Best Yocto Podcasts (2025)

1
Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto 36:41

4d ago36:41

36:41

Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue. In this engaging episode, we sit …

1
Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop 32:43

11d ago32:43

32:43

Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influence…

1
Partnerships: Kickstart Your Affiliate Program—5 Do's and 5 Don'ts with Kelly Morrison 26:04

18d ago26:04

26:04

Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a suc…

1
Partnerships: Maximize Your Affiliate Profits: 5 Steps to Success with Red Barrington 31:20

25d ago31:20

31:20

Improving your affiliate marketing performance can feel like a daunting task, but we're breaking it down into five manageable steps that can really make a difference. So, let's get started on leveling up your affiliate marketing game! In our latest discussion, we break down five key steps to elevate your affiliate marketing strategy. First, we emph…

1
How Digioh Drives E-Commerce Growth Through Strategic Partnerships CEOAFTERDARK with Noah Rahimzadeh 41:59

1M ago41:59

41:59

In this in-depth conversation, we explore how Digioh, a leading Marketing Efficiency Platform, is helping e-commerce brands and agencies scale through smarter technology, strategic partnerships, and innovative marketing tactics. From building high-impact collaborations to leveraging events for deeper connections, this episode uncovers the key eleme…

1
Partnerships: Reaching New Audiences with Meta Ads and Influencer Power with Sam Thompsett, Genie Goals 24:44

1M ago24:44

24:44

Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. In this episode, we discuss: The secret to turning influencer content into high-converting Meta ads Why whitelisting influ…

1
Partnerships: Why Affiliate Marketing Isn't a Channel Anymore with Lee-Ann Johnstone from Affiverse 34:23

1M ago34:23

34:23

Affiliate marketing is evolving rapidly, and in 2025, it's transforming from a traditional channel into a crucial payment mechanism and amplifier for other marketing efforts. In this episode, we're diving deep with affiliate expert Lee-Ann Johnston, who shares insights on what’s working in affiliate marketing and what isn’t. We discuss the importan…

1
SaaS Success & E-Commerce Growth – Jimmy Kim on CEOAFTERDARK 33:11

2M ago33:11

33:11

In this episode of the CEOAFTERDARK Podcast, we sit down with Jimmy Kim, a powerhouse in email marketing, SaaS, and e-commerce. Jimmy shares his journey, insights on the power of networking, and how he built successful businesses in the digital space. We dive deep into the art of storytelling, team building, and the latest trends shaping e-commerce…

1
Customer Retention: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black 38:28

2M ago38:28

38:28

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue. In this episode, we discuss: The secret to turning unboxing into a powerful marketing tool 🎁 Why the post-purchase experience m…

1
Customer Retention: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax 31:42

2M ago31:42

31:42

Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker…

1
Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription 37:10

2M ago37:10

37:10

Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting. In this episode, we discuss: The #1 mistake brands make when setting up subscriptions (and how to fix it!) Why offering a free gift beats discounts for…

1
Unlocking Growth: Overcoming Brand Plateaus | CEOAFTERDARK Podcast with Rose Hamilton 33:00

2M ago33:00

33:00

In this episode of CEOAFTERDARK, we sit down with Rose Hamilton, Founder & CEO of Compass Rose Ventures, to dive deep into the challenges and opportunities in the health and wellness industry. What you'll learn: How Rose started her journey in wellness and entrepreneurship The key role of a holistic approach in brand success What typically holds br…

1
Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue 39:06

2M ago39:06

39:06

Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies. In this episode, we discuss: How resale programs turn one-time buyers into loyal customers The secret to making secondhand sales a powerful retention tool W…

1
Customer Retention: Mistakes to Avoid with Thomas Lalas 33:39

2M ago33:39

33:39

Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors. In this episode, we discuss: Why the first 14 days after a sale can make or break retention The secret to turning buyers into loyal, raving fans How subscr…

1
How to Scale an Agency & SaaS Business – Insights from Jakob Gerzen (More Conversions) 36:19

3M ago36:19

36:19

How to Scale an Agency & SaaS Business – Insights from Jakob Gerzen (More Conversions) In this deep-dive conversation, we sit down with Jakob Gerzen, founder of More Conversions, to uncover the secrets behind scaling both an agency and a SaaS business. Whether you're a freelancer looking to start your agency, an agency owner considering a SaaS mode…

1
Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton 33:40

3M ago33:40

33:40

Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth. Hit PLAY to hear: Why server-side tracking is the ultimate upgrade for your Meta Ads The hidden pitfalls of inaccurate tracking—and how to fix them How to supe…

