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The Growth Signal

Alyssa Nolte & Amber Moore

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Customer Success, Renewals, and Expansion teams are told to own revenue, but they’re stuck on defense. They’re chasing lagging indicators, reacting to churn, and fighting for budget while leadership questions their impact. The old playbook isn’t working. If you’re waiting until customers raise their hand, you’ve already lost. It’s time to go on offense. The Growth Signal is the podcast for customer-facing leaders who aren’t here to play defense. We cut through the noise and focus on the sign ...
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Fuel your SMB’s growth with data-driven strategies. Data Fuel is the podcast for small and medium-sized businesses looking to harness the power of data science to drive smarter decisions, streamline operations, and unlock new revenue opportunities. Hosted by experts passionate about actionable insights, each episode dives into practical strategies, real-world examples, and cutting-edge tools tailored to SMBs. From leveraging AI and predictive analytics to monetizing data and scaling with eff ...
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Retention Masterclass

John Koetsier, Peggy Anne Salz

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Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
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BlastPoint Deep Dive Podcast explores the intersection of data, AI, and customer insights. Each episode dives into how AI-driven solutions help businesses understand and engage their customers, improve satisfaction, and reduce churn. Join us for expert insights, real-world examples, and practical tips on leveraging AI to transform the customer experience. Whether you're a business leader or a data enthusiast, this podcast will give you the tools to stay ahead in today’s competitive landscape ...
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Welcome to the BlastPoint Deep Dive Podcast! Utilities have long prioritized onboarding—ensuring that customers get connected, understand their billing cycles, and know how to contact support. But what happens after that initial connection? Too often, the answer is: not much. In today’s dynamic energy landscape, where the push for energy efficiency…
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What if your most dreaded meeting could become your most powerful? In this episode of The Growth Signal, Andrea Bumstead shares how one off-the-cuff comment turned into a viral framework that’s transforming customer success teams. We break down the "15-Minute QBR" - a radical approach that prioritizes emotional impact, renewals, and executive atten…
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What if your most well-intentioned outreach is actually turning customers off? In this episode, Brian Hansen joins Alyssa to unpack the blind spots in post-sale relationships—and why so many Customer Success teams are stuck delivering “value” that no one asked for. They explore how to stop checking boxes and start building trust, with real talk on …
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This roundtable originally aired live on Thursday, May 8th. Customer Success. Sales. RevOps. Everyone’s in the revenue pool, but no one agrees who’s swimming where. Join us for a real conversation (no slides, no fluff) about the messy overlap of post-sale ownership. What’s working? What’s broken? And where do we go from here? Featured guests: Jeff …
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Customer segmentation isn’t just a spreadsheet exercise—it’s the foundation of your entire customer success strategy. In this episode, Alyssa sits down with Kristen Hayer, CEO of The Success League, to unpack what most companies get wrong about segmentation, how investor pressure is reshaping CS priorities, and why B2B needs to finally catch up to …
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If your Customer Advisory Board feels like a presentation, you’re doing it wrong. Irene Yam joins Alyssa to explain why the most effective CABs ditch the slide deck and prioritize real conversation. Drawing from 20+ years of experience leading executive programs, Irene shares what makes CABs work—from building trust to making room for off-script mo…
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When the pressure’s on, most leaders default to speed—but moving fast without thinking clearly is what gets companies stuck. In this episode of The Growth Signal, Alyssa Nolte talks with Charles Browne, a seasoned executive and leadership coach, about the overlooked cost of rushing to solutions. Drawing from decades in the Navy, nuclear ops, and na…
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Welcome to the BlastPoint Deep Dive Podcast! Artificial Intelligence is no longer just a buzzword—it’s a strategic asset that credit unions can no longer afford to ignore. While big banks and fintechs have been early adopters, credit unions are now tapping into the power of AI to make smarter lending decisions, uncover underserved markets, and bett…
