol-free options after workouts. With over 250,000…
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I get asked constantly whether I still drink alcohol, as my answer will somehow validate my right to speak on the subject. Well, I'm getting fed up of answering that question, and here's why - it's completely missing the point! In this one-on-one episode, I’m jumping with two feet into why I've built this platform for the messy middle ground, why s…
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If you’ve ever reached for a drink just to take the edge off—because you were stressed, bored, anxious, or just overwhelmed—this episode is for you. I unpack the emotional side of drinking: why we use alcohol to avoid feelings, how that avoidance becomes a habit, and how learning to feel your feelings (without numbing them) is the key to creating l…
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Laura Silverman is the founder of Zero Proof Nation, a global platform connecting low and no-drinks & drinkers worldwide. Nearly 18 years sober, Laura’s LinkedIn profile describes her as "the nexus of NA" – a title she's earned through her tireless work building community and resources for the alcohol-free movement, including the most comprehensive…
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In this special announcement episode, I'm reaching out to you, my wonderful Low No Nation, as we approach a major milestone - episode 100 of the podcast! After nearly two years of bringing you conversations about the world of low, no and light drinks, I'm inviting you to be part of this celebration. Whether you've been listening since day one or ju…
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Most people assume the hardest part of drinking less is saying no to alcohol. But what if that’s not true? In this episode, I share why the real challenge of changing your drinking habits isn’t about resisting the drink itself—it’s about learning to sit with discomfort without numbing or escaping. I unpack why alcohol feels so essential sometimes, …
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This week, I’m joined by Lou Pollitt from Lucky Saint, the UK’s best-known alcohol-free beer. We talk about how the brand’s evolved since launching back in 2018, why they stuck so firmly to perfecting just one lager for so long, and how brewing to the German Rheinheitsgebot purity law plays into that commitment to quality. Lou also shares some insi…
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Today, I’m exploring how years of conditioning led me to make unfair assumptions about my hosts, who were actually on their own mindful drinking journey, at a recent kids’ birthday party. This experience prompted me to question the wider assumptions we all make - about venues, other people's perceptions, and even ourselves and the habitual thoughts…
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If you’ve ever told yourself “I can’t drink” while trying to cut back or take a break from alcohol, this episode is for you. That one little phrase might seem harmless—but it’s actually working against you. In this episode, I unpack the surprising power of your internal narrative and how the words you use when talking about your relationship with a…
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He’s the Sober Sommelier who went from a disastrous weekend on to co-create Sober Sound System Ibiza, bringing his personal drink & drug story full circle after seven years. Join me and Alex Norwood Hill on his amazing journey of self-discovery on the party island. Can you go sober in Ibiza? Hell yes, you can! 0:00 The early days of drink & drugs 9…
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It’s time for some uncomfortable truths about alcohol-free drinks. This episode might make me a little unpopular in the industry, but that’s ok because it needs to be said: Not all alcohol-free drinks are good! After being asked this very question during my BBC Radio Xtra debut (yay!), I was inspired to share this episode and explore with you why s…
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If you think you have to do everything "just right" in order to succeed, you might be falling into the trap of perfectionism. In this episode, we look at how perfectionism quietly sabotages your efforts to change your drinking habits. When you expect flawless success or believe one slip means total failure, you’re setting yourself up to quit on you…
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This week, I'm chatting with Jonny Hughes, one-half of the husband-wife duo behind Penthouse Cocktails – a unique at-home cocktail box service offering both alcoholic and non-alcoholic versions of the same drinks. Johnny, who also writes for Low No Drinker Magazine, brings his refreshingly honest and sometimes blunt (be warned!) perspective on ever…
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This week, I'm busting the myth that Gen Z are the only ones changing their relationship with alcohol. Inspired by a 70-year-old Irish gentleman named Eamon who told me he recently decided to quit drinking, I explore how my generation—Generation X—along with older Millennials and even Boomers, are quietly revolutionising our drinking habits. With 7…
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If you've ever thought "I already had one drink so today is ruined—might as well keep drinking!”— this episode is for you. We dive into one of the biggest mindset traps that keeps people stuck in unhealthy drinking habits: all-or-nothing thinking. You'll learn how this common thought pattern sabotages your progress—and how to stop it before it spir…
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This week I'm thrilled to be joined by Neil Hudson-Basing, the “chaotic, queer and kind” co-founder of House of Happiness - London's sober clubbing extravaganza. Neil takes us behind the scenes of creating London's first queer-led sober rave, from its humble beginnings to becoming a glitter-filled, music-pumping daytime party at one of London's top…
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In this candid solo episode, I tackle the gatekeeping creeping into the low/no space, particularly around big alcohol brands releasing alcohol-free options. After receiving pushback for sharing Heineken's expansion news, I'm setting the record straight: there's no "right way" to be a mindful drinker. Whether you prefer mainstream alcohol-free beers…
