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Lesson 3 - Learn Your Power Users

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Content provided by Nicholas Hill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicholas Hill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com

This lesson is all about understanding your most successful customers. Who are they, and how do they use your product to achieve their goals? We’ll discuss how identifying and studying your power users can provide valuable insights to guide your prospect conversations. Your assignment will involve researching case studies or interviewing a happy customer to understand their journey and results.

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13 episodes

Artwork
iconShare
 
Manage episode 478718417 series 3661221
Content provided by Nicholas Hill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicholas Hill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com

This lesson is all about understanding your most successful customers. Who are they, and how do they use your product to achieve their goals? We’ll discuss how identifying and studying your power users can provide valuable insights to guide your prospect conversations. Your assignment will involve researching case studies or interviewing a happy customer to understand their journey and results.

  continue reading

13 episodes

All episodes

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Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com This lesson will teach you how to build a value ladder and hypothesis tailored to your prospects. You’ll learn how to connect your product’s features to specific benefits and align those benefits to your prospect’s business objectives. Your assignment will involve drafting a value ladder and a hypothesis for one of your target accounts, ensuring it’s ready to guide your outreach strategy.…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com Deep research can set you apart from your competitors. In this lesson, you’ll learn how to uncover key information about your top accounts, from organizational structure to pain points and strategic initiatives. Your assignment will involve completing a detailed account research document for one of your highest-priority accounts.…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com Not all accounts are created equal, and this lesson will show you how to focus your energy on those that are most likely to close. You’ll learn techniques to evaluate account potential and prioritize effectively. Your assignment will involve ranking your top accounts and justifying your prioritization based on potential value and deal likelihood.…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com This lesson is all about understanding your most successful customers. Who are they, and how do they use your product to achieve their goals? We’ll discuss how identifying and studying your power users can provide valuable insights to guide your prospect conversations. Your assignment will involve researching case studies or interviewing a happy customer to understand their journey and results.…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com Sales success often requires winning over multiple stakeholders. In this lesson, you’ll learn how to map out a buying committee, identify the key players, and understand their unique roles in the decision-making process. Your assignment will involve analyzing one of your target accounts to create a buying committee map, including notes on each stakeholder's potential influence and interests.…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com Step into your buyer’s shoes in this lesson. You’ll learn how to empathize with their goals, challenges, and priorities, equipping you to connect with them on a deeper level. Your assignment will involve conducting research on a buyer persona, detailing their pain points, motivators, and how your solution aligns with their needs…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com In this lesson, you’ll discover how to gain valuable insights by conducting informational interviews with internal experts or top-performing peers. These conversations will help you refine your knowledge of your product, industry, and customers. Your assignment will involve scheduling and conducting at least one informational interview, documenting key takeaways that can enhance your sales approach.…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com Understanding your prospect’s role is critical to tailoring your message and building trust. In this lesson, we’ll teach you how to research a prospect’s responsibilities, goals, and challenges. Your assignment will involve picking a prospect at one of your target accounts and creating a quick profile summarizing their role and what you suspect they care about most.…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com In this lesson, you’ll craft a concise and compelling elevator pitch that communicates the value of your product in under 30 seconds. This skill is essential for grabbing attention and starting productive conversations. Your assignment will involve writing your elevator pitch, practicing it out loud, and getting feedback from your manager or a peer.…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com Your team is a critical resource for your success. In this lesson, you’ll learn how to build relationships and leverage the expertise of your colleagues to accelerate your ramp time. Your assignment will involve scheduling a one-on-one meeting with at least one team member to learn about their role and how they can support your sales journey.…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com In this lesson, you’ll learn how to assess and prioritize your assigned territory to focus on the accounts with the highest potential. We’ll discuss how to analyze key factors like account size, industry, and buying signals. Your assignment will involve creating a territory heatmap, categorizing your accounts into high, medium, and low priority.…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com In this lesson, you’ll learn the foundation of effective selling: mastering your solution’s messaging. We’ll guide you through answering three essential questions: Why does your solution exist? Who is it for? And how is it being used? By understanding these, you’ll gain clarity on what makes your product valuable and unique. Your assignment will challenge you to explore resources like corporate pitch decks, customer reviews, and even AI tools to craft your own authentic, personalized messaging. Share your answers with your manager or mentor for feedback and start building the confidence to connect with your prospects.…
 
Get the companion study guide for all episodes — packed with practical assignments, templates, and key takeaways at thedailyquota.com In this lesson, you’ll dive deep into understanding the product you sell. We’ll explore its key features, benefits, and differentiators, helping you build the knowledge base you need to answer common prospect questions with confidence. Your assignment will guide you to test your knowledge by creating a one-page cheat sheet summarizing your product’s most important aspects and getting feedback from your manager.…
 
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