The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr-expert-mode-marketing-technology-ai-cx">The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX</a></span>
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
EP. 114 How To Maximize Your Key Moments
Manage episode 468401785 series 3006414
Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. Introduction and Updates (00:00:00)
2. Understanding Your Customer’s Knowledge (00:06:00)
3. Seasonal Trends in Marketing (00:14:00)
4. Differences in Gender Buying Behavior (00:24:00)
5. Impact of Wholesale on D2C Brands (00:34:00)
6. Strategies to Maximize Advertising Efforts (00:44:00)
7. Yeti's Successful Marketing Approach (00:54:00)
8. Utilizing Sensory Experience in Ads (01:04:00)
9. Key Takeaways and Wrap (01:14:00)
128 episodes
Share
Manage episode 468401785 series 3006414
Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. Introduction and Updates (00:00:00)
2. Understanding Your Customer’s Knowledge (00:06:00)
3. Seasonal Trends in Marketing (00:14:00)
4. Differences in Gender Buying Behavior (00:24:00)
5. Impact of Wholesale on D2C Brands (00:34:00)
6. Strategies to Maximize Advertising Efforts (00:44:00)
7. Yeti's Successful Marketing Approach (00:54:00)
8. Utilizing Sensory Experience in Ads (01:04:00)
9. Key Takeaways and Wrap (01:14:00)
128 episodes
All episodes
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The Unstoppable Marketer®
1 EP. 128 AI Content Tsunami: Sink or Swim in the New Marketing Ocean 42:29
42:29 
Play Later 
Play Later 
Lists 
Like 
Liked42:29
Play Later Play Later Lists Like LikedTrevor Crump and Mark Goldheart dive into the impending AI content revolution and its impact on brand differentiation. They explore how the flood of AI-generated content will force brands to stand out through real-life experiences and authentic connections. The duo discusses examples like Taylor Swift's concerts and Joe Rogan's podcasts, highlighting the importance of creating unique, memorable moments in an increasingly digital world. Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and updates. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ Kynship 1:07:34
1:07:34 Play Later Play Later Lists Like Liked1:07:34
Play Later Play Later Lists Like LikedTrevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals. Follow Cody Wittick and Kynship on social media for more insights into e-commerce growth strategies and marketing trends. Cody Wittick Instagram: https://www.instagram.com/codywittick?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Kynship Instagram: https://www.instagram.com/kynshipco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 126 Trust in Branding: When "Off-Brand" Becomes Your Best Strategy 49:08
49:08 Play Later Play Later Lists Like Liked49:08
Play Later Play Later Lists Like LikedIn this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldhart discuss the concept of brand and its relationship to trust. They explore the effectiveness of "ugly ads" in digital marketing and challenge traditional notions of brand consistency. The hosts emphasize the importance of getting eyeballs on your brand and adapting marketing strategies to overcome consumers' aversion to being sold to. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff Pops 57:03
57:03 Play Later Play Later Lists Like Liked57:03
Play Later Play Later Lists Like LikedIn this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 124 Disrupting an Outdated & Saturated Market Using Social Media w/ Dr. Tyler Hanks Founder @ Happy Tooth 55:55
55:55 Play Later Play Later Lists Like Liked55:55
Play Later Play Later Lists Like LikedIn this episode of the Unstoppable Marketer podcast, host Trevor Crump interviews Tyler Hanks, founder of Happy Tooth Pediatric Dentistry and Happy Tooth Products, about his unique approach to pediatric dentistry and content creation. Tyler shares insights on building a brand, marketing to parents, and the challenges of entrepreneurship in the healthcare space. The conversation covers topics like company culture, going viral, and the importance of routine for entrepreneurs. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 123 Breaking Down Brand Content Strategy Part 1: Americana Pipedream Apparel 53:22
53:22 Play Later Play Later Lists Like Liked53:22
Play Later Play Later Lists Like LikedIn this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss effective organic content strategies for e-commerce brands, analyzing the success of Americana Pipe Dream's TikTok account. They explore the importance of storytelling, visual engagement, and consistency in creating compelling content that resonates with audiences. They also draw parallels between content creation and baseball, emphasizing the need for persistence and focus on the target audience. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 122 Efficiency vs. Effectiveness: Navigating Marketing Metrics for Growth 42:51