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In this episode of The Growth Signal, we sit down with Bob Mathers—customer success coach, keynote speaker, and host of The Growth Mixtape—to explore the emotional toll of working in high-pressure CS environments. What starts with a conversation about trauma, perspective shifts, and boundary-setting quickly evolves into a deep dive on why CS profes…
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🎙️ Why Point-to-Point Automation Is Broken—and What to Do Instead | Data Fuel Podcast 🔔 Subscribe for smarter systems, cleaner data & automation that actually scales 📢 Your Zaps and automations are breaking—and it’s not your fault. Tools like Zapier and Make are powerful, but when used in point-to-point setups, they create fragile, error-prone spag…
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In this episode of The Growth Signal, host Alyssa Nolte welcomes Sabina Pons, CEO & Chief Customer Officer at Growth Molecules, for a real, human conversation on the evolution of customer success—and why being a trusted advisor doesn’t mean avoiding revenue. Sabina shares her unconventional journey from PR to SaaS leadership, the gut-punch of getti…
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Welcome to the BlastPoint Deep Dive Podcast! In this episode, Alison Alvarez, CEO of BlastPoint, kicks off our new thought leadership series with a candid, clear-eyed perspective on how businesses can responsibly harness the power of AI. She urges leaders to treat AI not as a magic wand, but as a tool—one that demands critical thinking, careful ove…
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In this episode of The Growth Signal, host Alyssa Nolte is joined by Alex Turkovic—customer success leader, podcast host, and the mind behind the Digital CS Maturity Model—for a hands-on conversation about how CSMs can stop running in circles and start making meaningful progress. They dig into: Why the most strategic CSMs don’t work harder—they wor…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with Jean Pierre (JP) Dumas, a seasoned sales and CX leader with a track record of turning chaos into best-in-class teams. From his childhood selling seeds door-to-door in LA to leading massive CX transformations across telecom and travel industries, JP shares the pivotal leadership …
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Introducing The Growth Signal: The Podcast for Revenue Leaders Who Play to Win. Hosted by Alyssa Nolte and Amber Moore and designed for customer-facing teams, this podcast tackles the challenges of reactive growth strategies and offers proactive solutions. Each episode features insights from top experts who are transforming customer-facing teams in…
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Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we explore winning strategies for increasing checking account engagement using AI-driven insights. Join Taylor Malm, Digital Marketing Specialist at P1FCU, and Tomer Borenstein, BlastPoint’s CTO & Co-Founder, as they share exclusive expertise on how financial instit…
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📊 Data-Driven Retention: Moving Beyond Churn Prevention 📢 Most companies focus on churn prevention—but what if you focused on retention instead? In this episode, we explore: ✔️ How predictive analytics can enhance customer retention & lifetime value ✔️ The key data signals that indicate customer health & engagement ✔️ Why proactive engagement beats…
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Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we explore the growing importance of external data in the financial industry. While banks and credit unions have traditionally relied on internal data, today’s rapidly evolving landscape demands a broader, more strategic approach. By leveraging external data—such as…
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📊 How to Use Customer Segmentation to Boost Retention & Growth | DataFuel Podcast 🔔 Subscribe for more data-driven business strategies! 📢 Are you still relying on marketing personas alone? It’s time to go beyond gut instinct and use data-driven customer segmentation to improve marketing, sales, and retention. In this episode, we cover: ✔️ The diffe…
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Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we'll delve into Energy burden, the percentage of household income spent on energy costs, which is more than just a financial metric—it’s a window into the struggles many utility customers face daily. High energy burden disproportionately affects low-income househol…
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🔔 Subscribe for more business growth strategies! 📢 In this episode, we explore the three ways to grow your business: 1️⃣ Doing more of what works 2️⃣ Doing it better 3️⃣ Adding something new Learn how to spot market signals, leverage customer insights, and use historical data to uncover new revenue streams with confidence. Don’t just rely on gut in…
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On today’s episode of Data Fuel, we explore how SMBs can use data to predict and prevent customer churn. Learn how to identify churn signals, build a churn prediction model, and implement insights into your daily operations. By proactively managing customer retention, your business can reduce churn, improve loyalty, and increase revenue. Main Topic…
