Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Netflix Sports Club Podcast
1 Paul Finebaum's 2025 Natty Pick & Diego Pavia's Heisman Hopes🏆 35:51
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LikedDiego Pavia and Paul Finebaum are this week’s Netflix Sports Club guests. Paul Finebaum, the voice of the SEC, drops a bold national championship prediction that might give the Big Tenners pause, and he reveals which SEC quarterback has him starstruck. Vanderbilt quarterback, Diego Pavia, gives a standout performance on and off the field in SEC Football: Any Given Saturday. He relives that improbable ‘Bama victory, including pre-game routine and why he thinks this victory changed the conversation about Vandy football - sorry Nick Saban. Paul Fineman and Diego Pavia gaze into the crystal ball of the 2025 season, and what do they see? Heisman Trophies, making Auburn pay, and LSU’s chances for glory. In this interview, Vandy QB, Diego Pavia: 🟥 Details the 2024 Vandy vs. ‘Bama Buildup 🟥 Discusses playing for Coach Lea and with his bestie 🟥 Reveals his true height In this interview, SEC Expert, Paul Finebaum answers: 🟥 Why the SEC’s staying power is unrivaled? 🟥 Who’s almost a bigger star than Taylor Swift? 🟥 Which team will win the 2025 National Championship? 00:00 Intro 01:24 Vandy QB Diego Pavia Is a Star 01:37 Beating Bama 03:19 Choosing Vandy And Coach Lea 04:58 Give Me The Ball 06:20 Dude Put In The Work 07:38 Nick Saban Said What?? 08:20 Underdogs 10:22 Watch Out Auburn 12:33 Recruits: Come To Vandy! 13:29 Kay and Dani Talk SEC 15:54 Paul Finebaum’s SEC Picks 16:40 All About Arch Manning 17:23 SEC: The Only Game In Town 18:25 South Carolina Should Be In The Playoffs 19:40 Shane Beamer Bounce Back? 20:14 Arch Manning Is No Taylor Swift 21:42 The Weight of Being a Manning 22:31 Finebaum: “Best Player Since Tim Tebow” 23:20 LSU QB1 + Championship Or Bust 25:39 Post Saban Alabama 27:42 Is Vanderbilt Legit? 28:44 Can Mississippi State Survive? 29:49 The Vols “Will Struggle This Year” 31:44 SEC: Natty. Little Tenners: Nothing 33:09 Outro 34:28 Up Next - America’s Team: The Gambler And His Cowboys 🏈 Diego Pavia Instagram - https://bit.ly/45uLND4 TikTok - http://bit.ly/4fsLY5p X - https://bit.ly/4ldwx2j 🏈 Vanderbilt Instagram - http://bit.ly/4lfo8eu X - http://bit.ly/4mCiaWt YouTube - @vucommodores 🏈 Paul Finebaum Instagram - https://bit.ly/45kVtPv X - https://bit.ly/46JQFWc 🎙️ Kay Adams Instagram - http://bit.ly/3GYp4Go TikTok - http://bit.ly/4m7KmR9 X - http://bit.ly/45nI2Ou 🎙️ Dani Klupenger Instagram - https://bit.ly/3HeGGxx TikTok - https://bit.ly/4lQSBkl X - https://bit.ly/4lWpufr 🟥 Netflix Sports Instagram - http://bit.ly/45CPAhL TikTok - http://bit.ly/4mti6Ia X - http://bit.ly/4mseqGH Facebook - http://bit.ly/45o5xqK YouTube - @NetflixSports We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, and wherever you get your podcasts. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports Universe. Join Kay as she speaks with athletes, coaches, and top sports correspondents to break down the latest Netflix Sports series. Expect bold opinions, insightful analysis, and candid conversations you won’t find anywhere else.…
How to Rank in ChatGPT and Become the Loan Officer AI Recommends
Manage episode 484409263 series 3343997
Content provided by Chris Johnstone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Johnstone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
3 Key Takeaways:
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- AI Is the New Search Engine:
- Hunting vs. Farming Strategy:
- How to Train the AI to Recommend You:
Use a structured prompt process—Role, Goal, Task, Information—to create weekly content that not only builds your online footprint but teaches AI to trust and recommend you.
Want to start getting referrals from AI search engines like ChatGPT? Visit LoanOfficerBrand.com to get your free AI content prompt and book a call with our team to see if AI SEO is the right fit for your mortgage business.216 episodes
ShareManage episode 484409263 series 3343997
Content provided by Chris Johnstone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Johnstone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
3 Key Takeaways:
…
continue reading
- AI Is the New Search Engine:
- Hunting vs. Farming Strategy:
- How to Train the AI to Recommend You:
Use a structured prompt process—Role, Goal, Task, Information—to create weekly content that not only builds your online footprint but teaches AI to trust and recommend you.