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Wondering if your drinking is “bad enough” to have to change? You’re asking the wrong question. In this episode, we move beyond labels like "alcoholic" or "addict" or "problem drinker" and talk about what really matters: how alcohol impacts your life, your confidence, your relationships, and your goals. You'll learn a more compassionate, empowering…
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Sonja Mitchell is the founder of Jump Ship, the award-winning Scottish alcohol-free brewery making waves in the low/no space. From knowing absolutely nothing about brewing to winning 'Scottish Small Brewery of the Year', Sonja shares her remarkable journey—including launch delays, a pandemic pivot, and even a David and Goliath-esque legal battle. 0…
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Subscribe to Low No Drinker Magazine free trial Come with me on part 2 of our mindset shifts discovery. You can find part 1 at ep#79 This week, we cover: 1:46 Shift 10 - They're not worth the price 3:52 Shift 11 - Changing my social identity 5:24 Shift 12 - This is just a trend 7:30 Shift 13 - Tried one, tried them all 10:23 Shift 14 - Limiting soc…
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Have you ever asked yourself why you really drink? The answers might surprise you. In this episode, I break down the deep roots of our drinking habits—from cultural conditioning to clever marketing to the powerful way alcohol hijacks your brain’s reward system. Understanding why you drink is the first step toward changing your relationship with alc…
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Waiting for the “right” time to change your drinking? You’ll be waiting forever. In this episode of How to Drink Less, we’re talking about the powerful myth that keeps so many people stuck: the idea that you need perfect timing or perfect motivation to change your relationship with alcohol. You’ll learn why the best time to start is now—because eve…
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Think drinking less is just about having more willpower? Think again. In this first episode of How to Drink Less, we’re breaking down the biggest myth about cutting back on alcohol—and what really drives sustainable change. Spoiler alert: it's not discipline. It’s understanding your desire. You’ll learn: why willpower alone can’t change your drinki…
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This week, I’m bringing you none other than Mr Ben Branson! The man who turned the drinks world upside down with Seedlip joins me to share the story behind his newest venture, Sylva, with a quick stop off at his innovative bitters range, Seasn. Sylva is a revolutionary approach to non-alc dark spirits that extracts flavours from trees using sonic m…
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In this solo episode, I explore some of the essential mindset shifts that can transform your relationship with low, no and light drinks. These perspective changes are game-changers on your journey to mindful drinking, helping you appreciate alcohol alternatives for what they truly offer rather than what they're replacing. Whether you're aiming for …
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A few months ago, I tasted a sip of an Old Fashioned (my former favourite cocktail) and nearly fell off my chair because it tasted SO strong. But here's the thing - the drink hadn't changed, my taste buds had! In this episode, I get into the science behind why this happens (don't worry, no lab coat required) and how it actually numbs our taste buds…
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I chatted with Simon Rolfe, Director at Sea Change Wines - a brand combining award-winning wines with ocean conservation. Sea Change began in 2018 when Simon's team wanted to create a product that would create a legacy their children could be proud of. Inspired by David Attenborough’s Blue Planet series, they proceeded to build a brand, removing un…
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In this episode, I’m tackling the common concern around 0.5% ABV drinks by taking a look at the surprising array of everyday foods in your kitchen that contain similar or higher levels of alcohol. If you've been hesitant to try 0.5% drinks on your mindful drinking journey, this episode will help put things into perspective and potentially open up a…
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This week I'm joined by Murray Patterson, founder of Muri - a unique range of fermented non-alcoholic drinks designed for wine occasions. Murray shares his fascinating journey from a soul-crushing corporate job at JP Morgan to discovering his passion for fermentation in the cider industry before relocating to Copenhagen - a global hub for fermentat…
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The mid-strength Collective. How these 12 brands are coming together to help spread the word of this exciting new category with great potential but little exposure. ON THE SHOW 0:00 Intro 2:28 Why is mid-strength important? 3:18 Why we are choosing to moderate 4:55 Across the ages 6:20 How we're moderating 7:09 Coasting 8:06 Going for two is the ne…
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Victoria Watters is the co-founder of Dry Atlas, a media platform dedicated to alcohol alternatives. She is also one-half of the driving force behind Spirited Away – America's first non-alcoholic bottle shop. Victoria and her husband, Douglas, launched their bottle shop in November 2020 and have never looked back! This week, we’re chatting about Vi…
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In this episode, I explore why alcohol-free bottles are labelled as ‘botanical spirit’ or ‘dark spiced’ instead of gin or rum. These naming conventions aren't just creative marketing—they're legal requirements which force alcohol-free producers to use alternative terminology that hints at what their products are meant to replace. But does it cause …
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