Best Marketing Consultant Content Creator Author Podcasts (2025)

1
Using spoken communication to build confidence and authority 35:16

10d ago35:16

35:16

In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.…

1
Architecture and construction industry awards from three perspectives 19:52

24d ago19:52

19:52

Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London reg…

1
How to bring 'boring' industries to life with Ayo Abbas and Michelle Garrett 39:18

1M ago39:18

39:18

This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a …

1
Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas 25:10

2M ago25:10

25:10

In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Directo…

1
Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas 31:54

2M ago31:54

31:54

This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how yo…

1
Jakub Olexa, Founder and CEO of Mailkit and Omnivery, discusses Non-Human Interactions (NHI) in email marketing 1:01:55

2M ago1:01:55

1:01:55

Welcome to episode 12 of emailgeeks.show, the podcast where email enthusiasts from around the world share insights on email marketing, deliverability, and strategies. Hosted by Sella Yoffe, an email deliverability consultant, this episode features Jakub Oleksa, founder and CEO of MailKit and Omnivery. Together, they delve into the fascinating world…

1
How To Expand Your Reach By Partnering with Dynamic Bookstores 50:02

3M ago50:02

50:02

In this episode of the Children's Book Marketing Podcast, I have a conversation with Kanika Mobley about her online bookstore, Stories of A Colorful World. Its unique presence as a champion for diverse children’s books is extended both to events that draw local and national audiences, as well as corporate partners. Tune in to discover how getting i…

1
Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements 24:32

3M ago24:32

24:32

Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda. We covered a lot of ground across …

1
Reframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte Clements 27:57

3M ago27:57

27:57

We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change. Key discussion topics include: The role of marketing in sustai…

1
The Built Environment Marketing Show is back for 2025 5:01

4M ago5:01

5:01

We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do emai…

1
Dmitry Kudrenko. Founder @ Stripo , Email Marketing Expert eCommerce and Online B2C Marketing Automation Strategist 45:32

4M ago45:32

45:32

Introduction: Welcome to Episode 11 of EmailGeeks.Show, the podcast where email geeks and professionals from around the globe share insights into email marketing, deliverability, and strategies. Hosted by Sella Yoffe, an email deliverability consultant, this episode features a conversation with Dmitry Kudrenko, founder and CEO of Stripo, an innovat…

1
🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎 27:56

4M ago27:56

27:56

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that deeply resonate, driving better engagement and results. He explores real-world examples, like how a…

1
Joe Pulizzi - The Godfather of Content Marketing, entrepreneur, and bestselling author 32:49

5M ago32:49

32:49

Introduction: Welcome back to another insightful episode of EmailGeeks.Show, the podcast that brings together email marketing experts from around the globe. I'm thrilled to host the legendary Joe Pulizzi, the "godfather of content marketing," in this episode. Joe is an entrepreneur, marketer, best-selling author, podcaster, and speaker and has infl…

1
🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦 24:16

5M ago24:16

24:16

In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversight with automation, John shares strategies for maintaining ad quality that rivals traditional production methods. We also dive into the future of AI-d…

1
End of year marketing special 2024 with Ayo Abbas 29:52

7M ago29:52

29:52

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episode Dat…

1
Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell 36:07

8M ago36:07

36:07

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. --- Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton a…

1
🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰 3:37

8M ago3:37

3:37

In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering social connections, and delivering deep content. Tune in to discover how these strategies can drive no…

1
🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 2:20

8M ago2:20

2:20

In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-bas…

1
Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal 19:34

8M ago19:34

19:34

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B conten…

1
💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡 2:15

8M ago2:15

2:15

In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. I’ll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. We’ll dive into …

1
💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨 2:45

8M ago2:45

2:45

In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results. Check out the show not…

1
Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios 38:25

9M ago38:25

38:25

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs ab…

1
Jay Schwedelson, Speaker, author, and digital pioneer 38:50

9M ago38:50

38:50

Jay Schwedelson is a speaker, author, and digital pioneer. He is the founder of SubjectLine.com, Outcome Media, and Guru Media Hub. Register for guru event Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and…

1
Ep 77: How to win your first projects as a new built environment company 21:48

9M ago21:48

21:48

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---- When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up t…