Want to start getting referrals from AI search engines like ChatGPT? Visit LoanOfficerBrand.com to get your free AI content prompt and book a call with our team to see if AI SEO is the right fit for your mortgage business.216 episodes
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Loan Officer Marketing with Chris Johnstone
1 How to Double Your Mortgage Referrals with AI + Build New Realtor Partnerships Every Month 19:36
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Play Later Play Later Lists Like LikedIn this episode of The Loan Officer Podcast with Chris Johnstone, discover how to double your referrals from your database and unlock new high-value referral partner relationships every single month—all using AI and The Loan Officer CRM. You’ll learn: The Loan Officer Launch – How to wake up your past client and lead database with an irresistible AI tool that drives referrals. AI Database Activator – A year-long, automated workflow that nurtures clients, asks for referrals, and creates new referral partner opportunities monthly. Scalable AI Conversations – How to handle hundreds of client and partner conversations at once without lifting a finger. If you’re ready to get more business from the people who already know, like, and trust you—and start building partnerships with real estate agents, financial planners, and other professionals—this episode is your blueprint. Watch now and see how you can launch this system in your business risk-free: https://LoanOfficerCRM.ai/offer…
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Loan Officer Marketing with Chris Johnstone
1 Double Your Mortgage Closings with AI Voice Agents – Never Miss a Deal Again 12:07
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Play Later Play Later Lists Like LikedIn this episode of the Loan Officer Marketing Podcast with Chris Johnstone , discover how AI voice agents are transforming the mortgage industry and why loan officers who implement now are getting more qualified appointments, stronger realtor relationships, and closing more deals. Here’s what you’ll learn: Turn Missed Calls into Closed Loans: How AI voice answering captures every lead, qualifies them instantly, and books them on your calendar — without you picking up the phone. Dominate Open Houses with AI: Use AI check-in agents to partner with top listing agents, pre-qualify buyers, and get a steady stream of motivated borrowers. Proven Agent Appointment System: How to access and market to a qualified agent list, rotate irresistible offers, and book realtor meetings every week. If you’re a loan officer who wants more deals from the leads you already have — without chasing them down — this is a must-watch episode. Special Offer: Visit LoanOfficerCRM.ai/offer to waive your $297 setup fee and get your AI voice agent running in under 30 days.…
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Loan Officer Marketing with Chris Johnstone
1 How to Fill Rooms with Realtors and Get Endless Referrals with Brandon Barnum 22:53
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Play Later Play Later Lists Like LikedIn this episode, Chris Johnstone sits down with Brandon Barnum, CEO of HOA.com and author of Raving Referrals , to reveal how loan officers can scale their realtor relationships and grow a consistent referral pipeline using proven systems, events, and community strategies. Here’s what you’ll learn in this powerful episode: How to fill rooms with realtors and teach high-value referral classes (without reinventing the wheel) The trusted team strategy that turns your vendors into active referral partners How one loan officer got paid back in 60 days just by positioning themselves as an expert in front of local realtors Whether you're a seasoned mortgage pro or looking to grow your realtor referral base, this episode is packed with plug-and-play strategies that work in any market. Watch the full episode and learn how to grow your mortgage business through referrals: Leave a 5-star review and share with another loan officer who needs to hear this!…
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Loan Officer Marketing with Chris Johnstone
1 The AI Strategy Helping Loan Officers Close High-Quality Deals from ChatGPT - Part 2 with Steve Kyles and Chris Johnstone 27:10
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Play Later Play Later Lists Like LikedIn this episode, Chris Johnstone and Steve Kyles reveal the exact process for getting ChatGPT to recommend you to high-quality mortgage leads. If you're a loan officer looking to future-proof your business and tap into the next big wave of consumer-direct traffic, this is a must-watch. Here’s what you’ll learn: How to train ChatGPT to recognize you as a local mortgage expert The daily strategy to build AI authority and boost referrals A simple, repeatable method to generate leads using prompt stacking and discoverable chats Ready to turn AI into your #1 referral partner? Watch the full episode now and get your 5 free prompts at https://www.loanofficerbrand.com Subscribe for weekly mortgage marketing insights to grow your business with AI, automation, and proven referral systems.…
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Loan Officer Marketing with Chris Johnstone
1 How JJ Mazzo Built a $250M Mortgage Business from Nothing 29:03
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Play Later Play Later Lists Like LikedIn this powerhouse episode of the Loan Officer Podcast, Chris Johnstone sits down with mortgage industry legend JJ Mazzo, a consistent top producer in the Scotsman Guide Top 100 and author of the newly released book Perseverance Principles . JJ reveals the personal journey behind his success—from losing everything in 2009 to building a $250M+ mortgage business—and shares the real-world tactics that work right now . How JJ uses leveraged events to generate 20–30 leads in 90 minutes The simple calendar system JJ uses to call 100+ realtors a day Why the real value of social media is not what you think—and how to dominate with personal relationships Whether you're just starting out or a seasoned originator, this is a masterclass on grit, growth, and getting deals done. Watch the full episode now to learn how to scale your business, avoid burnout, and dominate your local market. Grab JJ’s new book at https://www.perseveranceprinciples.com Don’t forget to subscribe and turn on notifications so you never miss an episode!…
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Loan Officer Marketing with Chris Johnstone
1 How AI is Helping Loan Officers Get Referrals from ChatGPT (And What You Need to Do Now) 30:08
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Play Later Play Later Lists Like LikedIn this episode of the Loan Officer Podcast, Chris Johnstone joins Frank Gray to break down how AI is fundamentally changing the mortgage industry—and how forward-thinking loan officers are already using it to get direct referrals from ChatGPT. Discover the new AI tools, strategies, and automations that help you: Stand out as the top expert in your local market Build relationships with ChatGPT and become the go-to loan officer it recommends Automate your content, marketing, and follow-ups to close more deals with less effort This episode is a must-watch for loan officers who don’t want to get left behind. You’ll walk away with real examples and practical steps to start generating leads from AI today. Get your free AI starter prompts at: https://loanofficerbrand.com Subscribe to never miss an episode and turn on the bell for alerts! Drop your questions or insights in the comments—we’d love to hear from you!…
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Loan Officer Marketing with Chris Johnstone