1
How Chloë Thomas Built a Media Empire from E-Commerce Expertise! CEOAFTERDARK Podcast 33:23

3M ago33:23

33:23

Welcome to another episode of CEOAFTERDARK, where we dive deep with industry leaders on business, strategy, and success. Today, we’re joined by Chloë Thomas—bestselling author, award-winning podcaster, and e-commerce marketing expert with 20+ years in the industry! In this episode, we cover: ✅ How Chloë went from e-commerce consultant to building a…

1
Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital 41:35

3M ago41:35

41:35

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again. In this episode, we discuss: Why outdated targeting methods could be costing you co…

1
Meta Ads: Why First-Party Cookies are What You Need for Success with Yiqi Wu, Aimerce 34:30

3M ago34:30

34:30

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. In this episode, we discuss: How first-party cookies can slash your ad spend waste The secret to unlocking 40% more data for Meta Ads Why your tracking setup might be sabotaging y…

1
Mastering E-Commerce Retention in 2025 with Thomas Lalas | CEOAFTERDARK Podcast 44:50

3M ago44:50

44:50

Unlock the Secrets to Retention Marketing Success in 2025! In this must-watch episode of the CEOAFTERDARK Podcast, we sit down with Thomas Lalas, to uncover cutting-edge strategies that will revolutionize how you engage with customers and build lasting relationships. Whether you're an industry veteran or just starting out, Thomas's actionable insig…

1
Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock 33:36

3M ago33:36

33:36

Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands. In this episode, we discuss: How to decode your ad performance with smarter metrics like MER Why Advantage Plus Shopping is the go-to strategy for scaling campaigns The secret to creating winning Met…

1
Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever 38:48

4M ago38:48

38:48

Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for ove…

1
Agency Growth and Scaling Insights with Patrick Scherr (Y1 Digital) | CEOAFTERDARK Podcast 36:40

4M ago36:40

36:40

In this episode of the CEOAFTERDARK Podcast, host George Kapernaros sits down with Patrick Scherr, the visionary founder of Y1, to discuss the strategies, challenges, and triumphs of scaling a thriving agency. 🚀 What You’ll Learn in This Episode: Patrick’s unique journey to building Y1 and scaling it to success Key insights into growing and managin…

1
AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital 32:53

4M ago32:53

32:53

Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more. In this episode, we discuss: Game-changing ways AI slashes ad costs and time The customer insights your ad campaigns reve…

1
AI Use Cases: How to Build Effective Customer Avatars Using AI with Sara Bodner 34:12

4M ago34:12

34:12

Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites. In this episode, we discuss: The AI strategies marketers are using to craft customer avatars that convert Why starting with human insights is crucial before involving AI Pro tips fo…

1
AI Use Cases: Using AI and Automation to Boost Productivity with Jameela Ghann 30:10

4M ago30:10

30:10

Jameela Ghann is a fount of knowledge when it comes to optimising eCommerce and marketing workloads, a self-confessed productivity nerd. She’s run her own eCommerce store; as marketing and partnership manager at Fera, she spent her time helping over 35,000 brands manage their reviews across all their review platforms, and now she’s building her own…

1
AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer 35:38

5M ago35:38

35:38

Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s. In this episode, we discuss: The secret to writing AI-powered product descriptions that actually convert Why “…

1
AI Use Cases: Using AI to Optimise Discounts, Boost Sales, and Improve Customer Experience with Rosie Bailey 34:07

5M ago34:07

34:07

Rosie is CEO at Nibble, where they’re building the future of AI negotiation. Hit PLAY to hear: Using AI to personalize negotiations and increase engagement Deploying AI for targeted discounts Improving B2B operations Key timestamps to dive straight in: [08:11] AI enables personalized, natural language conversations effectively. [10:19] Consumer ele…

1
Revolutionizing Dog Nutrition: Inside Hello Bello with Stephan Freh 31:05

5M ago31:05

31:05

Join George Kapernaros as he sits down with with Stephan Freh, co-founder of Hello Bello, to delve into the intricacies of managing business challenges and cofounder dynamics. Stephan shares his insights on balancing entrepreneurial stressors, the importance of probability-based decision-making, and maintaining a healthy, complementary partnership …

1
Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly 33:46

5M ago33:46

33:46

Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle! In this episode, we discus…

1
Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink 34:27

5M ago34:27

34:27

Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content. In this episode, we discuss: How Wikipedia can add to your brand’s credibility Guidelines to make the most out of your Wikipedia …

