Pattern Interrupt with Personality as an SDR w/ Alvaro Garcia

Outbound Sales Lift

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#77: Listen as Alvaro Garcia, SDR at Reside Worldwide, discusses bringing creativity into sales. He shares his experience in the hospitality industry, how it’s given him a unique approach to sales, and how to create opportunities.

Don’t feel like listening? Read the Episode Cliff Notes instead below:

Translate Energy into Sales Messaging (0:22)

Focus on solving a customer’s problem creatively so that they don’t realize that you’re solving their problems.

Interrupt the pattern of everyday conversations with your energy and see if it gets anyone to open emails or respond more often.

Just do what you think is right, and hopefully, people will find that interesting.

Talk to the reps when onboarding and figure out where they excel. A lot of companies allow their reps to use their most considerable skillset.

Finding Your Strengths (4:37)

Companies also need to be comfortable allowing sales reps to change if they don’t see success.

Many reps need to have that conversation with their manager, so when some of their efforts aren’t working, they can figure out where they’re strongest.

Multi-channel approaches mean not just focusing on one skill set. However, if a rep is solid in one area, it’s okay to have their sequences and outreach skewed towards that type of communication, most likely to start conversations at the end of the day.

Know that that situation can change at any moment, and you can also influence that change.

Solving Problems (9:50)

Coming from a hospitality background helps sales because you get an opportunity to be yourself, and not every day is the same.

It’s great working in the hospitality industry where you’re always creating an opportunity to change someone’s attitude or creating an opportunity for someone else—or creating an opportunity for yourself.

Companies are made up of people, and people work with people. We’re in each stage, human-to-human conversation; whether you’re B2B, B2C, or whatever industry you’re in, we’re all people trying to connect with other people.

Creating Opportunities (13:43)

Dive deeper into people’s LinkedIn profiles. It’s an opportunity for someone to post about themselves and capture someone’s attention, sometimes unknowingly.

You have to get good at telling a brief story about something about them and then weave it into something your company, service, or product saw.

Figure out your “why.” Figure out why you’re in this role and if that role or that company works for you.

Alvaro’s Bio:

Young professional with a wine/hospitality background that has recently jumped into the Relocation and Mobility industry. Passionate about building relationships and motivating others.

Important Links:

Alvaro’s LinkedIn Profile

Reside Worldwide Website