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On today’s episode of Data Fuel, we explore how SMBs can implement effective dashboards that align strategy, foster accountability, and drive results. Learn how to pick the right metrics, avoid dashboard sprawl, and embed dashboards into your business processes to create a culture of data-driven decision-making. Main Topics: How to choose KPIs and …
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On today’s episode of Data Fuel, we break down how SMBs can leverage real-time data for agile decision-making. Learn how to balance the cost of real-time systems with their value, prioritize what data matters most, and deliver it through effective channels. We explore tools like Tableau Pulse Metrics and Klipfolio to help you stay responsive and co…
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On today’s episode of Data Fuel, we explore the data value chain and how SMBs can turn raw data into actionable insights that deliver real value. From understanding key steps in the process to overcoming common challenges, this episode provides a clear framework for making your data work for you. Main Topics: Breaking down the data value chain: dat…
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On today’s episode of Data Fuel, we dive into how SMBs can monetize their data to boost revenue and reduce costs. From creating data-driven products and selling anonymized insights to streamlining operations and automating workflows, we’ll explore actionable strategies and tools like Tableau and AWS Data Exchange. Tune in to learn how companies lik…
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Building a data-driven culture is essential for SMBs to enhance decision-making, boost productivity, and improve client experience. This episode discusses the core characteristics of data utilization, the importance of leadership commitment, and the challenges businesses may face. • Discussing the need for data-driven decision-making • Highlighting…
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Did you know that a 2023 NCUA report revealed that deposit growth at credit unions slowed to just 2.2%. As rising interest rates and intense competition put pressure on liquidity, 34% of marketers are prioritizing strategies to grow deposits and strengthen member relationships. In this episode, we explore actionable tactics to address these challen…
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In this episode, we explore the challenges and opportunities in utilizing modeled income data to drive impact and support vulnerable populations. Learn how this data helps identify and target underserved communities while overcoming its inherent limitations. Plus, stay tuned for upcoming episodes where we’ll dive into breaking down barriers for low…
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Did you know that 60% of consumers are more likely to participate in energy efficiency programs when they understand the personal and community benefits associated with energy savings? In this episode, we dive into how understanding customer motivations can boost program enrollment up to 18.9%. Discover the psychological drivers behind decision-mak…
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Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we dive into how AI can boost wallet share by increasing engagement by 271%, and driving a 2.8 times rise in product adoption. We’ll dive into: How AI-powered solutions can drive a 271% increase in engagement and 2.8x product adoption for credit unions. The benefits…
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Welcome to the first episode of the BlastPoint Deep Dive Podcast! In this episode, we explore how AI can predict customer satisfaction and transform the way businesses engage with their customers. We’ll dive into: How AI helps identify key drivers of customer happiness Practical ways businesses can use AI to improve service and reduce churn Real-wo…
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Yes ... this is the first Retention Masterclass in 9 months! But Peggy & John are still doing shows ... just in a different place. And we want you to join us Join the new show here: Apple Podcasts: https://podcasts.apple.com/ca/podcast/clevertap-engage/id1561102284 Spotify: https://open.spotify.com/show/6XQFIWtQ5fcswHhLtvuo3m Google Podcasts: https…
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Subscriptions are the new revenue. The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is or can be a subscription. Which means: if you want to win in the new economy, you’d better get good at driving subscription revenue. In this episode of Retention Masterclass, Peggy Anne Salz and John …
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Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World, Brennan Clark. Clark, who's led the company to over 350 million app installs and helped Sago Mini …
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Forecasting leaky buckets is super-helpful whether you're adding new users to your mobile app or new customers to your SaaS startup. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Lift founder and CEO Dan Hestbaek. He works with companies in 90 countries to reduce church by an average of 30% and is able to pre…