1 How Kory Kavanewsky, #23 Loan Officer in the Nation, Closed $280M Using Just 3 Lead Sources 33:33
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Play Later Play Later Lists Like LikedIn this high-impact episode, host Chris Johnstone interviews Kory Kavanewsky, the #23 ranked Loan Officer in the United States according to Scotsman’s Guide for 2024. Kory shares how he built a $280M+ mortgage business with just three core lead sources—financial advisors, realtors, and his database—and how his obsession with process creates a five-star experience every time. You’ll learn: The one question Kory asks every client that makes 5-star reviews almost automatic How building relationships with financial planners turns you into a trusted advisor (and lead magnet) His tangible direct mail and social engagement system that keeps past clients coming back year after year Listen now to learn how Kory Kavanewsky, one of the top LOs in the nation, structures a $280M/year business without chasing cold leads. Want more top-producing insights like this every week? Subscribe now at LoanOfficerPodcast.com and never miss an episode.…
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Loan Officer Marketing with Chris Johnstone
1 How to Close More Non-QM Loans in Less Time with This Free AI Tool for Loan Officers with Jason Nichols 31:02
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Play Later Play Later Lists Like LikedIn this high-impact episode, Chris Johnstone interviews Jason Nichols, co-founder of MortgageQ.ai , a revolutionary A.I.-powered platform built specifically for mortgage professionals who want to dominate the non-QM market. Whether you're tired of memorizing guidelines or losing deals waiting for underwriters to call back, this episode will show you how to convert more self-employed and non-traditional borrowers in real time. You’ll discover: How to use A.I. to instantly match non-QM borrowers with eligible TPO lenders (live scenario matching while you're on the phone!) The secret to onboarding and empowering new LOs faster in a non-QM environment Creative marketing strategies for using MortgageQ at open houses, investor meetups, and real estate offices to generate more deals Bonus: Learn about the new integration of MortgageQ directly into the Loan Officer A.I. CRM, giving you direct access to real-time loan scenario analysis from inside your CRM — completely FREE. Visit https://www.mortgageq.ai to get your free account and test real loan scenarios today. Like what you hear? Hit Subscribe, share this episode with a fellow LO, and don't forget to join us every Friday at noon for our free AI Inner Circle Training — helping you stay ahead of the curve and grow your business with A.I.…
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Loan Officer Marketing with Chris Johnstone
1 How Top Loan Officers Are Ranking on ChatGPT and Closing Deals with Chris Johnstone and Steve Kyles 28:52
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Play Later Play Later Lists Like LikedIn this episode, Chris Johnstone reveals the cutting-edge strategy loan officers are using to get ranked inside ChatGPT —and how it’s turning into qualified mortgage deals every month. If you’re a mortgage professional looking to build authority, generate high-quality leads, and close more loans using AI, this is a must-watch. Here’s what you’ll learn in this episode: How to Get ChatGPT to Recommend You: Learn how to update your ChatGPT profile so you show up when consumers ask AI for the best loan officer in your area. 3 Daily Habits That Build AI Authority: Simple ways to use AI every day that increase your brand visibility on Google and inside ChatGPT. Unlock the Power of Prompt Stacking & Discoverable Threads: How to structure AI chats that get indexed by Google and lead to real inbound leads. Don’t miss this game-changing episode—especially if you want to future-proof your mortgage business. Watch now and visit https://www.LoanOfficerBrand.com to get your 5 free AI prompts and book a strategy call with Chris’s team.…
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Loan Officer Marketing with Chris Johnstone
1 How to Turn Facebook Ads Into Closed, Funded Mortgage Deals from Referrals 1:09:50
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Play Later Play Later Lists Like LikedIn this loan officer marketing podcast, Chris Johnstone is going to show you how to build Facebook Ad campaign, not just for lead generation but to drive referrals that turn into closed, funded mortgage deals. Here’s what you’ll learn: The Facebook Ad Strategy That Attracts Referrals: How to run ads that naturally lead to referral deals, not just cold leads. The Exact Follow-Up Process That Closes Loans: Scripts, tools, and automation techniques that convert leads into closed loans through referrals. The #1 Mistake Loan Officers Make With Ads: Why most ads fail—and the simple changes that can lead to consistent closings. Whether you’re running Facebook Ads now or just getting started, this episode gives you a proven, step-by-step system designed specifically for mortgage professionals. Watch now to discover how to turn Facebook Ads into closed, funded mortgage deals through referrals! Don’t forget to like, subscribe, and share this episode with fellow loan officers.…
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Loan Officer Marketing with Chris Johnstone
1 Rank on ChatGPT, Close More Loans, and Get More Referrals with This AI Mortgage Strategy 29:57
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Play Later Play Later Lists Like LikedArtificial Intelligence is transforming the mortgage industry faster than Google ever did—and most loan officers are not prepared. In this episode, Chris Johnstone reveals how AI is already replacing traditional search and what you need to do right now to stay relevant, rank higher, and close more deals. Here’s what you’ll learn: How AI search is outpacing Google—and how to use it to generate high-quality mortgage leads. 3 AI-powered strategies to generate more referrals from your past clients, real estate agents, and even insurance partners. A genius strategy to multiply your 5-star reviews and improve your visibility on Google and ChatGPT. Watch this episode to discover exactly how to implement AI in your mortgage business, dominate search rankings, and build referral momentum. Then head over to https://www.chriswebinar.com to grab your free AI prompts and book a strategy call.…
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Loan Officer Marketing with Chris Johnstone
1 Double Your Mortgage Referrals by Ranking on Google and ChatGPT with 5-Star Reviews 20:42
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Play Later Play Later Lists Like LikedWant to close more loans without chasing cold leads? In this episode, Chris Johnstone reveals how top loan officers are using AI and automation to dominate local search and turn Google and ChatGPT into consistent referral engines. You’ll discover: The #1 overlooked system for generating 5-star Google reviews that skyrocket your local visibility and trust. How to automate client follow-up using AI to consistently earn referrals and reviews from every deal. The secret to ranking on ChatGPT and Google using content, reviews, and CRM workflows that compound your authority over time. Listen now and get the full blueprint that our top clients use to generate inbound calls from qualified buyers—and see how you can do the same. Visit LOReferrals.com to book your free strategy call. Don’t forget to like, subscribe, and turn on notifications so you never miss a chance to grow your mortgage business with the latest AI and marketing strategies.…