1
Secrets to Scaling with Direct Mail with Gabriel Loftus 27:07

5M ago27:07

27:07

Join George Kapernaros as he sits down with Gabriel Loftus, co-founder of Paperrun and former Meta product management lead. Gabriel shares an engrossing metaphor of hunting game to explain targeting businesses, emphasizing that early-stage B2B companies should focus on "deer" (medium businesses) for a balanced and effective approach. We also discus…

1
Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab 29:33

6M ago29:33

29:33

Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you. In this episode, we discuss: Why understanding your audience is the first step The importance of a simple, strategic calendar Revisiting and updating content How AI can help you Dive in: [05:…

1
Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3 33:24

6M ago33:24

33:24

Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years. In this episode, we discuss: Mapping content against the customer journey Actively thinking about the customer journey, or role-playing How content should serve both SEO and…

1
From Oil Engineer to Multi-Million Impact: A CEO’s Journey with Krish Himmatramka 25:55

6M ago25:55

25:55

Join George Kapernaros as he sits down with Krish Himmatramka, founder, and CEO of Do Amore, a company revolutionizing engagement and wedding rings with a mission to provide clean water to developing countries. Krish shares his journey from oil and gas engineer to social entrepreneur, highlighting his commitment to making a life-changing impact thr…

1
Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy 37:07

6M ago37:07

37:07

James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai. In this episode, we…

1
Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch 38:25

6M ago38:25

38:25

Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency. In this episode, we discuss: Implementing Consent Mode V2 Using Enhanced Conversions Collecting first-party data whenever you can Dive in: [07:54] Google Ads…

1
How to Turn Clicks into Cash: Expert Tips on Revenue Optimization with Will Laurenson 27:01

6M ago27:01

27:01

Join George Kapernaros as he sits down with Will Laurenson, the CEO of Customers Who Click. Will shares his journey from running multiple brands to consolidating under a single name for better brand coherence. He delves into the challenges of working with development teams and the critical role of customer insights, influencing his shift from tradi…

1
Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze 38:56

6M ago38:56

38:56

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data. In this episode, we discuss: Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty How less data can …

1
Attribution: Revamping Your Attribution Strategy with Luke Carthy 42:33

7M ago42:33

42:33

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making s…

1
Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce 32:40

7M ago32:40

32:40

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. In this episode, we discuss: The importance of first-party data Data as the foundation for effective marketing Using tools to make first-party data implementation as easy as possi…

1
The No-VC Funding Blueprint for Explosive Business Growth with Alexej Pikovsky 29:24

7M ago29:24

29:24

Join George Kapernaros as he sits down with Alexej Pikovsky, CEO of Alphawell Group, to discuss his journey from finance to entrepreneurship. Alexej shares insights into his ventures, including an SEO and PPC agency that evolved from a CBD marketplace and a booming e-commerce scented candles brand. His entrepreneurial success is rooted in leveragin…

1
Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs 33:27

7M ago33:27

33:27

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. In this episode, we discuss: Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy Dive in: [06:44] E…

1
10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management 35:39

7M ago35:39

35:39

Welcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday 2024: Amy Hind, Laun…

1
From Specialist to Manager In A Rapid Growth Tech Company with Danas Kurlavicius 26:31

8M ago26:31

26:31

Join George Kapernaros as he sits down with Danas Kurlavicius, head of email and CRM marketing at Kilo Health. They dive into Danas' journey from an operator to a manager overseeing a massively successful team in a flourishing company. Danas shares his role's evolving dynamics, the challenges of delegation, and his dedication to impactful email mar…

1
Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast 33:16

8M ago33:16

33:16

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. In this episode, we discuss: The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in gener…

1
Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco 36:47

8M ago36:47

36:47

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. In this episode, we discuss: How the secondhand mar…

1
From Business Split to Success: The Ultimate Custom Suit Startup Story with Andy Fine 31:05

8M ago31:05

31:05

Join George Kapernaros as he sits down with Andy Fine, the owner of Sartoro, a premium custom suit brand offering bespoke experiences online. They delve into Andy's journey from dabbling in e-commerce to setting up a manufacturing facility in Vietnam. Andy shares challenges faced during the pandemic, particularly with a contract manufacturing partn…

1
Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing 35:23

8M ago35:23

35:23

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience. In this episode, we discuss: Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s rev…

1
TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball 33:55

8M ago33:55

33:55

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. In this episode, we discuss: What “manufacturing virality” is How you can own TikTok customer data thro…

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