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Dan Beasley, co-founder of Viker game studio in London, is launching Who Wants To Be a Millionaire on mobile in December 2020. Peggy Anne Salz and I chat with him on this episode of Retention Masterclass. We chat about the new game, about retention-first mobile marketing, typical mistakes in mobile user retention, and his best advice for game desig…
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How do you build a viable subscription business? Well, knowing your customers' needs better than they do themselves is a good start. In this episode of Retention Masterclass, we chat with former Google product manager Nick Hobbs about retention, acquisition, and product strategy for subscription-based businesses. Hobbs worked on the Google self-dri…
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We tend to think of great design as something that captures attention. But is it also something that keeps attention … and fosters retention? In this episode of Retention Masterclass Peggy Anne Salz and I are talking with Tatu Petersen-Jessen, an art director at Rovio, about design and creative in mobile games from acquisition to retention. Rovio’s…
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As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad ID (GAID) might follow in a year or so. Does that mean the end of mobile marketing measurement? Not according to Brian Krebs of MetricWorks. In this …
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We almost never talk about utility apps. That's odd, because utilities is a top-5 app category on both Google Play and iOS, and there are many multiple billion-install apps in Utilities … think browsers, VPNs … search apps … and, of course emojis. Today, we’re going to fix that. In this episode of Retention Masterclass, Peggy Anne Salz and I chat w…
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What can 120 million members and $1.7 billion in cash rewards teach us about retention? You’ve probably never heard of Prodege. But you’ve probably heard of SwagBucks, or MyPoints, ShopAtHome, CouponCause, or Shoply, or a bunch of other different brands. They’re all brands from Prodege, which connects brands and consumers around coupons and cash re…
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We all know about the mobile growth tech stack ... but what tech stack do you need for world-class mobile user retention? In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Christian Eckhardt, CEO of Customlytics. Formerly from Delivery Hero, Christian is a mobile user retention expert. We chat about "CRM" for mob…
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Retention is simple. But simple … doesn’t mean easy. In this episode of Retention Masterclass we chat with Vishal Anand, the CPO of CleverTap. Marketers spend a lot of time focused on how to retain users: what to do, when. How to onboard. What to show first. How to train. What messages to send. But sometimes, we forget the simplest things. It’s all…
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Are fat funnels good, even for medical professionals? Every smart marketer knows that customer retention is about much more than marketing. So today we’re talking to a head of product. She happens to be Dr. Ruth Guthoff-Rechnagel from Doctor Care Anywhere and, as you can guess from the name, she's been pretty busy during the current Covid-19 period…
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What does acquiring a billion users teach you about retention? In this episode of Retention Masterclass Peggy Anne Salz and I chat about PicsArt, which is a true global phenomenon. It’s in the top .1% of apps in terms of installs, it’s hugely popular, and people have used it to create and share over 100 million pictures and images. But before you g…
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How do you hook mobile users to maximize retention? In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier interview Fouad Saeidi, the founder of App Growth Network. He's a gamer, he makes games, and he markets games ... so it's kind of the full meal deal. We talk about: - growth - monetization - retention (of course) ... a 40%…
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Are benchmarks bogus? Is measurement meaningless? In this edition of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian Balfour about the perils of benchmarks and measurement. Brian was the VP of Growth at Hubspot, which now has almost 80,000 customers. He’s been a founder and an entrepreneur in residence. He’s also the founde…
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How do you grow your mobile business sustainably for the long term? In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier talk about what every mobile publisher wants: great users and great customers. And they don’t just want to get them, they want to keep them. And guess what … they also want to monetize them. So ... we inter…
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How do you get people to spend $3,000 online for a sofa they’ve never couchsurfed? And how do you increase sales while decreasing cost of customer acquisition? In this episode of Retention Masterclass Peggy Ann Salz and John Koetsier chat with Ian Leslie, CMO at Industry West. Industry West supplies modern furniture to the likes of Facebook, Airbnb…
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