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Loan Officer Marketing with Chris Johnstone
1 How Loan Officers Can Use AI & Backlinks to Rank #1 on Google and ChatGPT, & Close More Deals 16:46
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Play Later Play Later Lists Like LikedHow Loan Officers Can Use AI & Backlinks to Rank #1 on Google and ChatGPT, & Close More Deals Learn how top mortgage professionals are using AI and high-authority backlinks to rank #1 on Google and ChatGPT—and close more deals in today’s competitive market. If you're a loan officer or mortgage broker looking to generate high-quality leads, dominate local SEO, and grow your referral network, this episode breaks it all down. What You’ll Learn: How to reverse engineer your local competitors to boost your rankings The backlink strategy that helps mortgage pros get featured on Google and ChatGPT How to get your business listed on Fox, NBC, and major news sites for SEO power The role AI plays in content, authority, and online visibility Proven methods to attract more clients and close more loans using SEO This is the proven SEO and AI strategy used by today’s top-producing loan officers to stay ahead of the competition and close more loans. Ready to get your mortgage business ranked? Book a free strategy call now at www.LOReferrals.com…
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Loan Officer Marketing with Chris Johnstone
1 How to Dominate Local Search & Get More Mortgage Referrals Using AI 12:12
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Play Later Play Later Lists Like LikedAI and search are now the gatekeepers of high-quality mortgage referrals. In this episode, we break down how loan officers can leverage AI-powered local SEO strategies to show up where it counts—Google, ChatGPT, and voice assistants. Here’s what you’ll learn: The #1 Factor AI Looks For - How local business directory consistency (NAP: Name, Address, Phone Number) impacts your ranking and referrals—and why most loan officers are getting it wrong. The “Proximity Expansion” Hack - How to dominate your entire metro area (not just your zip code) by publishing local content that teaches AI to recommend you. Fixing Your Google Business Profile Once and For All - Why outdated or mismatched listings kill your authority—and how our $49 tool inside the Loan Officer CRM fixes and protects your brand automatically. Want to know where you currently rank inside ChatGPT and Google for mortgage referrals? Visit LoanOfficerReferrals.com to book a free consultation and unlock your visibility report. Or listen now at LoanOfficerPodcast.com and subscribe so you don’t miss the next lesson in this powerful AI visibility series.…
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Loan Officer Marketing with Chris Johnstone
1 How to Get High-Quality Referrals by Ranking on Google and AI Searches 28:04
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Play Later Play Later Lists Like LikedIn this episode of the LoanOfficerPodcast.co m, Chris Johnstone reveals how AI and Google search are quickly becoming the top referral sources for high-quality mortgage leads—and how YOU can tap into them. Learn how loan officers are leveraging AI prompts and SEO to build trust, authority, and pipeline—all without paid ads. What You’ll Learn: The 4 key ranking factors Google and ChatGPT use to decide who shows up first (E-E-A-T) How to use AI prompts to generate weekly content that gets referrals from both humans and AI Real-life success stories of loan officers closing deals from ChatGPT referrals If you’re ready to build AI-powered authority and generate more referrals, visit https://www.LoanOfficerCRM.ai to get your free SEO + ChatGPT Visibility Report and book a strategy call with our team.…
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Loan Officer Marketing with Chris Johnstone
1 How Loan Officers Can Close More Deals by Ranking in ChatGPT, AI, and Google Searches 13:26
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Play Later Play Later Lists Like LikedAI isn't the future—it's already reshaping how borrowers find their mortgage lender. In this powerful episode, Chris Johnstone shows you how to turn ChatGPT, Google, and your online presence into your most consistent and scalable lead sources. Discover how one loan officer funded a $1M+ deal from ChatGPT search—without running a single ad Why Google reviews and AI rankings are your new referral proof—and how to get both working for you The 3-pillar strategy to dominate referrals from your database, agents, and AI search engines Ready to see how you rank in AI search and get a custom game plan to boost your visibility? Get your free report now at LOReferrals.com and book a strategy call with our team.…
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Loan Officer Marketing with Chris Johnstone
1 How Adam Crosley Built a 200+ Loan Business in a Rural Market 34:07
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Play Later Play Later Lists Like LikedIn this must-listen episode, Chris Johnstone sits down with Adam Crosley to uncover how he grew from solo originator to a high-performing team closing over 200 loans a year—despite a low average loan size and a rural market. You'll get to learn: The exact systems Adam used to scale from 5 to 38+ closings per month Why referrals from past clients convert 3x better than realtor leads—and how he leverages that How he uses live events, agent pyramids, and automation to deepen realtor relationships at scale Whether you're closing 3 deals or 30, this episode will show you what it takes to grow with systems, not stress.…
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Loan Officer Marketing with Chris Johnstone
1 How to Become an AI-Powered Loan Officer in 2025 with Chris Johnstone & Steve Kyles 17:11
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Play Later Play Later Lists Like LikedSEO, Social Proof & Press Releases that Get You Found in ChatGPT & Gemini. If you’re a loan officer looking to dominate your local market, this is the episode you can’t afford to skip. Chris Johnstone breaks down the most practical, tactical ways to build AI authority online—so when homebuyers ask ChatGPT or Gemini who to trust, your name comes up first. In this episode: 📌 How to reverse engineer AI search results to rank your mortgage business. 📌 The power of Google Business reviews and where AI pulls its recommendations from. 📌 How national press releases can give you unbeatable local authority. 👉 Don’t get left behind—start building your AI presence today. Watch the full episode now and take the first step toward becoming an AI-powered top producer. 🔗 Subscribe, share, and leave a review if this helped you get ahead!…
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Loan Officer Marketing with Chris Johnstone
1 Carl White & Chris Johnstone Discuss How to Become the Loan Officer That Google Recommends 25:34
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Play Later Play Later Lists Like LikedAI just changed how people search—and it’s transforming the mortgage industry faster than anyone expected. In this must-listen episode, Carl White & Chris Johnstone break down what Google’s new Gemini AI rollout means for lead generation, online visibility, and your reputation as a loan officer. This is your roadmap to your new AI powered mortgage marketing plan. 3 Key Takeaways: Gemini AI is changing the game – 70% of search traffic is no longer clicking websites. Learn how to be the loan officer AI recommends instead. How to train AI to see you as the expert – Turn every client question into an opportunity to build online authority. Done-for-you workflow to dominate AI search – Discover the simple system to turn emails into blog posts, videos, social media content, and AI-friendly assets. Visit LoanOfficerBrand.com for the free AI Prompt Kit and LoanOfficerCRM.ai/offer for the CRM with unlimited agent data. Thank you for listening!…
