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EP. 92 If You Can't Stop The Scroll You Have Nothing...
Manage episode 425495116 series 3006414
Join us for a thought-provoking discussion on the profound influence of social media on personal identities, illustrated by Jason Tatum's emulation of iconic athletes. We dive into the phenomenon where younger generations mimic online personas, sometimes at the cost of developing their unique identities. From TikTok-induced pseudo-Tourette syndrome in Germany to how media has shaped our own language and aspirations, this conversation will leave you reflecting on the pervasive power of cultural trends and popular figures.
Finally, we explore the art of storytelling in marketing, drawing insights from the lives of legendary actors Marlon Brando and Daniel Day-Lewis. We'll discuss the importance of taking breaks, the toll intense roles can take on actors like Heath Ledger, and the need for authentic marketing hooks. Using the metaphor of fly fishing, we illustrate how marketers must adapt their strategies to current trends and audience behaviors. Join us for an insightful episode packed with marketing wisdom, compelling storytelling, and a lighthearted fishing analogy to tie it all together.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. EP. 92 If You Can't Stop The Scroll You Have Nothing... (00:00:00)
2. Unstoppable Marketer Podcast Reboot and Giveaways (00:00:01)
3. Social Media Influence on Personalities (00:09:10)
4. The Impact of Storytelling in Marketing (00:16:40)
5. Effective Marketing Hook Strategies (00:24:33)
6. The Power of Effective Storytelling (00:34:30)
132 episodes
Manage episode 425495116 series 3006414
Join us for a thought-provoking discussion on the profound influence of social media on personal identities, illustrated by Jason Tatum's emulation of iconic athletes. We dive into the phenomenon where younger generations mimic online personas, sometimes at the cost of developing their unique identities. From TikTok-induced pseudo-Tourette syndrome in Germany to how media has shaped our own language and aspirations, this conversation will leave you reflecting on the pervasive power of cultural trends and popular figures.
Finally, we explore the art of storytelling in marketing, drawing insights from the lives of legendary actors Marlon Brando and Daniel Day-Lewis. We'll discuss the importance of taking breaks, the toll intense roles can take on actors like Heath Ledger, and the need for authentic marketing hooks. Using the metaphor of fly fishing, we illustrate how marketers must adapt their strategies to current trends and audience behaviors. Join us for an insightful episode packed with marketing wisdom, compelling storytelling, and a lighthearted fishing analogy to tie it all together.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. EP. 92 If You Can't Stop The Scroll You Have Nothing... (00:00:00)
2. Unstoppable Marketer Podcast Reboot and Giveaways (00:00:01)
3. Social Media Influence on Personalities (00:09:10)
4. The Impact of Storytelling in Marketing (00:16:40)
5. Effective Marketing Hook Strategies (00:24:33)
6. The Power of Effective Storytelling (00:34:30)
132 episodes
All episodes
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1 EP. 132 Viral Clips and Dirty Jokes: Dr. Squatch's Marketing Masterclass 37:43

1 EP. 131 Turning Teacher Know-How into Business Gold w/ Noah and Kelsey Cook, Co-Founders @ Learning with Kelsey 55:19

1 EP. 130 Building Brands Through Product Innovation w/ Jon Richards, Co-founder @ Nomatic 1:12:47

1 EP. 129 Branding Blunders: Jaguar's $500M Mistake 44:59

1 EP. 128 AI Content Tsunami: Sink or Swim in the New Marketing Ocean 42:29

1 EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ Kynship 1:07:34

1 EP. 126 Trust in Branding: When "Off-Brand" Becomes Your Best Strategy 49:08

1 EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff Pops 57:03

1 EP. 124 Disrupting an Outdated & Saturated Market Using Social Media w/ Dr. Tyler Hanks Founder @ Happy Tooth 55:55

1 EP. 123 Breaking Down Brand Content Strategy Part 1: Americana Pipedream Apparel 53:22

1 EP. 122 Efficiency vs. Effectiveness: Navigating Marketing Metrics for Growth 42:51

1 EP. 121 Google, Meta or TikTok? The Ad Effectiveness Debate 31:32

1 EP. 120 Utah's Brand Battles: Are We Copying Or Innovating? 42:54

1 EP. 119 Real Life, Real Business: Why Authenticity is the Ultimate Marketing Strategy w/ Kimberly O’Connell CEO Brixely Bags 50:57

1 EP. 118 The Content Strategy That Changed Everything: London Lazerson's Final Boss Hour 1:01:18

1 EP. 117 Are You Selling Products or Outcomes? 46:36

1 EP. 116 Navigating Macro Forces: How to Sustain Your Brand in Uncertain Times 40:44

1 EP. 115 Stop Sleeping On The Power Of Static Ads 31:04


1 EP. 113 The Power of Making Advocates and Enemies 49:13

1 EP. 112 The Epic Power of Product Market Fit: Derek Tillotson's Journey with Haven Tents 1:05:27

1 EP. 111 Mastering Customer Acquisition: Fixing The Leaky Bucket 55:07

1 EP. 110 Social Media Earthquake: Navigating TikTok Bans and Brand Survival 48:49

1 EP. 109 How Doing Things Different Built a $100M Brand – Curtis Matsko of Portland Leather Goods 58:14


1 EP. 107 The Billion-Dollar Playbook: Mastering the Art of Knowing Your Customers 48:45

1 EP. 106 Priceless Marketing Lessons We Learned From This Election Season 51:55

1 EP. 105 Unlocking Ad Success: How Creative Drives Conversions 55:19

1 EP. 104 Don’t Let Rising Ad Costs Kill Your Business: Essential Survival Tactics 43:09

1 EP. 103 Scaling Your Business At Any Size w/ Russ Hannig, VP of Growth @ Gabb Wireless 1:03:44
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