42:51 Play Later Play Later Lists Like Liked42:51
Play Later Play Later Lists Like LikedIn this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can hinder business growth, especially during challenging economic times. The hosts emphasize the importance of balancing efficiency with effectiveness, urging marketers to consider long-term profitability and customer retention when making decisions about ad spend and scaling. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 121 Google, Meta or TikTok? The Ad Effectiveness Debate 31:32
31:32 Play Later Play Later Lists Like Liked31:32
Play Later Play Later Lists Like LikedIn this episode of the Unstoppable Marketer podcast, hosts Mark Goldheart and Trevor Crump discuss the current state of major marketing platforms, including Google, Meta, and TikTok. They share insights on what's working and what's not in digital advertising, with a focus on the challenges and opportunities in Meta's evolving landscape. The hosts also touch on the importance of reach, effective messaging, and adapting to changing user behaviors across different platforms. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 120 Utah's Brand Battles: Are We Copying Or Innovating? 42:54
42:54 Play Later Play Later Lists Like Liked42:54
Play Later Play Later Lists Like LikedThis episode dives into the controversial topic of brand competition and copying in Utah's business landscape. The hosts discuss real-world examples of companies like Crumbl, Dirty Dough, Lola Blankets, and Minky Couture, exploring the fine line between inspiration and imitation. They emphasize the importance of differentiating through audience targeting and branding rather than legal battles. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 119 Real Life, Real Business: Why Authenticity is the Ultimate Marketing Strategy w/ Kimberly O’Connell CEO Brixely Bags 50:57
50:57 Play Later Play Later Lists Like Liked50:57
Play Later Play Later Lists Like LikedIn this episode of the Unstoppable Marketer podcast, hosts interview Kimberly O'Connell, founder and CEO of Brixley Bag, about her journey as a content creator and entrepreneur. Kimberly shares insights on balancing personal life with content creation, the importance of authenticity in social media, and how her TikTok success has impacted her business. The conversation also touches on the challenges of maintaining privacy as an influencer and the evolving landscape of social media marketing. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 118 The Content Strategy That Changed Everything: London Lazerson's Final Boss Hour 1:01:18
1:01:18 Play Later Play Later Lists Like Liked1:01:18
Play Later Play Later Lists Like LikedLondon Lazerson, co-founder of Final Boss Sour, discusses the company's explosive growth, innovative marketing strategies, and the impact of influencer Keith Lee's review. He shares insights on product seeding, creating entertaining content for top-of-funnel marketing, and the importance of building relationships with influencers. The episode also explores the challenges and successes of launching a new CPG brand in the competitive food challenge market. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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1 EP. 117 Are You Selling Products or Outcomes? 46:36
46:36 Play Later Play Later Lists Like Liked46:36
Play Later Play Later Lists Like LikedIn this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, providing examples and insights for businesses with both unique and common products. They also discuss how marketers are more like farmers than engineers. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 116 Navigating Macro Forces: How to Sustain Your Brand in Uncertain Times 40:44
40:44 Play Later Play Later Lists Like Liked40:44
Play Later Play Later Lists Like LikedIn this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader economic factors when making business decisions and emphasize the value of strategic partnerships for brands of all sizes. The hosts also provide practical advice for companies looking to pursue collaborations and offensive strategies during uncertain economic times. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
1 EP. 115 Stop Sleeping On The Power Of Static Ads 31:04
31:04 Play Later Play Later Lists Like Liked31:04
Play Later Play Later Lists Like LikedIn this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to refine marketing messages. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The Unstoppable Marketer®
In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump…
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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