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Loan Officer Marketing with Chris Johnstone
1 How Peter Pessetto Helped Book 216 Referrals & 95% More Past Client Business – Without Being a Loan Officer 30:42
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Play Later Play Later Lists Like LikedIn this episode, Chris Johnstone interviews Peter Pessetto, a real estate coach who joined Adam Crosley's mortgage team to build deep, scalable agent relationships—without ever taking a loan app. Here’s what you’ll learn: The exact education-first system Peter uses to book agent appointments and generate qualified referrals—up to 216 from a single conversation. How to reactivate old leads and partner databases using workflows that actually close deals (even from leads over 6 months old). The simple CRM organization tip that led to a 95% increase in past client business. Don't miss this episode! Want to copy Peter’s system and automate it inside your own mortgage business? Visit LoanOfficerCRM.ai to get started today—30-day money-back guarantee, no questions asked.…
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Loan Officer Marketing with Chris Johnstone
1 How to Rank in ChatGPT and Become the Loan Officer AI Recommends 25:33
25:33 Play Later Play Later Lists Like Liked25:33
Play Later Play Later Lists Like Liked3 Key Takeaways: AI Is the New Search Engine: With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results. Hunting vs. Farming Strategy: Daily prospecting feeds your business today (“hunting”), but consistent content creation and digital branding build long-term authority and referrals (“farming”). How to Train the AI to Recommend You: Use a structured prompt process—Role, Goal, Task, Information—to create weekly content that not only builds your online footprint but teaches AI to trust and recommend you . Want to start getting referrals from AI search engines like ChatGPT? Visit LoanOfficerBrand.com to get your free AI content prompt and book a call with our team to see if AI SEO is the right fit for your mortgage business.…
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Loan Officer Marketing with Chris Johnstone
1 How to Rank in ChatGPT and Become the Loan Officer AI Recommends 25:33
25:33 Play Later Play Later Lists Like Liked25:33
Play Later Play Later Lists Like Liked3 Key Takeaways: AI Is the New Search Engine: With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results. Hunting vs. Farming Strategy: Daily prospecting feeds your business today (“hunting”), but consistent content creation and digital branding build long-term authority and referrals (“farming”). How to Train the AI to Recommend You: Use a structured prompt process—Role, Goal, Task, Information—to create weekly content that not only builds your online footprint but teaches AI to trust and recommend you . Want to start getting referrals from AI search engines like ChatGPT? Visit LoanOfficerBrand.com to get your free AI content prompt and book a call with our team to see if AI SEO is the right fit for your mortgage business.…
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Loan Officer Marketing with Chris Johnstone
1 Tammy Saul. The #1 Female Mortgage Lender in America is on the Podcast! 28:03
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Play Later Play Later Lists Like LikedIn this exclusive podcast episode of LoanOfficerPodcast.com , we chat with Tammy Saul—Officially the #1 producing mortgage broker in Maryland, and the #1 female mortgage broker in the U.S.Tammy and I have a powerful conversation about her strategies for driving over $200M in annual loan production even in a difficult market.We discuss strategic relationship-building and how to create and exceptional service experience and leverage that into more referrals and referral relationships. Key Takeaways: Uncover how Tammy converts everyday transactions into consistent, high-quality referrals. Learn how proactive communication and disciplined team-building fuel her sustainable growth. Understand her approach to creating an authentic, referral-driven business without buying leads. Listen now to unlock Tammy Saul’s powerful insights and apply these powerful lessons to your mortgage business!…
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Loan Officer Marketing with Chris Johnstone
1 How to Leverage Content Marketing on TV to Win Referral Relationships. 23:05
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Play Later Play Later Lists Like LikedIn this episode, Chris Johnstone sits down with Craig Sewing from American Dream TV to discuss how to leverage social media, branding, and relationships to build long-term referral relationships. Learn: How Craig's American Dream Media connects over 1,200 top real estate and mortgage professionals nationwide. The secret to creating compelling video content that builds lasting relationships with referral partners. Why most real estate professionals miss out on content marketing and how loan officers can leverage this to dominate their markets. Don't miss this episode! Tune in now to learn how to build your brand, attract new referral partners, and become a content powerhouse.…
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Loan Officer Marketing with Chris Johnstone
1 How Sean Herrero Went from Zero to $220 Million in Mortgage Production 🚀 24:05
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Play Later Play Later Lists Like LikedHow Sean Herrero Went from Zero to $220 Million in Mortgage Production 🚀 In this episode, we sit down with Sean Herrero, the Adventure Lender, who went from zero to $220 million in mortgage production with a simple yet powerful approach. Sean shares: - How he gets group presentations at real estate offices to build relationships at scale. How he leverages social media into more closed, referrals and relationship. How he turns every loan he processes into a referral creation opportunity Watch now to learn Sean's game-changing strategies and start applying them to your mortgage business today! Don't forget to subscribe and share this episode with your fellow loan officers!…
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Loan Officer Marketing with Chris Johnstone
1 How Matt Weaver Closed 1,057 Loans Himself and Ranked #11 Loan Officer in the Nation. 32:55
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Play Later Play Later Lists Like LikedIn this powerful episode, Matt Weaver reveals the exact strategies behind personally closing 1,057 loans in 2025—earning him the #11 spot on the 2025 Scotsman Guide Top Dollar Volume list with $367,966,975 in production. He also ranked #4 in 2024 with $373,104,293 in volume and 1,188 units closed. Here’s what you’ll discover: How to implement a clear, scripted process to efficiently handle large volumes of loans without sacrificing quality. Proven techniques to build strong, lasting relationships with real estate agents through valuable education and seminars. Essential mindset shifts to move from simply processing transactions to consistently delivering exceptional client experiences. Watch the episode now to learn Matt Weaver’s proven success strategies.…
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Loan Officer Marketing with Chris Johnstone
1 How Damon Germanides Closed $202M by Focusing on Niche Loans and Elite Relationships 15:52