1
💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱 30:35

10M ago30:35

30:35

In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the develo…

1
Ryan Phelan, Managing partner @ RPEOrigin email marketing agency 34:08

10M ago34:08

34:08

Ryan Phelan, Managing partner @ RPEOrigin email marketing agency click here for the Episode page, video clips, and show notes ---- With over two decades of online and email marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies. In wo…

1
Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series] 10:10

10M ago10:10

10:10

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each…

1
Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series] 9:43

10M ago9:43

9:43

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Sn…

1
🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌 28:36

10M ago28:36

28:36

In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and static ads influence placements across Meta platforms and shares insights on scaling ad accounts through creative diversification. He also breaks down the importance of Web2App funnels for faster ite…

1
Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series] 9:15

11M ago9:15

9:15

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a spe…

1
Ep 73: How to optimise your website home page [Practical Snacks mini-series] 10:42

11M ago10:42

10:42

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors …

1
🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋 8:28

11M ago8:28

8:28

Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games. In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge me…

1
Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right 47:19

11M ago47:19

47:19

Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right click here for the Episode page, video clips, and show notes Stay updated with Lauren's wonderful newsletter by signing up on her website: Lauren's website EmailGeeks.Show Season. 1 Episode: 7 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Epi…

1
Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series 2:56

11M ago2:56

2:56

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think wil…

1
🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer 28:26

11M ago28:26

28:26

In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize AI performance and transform your projects. From practical tips to real-world applications, discover how to make AI work smarter for you. Don't miss t…

1
Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton 41:53

12M ago41:53

41:53

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s a…

1
🚀How to 10x your creative production: webinar with Poolday.ai 🛰 49:08

12M ago49:08

49:08

Today’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go deep into how we have turbocharged our respective creative production output using AI. KEY HIGHLIGHTS 🗒 Producing a high volume of creatives is essential to find successful ads and test more variables. 📈 Smaller com…

1
🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳 10:25

12M ago10:25

10:25

Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences. KEY HIGHLIGHTS 🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity. …

1
Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special 11:56

12M ago11:56

11:56

Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn …

1
Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process 47:33

12M ago47:33

47:33

Timestamped Chapters: [00:00] Introduction: Importance of choosing the right email service provider [01:03] Introducing Chris Marriott, founder of Email Connect [02:35] Speaker 2's experience in the advertising industry [03:55] Working with email agencies and Digital Impact [05:46] Speaker 2's involvement with the Relevancy Group [07:27] Challenges…

1
🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑 4:51

12M ago4:51

4:51

We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN. We’ll explore what this means for advertisers, the actual impact of these changes, and whether you need to make any adjustments to your current setup. Check out the show notes here: https://mobileuserac…

1
🐈Strategies for competitive analysis of creatives 🦋 5:00

1y ago5:00

5:00

In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for generating ideas and inspiration from what's happening on the internet. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-competitive-analysis/ ** Get more mobile user acquisition…

1
💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳 3:27

1y ago3:27

3:27

In today’s mini episode, I’m going to discuss three pitfalls that many advertisers fall into and three things they need to look out for while creating and testing AI-powered creatives. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-pitfalls/ ** Get more mobile user acquisition goodies here: http://RocketShi…

1
How Meta’s algo allocates spend to different ads in an ad set 4:59

1y ago4:59

4:59

In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.c…

1
Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org 43:43

1y ago43:43

43:43

Matthew Vernhout (@emailkarma) is the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org). In addition to his leadership roles, Mat…

1
🌐The perils of asset stuffing and what to do about it 📱 4:45

1y ago4:45

4:45

In this podcast episode, I discuss a common issue in ad account management known as “asset stuffing.” This occurs when advertisers place all their ad creatives into a single ad set without distinguishing them by type or audience. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/asset-stuffing/ ** Get more mobile user acq…

1
✅ Why Meta isnt a single monolithic ad channel: and what to do about it 💯 4:09

1y ago4:09

4:09

In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-placement-unbundling/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

1
⚓ Hooks are your video’s activation metrics 🎣 5:09

1y ago5:09

5:09

In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a video. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hooks-ugc-d1-retention/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…

1
EP 69: Event business development and networking tips with Karen Willey 20:01

1y ago20:01

20:01

This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content c…

1
📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽 5:01

1y ago5:01

5:01

All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/ ** Get more mobile user acquisition goodies here: http://RocketShip…

Podcasts Worth a Listen

Marketing Consultant Content Creator Author Podcasts

Podcasts Worth a Listen

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