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Play Later Play Later Lists Like LikedIn this episode of The Loan Officer Marketing Podcast, we sit down with Damon Germanides, co-founder of Insignia Mortgage, to explore how he cracked the $202M volume mark — not by chasing leads, but by mastering a high-net-worth niche and building powerful partnerships. Here’s what you’ll discover: How to win jumbo, complex, and non-traditional loans that big banks can’t touch The exact strategy Damon uses to become the #1 referral partner in boutique real estate offices How adding bridge lending created a second revenue stream (and even more referrals) Watch the episode now to learn how to grow in any market — especially when others are pulling back.…
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Loan Officer Marketing with Chris Johnstone
1 How Ben Cohen Jumped from $349M to $553M in 12 Months and Became the #4 Loan Officer in the Nation 28:27
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Play Later Play Later Lists Like LikedIn this powerful episode of The Loan Officer Marketing Podcast , top producer Ben Cohen (Ranked #4 on Scotsman Guide) shares the mindset, systems, and strategies that helped him grow from $349M to $553M in just one year. Ben breaks down what it really takes to scale a mortgage business today. Here’s what you’ll discover: How Ben built a scalable business model while maintaining world-class customer service The real difference between a transactional lender and a relationship lender (and why it matters) How to create profitable corporate partnerships that bring in steady deal flow Want to learn how to scale your loan business without burning out?-Don’t miss this episode Watch the full episode now and take your next step toward massive growth.…
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Loan Officer Marketing with Chris Johnstone
1 How to Fill Your Mortgage Calendar With Referral Based Qualified Appointments 1:00:42
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Play Later Play Later Lists Like LikedIn this high-impact episode of The Loan Officer Marketing Podcast , Chris Johnstone breaks down the exact strategy his team used to book over 2,000 qualified appointments last month — without cold calling or ad spend. Whether you're a solo loan officer or scaling a team, this episode will give you the exact roadmap to take your mortgage business from inconsistent to fully booked. Here’s what you’ll learn: - The referral-first strategy that helped the #4 loan officer in the U.S. grow by $204M last year - Why 77% of borrowers close with the first lender they speak to — and how to make sure that’s you - How to leverage AI and appointment setters to stay top-of-mind and generate consistent deals from your database and referral partners Ready to start booking 3–5 qualified appointments per week without lifting the phone yourself? Apply now for our AI-powered Appointment Setting Program at AIMortgageDeals.com or text “APPLY” to 704-635-6076 to chat with our AI and see the system in action.…
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Loan Officer Marketing with Chris Johnstone
1 How James Driscoll Booked 83 Realtor Appointments in 3 Weeks Using A.I. & VAs 24:51
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Play Later Play Later Lists Like LikedIn this amazing episode of The Loan Officer Marketing Podcast , 31-year mortgage veteran James Driscoll shares how he transformed his business by outsourcing appointment setting and leveraging A.I. for consistent follow-up. If you're stuck at 4 loans a month and want to break through to 10+, this episode is your blueprint. Here’s what you’ll discover: How James' team booked 83 qualified real estate agent appointments in just 3 weeks Learn the exact follow-up strategy that turned cold contacts into 10 new referral partners in 90 days. See how he's using this system to both close $70M+ annually and recruit top-producing LOs. Don’t miss this episode—James pulls back the curtain on the exact system fueling his $70M+ production. Tune in now and start building your own referral machine—one appointment at a time.…
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Loan Officer Marketing with Chris Johnstone
1 The #7 LO in the Nation Andrew Marquis Shares How He Grew by Over $100m Last Year to a Total of $418m! 29:07
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Play Later Play Later Lists Like LikedIn this episode, we interview Andrew Marquis, the #7 loan officer on the Scotsman’s Guide, who grew his production by over $100 million in one year. Learn how he’s turning a tough market into massive opportunity—and how you can, too. Here’s what you’ll discover: Andrew’s mindset shift that helped him grow in a down market (and how you can adopt it today). His exact strategy for outpacing referral partner attrition and adding $80M+ producing agents to his network. How he uses a simple, value-driven script to book meetings with top real estate agents—even when they say “not now.” If you’re a loan officer looking to grow your referral network, boost lead volume, and build lasting partnerships in today’s market—don’t miss this episode. Listen now, subscribe, and leave a comment to let Andrew know what stood out to you!…
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Loan Officer Marketing with Chris Johnstone
1 The #3 Emerging Stars Loan Officer with $227M in Volume is on the Loan Officer Marketing Podcast! 20:15
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Play Later Play Later Lists Like LikedListen in as Christian Groomes shares how he built one of the largest mortgage businesses in an incredibly short period of time. In this incredibly valuable conversation he shares … Where he gets his leads and closings from. The #1 process that every loan officer needs to focus on for growth. His thoughts and strategy for how he is going to continue to grow in the coming market. If you want to close more loans this episode is a must listen!…
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Loan Officer Marketing with Chris Johnstone
1 Discover How Melissa Rishel is Building a Referral Machine 12:31
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Play Later Play Later Lists Like LikedIn this episode, we interview Melissa Rishel, a loan officer who’s proving you don’t need a massive database to win in this market. Learn how she's building powerful referral relationships from scratch using her unique Walk and Talk Real Estate approach—and how you can, too. You’ll get to learn: How Melissa books referral-generating meetings with top agents every week The Walk & Talk strategy: a creative spin on coffee meetings that gets results Why consistency and tracking are the secret weapons for long-term growth If you’re a loan officer looking for new ways to connect with agents and drive referrals, this episode is your game plan. Listen now and start building your referral network—one walk at a time!…
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Loan Officer Marketing with Chris Johnstone
1 How Cindy Ertman Turned Setbacks Into a Billion in Volume and Built a Coaching Empire 27:05
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Play Later Play Later Lists Like LikedIn this powerful episode, industry legend Cindy Ertman shares her journey from being unexpectedly laid off while pregnant, to becoming one of the most respected names in the mortgage industry with over $1.2B in branch volume. Her story is packed with resilience, strategy, and real-world coaching wisdom. Here’s what you’ll learn: How Cindy used grit and creative strategy to land her first top agent deal—and how that mindset still applies today. The 7 core pillars every loan officer should build their business on to survive and thrive in any market. How focusing on niche markets and relationship-based selling can skyrocket your production and create lifelong referrals. Whether you’re looking to grow your pipeline, optimize your systems, or finally build that consistent referral network—this episode is a must-listen. Watch now and take the next step in leveling up your mortgage business!…
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Loan Officer Marketing with Chris Johnstone
1 How Marty Guy Fink Grew from $0 Loans to Becoming the #1 Producer in Her Company. 31:36
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Play Later Play Later Lists Like LikedHow Marty Guy Fink Grew from $0 Loans to Becoming the #1 Producer in Her Company 🚀 In this powerful episode, Marty Guy Fink shares her incredible journey from not closing a single loan to becoming the top producer in her entire company. Her story is packed with practical strategies, mindset shifts, and daily habits that any loan officer can implement for massive growth. Here’s what you’ll learn: ✅ The exact success activities Marty follows every day to generate consistent loan volume. ✅ How she’s building strong realtor relationships—and going deeper with the ones she already has. ✅ The simple yet powerful success tips that are helping her thrive no matter what the market is doing. Whether you're new to the business or ready to take things to the next level, Marty’s story will give you the motivation and roadmap to make it happen. Listen now and see how she did it—so you can do it too.…
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Loan Officer Marketing with Chris Johnstone
1 How Nicole Rueth Built a $100M+ Mortgage Business by Teaching Wealth Through Real Estate 24:39
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Play Later Play Later Lists Like LikedIn this high-impact episode, we sit down with Nicole Rueth — the #1 lender in Denver — to uncover how she transformed her mortgage business by leaning into a unique brand message: helping clients build wealth through real estate . Loan officers, get ready to be inspired and equipped with strategies to stand out, attract loyal clients, and scale your business in any market. Here’s what you’ll learn: How to Build a Brand That Attracts - Nicole shares how she shifted away from rate-focused marketing to a long-term vision of financial empowerment — and how that message draws in a loyal client base. Content That Converts - Discover how Nicole uses educational content (not just rates or updates!) to consistently generate inbound leads from YouTube, email, and local events. Using AI the Right Way - Learn how Nicole integrates AI into her business for speed, structure, and consistency — without losing the human touch that makes her message connect. Don’t miss this episode — hit play now and discover how to level up your mortgage business by building real value for your clients.…
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Loan Officer Marketing with Chris Johnstone
1 How Thuan Nguyen Recruited Over 1,600 Loan Officers to His Platform While Personally Closing 864 Loans! 21:29
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Play Later Play Later Lists Like LikedIn this powerful episode of the Loan Officer Marketing Podcast, Thuan Nguyen and Chris Johnstone discuss how Thuan built one of the fastest-growing mortgage brokerages in the country—while also helping 864 families secure their home loans. If you’re a loan officer looking to scale your production, simplify your workflow, and retain more clients, this episode is a must-listen. Key Takeaways for Loan Officers: Support That Scales: Discover the exact systems and structure Thuan used to recruit and retain over 1,600 loan officers by leveraging A.I. and technology to free them up to focus solely on building relationships and closing deals. Mortgage Tech That Does the Work: Learn how Loan Factory’s app and AI tools handle applications, calculate DTI, and streamline the entire mortgage process for both clients and loan officers. A Business Model Built for Producers: Hear why Thuan’s flat-fee model and “do-it-yourself” mortgage approach empowers loan officers to keep more commission and grow faster. Tune in now to hear Thuan’s full story, and if you find value in the episode, don’t forget to leave us a 5-star rating and review—it helps more loan officers like you find the show!…
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Loan Officer Marketing with Chris Johnstone
1 How J.R. Boston Books Daily Appointments With Qualified Real Estate Agents. 17:13
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Play Later Play Later Lists Like LikedIn this powerful episode of The Loan Officer Marketing Podcast , Chris Johnstone sits down with J.R. Boston to break down how he's using the Loan Officer CRM to book more qualified appointments, eliminate follow-up bottlenecks, and help loan officers double their weekly closings. Whether you're new to CRM systems or looking to scale your current setup, J.R. shares real-world strategies you can implement immediately. Here’s what you’ll learn: How to book 8–12 qualified realtor appointments per week using automated call sequences and the power dialer. The follow-up system that uses AI to automatically collect documents, send emails, and handle communication when clients go quiet. The secret to consistent database marketing that helps loan officers generate leads. If you're a loan officer looking to automate your outreach and close more loans, this is an episode you can't afford to miss. Learn more about J.R. at JRBoston.com Test drive the CRM: LoanOfficerCRM.ai…
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Loan Officer Marketing with Chris Johnstone
1 From Zero to $100M: How Jimmy Hobson Built a Winning LO Team with Coaching, AI, and Social Media 25:06
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Play Later Play Later Lists Like LikedIn this episode of The Loan Officer Marketing Podcast , we sit down with the unstoppable Jimmy Hobson to dive into how he’s built a powerhouse mortgage business—training new loan officers from scratch, embracing AI, and using social media to generate seven-figure results. Jimmy shares the exact systems, tools, and mindset shifts that helped him go from solo operator to managing over 250 Loan Officers. Here’s what you’ll learn: Training New LOs at Scale: Learn how Jimmy launched an in-house LO training program and what it takes to get brand-new agents producing fast. Tracking + Activity = Results: Get an inside look at the “Tempo” tracking system his team uses and how it directly fuels consistent growth. Listen this episode now to discover real-world strategies that are working TODAY—from someone who's actually in the trenches closing loans and leading a team. This one’s packed with value for LOs who want to grow faster, work smarter, and dominate their niche!…
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Loan Officer Marketing with Chris Johnstone
1 How Loan Officers Can Attract Top Listing Agents by Putting Their Homes on TV – Featuring Kevin Bilberry 21:57
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Play Later Play Later Lists Like LikedWant to win more agent relationships and grow your business? In this episode, Kevin Bilberry, founder of MoveTube, shares how loan officers can help listing agents win more deals by showcasing their properties on streaming TV platforms like Roku and Amazon Fire. Here’s what you’ll learn: The Simple Tool to Get Listings on TV – Discover how MoveTube allows loan officers to feature homes on streaming platforms, helping agents stand out and win more listing presentations. How to Help Listing Agents Get More Sellers – Learn how offering TV exposure and AI-generated listing trailers makes you irreplaceable to top-producing agents. How This Strategy Brings You More Buyer Leads – See how helping agents win more listings turns into consistent buyer referrals for your mortgage business. If you’re looking for a powerful new way to market yourself as a loan officer and attract top agents, this episode is a must-listen! Tune in now to learn how MoveTube with Kevin Bilberry can help you grow your business.…
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Loan Officer Marketing with Chris Johnstone
1 How LO CRM’s Power Dialer Helped Frank Garay Close 4 Deals in Just 2 Hours! 25:01
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Play Later Play Later Lists Like LikedIn this episode, Frank Garay shares his game-changing experience with the LO CRM Power Dialer, revealing how he made 79 calls, had 34 conversations, and secured 4 deals in just 2 hours!Here’s what you’ll learn: The Power of High-Speed Calling: Frank walks through how the Power Dialer slashed his call time while increasing engagement and conversions. Overcoming Call Reluctance: Why this tool makes dialing effortless and removes the mental barrier of picking up the phone. Automating Follow-Ups for More Deals: How integrating the CRM with AI and Facebook retargeting keeps prospects engaged and ready to convert. Don’t miss out on this must-listen episode if you’re serious about closing more deals in less time. Tune in now! Invest in LO CRM Today - www.loanofficercrm.ai…
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Loan Officer Marketing with Chris Johnstone
1 How Amy DeBusk Used AI & Referrals to Grow from 0 to 6 Loans a Month. 40:46
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Play Later Play Later Lists Like LikedIn this episode of The Loan Officer Marketing Podcast , Chris Johnstone sits down with Amy DeBusk to discuss how she reignited her mortgage business after a tough 2023 and is now closing 100% of her loans through referrals. Amy shares her proven strategies for generating more loans, leveraging AI for lead qualification, and scaling her business using The Loan Officer CRM . Whether you're a seasoned loan officer or just getting started, this episode will give you actionable insights to take your business to the next level. What You’ll Learn in This Episode: Referral-Only Business Model – Amy shares how she transformed her business by focusing exclusively on referrals from past clients and real estate agents, eliminating the need for paid leads. AI-Powered Lead Qualification – Learn how Amy automates her lead qualification using an AI voice bot inside The Loan Officer CRM , allowing her to pre-screen leads from open houses and book appointments effortlessly. Scaling with Automation – Discover how Amy uses AI-driven workflows, automated follow-ups, and pre-approval specialists to streamline her process, freeing up time to focus on relationship-building and closing more deals. Tune in now to hear the episode, and don’t forget to rate us with five-star ratings and reviews for more amazing episodes!…
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Loan Officer Marketing with Chris Johnstone
1 How to Land More Loans & Build Realtor Partnerships Like a Pro – Paul Abraham’s Proven Strategies. 47:34
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Play Later Play Later Lists Like LikedIn this episode of Loan Officer Marketing , Paul Abraham—an industry veteran with over 31 years of mortgage experience—reveals the secrets to building a thriving mortgage business. Paul shares why most new loan officers struggle, how to proactively generate business instead of waiting for referrals, and how social media can be a game-changer in building authority and attracting clients. Whether you're a new loan officer or a seasoned pro looking for fresh strategies, this episode is packed with actionable insights that can take your business to the next level. What You’ll Learn in This Episode: Hunt Like You’re Hungry – Stop Waiting for Business to Come to You - Paul stresses that success comes from actively seeking out opportunities instead of relying on realtors to send business your way. He shares strategies to stay in control of your pipeline and generate leads consistently, ensuring that you never feel stuck waiting for deals to come through. Build Realtor Partnerships by Offering Value, Not Just Asking for Deals - Paul explains how to create real value for realtors. By helping them market for-sale-by-owner properties, providing leads and listings, and positioning yourself as a resource, you can form long-term, mutually beneficial relationships. Leverage Social Media & Facebook Groups to Establish Authority - Paul shares how he built the “New Loan Officer Group” on Facebook into a community of over 50,000 members by focusing on education and support. He explains how any loan officer can create a highly targeted Facebook group centered around a specific niche, allowing them to become a go-to expert in their market. Loan officers can use social media as a powerful tool for referrals and business growth. Tune in now to learn how to take control of your mortgage business, attract more clients, and build lasting partnerships!…
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Loan Officer Marketing with Chris Johnstone
1 11 Realtor Referral Relationships in 30 Days with Steve Smith & Chris Johnstone 13:41
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Play Later Play Later Lists Like LikedIn this episode of The Loan Officer Marketing Podcast , we dive into a powerful strategy that helped our guest, Steve, generate 11 new potential qualified realtor referral relationships in just one month! Steve shares his unique approach to networking with real estate agents by leveraging open houses, personal engagement, and strategic follow-ups. What You’ll Learn in This Episode: The Open House Playbook: How to identify the right agents, start conversations, and position yourself as a valuable mortgage partner. The Power of Follow-Ups: Proven follow-up techniques to nurture relationships and increase your chances of getting referrals. Leveraging CRM & Data: How to use The Loan Officer A.I. CRM to streamline your outreach and track your progress effectively. If you're looking to build a steady pipeline of real estate referral partners, this is an episode you can’t afford to miss!…
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Loan Officer Marketing with Chris Johnstone
1 How Vincent Queen Booked 6 Top Realtors & Built a Referral Pipeline Using AI & Podcasting 18:34
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Play Later Play Later Lists Like LikedIn this episode of The Loan Officer Marketing Podcast , Vince Queen reveals how he used AI and podcasting to book 6 top-producing real estate agents in just one month—creating a steady stream of referral opportunities. He shares his exact process for securing high-value conversations, positioning himself as a mortgage expert, and turning interviews into long-term referral relationships. What You’ll Learn in This Episode: AI-Powered Preparation: How Vince uses ChatGPT to instantly generate podcast scripts, research tax benefits, and structure expert-level conversations in minutes. Podcasting as a Referral Machine: The exact script he uses to get 50% of invited agents to say yes. Scaling Trust & Authority: How these conversations build credibility, deepen relationships, and generate ongoing referrals. Want a proven strategy to book high-value realtor meetings and grow your mortgage business? This episode is a must-listen!…
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